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Use a Tablet (iPad) to Make

Value-Based Pricing Easy

Copyright © 2011 LeveragePointWebinar-April 2011 1

Copyright © 2011 by LeveragePoint Innovations Inc.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means —electronic, mechanical, photocopying, recording, or otherwise — without the permission of LeveragePoint Innovations Inc.

This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

April 27, 2011

Our Presenters Today


JayVP of Sales

EdVP of Products

Agenda

Use a Tablet to Make Value-Based Pricing Easy

The Age of iPad (Tablets) is Here

Why Value-Based Pricing isn’t so Hard

iPad demonstration


iPad demonstration

Q&A

The Age of Tablets is Here


Current Wisdom about Value-Based Pricing

… implementing a sustainable value-based pricing program is extremely

difficult and can take years to become standard practice in the organization.

It requires sophisticated knowledge of the economic benefits received by


customers; changes in market research, how competitive strategies are

conceived, product management, sales practices, and incentive systems at all

levels of the organization – just to name a few.

-- Mark Burton blog, Pricing on Purpose

Is it really THAT hard?

Not Really

Value-Based Pricing is a businessprocess no different than others likesupply chain, manufacturing, sales,etc,

You need the right technology toimplement it successfully.


implement it successfully.

The right technology should:– Support collaboration across all functions

that touch value-based pricing strategy:sales, marketing, product development,etc

– Be designed for ease-of-use and mobility

– Flow easily into existing processes andtechnology

Make Value-Based Pricing Scalable

Sales need to demonstrate businessimpact to customers in order tomotivate them to change

Marketers need to provide valuepropositions that:

– Quantify business benefits tocustomers

– Compare the cost of your solution to


– Compare the cost of your solution tothe customer’s best alternative

Sales needs ability to customize thevalue proposition to reflect thecustomer’s specific business situation

Marketers and others need visibility ofwhat sales is encountering in the fieldin real-time

Tablets + SaaS = A Scalable Sales Platform


What LeveragePoint Delivers


iPad Demonstration


See you in Chicago!


Thanks for Watching!

www.leveragepoint.com

[email protected]


[email protected]

Jay Manson

781-727-5977

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