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Page 1: US Auto Parts

Press space bar to advance

Partnership Presentation

prepared for:

Page 2: US Auto Parts

Table of Contents

Summary

Sample Community Event

2010 Going Pro Tour Dates

AMA Pro Racing

Partnership Strategies

About Drew

References

Demographics

Market Reach

Contact

Press space bar to advance

Page 3: US Auto Parts

Going Pro Tour Summary

The Going Pro Tour will consist of a nationwide marketing campaign comprised of

three main legs; a funding sponsor, a suitable teen related charity and the race

team.

The race team will travel the country contesting the 2010 AMA Pro Racing series.

While travelling the country, the Going Pro Tour will promote it’s partners by

making team appearances at appropriate retail locations and/or community events.

Additional media exposure will be through national TV, radio, magazine and internet

channels leveraged through the charity.

In the first year. the Going Pro Tour will consist of the popular father and son team

of Andy & Drew Price. In subsequent years the team will consist of the Prices and a

new talented teen who lacks the resources to make the next step to Pro racing.

Page 4: US Auto Parts

Sample Community Event

Following our March race in Daytona

Beach, FL, Going Pro Tour heads to

Athens, GA to make an appearance

at the Public Safety Appreciation

Day.

Event appearance will consist of

setting up the Going Pro Tour team

canopy with bikes and team

members to hand out partners

promotional information and free hot

dogs and water to attendees.

Attendees will also be able use the

Going Pro Tour kiosk with mobile

broadband access to view partners

web sites.

Page 5: US Auto Parts

2010 Going Pro Tour

National Schedule

March 3 - 5 Daytona International Speedway (Daytona Beach, Florida) March 26 - 28 Auto Club Speedway (Fontana, California) April 16 - 18 Road Atlanta (Braselton, Georgia) May 14 - 16 Infineon Raceway (Sonoma, California) June 4 - 6 Road America (Elkhart Lake, Wisconsin) July 16 - 18 Mid-Ohio Sports Car Course (Lexington, Ohio) July 23 – 25 Mazda Raceway at Laguna Seca (Monterey, CA) August 13 - 15 Virginia International Raceway (Alton, Virginia) September 3 - 5 New Jersey Motorsports Park (Millville, New Jersey) September 24 - 26 Barber Motorsports Park (Birmingham, Alabama) Schedule subject to change

Page 6: US Auto Parts

Going Pro Tour

Team truck & trailer, canopy, race bike,

helmet, racers leathers, team uniform

wrapped with sponsors graphics.

Nationwide TV and magazine coverage,

promotional video by OTT, race report and

press releases posted to various web sites

and sponsor’s web site highlighting

sponsor after each event.

Brand Sponsorship Activation with

promotional appearances by team at

corporate or retail locations prior to each

race event.

Promotional use of race bike for 1 year

at seasons end.

Event hospitality and tickets for sponsor

sponsor’s clients and or employees

includes paddock and pit access.

Page 7: US Auto Parts

NEWS FLASH:

DAYTONA MOTORSPORTS GROUP,

NASCAR’S PARENT COMPANY,

ACQUIRES AMA PRO ROAD

RACING.

SIGNICANTLY MORE MONEY TO BE

INFUSED IN AMERICAS OLDEST

AND PREMIER RACING

ORGANIZATION.

RED, WHITE & BLUE

NASCAR GOES

MOTORCYCLE RACING

The magazine cover on the left is a promotional advertisement and not an actual

magazine cover.

Page 8: US Auto Parts

Drew Price Drew Price is as much a leader on the track as he is an inspiration

through his dedication to the sport, his team and most importantly,

his partnerships and fans.

Nickname: The West Coast Kid

Born: Santa Monica, CA

Birthday: December 25, 1990

Hometown: Lawndale, CA

Education: Graduated Mira Costa High School and is currently

attending El Camino College where he is studying Fire Science

Technology.

