urbanstalkers 2017 trend report
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2017TREND
REPORT
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POINT OF NO RETURN
URBANSTALKERS
In an era where we can still find pirates, monarchies, polygamy, RACISM and hunger mankind continues exploring its limits; from an eventual landing in Mars to the fertilization of three-parent babies. !
Between the remains of the past and the fiction becoming reality, there is us. !
The Internet has accelerated our evolution. This digital ecosystem boosts the physical mobility. it stimulates our age, health, wealth, entertainment and the everyday interaction we all have. However, as a public space, THE INTERNET needs to be safe to be enjoyed by everyone. !
The new manifestations of our future will make us re-understand the meaning of all what we know, including the concept of being human. !
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We live in that moment where there is no turning back. Innovations are redefining cultures. Transformation is happening. Expect debates.
POINT OF NO RETURN
URBANSTALKERS
Digita
l Ave
nue
Trend Map 2017
Female Renaissance
Love-gistics
Impe
rfect
ion is
Bea
uty
Ener
g-et
hics
Machines as a New Race
Thirst of Humanity
Age-
cept
ation
Beau
ti-fo
odHac
Kids
Conce
ptua
l Wor
kout
s
Radical Money
Bro-casting
Hacke
d Priv
acyAd-boycotts
Perf-sonalization
Impatient Patients
Pleasant Productivity
URBANSTALKERS
Being a Millennial is not a meaning of youth anymore. Being 50 is not a synonym of being old.
As we grow closer to the year 2020, we all seeing the evidence of the passage of time. The arrival of this futuristic time brings a shift in all what we know about stages of life: Baby Boomers are extending their retirement, GenXers are turning 50, Millennials are either consulting blogs to be a better parent or extending their teenager days, while GenZ is eager to start working because the world they live in asks them to mature faster. !By 2060, the world pyramid population will evolve into a world dome population; The percentage of babies being born is decreasing while global life expectancy stands at 72 years, (increased by 6 years since 2001). With an extended window of lifetime, people will have more opportunity to have a paradigm shift towards aging. !We will encounter more services to decelerate aging through living an enriched life, and there will be more spaces to grow personal talents for seniors. We will see a higher level of energetic grownups. In a context where stories are prized, experience will become an element of pride. !
AGE-CEPTATIONEmbracing experience and reconfiguring the stages of life.
URBANSTALKERS
The movement to redefine age.Playshops for grownups.
Science competition to end aging. The anti-aging pill.
Biomedicine redefining aging.
AGE-CEPTATION
www.aarp.org/etc/everywhere/statics/disrupt-aging/home.html?cmp=RDRCT-DSO-DISAGING-vanitymain2-011516
https://elysiumhealth.com/
www.youtube.com/watch?v=4peb49SSjoQ
http://paloaltoprize.com/
http://campgrounded.org/
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Just as dogs stop being pets and become another member of the family, robots will earn a space in our lives. !Tech companies are bringing together a puzzle of their interpretation of what it means to be a human: Artificial intelligence, cognitive computing, emotion recognition, instant reactions, walking with balance, talking warmly, self-driving, deciding; machines are evolving from being a productive tool to become a caring being. Robots are beginning to understand complex concepts like competition, protection, trust, and joy. !Research specialist at the MIT Media LAB and robot ethics expert Dr. Kate Darling affirms in her publication “Who’s Johnny”: “People have a tendency to project life-like qualities onto robot. Framing robots through anthropomorphic language can impact on how people perceive and treat a robot”. !Artificial intelligence will be programmed with real human emotions, and in return humans will develop empathy and honor towards the identity of the machine. Soon we will argue for the “human” rights of a robot. We will feel for them what they will never feel for us.
MACHINES AS A NEW RACEAdopting robots into the human life cycle.
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Jumping like a cheetah.
The first ROBOT funeral.
Human-like.Family companion and guardian.
Designed to read emotions.
Your grandpa’s caregiver.
Robots with Personality.
Your personal cook.
