u.s. cotton’s journey to sustainability · cotton leads producers’ commitment to...
TRANSCRIPT
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U.S. COTTON’S JOURNEY TO SUSTAINABILITY
1970’s + 2013 2017 2018
Cotton
Producers
Increased
Management
and
Environmental
Practices
Cotton LEADS
Producers’
commitment to
sustainability.
Message
conveyed to
Manufacturers,
Brands and
Retailers with over
500 partners.
Cotton USA
Sustainability Task
Force
More information
needed from
Supply Chain.
Emphasis on
continuous
improvement.
Set national goals
for key
environmental
metrics with a
target date of
2025.
U.S. Cotton Trust
Protocol
Engage
producers in
continuous
improvement.
Can help the
industry reach its
2025 goals. Will
provide
aggregate data
to the supply
chain.
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Field to Market’s National Metrics Improvements
by 2025
Reduce Land Use (Acres per Lb of Fiber) 13%
Increase Fiber per Gallon of Water (Irrigation Efficiency)18%
Reduce Greenhouse Gas Emissions (LB CO2 per Lb of Fiber
Fiber39%
Reduce Energy (Btu/Lb of Fiber) 15%
Reduce Soil Loss (Tons/Acr) 50%
Increase Soil Carbon (% of Fields) 30%
SUMMARY OF SCIENCE-BASED GOALS
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• Two questions to answer
What is the Protocol?
Why do we need it?
U.S. Cotton Trust Protocol
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• A voluntary farm-level program designed to engage growers in
continuous improvement
• A program that can help the industry reach its 2025 goals
• A system that will provide aggregate data that can be passed
through the textile supply chain which includes: producers,
merchandisers, manufacturers, brands and retailers and others
U.S. COTTON TRUST PROTOCOL
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• Completion of a self-assessment questionnaire
• Use of a data tool
• Farming operation profile
• Selection of Gin(s)
• Verification by an independent party
KEY REQUIREMENTS FOR THE PRODUCER
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Self-Assessment Questionnaire
• 9 categories with approx.
100 questions
• Choices for answersA. I do this now on my operation
B. I am implementing on 1 or
more of my fields
C. I will consider in next 3 years
D. Not appropriate for my
farming operation
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Sample Questions for Soil Health
• Requirements – Assure farm meets
strict “Conservation Compliance”
provisions of the U.S. Farm Law
• Recommendations –• Utilize conservation tillage
• Prevent compaction
• Use vegetation to minimize plant damage
from erosion
• Windbreaks
• Plant cover crops to increase soil microbiome
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Sample Questions for Water Management
• Requirements – Comply with local and state requirements on installation of new wells
• Recommendations –
• Use instruments to monitor soil and crop water status
• Conserve natural rainfall
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Data Tools
• Field to Market tool named the
FieldPrint Platform
– Record inputs into a system that
measures the environmental impacts
of crop production and identify
opportunities for improvement
• Additional qualified data
management Field to Market
partners who can make these
recordings for the producer
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Verification
• Validate accurate use of the on-line
enrollment tool such as the self-
assessment questionnaire and the data
tool.
• A statistically valid random sample of
the producers will be selected each
year for an independent third-party
verification of their questionnaire and
data.
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• Two questions to answer
What is the Protocol?
Why do we need it?
U.S. Cotton Trust Protocol
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• Annual quantitative
measurements
• Feedback for the
producer
• How do you compare?
Why? To Drive Continuous Improvement
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Industry’s 10-Year Goals For Environmental Metrics
Reduce
Land Use
by 13%
Increase
Irrigation
Efficiency
by 18%
Reduce
GHG by
39%
Reduce
Energy
Use by
15%
Reduce
Soil Loss
by 50%
Increase
Soil
Carbon by
by 30%
Best
Man
ag
em
en
t P
ract
ices
En
vir
on
men
tal
Soil Health
Nutrient Management
Management
Water Management
Crop Protection
Harvest Preparation
Wildlife/Biodiversity
So
cial
Worker Relations Provide a safe work place for all employees, assure fair treatment and compensation.
Farm ManagementMaintain household and farmstead operations which assure safety for family, workers, farm
farm animals and the environment.
Fiber
Quality/Traceability
Work to assure fiber quality is maximized by selecting appropriate varieties, managing for fiber
for fiber quality consistent with yield goals and preserving quality during harvest and ginning.
ginning.
Why?
To Achieve
Industry Goals
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Why? To Regain Market Share
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Why? To Meet the Needs of Our Customers
"It's the Wild West out there right now," says Paul
Magel, president of the business applications and
technology outsourcing division at CGS, a software
company that works with retail clients.
• The needs of customers will vary
• Many brands/retailers accept U.S. cotton as
sustainable or responsibly produced
• However, not all have done so. They point
to the lack of a standard or independent
verification
• We must be flexible in the ability to pass
data to the textile supply chain
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Why? To Be the Supplier of Choice
• The Protocol is NOT about
• One grower or one bale being more sustainable than
another, or
• Guaranteeing a premium
• The Protocol IS about U.S. cotton
• Competing in every market and every supply chain
• The United States cannot afford to lose market access because
of a perceived lack of sustainability
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We Know the Effects of Loss of Market
AccessU.S. cotton
understands the
importance of market
access
All cotton producers
feel the impacts of
barriers to entering a
market
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U.S. Cotton is Poised to Compete
With 14 million acres
and increasing yields,
there is excellent
potential for 20-25
million bales of
production
But, we must have the
demand base! 0
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US Mill Use US Exports US Production
18.7
20.5
3.5
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Compete in Every Market & Every Supply
Chain• To be the Supplier of Choice, We Must Meet the
Customer’s Needs for
• Quality
• Cleanliness
• Timeliness
• Sustainability
• The Protocol allows U.S. cotton to tell an even stronger
story to our customers.