Characteristics:

Entrepreneur; Drew owns and operates Drew Price Racing which

coaches young up and-coming road racers.

Charismatic; Drew’s love and passion not only for the sport but for

the fans and racers made him a winner of the prestigious Junior

Rider Representative for three consecutive years.

Page 9: US Auto Parts

2009

WERA West

Riding a stock 2007 Kawasaki ZX6R

C Superbike Expert / 4th

C Superstock Expert / 6th

Formula 1 / 5th ( First 600cc bike in a 1000cc class.)

Riding an outdated 2007, Drew finished in the Top 10 in all his classes.

Riding for Socal Supersport

Page 10: US Auto Parts

2008 WSMC

Riding a stock 2000 Suzuki SV650

Formula Twins Lightweight / 2nd

550 Superbike / 2nd

BOTT Middleweight / 2nd

SOLO GT Light / 4th Despite missing 1 out of 4 races

WSMC Season Final Overall / 7th

In a field of 258 racers. Youngest racer to break the Top 10 since 2000.

Riding for West Coast GP Cycles

Page 11: US Auto Parts

2007 WSMC

2007 Drew started midseason on a 2000 Suzuki SV 650 and agrees to a two-year deal to ride for West Coast GP Cycles under the tutelage of WSMC 2007#1 placeholder Brant Wiwi. June: Drew graduates WSMC New Racers School August: 3rd Place / AFM / Novice Clubman at Infineon (finished 1st but Red flag reverted to 3rd) October: 1st Place / WSMC Streets Series / Novice Middleweight (first ever Suzuki SV 650 to win a novice race against the larger displacement in-line bikes) November: 1st Place / WSMC Streets Series / Battle of the Twins Middleweight December: 5th Place overall / WSMC Streets Series / Battle of the Twins Middleweight Despite starting midseason, Drew finished 162nd out of 312 racers

Riding for West Coast GP Cycles

Page 12: US Auto Parts

2006 SCminiGP

Honda NSR Cup 1st Place

Pro GP Light

1st Place 50cc Light 3rd Place

Drew again signed as a fully sponsored factory rider for Team Blata.

Drew was invited to & attended the Red Bull MotoGP Rookies Cup tryouts in Spain.

Elected for 3rd consecutive term as Junior Rider Representative

Riding for Blata USA

Page 13: US Auto Parts

2005 SCminiGP

Honda NSR Cup

2nd Place 6.2 Junior Production

1st Place Elected for 2nd consecutive term as Junior Rider Representative.

Blata signs Drew to be the first American fully sponsored factory pocketbike racer and races Team Blata.

Riding for Blata USA

Page 14: US Auto Parts

2004 SCminiGP

Junior Production

1st Place

Rookie of the Year

Elected as Junior Rider Representative

Page 15: US Auto Parts

October 9, 2009

To whom it may concern,

I am writing this letter of reference for Drew Price. As a new Motorcycle Road Racing Team

owner, I look for many quality characteristics in a rider prior to offering them the opportunity to

ride for me. Drew has many of these characteristics that make him an asset to any racing

team. Drew was committed to performing tasks as assigned and made sure that he worked to

the best of his ability when performing these tasks. What impressed me most about Drew was

the growth that he made as a member of the team and in his personal life. Good job Drew and

continue with your hard work.

Thank you,

Chad Henderson / Owner / Socal Supersport Racing Team

REFERANCES

Page 16: US Auto Parts

October 7, 2009

Drew,

You can forward this email to potential sponsors and if they have any additional questions feel

free to give them my contact information. It was an amazing opportunity to work with you, and

we all wish you the greatest success in the future.

We at West Coast GP Cycles had the pleasure to work with Drew Price in the end of 2007 and

all of 2008. During that time Drew developed quickly as a rider and grew as a young man. He

adapted quickly to new bikes, raced with enthusiasm and heart, and overcame great challenges

in his personal life that could have easily ended the career of a less motivated rider.