MACHINES AS A NEW RACE
www.youtube.com/watch?v=o2fa2kam1Es
www.nytimes.com/2014/07/20/opinion/sunday/the-future-of-robot-caregivers.html
www.seeker.com/jia-jia-chinas-latest-human-like-robot-is-a-looker-but-not-that-bright-2186142478.html?utm_medium=xpromo&utm_source=AOL&utm_campaign=carousel
www.youtube.com/watch?v=lqlyxg1-gE0
www.youtube.com/watch?v=_luhn7TLfWU
https://anki.com/en-us/cozmo
www.moley.com
www.nytimes.com/2015/06/18/technology/robotica-sony-aibo-robotic-dog-mortality.html
URBANSTALKERS
Children inspired by technology and science.For the first time in history, Artificial Intelligence and programming are coexisting with kids. !Preschool coding classes are on the rise in China, while in England, Japan and Israel computer science is now a mandatory subject for students from 5 to 16 years old. In USA Obama launched Computer Science For All -a program to give every student the opportunity to learn computer science and computational thinking skills; parents in India are eager to register their children to a coding club and in Mexico public schools launched a pilot plan to teach children create robots. Parents have a feeling they could have the next Steve Jobs or Mark Zuckerberg at home and there is an industry growing around that dream. Scratch -developed by the MIT- is a pioneer who has created a legacy in spreading coding knowledge and inspiring organizations to follow their mission; it makes computer programming approachable for kids by inviting them to connect blocks of codes to build programs. These kids are being prepared for a competitive world where most of the jobs they perform will be digitalized. !Science is becoming easier to absorb. Toys are evolving from being an entertainment object to an educative tool. Software will own a big part of the infant episodes and that will shift the meaning of privacy in early childhood. These new kids will solve big world problems with their enhanced imaginations and that will matter to them because they will be alive in the XXII century.
HACKIDS
URBANSTALKERS
Global movement to learn codING.
Volunteers who help kids code.
Lego programming and robots.
The candy that teaches codING.
Tailored learning tools with AI.
Artificial Intelligence toys.
Digitalizing music lessons.
HACKIDS
www.ubergizmo.com/2016/08/japanese-candy-teach-kids-to-code/
https://code.org/learn
https://cognitoys.com/
www.lego.com/en-us/mindstorms/learn-to-program
www.codeclub.org.uk
www.nyphilkids.org/ypc-play/britten.phpwww.ibm.com/internet-of-things/iot-news/announcements/sesame-street/
URBANSTALKERS
PLEASANT PRODUCTIVITYFollowing a purpose of life through enjoyable jobs.
Companies are searching top-notch candidates. Top-notch candidates are searching to find themselves. !Nowadays there is a pursuit of fulfillment at work, which brings a rise of expectations and frustrations. According to a Gallup poll, two out of three working Americans don’t feel engaged in their jobs. The good news is that their current position might disappear since experts predict that 50 percent of occupations today will no longer exist by 2025. Independence is a growing option- a recent study of Freelancers Union shows that there are 55 million people in the U.S. doing freelance work, which represents 35% of the total workforce; together they contributed $1 trillion dollars to the economy in 2016. !College students are absorbing life-time debts for skills that will expire soon. They have arrived to the job market in a moment of disruptive transformation within every industry and this situation demands a constant update of skills, just as their smart phones do. Learning fast is key, but unlearning faster is crucial. !The constant adaptation is also required to recruiters; today a sort of Gamification is happening to find the ideal candidate for a company, however talented people experience a battle between having free time and earning a juicy paycheck. Here is where the utopia becomes reality through the birth of digital nomads - those who can be productive and travel the world at the same time.
URBANSTALKERS
Digital nomads working remotely.
Inspiration for entrepreneurs.
Free courses from top educators.
a Tinder-like app for jobs.Crowdsourcing reviews
for your next job.
Bite-Sized books.
CROWDSOURCED EDUCATION.
PLEASANT PRODUCTIVITY
www.switchapp.com/ www.glassdoor.com
http://brooklynbrainery.com/www.futurelearn.comwww.misfiteconomy.com/
www.remoteyear.com/
www.blinkist.com/en/
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Behaving well with the planet as a social statement.
