usc baa 2016-17 · 2019-12-21 · “trojan legends homecoming weekend” “baa night at the...
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213-740-8342
2018-2019 Sponsor Support Opportunities
“Inspired
Engagement”
Contact: Dr. Michèle G. Turner
Executive Director
The USC Black Alumni Association
Since 1891 our alumni have shaped the fabric of the University of Southern California.
Founded in 1976 by noted civil rights leader Reverend Dr. Thomas Kilgore, Jr., and others, the USC Black Alumni Association (USC BAA) is a leadership network established to strengthen the heritage of educational attainment and excellence of Black students. The USC BAA provides scholarship assistance, leadership mentoring and cultural advocacy through alumni networking and volunteer involvement, philanthropy and social enterprise.
This is our legacy.
2018-19 Sponsor Support Opportunities
“Trojan Legends
Homecoming Weekend”
“BAA Night at the Museum”
43rd Annual Scholarship Benefit
“Aligning for Black Excellence
in Higher Education Summit IV
Annual Conference
Inspired Engagement Events
The USC Black Alumni Association’s 2018-19 events showcase the momentum of the organization
and the leadership of its accomplished alumni from the U.S. and around the world. The USC BAA
has awarded nearly $7 million dollars in scholarships to over 2800 students, and seeks to increase
capacity to be of transformative service as an important scholarship resource at USC.
USC BAA events inspire and engage USC alumni, supporters and the community and provide
excellent branding opportunities. Sponsorships support needed scholarships and leadership
development programs which effectively increase enrollment and completion rates of USC Black
students, improving the diversity of workforce pipelines across all industry sectors. Sponsorship
investment with the USC BAA is a direct investment in the future!
2018-19 Sponsor Support Opportunities
Homecoming
Beginning with a Friday Mixer, “The Trojan Legends Homecoming Weekend” is off to an energized
start! On Saturday at VKC Pavilion, the USC BAA hosts the largest pre-game tailgate on campus, and
it is always a beloved, sellout event! Iconic USC athletes, such as Cheryl Miller, Marcus Allen and
Allyson Felix, are awarded as Honorary Chairs for the day, following a delicious soul food buffet,
relaxing in the Sports Lounge with 60” TV, unlimited private hosted bar, great DJ, and good company!
“BAA Night at
the Museum” “BAA Night At the Museum” The USC BAA 43rd Annual Scholarship Benefit event is a highly
anticipated event, because the USC BAA has a solid reputation for creating unique experiences for high
value networking coupled with the cause of scholarship support! This year, donors and sponsors will be
treated to an evening at the iconic Grammy Museum to include a strolling dinner by Wolfgang Puck, and
a special performance in tribute to outstanding alumni and community leaders. This evening to
remember will sell out quickly.
Summit IVOver 1000 people attended or watched the USC BAA’s inaugural “Aligning for Black Excellence in
Higher Education Summit” in 2015, which included partnerships with the US White House and
Ebony Magazine. Summit IV is the forum for conversations with a focus on diversity leadership and
pipeline development, including symposia presentations from faculty at USC, and thought leaders of
prominence from the Southern California basin. Event ratings and feedback have created high
demand for this annual featured programming. The audience for this event includes alumni, students
and the community at large.
Thursday,
April 25, 2019;
350 attendees
Friday thru Sunday,
November 9-10, 2018;
500 attendees
Saturday,
March 23, 2019;
500 attendees/1000+ live
streamed
Sponsorship & Branding Opportunities:
Contact: Dr. Michèle G. Turner
Executive Director
The Partner Sponsorship is the ultimate branding opportunity throughout all
events, gaining the most prominent exposure as a distinguished USC partner
to alumni, supporters and the community, to include:
Partner
Sponsor
Level •
$30,000
Partner Branding: “_______ Presents …”
• Welcome Remarks (events & programs)
• Photo Opportunities (events & programs)
• “Partner” Branding Impressions (events &
programs)
– Step & Repeat logo
– First position logo on all collateral materials
– First position logo on all social media
marketing/eblasts
– Active mention in social media
– Full page ad in Summit IV web journal
• 10 Premier Seating Tickets at all events &
programs
• Gift Bag or Item Placement at all events &
programs
• Named Company BAA Scholarships for
the upcoming academic year
• Featured Program Partner-
Company Presentation Opportunity
*additional reciprocities TBD as required per Partner
2018-19 Sponsor Support Opportunities
* Partnership Level Sponsorship Opportunities are developed on a case by case basis
Contact: Dr. Michèle G. Turner
Executive Director
Legacy Branding: “_______ Celebrates…”
• Welcome Acknowledgement from all event
stages
• Honoree Photo Opportunities at all events
• “Legacy” Branding Impressions
– Premiere position logo on all event materials
– Premiere position logo on all social media
marketing/eblasts
– Active mention in social media at events
– Full page ad in Summit III web journal
• 10 Premier Seating Tickets at Homecoming,
Summit IV and Benefit events
• Gift Bag or Item Placement at all events
• Named Company BAA Scholarship for the
upcoming academic year
• Company Presentation Opportunity
The Legacy Sponsorship is a premiere branding opportunity throughout all
events, gaining the most prominent exposure as a distinguished USC partner
to alumni, supporters and the community, to include:
Legacy
Sponsor
Level •
$25,000
2018-19 Sponsor Support Opportunities
Contact: Dr. Michèle G. Turner
Executive Director
PartnerLegacy$25K
Cardinal$10K
Gold$5K
Trojan$3500
(alumni only)
“1000 for
$1000”
“Presented By…” “Celebrates…” No No No No
Welcome Remarks Welcome Acknowledgementfrom Stage
Mention as Cardinal Sponsor
Mention asGold Sponsor
Mention as Trojan Sponsor
No
All Photo Opportunities(events & programs)
Photo Opportunities at All Events
Photo Opportunity Event Only
No No No
All Branding Impressions(Step & Repeat, events &
programs)
• All events collateral• All events social media• Full page AD in Summit IV
web journal & Dinner Tribute Journal
• Event collateral• Event social media• Full page AD in Summit
IV web journal & Dinner Tribute Journal
• Logo in social media• Half page AD in
Summit IV web journal & Dinner TributeJournal
• Half Page Ad in Summit IV web journal & Dinner Tribute Journal
• Listing on BAAwebsite*
Premier Seatingat all events & programs
Tickets for 10 at all events Tickets for 10 at Summit & Benefit event
Tickets for 5 at Summit & Benefit event
Tickets for 4 at Summit & Benefit
Tickets for 1 at Summit & Benefit
All Gift Bag or Item Placement
Gift Bag or Item Placement for all events
No No No No
Multiple Named Scholarships
Yes, as many as 25 undergrad matched 2:1—or grad mixed
Yes, a many as 10 undergrad matched 2:1—or grad mixed
Yes, as many as 5 undergrad matched 2:1
Yes, as many as 3 matched 2:1
Yes, one matched 2:1*
Company ProgramPartner
Company Presentation No No No *Paid in full
Summary
2018-19 Sponsor Support Opportunities
Contact: Dr. Michèle G. Turner
Executive Director
Our Legacy Is Who We Are. It Is What We Do!
Fight On!