From the first time I saw Drew ride, I knew he possessed great natural talent, and it was always

exciting to watch him develop that talent and bring it to bear as he developed his craft.

Any team that Drew rides for can consider themselves fortunate to work with this exciting young

talent.

Andy Palmer

Owner / West Coast GP Cycles

310-477-0997

Page 17: US Auto Parts

October 8, 2009

I started working with Drew shortly after his 16th birthday as he made a quick jump from

SCminiGP bikes to the full size road racer. I was there for his first ride on the West Coast GP

Cycles prepped SV650, as a favor for Andy Palmer, the Team manager. The favor was to

basically take a look at Drew to determine if he was a suitable addition to the team and if he

displayed any talent worth developing or investing in. I figured if Andy Palmer and West Coast

GP Cycles was to invest half the time and money into Drew as they had into me, then they

weren't going to waste their time with anything less than a rider with The Real-Deal potential and

talent. Clearly Drew's talent proved himself immediately; however it wasn't his riding that sold me

on him as a worthy pupil... Drew seemed collected, in control of himself emotionally, which is

rare for a 16yr old. Drew's composure was always even keeled, even during sketchy moments

on the motorcycle. Furthermore, after spending some time with Drew over the next few days, it

was the Heart he displayed for his goals that really impressed me; that's something that I cannot

teach. And Heart is just one of those necessary components to success that others with so many

more resources still never get.

Brant Wiwi

AMA #717

Former WSMC #1, 2007

310-927-1113

Page 18: US Auto Parts

October 7, 2009

Drew,

Please feel free to send this to whoever you need, and let them know if they have any questions

to contact me directly.

From the first time I saw Drew ride a pocketbike I knew he possessed the talent to road race

motorcycles. I saw his passion and commitment to working hard in his first season, winning his

first championship and landing a factory ride with Blata. He continued to win championships with

our organization and his dedication to road racing has always encouraged me to continually

recommend him for any team seeking his talents. I have progressively checked up on Drew and

every time I watch him ride, I can see his continued development, maturity as young adult and

his passion for road racing motorcycles. He is bright, open to continued growth and driven to go

out and win every time he races.

I think any team who gives him a shot will get 110% from Drew and can consider themselves

lucky to have such an experienced, young and talented road racer.

Kinds Regards,

Josiah Taulbee

Founder & President

Youth Road Racing USA &

SCminiGP Racing Series

SMRRC Racing Series

626-673-0145

Page 19: US Auto Parts

October 8, 2009

Dear Drew,

I hope this letter finds you and your family doing well. I have received sporadic updates from

Josiah regarding your racing and hear you are doing wonderfully. I am very proud and

pleased about that. Please feel free to include this letter of recommendation into any of your

promotional material.

During the years of 2005 and 2006 Drew Price was a factory rider for Team Blata USA. In

fact, he was the first fully sponsored racer to be signed by Team Blata USA and laid the path

for many future young racers to follow. In 2005, I spent a race weekend with Drew and the

team at Buttonwillow Raceway and got to know Drew personally. He proved to be an

exemplary young racer and represented our company very well. We were more than happy

with Drew's results, attitude and work ethic, even at his young age at the time. I would highly

recommend Drew to anyone considering sponsoring or adding him to their team. I believe if

given the proper support and opportunities, he can go far within the racing community. We at

Blata USA, wish Drew all the best in his future endeavors.

Ras Brodsky

President, Owner at Blata USA / Omicron Motors

Page 20: US Auto Parts

October 8, 2009

I met Drew during his first year racing in 2004 when he was racing

a questionable and outdated Blata which he ultimately won the

championship on and Rookie of the Year title with SCminiGP.

Subsequent to that, I became the team owner and manager for

Blata USA and in that capacity recommended that Drew be signed

as a factory rider. He went on to win several championships for us

in 2005 and 2006 while also moving up to the Honda NSR 50 series

where he also won a championship.