ENERG-ETHICSThe type of source you use might reveal your values. !85% of the global energy consumed comes from burning fossil fuels, which releases high amounts of CO2 and contributes to global warming. According to an EXXON mobile future of energy report, by 2040 the consumption of fossil fuels will decrease to 80%. Since most part of current infrastructure is designed to consume oil, it will remain as the primary energy source for a long time. We will not become entirely sustainable soon, but urgency will spark affordable innovations. !As history has shown, countries that extract oil tend to be surrounded by corruption or conflicts; oil detonates wars. The traditional way to produce energy is centralized; few enjoy the benefits, while the sun and the wind are more democratic. If we analyze the term “clean energy” it’s not just about using renewable sources, it has an inner component about good behaviors towards Mother Nature. !According to the Advanced Energy report, the U.S. clean energy was valued at $200 billion in 2016 and $1.35 trillion globally. Infrastructure is key; the smaller the country the bigger the change. While wind power represents only 5% of all energy consumed in the U.S., in Denmark that rate is 42%. Smaller countries, such as Costa Rica are reliant 100% on renewable energy. We will start valorizing locations for their contribution to the power plants with their natural resources: wind, solar, or hydropower. However, China is planning to mine the moon to bring Helium-3, a substance that can provide energy, to mankind for the next 10,000 years. Ethics will divide opinions.
URBANSTALKERS
Pen draws electricity.
kites distributing clean energy.
GOING sustainable MADE EASY.
Clean energy manifesto.
The energy consumption game challenge.
Design a sustainable city and survive natural disasters.
DiCaprio’s view on Climate Change.
ECO-friendly batteries. CALORIES CONVERTED INto WATTS.
ENERG-ETHICS
http://environment.nationalgeographic.com/environment/energy/great-energy-challenge/personal-energy-meter/
http://www.solarcity.com/www.beforetheflood.com
https://x.company/makani/
www.youtube.com/watch?v=svcdiGvSIw0
www.citiesskylines.com/
www.tesla.com/powerwall www.thegreenmicrogym.com/
www.youtube.com/watch?v=fMQRJYxPPCs
URBANSTALKERS
PERF-SONALIZATIONThe extreme obsession of perfect customization.
Adapting a mass-produced product to yourself is different than customizing your own unique creation.
The industrial revolution in the 18th century was about producing everything for everyone. Prior to this stage, manufacturing was often done in people’s homes by using hand tools or basic machines. That old sense of craftsmanship and detail is back once again in the 21st century. In the era of selfies, VR, predictive algorithms, suggestions based on previous purchases, face recognition, and 3D scanning it is very likely for a brand to please its customers. However, it requires dedication. !Based on McKinsey, personalization can deliver five to eight times the ROI on marketing costs and lift sales 20% or more. Infosys affirms that 86% of consumers have said that personalization plays a role in their purchasing decisions. People want to have a unique creation inspired by them. Today anyone can be a their own brand muse. !The information of our bodies, our feelings, and even our DNA can bring an extremely tailored experience. No one can be against its own composition. !
URBANSTALKERS
Printed replicas of yourself.
Print your own toys.
Less search, more match.
Wine recommendation based on your DNA.
Beautification through science.
3D scanning to make your perfect clothes.
Movie recommendation according to your feelings.
PERF-SONALIZATION
www.doob3d.com
https://propercloth.com/
www.vinome.com
www.sajari.com/match
www.youtube.com/watch?v=mw8w7cTKEHI
https://feelm.com/
www.geneu.com
URBANSTALKERS
IMPATIENT PATIENTSThe instant performance of medicine through technology.
Algorithms curing your viruses.
The expectations of instant delivery and on-demand entertainment have raised the bar in the healthcare world. Medical patients will demand in the same way regular consumers do: convenience, fast and enjoyable consultations, but also smart treatments. Doctors will have more practical follow-up consultations through their smartphones and more data to understand a condition, however they must be ready to confront more prepared and overcritical patients. !The American Telemedicine Association estimates almost 20 million patients received some kind of medical care remotely in 2016, and according to the IMS Institute for Healthcare informatics there are more than 165,000 mobile health apps on the market. Through smartphones the medicine industry is required to accelerate its processes. !Both Data Analytics and DNA storage will hyper-personalize medical treatments and create effective predictions to prevent conditions. Illness will come with less surprises and the constant repetition of symptoms and treatments will create patterns to cure more people. !Telemedicine will be so contagious.
URBANSTALKERS
Mobile meditation.
Medical Crowdsourcing for unique conditions.
Thoughtful packed.
Therapists on demand.
Phobias cured using VR.
Anxiety treatment app.
The rise of DNA storage.
IMPATIENT PATIENTS
www.headspace.com
https://joyable.com/
www.crowdmed.com
www.pillpack.com
http://blogs.microsoft.com/next/2016/07/07/microsoft-university-washington-researchers-set-record-dna-storage/#sm.00010lva4oos1ew8wri1kijekkcuk
www.talkspace.com
www.youtube.com/watch?v=5KIa3nNmMAc
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LOVE-GISTICSThe care and involvement with our deliveries.
