USANA Magazine Volume 1 2010

Vision BookA whole new way

to break the ice

Livret VisionUne toute nouvelle

façon de briser la glace

USANA Athletes &VIEWER GUIDE

Don’t miss a minute of USANA-sponsored

athletes in action

Les athlètes USANA :VOTRE GUIDE

Ne manquez rien des exploits des athlètes

parrainés par USANA

BRITISH COLUMBIA’S TOP LEADERS SHOW THEIR COMPETITIVE EDGE

LES CHEFS DE FILE ÉMÉRITES DE LA COLOMBIE-BRITANNIQUE DÉTIENNENT UNE LONGUEUR D’AVANCE

USANA Magazine Volume 1 2010

2 USANA Health Sciences Volume 1 2010

Meet USANA’s New Expert La nouvelle experte d’USANA Author, celebrity trainer, USANA fanatic ........................................ 8 Auteure, entraîneure de renom et adepte d’USANA ..................... 70

USANA’s Top Leaders From British Columbia Les meilleurs chefs de file USANA de la

Colombie-Britannique The competitive edge ............................................................................... 10 Une longueur d’avance .................................................................................... 72

Meet the Teamwork Award Winners Les gagnants du prix du travail d’équipe

Lending a helping hand ............................................................................ 19 Prêter main-forte ................................................................................................. 81

USANA Athletes Les athlètes USANA

Your ticket to ride ...................................................................................... 22 Votre laissez-passer pour le succès........................................................... 84

USANA Athletes Viewing Guide Guide olympique des athlètes USANA Your ticket to view ..................................................................................... 26 Votre laissez-passer pour une épreuve olympique .......................... 88

USANA’s New Team of Products La nouvelle équipe de produits USANA

New additions strengthen your business lineup ........................ 29 De nouveaux joueurs pour renforcer

l’alignement de votre entreprise ............................................................... 91

How Blogging Can Help You Build Your Business Comment les blogues peuvent vous aider à

développer votre entreprise Blog your way into a booming business ......................................... 40 Donnez un nouvel essor à votre entreprise

grâce aux blogues............................................................................................102

New Sensé™ Web site Le nouveau site Web SenséMC

Sensé Web site gets a makeover ....................................................... 44 Le site Web Sensé fait peau neuve ......................................................106

USANA Games Jeux USANA Pulling together for the win ................................................................... 46 Faire équipe pour gagner ............................................................................108

Vision Book Livret Vision

A whole new way to break the ice .................................................. 49 Une toute nouvelle façon de briser la glace .....................................111

Sensé Spa Parties Réception Spa Sensé How to host a spectacular Sensé SPArty ..................................... 51 Comment organiser une réception spa

Sensé spectaculaire.........................................................................................113

RESET™ REPARTIR À ZÉROMC Win the rematch with your

New Year’s resolutions ............................................................................ 57 Vos résolutions du Nouvel An en reprise ............................................119

Highest Payout Percentage Le pourcentage le plus élevé

de paiement des gains Why does USANA soar above the competition? .................. 43 Qu’est-ce qui explique la longueur d’avance

d’USANA sur la concurrence? ..................................................................105

Top leaders from British Columbia show their competitive edge Les meilleurs chefs de file de la Colombie-Britannique détiennent

une bonne longueur d’avance

On the Cover En couverture

22See who will be representing USANA at the 2010 Winter Games

84Voyez qui représentera USANA aux Jeux d’hiver 2010

Features Dans ce numéro

[ Contents ] [ Table des matières ]

www.USANA.com 3

Message From Dave WentzLe message de Dave Wentz Swifter. Higher. Stronger ................................................ 5 Plus vite. Plus haut. Plus fort ......................................... 67

New Diamond Director Nouveau directeur Diamant Michael Callejas ......................................................6 / 68

Emerald Advancements ......................................... 28 Promotions à l’échelon Émeraude ....................90

Ruby Advancements .................................................. 28 Promotions à l’échelon Rubis ................................. 90

Gold Advancements .................................................. 35 Promotions à l’échelon Or......................................... 97

On USANAtoday.com Sur le site USANAtoday.com USANA athletes ............................................................ 39 Les athlètes USANA ....................................................... 101

Supplemental Facts Les valeurs sûres The key ingredients to freestyle mogul

skiing champion Jennifer Heil ................................... 48 Les traits dominants de Jennifer Heil,

championne en ski acrobatique, bosses ............. 110

Message From Jennifer Azzi Le message de Jennifer Azzi Using life lessons to build your business........... 53 Savoir miser sur les leçons de la vie

pour développer votre entreprise ............................ 115

Silver Advancements ................................................ 54 Promotions à l’échelon Argent ........................... 116