Throughout my dealings with Drew, he proved to be a hard-working, honest and likable young man. During 2005 and 2006 he

attended various trade shows and promotional events promoting Blata USA where he exhibited a thoroughly professional

demeanor, especially for someone of his age. I am confident that our sales figures increased during that year as a direct result

of new kids coming into the program and seeing what Drew was able to do on our bikes and the positive attitude displayed by

him. In addition to his racing achievements, we were very proud that he served three consecutive years as Junior Rider

Representative. Again, he represented Blata USA in a very favorable manner.

Throughout our two years of racing together Drew never missed one race or practice opportunity and was known throughout

the paddock as one of the hardest working kids around. He would typically race six separate classes and the associated

practices during a race day.

Since then, Drew and his dad have stopped by the SCminiGP races periodically to check in with everyone. I am very proud to

see that he has grown into the young man I knew he could be. In closing, I feel very strongly that anyone contemplating the

sponsorship of this fine young man or adding him to their team, will be more than happy with their decision to do so.

If anyone has any desire to contact me for additional information pertaining to Drew, they are more than welcome to do so.

Sincerely,

Paul Grasham Team Blata USA / Rooster Racing 619-246-6424

Page 21: US Auto Parts

Drew is a typical teenager. He graduated from Mira Costa High School in Manhattan Beach, loves surfing, sushi and hanging around with his friends. He also enjoys training his prized Siberian Husky, Beau. He has traveled throughout North America, Mexico and Europe when he was invited to and attended the MotoGP Red Bull Rookies Cup in Valencia, Spain. He has a very discerning palate as his uncle owns one of the top 10 restaurants in Los Angeles. Drew attends El Camino College where he is studying Fire Science Technology towards becoming a Firefighter. Currently, Drew works at Josie Restaurant in Santa Monica, and is developing his own business of instructing youth racers in Southern California. Drew is an honest, hard-working and affable young man who is pursuing his dream of becoming a professional motorcycle racer and one day hopes to compete at the highest level, MotoGP.

Drew with under privileged

kids of Antelope Valley

Page 22: US Auto Parts
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AMA Pro Road Racing The AMA Superbike Championship was created by the American

Motorcyclist Association (AMA) in 1976 to provide an affordable,

level playing field for professional race teams, and as a platform for

motorcycle manufacturers to showcase their production sport-

performance models. The success of the AMA Superbike formula

led to international adoption by the Fédération Internationale de

Motocyclisme (FIM), and subsequent implementation in virtually

every developed country in the world.

The expanding popularity of the sport has been due, in no small

part, to the developments in rider training and motorcycle

technologies continuously redefining the limits of personal

performance and pushing the laws of physics to the very edge. Elite

championship teams attract an international field of top-caliber

athletes from every corner of the globe to amaze fans with their on-

track abilities.

Over the years, the AMA expanded and redefined their mission and

came to realize that their core goal of promoting and protecting the

future of motorcycling had been diluted. Motorcycle racing was and

still is an important part of the AMA, but the Association felt that it

needed to refocus on servicing its members and protecting their

rights as an advocacy organization.

With an agreement in place with the AMA, the Daytona Motorsports

Group was formed and will begin doing business as AMA Pro

Racing from the 2009 season onward with the sole goal of taking

professional motorcycle racing to the pinnacle of American

motorsports entertainment. Today, AMA Pro Road Racing stands

as the world’s premier national motorcycle road racing organization

and is defined by some of the closest and most heated competitions

in motorsports.

The top-tier classes of AMA Pro Road Racing are:

AMERICAN SUPERBIKE

American Superbike will be the new premier class for AMA Pro

Racing, and will showcase the traditional 1,000cc machines that

competed in the former AMA Superbike class in the past. The

unparalleled power of these machines is matched only by the

abilities of the athletes that ride them. The grace with which the

athletes expertly maneuver the turns and handlebar-to-handlebar

passes go on at speeds nearing 200 mph.