Digital connections boost the real world.
There is a special emotion when your Lyft is arriving, when your seamless bag is knocking at your door, when Amazon delivers a package to your home - you could even think it was Santa Claus. We love opening boxes, even when we already know what is inside. All the infrastructure and connected satellites provide us with a magical experience, all coming down to the need to feel special, to feel treated well by the company you paid. However, love can turn into mistrust or even hate if promises are not accomplished. !Companies are aiming to be part of the Industry 4.0- automation and data exchange in manufacturing technologies. According to PWC $907 billion in investments are expected until 2020 to update the process of production and logistics, because today 67% of companies don’t feel they have achieved advanced levels of digitalization. !Love is invisible, but you can feel it. And the same is for logistics; there are many process that are invisible but we benefit from them. Categories are joining in marriage to provide us the things we love and need. DHL understands fashion is the definition of a fast moving industry. Fedex supports healthcare by providing patients instant delivery of their medicines. !For our accelerated lives, the optimization of logistics will give us back some of our time. We could either be more productive or be entertained, or we could use that time to be with our loved ones.
URBANSTALKERS
Curious how Amazon works.
Geolocation + Content.
The first self-driving truck delivered beers.
Turn your phone into your address.
Why going for replacements when you can 3D print them?
Preorder immediately after a runway show.
LOVE-GISTICS
www.youtube.com/watch?v=5TL80_8ACPc
www.phind.it http://phoneaddress.be/
www.youtube.com/watch?v=6eObnwWfqU4
www.wired.com/2016/10/ubers-self-driving-truck-makes-first-delivery-50000-beers/
www.modaoperandi.com
URBANSTALKERS
NEW MONEY INTERACTIONS
RADICAL MONEYThe fast mobility of funds and its democratization.
Wealth has evolved from solid to intangible, from gold to electricity, from exclusive to social. !Half of a decade after the movement occupy Wall Street, investor mistrust still plagues financial institutions. The interest to redistribute wealth in a fair way and the need of getting rid of bureaucracy has embraced a new generation of decentralized apps -many of them from Silicon Valley- taking place in the finance world, giving consumers the power to take control as experts and making money transfers as easy as a social media post. !Crypto-currencies have created a democratic model of financial movements in the digital world, where individuals can trade with no need of a bank. Bitcoin, the first and most honored crypto-currency, is starting to be accepted in companies like Paypal, Amazon, WordPress, and Subway. However, new crypto-currencies and other electronic ways of payment are being created every day. !Just as social media impacted traditional media, the new concept of money will bring creativity and new celebrities in the fintech world. Of course there will be resistance coming from the traditional bankers, but the infrastructure of cash as we know it has already start its evolution. How we earn, save, spend, lend, distribute and protect money is changing. Wall Street is not the only route for financial traffic anymore. !My two cents.
URBANSTALKERS
Turn Bitcoin into Dollars.
Create your own currency.
Redefining the concept of money. Post-like Payments.
Pay with a picture.
Be your own broker.
Crypto-Currencies MARKET.
Invest through thematics. Chat with your savings.
https://vimeo.com/109985183
www.colu.com
www.youtube.com/watch?v=1dF9t_xQGks https://venmo.com/
https://bitpay.com/
robinhood.com
RADICAL MONEY
https://coinmarketcap.com/
www.motifinvesting.comhttps://withplum.com/
URBANSTALKERS
HACKED PRIVACYThe risk of intimacy assault.
If you haven’t been hacked maybe is because you haven’t been targeted.
CNN Tech reports that in 2014 half of American adults had their personal information exposed by hackers. In 2015 more than 750 breaches were reported, exposing 178 million personal records. Hacks had a substantial hike of 40% in 2016, according to the Identity Theft Resource Center. In addition to this, there are approximately 83 million fake profiles in Facebook. !The intimate pictures of multiple celebrities have been seen publicly; Mark Zuckerberg was hacked 3 times last year. The New York Times reported: “President Obama announced sanctions against Russia for trying to influence the 2016 election through cyber attacks.” Angela Merkel’s phone was intervened and German diplomats’ fingerprints where hacked through using a high-resolution camera and a 3D printer- the hacker had created a replica of their hands. !Who is safe in this context? This sense of vulnerability will generate new businesses. In 2015, the cyber security market reached $75 billion and is expected to grow to $170 billion by 2020, according to Forbes. We will see more media campaigns educating people about the best practices to keep their information secure; however, there will also be financial institutions that will use social media to take a look to consumers’ information to determine whether or not they are candidates for a credit or what terms should insurance consider -“Is our client going to bars too much?” !In a connected world where no one can guarantee avoiding a cyber attack, the most powerful tool to be safe will be a piece of paper.
