GinzaMetrics Open Seminar Tokyo May 26, 2014

US Content Marketing & Search Trends Google Algorithm Updates Inuence of Visual Content Impact of Multiple Screens per User Link Earning vs. Link Building Marketing Strategists Want to Better Understand the Big Picture Marketers Want to Know What Kind of Content to Create

Google Algorithm Updates Panda 4.0 Update and Payday Loan 2.0 Targets Thin Content and Spammy Queries

Google Algorithm Updates Sites with big losses due to Panda 4.0 http://searchengineland.com/panda-4-0s-big-loser-ebay-winners-losers-chart-192123

Impact of Visual Content User behavior is turning increasingly toward visual inspiration

Impact of Visual Content Pinterest Growth

Impact of Visual Content Mobile, visual content and commerce is fastest growing in developing countries http://www.slideshare.net/yiibu/the-emerging-global-web

Multi-Screen Growth Responsive Design and User-centric Tracking http://think.withgoogle.com/databoard/media/pdfs/the-new-multi-screen-world-study_research-studies.pdf

Multi-Screen Growth Responsive Design and User-centric Tracking

Link Earning vs. Link Building High-quality, dicult to create content wins

Most Popular Epic Content Approaches High-quality, dicult to create content wins Videos Shareable Tools Large image collections for inspiration Long-form blog posts Mixed with standard content creation

Marketers Want to Understand Big Picture Non-SEOs are relying on search data more than ever, but they want to know what it means http://www.slideshare.net/ronaldrunner/the-challenge-of-todays-cmo

Findability Score 2.0 A proprietary yet easy to understand score that combines ranking, search volume and click-through rate (CTR) into a single metric. Used by marketers globally as a KPI to measure opportunities gained and missed, by your sites and your competitors.

Social Insights Compare your search and social performance across networks at a single glance

Marketers Want to Understand User Needs Topic and keyword discovery more important than other, but need for specialized data is stronger New Market Entry Competitive Strategy Starting Earlier in Customer Journey http://www.portent.com/tools/title-maker/

Web-scale Keyword Discovery The largest and most unique database on the market, growing every day. 100m+ Keywords 3,000+ Verticals 120 Countries 50 Languages