DAYTONA SPORTBIKE

The Daytona SportBike class has been designed to include a broad

range of competition equipment that formerly competed in AMA

Supersport and AMA Formula Xtreme, as well as two- and three-

cylinder machines not normally featured in AMA Professional

events. With an eye on cost containment and close competition, the

track becomes a battlefield for the world’s top riders and motorcycle

manufacturers. The action here is fast and fierce and the results are

determined on the track, with no machine having a clear advantage.

Ability is all that separates any rider from victory lane champagne.

Page 24: US Auto Parts

Demographics

AGE Under 25 12.7% 20 -39 40.8% 40-54 33.7% 55 and over 12.9%

GENDER Male 80.6% Female 19.4%

MARITAL STATUS Married 56.8% Single 30.1%

ANNUAL HOUSEHOLD INCOME More than $50,000 74.7% $75,000- $99,999 22.1% $100,000 - $249,999 19.7% More than $250,000 3.6%

OCCUPATION Business Owner/Executive 25.3% Skilled Trade 16.3% Military/Government 7.9% Tech/Computers 7.5% Sales/Marketing 6.1% Other 12.9%

The average AMA Pro Racing fan is in their late 30s, married, Highly educated and has an income of nearly $90,000.

Page 25: US Auto Parts

Demographics

GETTING TO THE RACE 93.4% drive to the track

60.4% travel more than 100 miles to attend a race

43.3% stay at hotels

27.8% attend more than three races annually

90.3% are households with a motorcycle

81.3% are households with a truck/SUV

CONSUMER HABITS 61% eat out five or more times per month

64.4% have a video game system

78.8% drink beer

HOBBIES/INTERSTS 59.4% recreational motorcycle riding

50.9% going out to dinner

47.5% watching TV

45.7% traveling

44.5% camping

THE AMA PRO RACING FAN Affluent: AMA Pro Racing fans have an

average household income of $89,000.

Passionate: Over 70% consider themselves enthusiasts or experts in motorcycle and/or racing.

Loyal: Over 73% are positively influenced to purchase a sponsor product because of the sponsors Association with AMA Pro Racing, over 80% are likely to purchase a product or service over an unaffiliated brand and over 95% agree that they feel positively about companies that sponsor AMA Pro Racing.

Satisfied: over 95% of AMA Pro Racing fans feel the entertainment value of the racing is good, very good or excellent.

Growing!!!

Page 26: US Auto Parts

Sponsorship Value Motorcycle racing

continues to grow where it matters most… Return On Investment.

Companies have seen the dramatic growth in the value of their involvement in less than three years… Based on record viewership and attendance every year… This return will continue to outpace other properties.

Page 27: US Auto Parts

Bold Exciting Driven Some of the key reasons today’s most respected brands choose to utilize AMA Pro racing in their marketing efforts.

•Ability to reach early adopters in a unique environment • High-end hospitality options at some of the world’s most revered racetracks • Opportunity to build relationships with clients and potential customers that will last a lifetime

Page 28: US Auto Parts

Building a Mutually Rewarding Partnership

• Nationwide Television Brand exposure.

• Partnering with Going Pro Tour offers

corporate participants a host of fully

• integrated marketing opportunities tailored

to meet your specific needs.

• Sponsorship Activation includes exclusive

rights to use the Going Pro Tour name,

branding and logo in all sponsor advertising

and promotions.

• Race tickets, corporate hospitality and

pit/garage access at each event.

• Personal appearances by Going Pro Tour

corporate activities or marketing/sales

promotions at retail locations near where race

events will be held.

Page 29: US Auto Parts
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Sponsorship Proposal for

Going Pro Tour

National Partnership 1 Year Sponsorship Package: $150,000.00

includes right of refusal for 2nd year.

Page 32: US Auto Parts

For additional info please contact:

Andy Price

15424 Hawthorne Blvd, # 205

Lawndale, CA 90260

310-218-9222

Fax: 310-675-8858

Email: [email protected]

www.DrewPrice.com