URBANSTALKERS
FBI AND APPLE DEBATE on privacy concerns.
Security for the Internet of Things.
HACKED JEEP from AFAR.Hackers’ stories go mainstream.
Consumers embracing the erosion of home privacy.
ProtectS every move while browsing.
World’s biggest DATA BREACHES.
How hackers crack your passwords.
HACKED PRIVACY
www.wired.com/2015/07/hackers-remotely-kill-jeep-highway/#slide-2
www.usanetwork.com/mrrobot
https://canary.is/
www.bitdefender.com/box/
http://usa.kaspersky.com/
www.nytimes.com/interactive/2016/03/03/technology/apple-iphone-fbi-fight-explained.html
www.informationisbeautiful.net/visualizations/worlds-biggest-data-breaches-hacks/
www.youtube.com/watch?v=RtUvMJFP_IE
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AD BOYCOTTSAD BOYCOTTSLess intrusive ads and more intruders in the industry.
Publishers name AdBlocking as extortion, but developers call it a consumer right.
It’s never been a better moment to work in advertising and it’s never been a worse moment to work in advertising. According to Page Fair, one in five people are using Adblocking in their smartphones worldwide and this preference is growing 30% annually. Consumers are embracing this type of software not only because online advertising makes their videos run slower, distract them and waist their time, but also because it makes them trackable and that affects their privacy. !Advertisers spend $600 billion in media worldwide, while content marketing is expected to be valued in $300 billion by 2019; this means we will see more brands inspiring sparkling stories and shows. However, there are more threats to advertising. The talent is migrating to tech industries and there is a constant birth of apps that substitute the ad agency services in a cheaper and faster way- crowdsourcing systems. !Speakeasies were born in the 1920’s, creating a new way for New Yorkers to connect in an intimate and un-trackable way. The rebirth of intimate conversation and small communities sharing content will once again spark within the industry, reminding us that consumers want to stay un-trackable. There will be a reconfiguration of business models, meaning more creative ideas and less intrusive advertising.
URBANSTALKERS
Adblock by apple.
DESIGN VIA Crowdsourcing.
Massive online brainstorm.
Naming for $200 dollars.
Software offered to wireless carriers.
The future of social media.
PRICED like a Netflix subscription.
FREELANCERS ON DEMAND.
AD BOYCOTTS
https://getshine.com/https://itunes.apple.com/us/app/adblock/id691121579?mt=8
www.youtube.com/red
www.chaordix.com/
www.fiverr.com
https://bootname.com/
https://logotournament.com/
www.youtube.com/watch?v=VAesMQ6VtK8
URBANSTALKERS
BRO-CASTINGThe personal mainstream.
Your friends entertain you and celebrities feel like your friends.
Thanks to live streaming apps today any individual can become a mobile TV channel. Brands and TV networks try hard to gain your attention, but the video of your friend in a concert is way more attractive. Co-founder and CEO of Everybody at Once Kenyatta Cheese says, “Your audience has an audience.” This means you need to remember that your target has a reputation uphold, and people waiting for them to share or generate great content. !The global video streaming market worth was USD $30 billion in 2016 and is expected to grow to $70 billion by 2021, based on MarketandMarkets research. One of the most important players in this category, Periscope, reports that their users have created 200 million broadcasts and over 110 years worth of video are watched in a single day. More gadgets to enhance the live streaming experience will spread and technology services will communicate in a very familiar tone. !Through the videos celebrities spontaneously share, you can go beyond the backstage and enter into their intimate moments; famous people can sometimes be so open that you could even feel close to them. However, the power of influence that your family and friends have over you is special, and Facebook knows it; that’s why you see in your timeline recommended products based on the preferences of your contacts. Social network is leveraging the image and name of the people you trust most to influence your shopping decisions.
URBANSTALKERS
Chat with the news as if it were your informed friend.
Create your own radio station.