Bronze Advancements ............................................ 59 Promotions à l’échelon Bronze .......................... 117

Upcoming Events Événements à venir ........................................................ 62

Message From Denis Waitley Le message de Denis Waitley Dare to make USANA your miracle ................. 56 Osez faire d’USANA votre miracle

bien à vous ........................................................................... 118

Top Associate Enrollers Les meilleurs recruteurs d’Associés ................... 60

Top Income Earners Les meilleurs revenus .................................................... 61

Top Preferred Customer Enrollers Les meilleurs recruteurs de Clients privilégiés............................................................. 61

Asia-Pacific Advancements Promotions au leadership de l’Asie-Pacifique .......................................................... 64

10USANA leaders dominate the network marketing industry in British Columbia

72Les chefs de file USANA dominent l’industrie du marketing de réseau en Colombie-Britannique

29Three new products to add

to your all-star lineup

91Trois nouveaux produits à

ajouter à vos incontournables

9dd up

1às

USANA Probiotic

USANA Probiotic

In Every Issue Dans chaque numéro

10 USANA Health Sciences Volume 1 2010VANCOUVER

www.USANA.com 11

Nestled comfortably between the lapping waves of the Pacific

Ocean and the rugged woods of the Coast Mountain Range is a

place, home to over 2 million people, that stands ready to welcome

the world for the 2010 Winter Olympic Games. But even before

the first luge is launched or slalom is skied, USANA Associates

from the city of Vancouver and the province of British Columbia

have already shown their drive to win and their competitive edge.

Written by Cameron Smith

12 USANA Health Sciences Volume 1 2010

Soon, the world will meet

in the beautiful venues

of Vancouver and Richmond

as well as majestic Whistler,

overlooking the coastal valley.

This is where the dreams of

hundreds of athletes from more

than 80 nations around the

world will be realized as they

compete for Olympic gold. It is

also where hundreds of USANA

Associates have already begun to

realize their own dreams.

For one day, some of USANA’s

most successful Associates

from all around the province

of British Columbia gathered

together in the USANA offices

in the city of Richmond. In this

meeting of the minds, these

leaders of the growing Canadian

market discussed the upcoming

Olympic events, the relationship

between USANA and world-

renowned athletes, and what it

truly means to “go for the gold”

with a USANA business.

www.USANA.com 13 wwwwwwwwwwwwwww wwww..wUUSUSUSUSSSSUSSUSANANAANAAANAAANANANNNNNAAAAAAAAA.AA.AAAA cocoooccocococococcoc mmmmmmmmmm 11111111111 1 13333333333333333 3

“Even before the Olympic Games, the world has

always come to Vancouver,” said Karen Shumka, an

Emerald Director from the region. “It’s a place to

immigrate. It’s a place to live. It’s a playground. Anyone

can come here and be successful at what they choose to

do.” Diamond Director Lyne LaFortune added, “What

is unique about Vancouver is the diversity of cultures.

People from all walks of life and all parts of the world

are more than welcome to come into the city. It is the

gateway to Canada. It is the gateway to Asia Pacific. It

is the gateway to the world.”

Vancouver is truly a city unlike any other in the world.

The metropolitan area is bustling with life. The blue

waters of the Pacific Ocean border the city to the

west, and, not far to the east, the rugged snow-capped

mountains make a gorgeous backdrop for the valley

below. Vancouver is just one of the amazing sites in a

Canadian province known for its naturally beautiful

landscapes. The translation of British Columbia’s

Latin motto Splendor sine occasu is, in fact, very fitting:

splendour without diminishment.

From a USANA standpoint, the splendour of the

USANA business in British Columbia shows no sign

of diminishing anytime soon. In fact, it is growing

at a splendid rate. BC, as the province is commonly

known, boasts 10 Diamond Directors, 24 Ruby and

Emerald Directors, and 52 Gold Directors. That’s a

lot of success for a region that will soon be handing

out Olympic gold to athletes from around the world

on their own path to success.

The relationship between USANA and athletes

from around the world is an important part of

the company as a whole. USANA is proud to

sponsor many world-class athletes. Sponsorship

programs are intended to help athletes by giving

them the supplementation or financial support

they need to succeed in their specific events.

USANA has attracted athletes from many different

disciplines because of the unique quality

A CITY OFA CITY OF DREDREAAMSMSVANCOUVERand diversity of its products as well as its one-of-a-

kind $1 million athlete guarantee.

