FINANCE MONTHLY GAME CHANGERS AWARDS 2020 FINANCE MONTHLY GAME CHANGERS AWARDS 2020

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JOE & VINADVANI Creative Concepts

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What has been keeping you busy in the past 12 months?

The past year has been a very busy, but productive and rewarding year for Creative Concepts. We have been working on designing and developing line extensions in the personal care category, using our patented GOTECH™ Cordless Technology and re-inventing the cookware category with some unique concepts for healthier living.

We have also been focusing on investing more in our digital and social media platforms by expanding and promoting our line of products with licensed popular brands and celebrity endorsements. This has been a strategic move which has been one of our main priorities over the past 12 months.

We recently set up an office in Italy to cater to our European customers’ demands and to raise more awareness about our products and brand collaborations there.

We also now have our own TOTEMS ( Display stands with TV monitors )at a number of big-box retailers which run infomercial videos that explain end consumers on the features and benefits of the products displayed, before they buy it ! This has been a game changer for our retailers as it helps to drive more foot traffic at the stores which in turn increases the sales along with the support of our TV and Digital Media Marketing.

You worked on new patented technology to create one of the world’sfirstcordlessrechargeable hairdryer, which launched last year. Please tell us more about the project? Is it currently available to purchase?

Correct! Our first launch of the GoStyler™, the world’s first cordless hairdryer, is now available at Walmart, Bed Bath & Beyond, Amazon, Carrefour, as well as at a few more retailers and also on our own e-commerce platform www.buygostyler.com. We are excited to announce that the GoStyler™ has got a 4.5-star review online with hundreds of thousands of satisfied customers who love the product and a list of celebrities, supermodels and popular influencers who are now obsessed with the cordless life!

What were some of the challenges connected to developing the technology for the hairdryer?

Without releasing too much information on the intellectual rights of the technology, the process of developing the cordless hairdryer has been an absolute roller coaster ride.

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For more than 40 years, Creative Concepts has designed, manufactured and distributed a range of home and garden, kitchen, household cleaning, personal care, fitness and automotive products

USA &HONG KONG

www.creativeconceptsmfg.net

Joe Advani is the Managing Director of Creative Concepts. In his role, he han-dles the Hong Kong/China/Europe opera-tions, product devel-opment and manu-facturing from start tofinish.

Vin Advani, is the company’s Director and is responsible for its US/North Ameri-can Retail Supply. He’s also focussed on building Creative Concepts’ digital, social media and e-commerce platforms and has signed deals with hundreds of in-fluencers,developingthe company’s social media presence and exposure.

FINANCE MONTHLY GAME CHANGERS AWARDS 2020

www.f inance-monthly.com

FINANCE MONTHLY GAME CHANGERS AWARDS 2020

www.f inance-monthly.com

The main challenges we faced along the way were connected to getting the correct amount of heat and power balance. After hundreds of prototypes and countless hours in revisions of components, however, we finally got it right.

Being the perfectionists that we are, we wanted to make sure that every element is absolutely perfect - we did not cut corners while developing each component. We wanted to be certain that every consumer who purchases the GoStyler™ will be satisfied with the look, the touch and most importantly, the performance of the product. We invested a lot of efforts, time and research to make the hairdryer faultless; from the look appeal to the heating temperatures and the blow power – everything had to be absolutely perfect. When we develop products, we follow a simple, but a very effective rule – we either do it right, or we don’t do it at all and drop the product. Seeing how happy and satisfied our customers are with the hairdryer has made the whole process worth it – we’ve been so overwhelmed with the positive response to the product’s launch!

Are you planning to expand the technology into other products?

Definitely! Our focus has always been to be creative, innovative and to expand our product lines with cutting edge concepts in every category. Gaining our customer’s trust in our brand is the biggest goal we’re working towards!

Creative Concepts Manufacturing Group isoneofthefirstcompaniesinyourfield to take marketing to the next level by working withinfluencers,celebrities,supermodels and household brands? What are the benefitsofworkingwiththemtoadvertise your products?

The combination was a perfect fit. We are proud to be able to work with so many talented people, brands and big-box retailers. Our concepts’ aim is to make our end consumers feel satisfied with the products we offer by providing them with new innovations, trustworthy branding, high quality, competitive pricing, prompt deliveries and most importantly - exceptional customer service!

It is always about quality over quantity – our strength and advantage is that we have offices, employees, and distribution centres around the world which helps us to distribute products worldwide directly through our unique module which covers awareness, exposure and easy access of purchase through Direct Response Television (DRTV), retail, catalogue (mail order) and online e-commerce. Our goal is to bring the best of trends for every consumer and to make these trends not only affordable but also easily accessible!

What are you currently working on? What exciting plans have you got for 2020?

We have a lot in the bag for 2020 and we’re very excited to start introducing our projects to the world. We have engineered some great concepts and innovations which will be great additions to every household.

Below are some of the products we’re launching this year:

Go Curler™World’s First Automatic Cordless Rechargeable Hair Curler

Go Straightener™World’s First 2 in 1 Cordless Rechargeable Hair Straightener and Curler

www.buygostraightener.com

Go Luscious Lashes™World’s First Automatic Cordless Rechargeable Heated Eyelash Curler

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FREEDOM Razor™Endorsed by NFL Hall of Fame Legend Michael Irvin – World’s First Patented Cordless 3 in 1 Shaving System.

www.buyfreedomrazor.com

The Healthy Pan™ - KETOFIT™by TOPCHEF Finalist Chef Bruce Kalman - World’s First Patented Silver Ions, Ceramic Titanium Coated Cookware Pan (The uniqueness of Silver-Ions is that it inhibits bacteria while cooking!)

www.buyhealthypan.com

My Gold Pan™by TOPCHEF Finalist Chef Bruce Kalman - World’s First Real 18Karat Gold Coated Cookware Pan

www.mygoldpan18k.com

GO IronWorld’s First Cordless Rechargeable Travel Iron with a Built-in Power Bank.

Do you have a vision for the future of the industry?

Innovation has always been the core in our business. The only way to capture the market is by developing extremely well-attuned sense-detecting mechanisms that enable a brand/product to identify consumer needs before the competition – and sometimes before consumers themselves. As we race headlong into the post-digital era, hyper-personalized and instantaneous digital experiences will increasingly determine competitive advantage for consumer goods to deliver relevance at scale. That’s why forward-looking companies ( like us ) are rethinking innovation – in the workplace, in business models, and in ecosystem partnerships.

What does this award mean to you?

It means that our team’s hard work has paid off and that we need to keep going! Success is not an accident – it comes with a lot of hard work, perseverance, learning, sacrifice and most of all, love for what you are doing! We love what we do and to be awarded for our work is true success!