Enhancing Live event broadcastings.
Questions and answers from experts and influencers.
YouTube goes Hollywood.
Silicon Valley hiring poets to make Artificial Intelligence feel friendly.
BRO-CASTING
www.wired.com/2016/02/with-quartzs-app-you-dont-read-the-news-you-chat-with-it/
https://getmevo.com/ www.washingtonpost.com/news/the-switch/wp/2016/04/07/why-poets-are-flocking-to-silicon-valley/?utm_term=.
2940745e6bb7
https://radio.co/
www.youtube.com/yt/space/index.html
https://askwhale.com/
URBANSTALKERS
CONCEPTUAL WORKOUTSDistracting the mind to maintain a healthy body.
Fun can make you lose calories.
In the U.S. there are 38,000 health clubs and fitness centers, according to Statista. This means there is one gym for every 8,529 people. Sure, there are athletes who run in parks or exercise at home. However, The U.S. Department of Health and Human Services reports that only one in three adults receive the recommended amount of physical activity each week. Working out is an extra task for the modern busy lifestyle. !When being the biggest world empire, Greece coined activities like boxing, wrestling, discus throw, and marathon running. England introduced to mankind tennis, soccer, and badminton. While in the modern era, USA created baseball, basketball, football and hockey. It seems like most of the transcendent sports are born in powerful nations. !Today there is an explosion of creativity in training programs in the most influent cities of the world; new ways of celebrating the movement of body are in turn making workouts more enjoyable. Physical activity will become a recreation moment, rather than a responsibility to accomplish.
URBANSTALKERS
PARKOUR GOES MAINSTREAM.
FITNESS DATES.
Start your morning with a workout party. Exercise like in the 80’s. YOGA IN THE WATER.
Water-Based workout Machines.
Collective competition.
AERIAL YOGA.
CONCEPTUAL WORKOUTS
www.daybreaker.com/ http://throwbackfit.com/ www.paddleintofitness.com
www.cityrow.com/ http://brooklynzoony.com/
www.antigravityfitness.com/
www.soul-cycle.com
www.fitness-singles.com/
URBANSTALKERS
BEAUTI-FOODThe observation to taste.
The Internet is part of the digestive process.
Based on a research conducted by the Center for Culinary Development Millennials define themselves as foodies. 44% of Millennials have posted a photo of food or drinks on social media; 52% would rather go to a food festival than a music festival; and 61% would rather have dinner at a new restaurant than buy a new pair of shoes. !Food has become an artistic style- it is less seen just as a functional provider of nutritional properties and is more received as an element of beautiful expression and connection. The beauty of cooking is found in participating in the preparation of our food and the consciousness of the impact has on earth. Our sight is concentrated on our plates, but it will also be in the process of production of what we eat; we will be more interested and surprised by the miracle of food creation. !Technology will play a special role in our meals, ranging from molecular cuisine to digital farming. In the words of Caleb Harper, principal investigator of Open Agriculture a food computing project of the MIT, “In the future, even broccoli will have an IP address.” His plan is not to transport physical food, but to send data about food to produce it. !New farming technologies could stop worldwide hunger, and that would be really beautiful.
URBANSTALKERS
Hidden images in your bread slices.
Kyara-ben: Decorating healthy meals.
Geek cooking show.
photogenic dessert.
DIY curated meals BASED ON SEASON.
Design transforming the future of food.
Cellular agriculture. FARMING FOR THE FUTURE.
www.lonelyplanet.com/news/2016/06/27/japans-colourful-bread/
www.raindropcake.com/
https://thisismold.com/
www.new-harvest.org/
www.blueapron.com
http://japan-magazine.jnto.go.jp/en/1503_charaben.html www.youtube.com/user/RosannaPansino
BEAUTI-FOOD
http://openag.media.mit.edu/
URBANSTALKERS
IMPERFECTION IS BEAUTYThe rethink of aesthetics through an enjoyable self-acceptance.
A strong ideal is more powerful than a firm butt.