Jim Barabe, 4-Star Diamond Director, explained,

“The athlete guarantee is important because it shows

that USANA knows exactly what it puts into its

products. Those athletes who enroll in the program

are guaranteed that they will never test positive for

any banned substances as a result of taking USANA

products. USANA would never take that risk if they

weren’t 100 per cent sure that they had an excellent

formula and an impeccable manufacturing process.”

Tim Shumka added, “It opens the door to world-class

athletes. I have had the opportunity to talk to a few

of them and as soon as you talk about a $1 million

guarantee, they are willing to listen because there is no

one else out there that can say that.”

Tim, who has competed in several triathlons, explained

his own experience with USANA products: “There are

several products that I take that give me what I need to

train. Whether it is getting the energy I need or giving

my body the nutrients it needs, I know that USANA

products have made a significant difference for me as

an amateur athlete who is just a regular person. Last

week, I recorded my best triathlon time ever.”

A GOLD MMEDDA GOLD MEDDAAAAAL GULLLL GUAARRRAAANTEENNTTEE

14 USANA Health Sciences Volume 1 2010

NETWORK MARKETING

OLYMPICSUnfortunately the International Olympic Committee

has not yet approved network marketing as an official

Olympic event. If it did, USANA and its Associates

would surely have a place on the highest podium.

One of the secrets as to why these Associates from

BC have achieved the success they enjoy today is their

diligence; commitment; and, according to Diamond

Director Ani Black, “keeping things interesting.” She

went on to explain, “Athletes get to the level they are

at because they do the same thing, day in and day out.

As USANA business owners, we have the same tasks

to do as well, but we can do them however we like. We

don’t have to get stale. We have the greatest message in

the world, health and freedom, and that message can

be fresh and exciting every day.”

Karen Shumka added, “Network marketing teaches

you to set a goal and then to achieve it. Olympic

athletes do essentially the same thing. They practice

and train and perform thousands of times before

they compete in an Olympic event. With USANA,

it takes an incredible amount of dedication as well

as striving for that goal of success and advancement.

And, whenever we receive that commission cheque on

Friday, it is like getting our own gold medal.”

For Associates in Western Canada, as well as

Associates from around the world, there are many

factors that put USANA at the top of its game. “For

me,” said Barbara Souther, an Emerald Director

from nearby Victoria, “the fact that we have so many

accolades from third-party sources shows that we truly

are representing a top-quality company.” Germain

LaFortune explained, “With USANA, we aren’t just

“If you are talking about mental toughness,“ said Vincent Chan, 6-Star Diamond Director, “I would have to say that network marketing is as tough, if not tougher than getting Olympic gold. Even though Olympic athletes are world-class, I think that USANA Associates, and the group that we have here in British Columbia, represent a standard above and beyond world-class.”

A WINNING LIFESTYA WINNINGG LIFESTYYLLEE

doing one thing right. We are doing everything right.

From the products to the compensation plan and the

benefits we receive to the management team, we truly

can say that we are the best of the best.”

Though none of these Associates will be winning any

gold medals when the Games begin, the lifestyle that a

USANA business has offered them is reward enough.

“I’m going to be at the Olympics because of USANA,”

Lyne LaFortune happily explained. “I will be there

for 35 days as a full-time volunteer assistant to our

Canadian athletes. There is no way that I could have

ever done this if it weren’t for the time and financial

freedom that USANA provides.”

The lifestyle of health and freedom that these

Associates enjoy has come with hard work and

dedication to spreading the vision of USANA here in

Canada and beyond. It is what gives them the drive

to succeed—their competitive edge. And that alone is

worth its weight in gold.

See income disclaimer on page 7.

www.USANA.com 15

GERMAIN & LYNE LAFORTUNE

AMY YU

ANI & IAN BLALL CK

GERMAIN & LYNE LAFORTUNE

AMY YU

ONLINE SKATING

FREESTYLE FREEDOM

wwwwwwwwwwwwwwwwww www.w.wwUSUSSUSU ANANANAAAANANAAAAANAAAA A.A.AAAAAAAAAA..cococoooooooooococoooooooooocoooooocooooocooocommmmmmmmmmmmmmmmmmmmmmmmmm mmmmmm mmm mm 1 111 5 5555555

“Even if an Olympic athlete is in a one-player sport, like luge or the ski jump,

there is an entire team behind that one athlete. In USANA, it might be possible

for some people to make it to Achiever or Believer or Director alone. But it is

almost impossible to make it to Gold or above on your own. Teamwork is extremely

important. It is like you are the athlete and the athletic trainer. You build yourself

by building others. You inspire and motivate others to bring out the best within

them. That is what teamwork is all about and what should be at the heart of every

USANA business.”