Authorities in France launched a bill that prohibits fashion models from being “excessively thin”. Models will need a doctor’s certificate that proves their health is “compatible with the practice of profession”. This initiative is driven by understanding the influence on society and the cost of health in the fashion industry. According to the BBC, anorexia affects between 30,000 and 40,000 people in France, 90% of which are women. A “perfect body” will now be a healthy one. !In a context where sustainability is a required act, beauty can no longer continue as unhealthy and superficial. The massive consumption of traditional media cultivated a stereotype of esthetics that was almost impossible to accomplish. Social media has provided the audience an opportunity to appreciate personalities, speeches, perspectives and other kinds of beauty that seem to celebrate other attributes; physical imperfections can bring poignant stories. !We will see more diversity, self-esteem advocates, celebration of imperfections and leaders promoting a social change. According to Business Insider, GenZ -today’s teenagers- are admiring icons as Malala and rejecting figures like the Kardashians. Abercrombie & Fitch, a brand who’s communication is based on ideal models, has closed 252 stores over the last 5 years; nowadays conviction is more significant and beauty doesn’t necessary need to be seen.
URBANSTALKERS
Laughing AT stereotyped perfection.
Plus size model & body positivity ambassador.
The rise of models with prosthetics.
Model inspiring self-acceptance. CELEBRATING IMPERFECTION.
IMPERFECTION IS BEAUTY
www.buzzfeed.com/juliegerstein/celeste-barber-challenge-accepted?utm_term=.exz53AP7Y#.kqOWmOkvn http://www.tessholliday.com/ www.dailymail.co.uk/femail/article-3242779/The-Bionic-Model-Model-
prosthetic-arm-takes-runway-storm-New-York-Fashion-Week.html
www.eonline.com/news/689092/america-s-next-top-model-contestant-winnie-harlow-aka-chantelle-brown-young-starts-a-debate-about-blackface
www.youtube.com/watch?v=hKi_xgiHRKM
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FEMALE RENAISSANCEThe bloom of femininity in the modern age.
Struggling, fighting, evolving, dominating and shinning at the same time. !In the history of art, after The Dark Ages, comes The Renaissance. You see a similar pattern in females’ situation today. Women still fight -for their rights, gender gap, harassment- but they are winning territory and they are demonstrating strength. Multiple expressions of femininity are about to come. That massive force destabilizes the male role, which is redefining its position in society. Nowadays both roles are more balanced, thanks to the advance and evolution of Boomers, GenX and Millennials. Women are supporting households; more men are becoming stay-at-home dads. !Females are more focused on their careers, postponing or dismissing marriage. Based on the National Center of Health Statistics, the 70’s and mid 80’s highlighted the biggest percentage of divorce. The decades following showed a decrease in marriages. Women have more time and feel empowered to earn their place. According to the UN, less than 4% of CEOs in the world’s largest 500 corporations are female. However, over the past 20 years there is a 68% of increase in woman launching startups, two times the growth rate of men launching startups. !The female contribution to “man”kind made a positive shift in diverse areas. However, there are more battles to win. When it comes to films, female roles have evolved from being pictured as the one who needs to be saved to the one who saves. Yet, the females playing these roles are still being underpaid when compared to their male counterparts. !Whether is art or science, technology or business, sports or politics, women are becoming the face of a new era.
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Encouraging girls to liberate their potential.
Making engineering a girls dream.
gender EQUALITY THROUGH SPORT. Revolutionized femininity.
Clap, Clap, Clap!
INNER STRENGTH. If you don’t respect women,
this manly brand is not for you.
ICONIC MALE BRANDS helping redefine men.
Stay-at- home dads.
FEMALE RENAISSANCE
http://barbie.mattel.com/en-us/about/you-can-be-anything.html www.youtube.com/watch?v=ZLy4gstRun0
http://werakuri.com/?page_id=99
www.youtube.com/user/Pantene
www.goldieblox.com/
www.youtube.com/watch?v=AVcvyk7Ijrk
www.youtube.com/watch?v=WzTSE6kcLwY
www.youtube.com/watch?v=Fw0MmCgxDow
http://athomedad.org/
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THIRST OF HUMANITYThe deep need to believe in mankind again.
Goosebumps as a new currency.
Political disappointment, terrorist attacks, drug cartels, civil wars, racism, refugee crisis, police shootings, capitalism inequality, homophobia, disrespect to cultural diversity, global warming, sea pollution, 43 missing Mexican students, Harambe the gorilla, celebrities dying before expected, takeover of technology; the collective mood has been hurt recently. In a connected world, it is easier to distribute situations of injustice, but also to distribute positive content, ideas, and love. !There is a need of local heroes to do good; people who stay true to their beliefs and make rebel acts of kindness. Leaders who will spark joy and hope. People who help minorities and inspire masses. Men and women who stand for honesty, peace and generosity. Individuals who ignite pride and make transparency contagious. In the The World Happiness Report, Director of the Well-Being Program, Richard Layard affirms, “we urgently need organizations which promote ethical living in a way that provides inspiration, uplift, joy and mutual support”. !Brands who break barriers and bring people together will be appreciated; every time they share a positive philosophy of life, they defend transparent ideals, human rights or give solutions for the planet’s health. In a world where robots are taking relevance, mistakes are welcome, spontaneity is valued and cultural interaction will make us more human.
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Look good for good campaign.
Cheer up kids with cancer.
Bringing opposites together.
Syrian refugee LEARNING TO RIDE.
post-election subway therapy.
BEING GOOD is the new REBELLION.
Meaningful stories HUB.
BACKPACKTIVISM.
World humanitarian day.
THIRST OF HUMANITY
www.kennethcole.com/campaign-the-courageous-class.html
www.youtube.com/watch?v=5hBHSoxqbWY
www.youtube.com/watch?v=Je2RSJU0DoQ
http://bikeygees-berlin.org/en/
www.nydailynews.com/new-york/post-it-notes-left-union-square-election-preserved-article-1.2913344
www.youtube.com/watch?v=COXx3YTNW1s
www.youtube.com/watch?v=_sZp_eH6BQ0
http://operationgroundswell.com/
www.youtube.com/watch?v=5YWiRS-ngAg
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There is a human emotion behind every technological innovation; our psychology and expectations are the ones THAT fluctuate. !
The digital industrial revolution is evolving the world’s infrastructures and cycle of life, this context will challenge mankind to bring their best to avoid becoming obsolete. !
New threats of security are coming, but so are new local heroes who lift spirits, too. ethics, equality and innocence will INSPIRE the most meaningful companies. !
instant services will make us have a different concept of time, and science will keep working to make us live forever.
POINT OF NO RETURN
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CONSIDER THE TRENDS THAT WILL HELP YOU TAKE ADVANTAGE
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AGE-CEPTATION PERF-SONALIZATIONIMPATIENT PATIENTS
LOVE-GISTICS
HACKED PRIVACYAD BOYCOTTS
BRO-CASTING
BEAUTI-FOODCONCEPTUAL WORKOUTS
FEMALE RENAISSANCE
PLAN YOUR ROUTEMACHINES AS A NEW RACEHACKIDS THIRST OF HUMANITY
IMPERFECTION IS BEAUTY
ENERG-ETHICS
RADICAL MONEYPLEASANT PRODUCTIVITY
*The names of these trends are creation of Urban Stalkers. Feel free to use them for INSPIRATION AND for your presentations. be cool and quote us as a source.
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JOIN THE CONVERSATION
@UrbanStalkers
WHAT DID YOU LIKE THE MOST? ANYTHING YOU WOULD ADD?
#UrbanStalkers
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abraham espinosa
New York based Mexican Strategist
11 years of experience with Global BrandsAnthropology + Branding + Innovation
Streets are his favorite source of information
@abramcrombie
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MEET THE AUTHOR
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SOURCES, INSTITUTIONS AND BRANDS THAT INSPIRE URBAN STALKERS
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PROCESSThis report
was built by a mix of events,
meet-ups, ideas,
articles,news,
innovations, publications, observations, conversations and a little bit
of bourbon.
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ENJOY OUR PREVIOUS PUBLICATION
https://urbanstalkers.com/2015/03/18/the-trend-of-the-next-decade/
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URBANSTALKERS
Your city has a voice. You just need to listen slightly.
!Sidewalks are sources of knowledge,
because people reveal information in every gesture.
!The most privileged data comes
from the less obvious places.The best stories are written
between the lines.!
Humans are challenging reality and the new creations
are modifying cultures.!
Outstanding ideas can reach the satellite of interconnectivity and become famous.
Let’s help them to get there.!
Urban Stalkers champions every project that drives mankind.
We want to inspire every creative and creator
around the world to go further.We aim to assist entrepreneurs
and brands to transcend. !
Let’s connect our cities with a witty conversation.
Let’s share the observations that make us rediscover the landscape.
This is a call for every street smart person out there.
!Urban Stalkers. Outstanding ideas,
shouldn’t stay private.CLICK HERE TO WATCH THE VIDEO.
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