“There are so many different tools to use online, and they are all so beneficial to me

and my downline. With the new improvements to USANA.com as well as the Health

Assessment & Advisor and eApprentice, attracting new people to the USANA

opportunity has never been easier. I especially love the Health Assessment & Advisor

because anyone can just get right on it and find out what products are best for them.

And once you sign up a new Associate, there is no better way to train them and to

ensure duplication than by using the new eApprentice.”

“The foundation of health and financial freedom is truly the heart of what this

business is. If people really understood what this business could do for them, their

health, and their financial futures, they would be flocking to join our forces. For

my husband and I, if we really felt like it, we could decide to go down to Arizona

for three weeks, right now, and not even go home to pack anything. We wouldn’t

have to worry about the cost of the flight or anything else. That is true freedom.”

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DOWNLINE/UPLINE TEAMWORK

JIM BARABE & CONNIE YAO

PETER & JEAN CHEUNG

VINCENT & MABLE CHAN

JIM BARABE & CONNIE YAO

TOTAL DOMINATION

VISION PROSPECTING

SYNCHRONIZED PRODUCTS

“The concept of total domination really adds credibility for those who are just

starting their USANA businesses. There are so many third-party accolades and

sources that say, quite frankly, we are the best company in the industry. We

have the best products. We have the best compensation plan. We are proud that

the founder of our company is a scientist and not a fast-talking, back-slapping

businessman. We are so proud to be with a company that truly does totally

dominate in everything they do.”

“I love the new Vision Book that USANA has created for us. It’s completely

different than any of the other sales tools, and I love using it. It is different than a

DVD because someone can take it with them and look over it whenever they want

and for as long as they want. It has so much power that after you read it, which

takes only a couple of minutes, you instantly feel the credibility of the company

and the importance of Dr. Wentz’ vision.”

“Just about everyone can run, but not everyone is of the same caliber as an

Olympic athlete. There are many products on the market today, but not all of them

can provide the full spectrum of supplementation that USANA products can. That

is why they have been ranked as the best in the industry. Athletes and other users

can put their confidence in them, and that is why it is such a privilege to be able to

provide them to others.”

BARBARA SOUTHER

ANNETTE & VICTOR QUE

LYNDON REDMAN & MARIE-FRANCE MORIN

BARBARA SOUTHER

ANNETTE & VICTOR QUE

OPTIMIZING LIFE

GOLDEN GOAL

INTERNATIONAL EXPANSION

“As a biologist, I was originally attracted to USANA because of the high quality

of research behind the products. I soon came to realize that USANA cannot

only help you with optimizing your health but it can also be a vehicle to help you

optimize your whole life. It is a vehicle that allows you to be, do, and have whatever

you wish for. With a USANA business, you can truly reach for the stars, and when

you get there, you have the time, finances, and health to be able to give back to

those around you.”

“An athlete needs determination and commitment to win in any sporting event.

Winning a gold medal in the Olympic Games requires they set a goal and focus all of

their efforts on reaching that goal. A USANA Associate has to have that same level

of commitment. An Associate needs a very strong ‘why’ and needs to keep the goal in

their sights.”

“Any athlete aiming at participating in an international Olympic event starts

training in their hometown. When I started building my USANA business, I did

it in one of the most picturesque backyards of Canada—the Okanagan Valley,

British Columbia. I then started dreaming of building an international business.

Because USANA is able to bring the rest of the world together, branching out to

other markets was an easy step to make. I was able to use the experience acquired

at home and build successfully in multiple USANA markets. It is such a great

feeling to see the many successful teams of champions that I have helped develop

around the world.”

18 USANA Health Sciences Volume 1 2010

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LISA LIMING LI & QISHENG JIANG

SENSÉ-TIONAL FORM

“Here in Vancouver, athletes will be coming from all over the world to represent

their home country. As USANA Associates, we have a responsibility to represent

the products that we market. I have used Sensé™ products for the past six years. I

love everything about them, and I either host or attend a spa party every week now.

One thing that I have learned is that when you become a product of the product,

people are going to come to you to learn more.”

oo oo rrepepreresesentnt

“Olympic athletes are about finding the difference, whether it is that one-

hundredth of a second, the physical stamina to push a little harder, or the mental

edge that allows them to perform. The difference between a world-class athlete

and a winning world-class athlete is made up of very, very small things. The same

thing is true about USANA. There are lots of businesses out there and many of

them are large, international, and powerful organizations. But, when it comes

down to it, it is our products that give us the competitive edge to be a winning,

world-class company among several companies that are really just ‘runners-up.’ ”

KAREN & TIM SHUMKAKK

COMPETITIVE EDGE