urbanest australia urewards...purpose-built student accommodation with over 10 years’ experience...

uRewards Media Kit

Urbanest Australia

So much more than a handshake…

Partnering with Urbanest

About Us 02

Introduction 03

Partner With Us 04

Our Community 05

Our Residents 06

Benefits of Partnership 08

Reward Selection 09

Our Values 11

Understanding Our Residents 12

uLife Program 14

Mutual Benefits 15

Our Logo Application 16

Advertising Channels

uLife Resident eDMs 17

Events and Activities 19

uLife Posters 20

Flyers 21

Welcome Goodie Bags 23

Website Editorial 24

uRewards Media Kit Contents

Urbanest uRewards Media Kit | 1

Partnering with UrbanestUrbanest is one of Australia’s leading providers of purpose-built student accommodation with over 10 years’ experience and approximately 7,000 beds across Australia in Adelaide, Brisbane, Melbourne and Sydney.

So much more than a place to stay… We find great locations for students lifestyles, taking into account close proximity to transport links, universities and social centres. We are focused on the importance of residents feeling part of the Urbanest community.

The Urbanest uRewards program provides businesses with a unique opportunity to promote their offering and unique discounts with our resident community.

Urbanest has an extensive history of supporting our residents through ongoing beneficial partnerships. We aim to continue to build partnerships with commercial and educational organisations that share our values.

uRewards Media Kit About Us


Delivering so much more value to our residents… uRewards is a core pillar of the Urbanest uLife program. Each property has a monthly events calendar, with a range of free activities including pizza nights, cooking classes, resume writing workshops and more (for more about Urbanest uLife Program refer to page 14).

Our uRewards partners have a broad choice of advertising channels for exposure to a domestic and international students that reside with Urbanest.

Partner with us to offer benefits to our residents Our cohort continues to grow every year. For local and national businesses looking to gain brand exposure and provide offers for our residents.

uRewards partner Urbanest offers businesses a non-exclusive agreement. Our partners have control over their pricing and are able to offer many new promotions to the program during the annual subscription.*

*uRewards partners are renewed each calendar year.

uRewards Media Kit Introduction


Gain exposure You will have access and exposure to 7,000+ residents throughout Australia and it’s increasing every year.

Marketing opportunitiesYou will have a broad choice of advertising channels to reach your desired target market.

Build your network Our network goes beyond Australia giving you access and exposure to an international cohort.

Partner with us Be part of Australia’s leading student accommodation provider.

uRewards Media Kit Partner with us


Extend the reach of your brand, create opportunities to help share your campaigns via monthly emails to our students, and so much more… The Urbanest community is a risk-free way for businesses to complement and expand reach to students all over Australia and beyond.

Almost 50% of our residents join us in their first year living away from home in Australia. Our community is appealing for any business looking to increase exposure and engage with potential consumers of this demographic.

In a market place where algorithms or competitive digital ads often make it a challenge for businesses to connect or cut through, Urbanest Australia holds the key to an engaged community with yearly participant volume of approximately 7,000 students.

Life for a student is complex. Our residents have a higher level of trust with Urbanest Australia communication than competing advertisements from unknown entities. This can lead to more engagement as well as increased trust in a recommended brand that is more likely to culminate in conversion.

If your company is looking for brand exposure, whether this be for promotional merchandising, exclusive discounts or promotions, or engaging activations, Urbanest offers an extensive range of opportunities for our approved partners. We are always open to discuss opportunities that are aligned with our values.

Get in touch and get our residents talking about your brand today!

uRewards Media Kit Our Community


Male 40.16%Female 59.84%

of our residents are in the 16-30 year old

age bracket.

of our residents are in the 18-26 year old

age bracket.

Gender*

Age*

90% 99%

Level of Study#

49.52%

70.30%

20.65%

27.68%

10.00%

10.00%

Undergraduate (1st Year)

Foundation / Degree transfer

Postgraduate

Other

Gen Y | Millennials (23 - 38 years old)

Gen Z | Post-Millennials (7 - 22 years old)

Generations^

^The generations defined, Pews Research Centre, December 2019.

#When first arriving.

*Urbanest data, December 2019.

uRewards Media Kit Our Residents


Nationalities

By Country*

China

55.32%Hong Kong

4.03%Australia

6.42%Malaysia

3.97%Indonesia

4.85%USA

3.07%India

4.20%Other

18.14%

Nationalities accommodated during 10 years of operation

Approximate tenancies completed during 10

years of operation

134 50,000

*Urbanest data, December 2019.

uRewards Media Kit Our Residents


So many benefits... to unlock when you partner with Urbanest We engage in preliminary conversations regarding partnership objectives and work closely with our potential uReward partners to ensure that our values are aligned for mutually rewarding outcomes. Our focus is always for the wellbeing of our residents and whether the partnership is suitable for our resident community.

Please contact our marketing team at [email protected] if you have any questions about the opportunity of a valuable and supportive partnership with Urbanest Australia. Mutually beneficial partnerships with local and national businesses are welcomed and we have a range of channels available to suit most offerings.

uRewards Media Kit Benefits of Partnership


Choosing the right rewards To help our partners get it right, we select brands that align with our core values, resident safety and what motivates our residents. Our residents must see the value in participating uRewards partners. From our experience, successful uReward partnerships that convert residents as advocates or brand champions, have achieved this by enticing our residents with exclusivity. For example, this may consist of exclusive discounts, unique promo codes, free upgrades, tailored editorial and events.

The rewards have to be appropriate to our audience and brand ideal. They also have to be convenient and simple. Students have a lot of pressures, so we don’t want to make our residents jump through hoops, just to get your rewards.

Our uReward partners understand our resident needs and are committed to offering promotions that can help them build loyal customers by offering relevant rewards that either address our residents’ needs, wants or pain points.

By offering the right solutions to problems or by sharing access to products or services that are relevant is a proven way to convert first-time customers into loyal patrons and advocates for your business.

uRewards Media Kit Reward selection


So much more to enjoy…

Made for so much more. This is our brand ideal. It embodies our core principles. It resonates with the essence of our current offerings as well as our future aspirations. In just a few words it captures who we are, what we do and why we do it.

What we valueThese values are not just a list of words, they are the foundation of our brand, our culture and everything we do. They are the qualities we want people to experience and feel every time they interact with the Urbanest brand.

Passion We believe in rising to meet

the challenges of our dynamic marketplace. We are committed

to continuous learning and striving to perform at our best, not only for ourselves, but to enrich the experiences of those around us.

Positivity We promote positive environments

that embrace change, empower teammates and nurture growth and progress. We believe in the

importance of a positive mindset in all interactions, both inside and

outside the workplace.

Support We demonstrate care, empathy

and respect for the diverse needs of our customers, our partners and

our team. We commit to being dependable and trustworthy and to

invest in those relationships.

Integrity We are authentic, fair and are

true to our word. We celebrate high standards and hold ourselves

accountable for all aspects of our work, from the quality of our

properties to our exceptional customer service.

uRewards Media Kit Our Values


So many more ways to understand our residents… Our residents are a diverse group with unique characteristics, primarily of the age bracket of 18 to 26 years of age with some common GREAT motivations for why they are living with us:

Gain a good education

Researched uni and accommodation before arrival

Explore a different lifestyle

Achieve success

To honour family

Did you know…*

Approximately 70% of our community are Gen Z’s, here are some key trends in motivating brand advocacy.

Trust the opinion of peers

Are frustrated by overwhelming adverts online

Follow brands they are thinking of buying from.

4 10 1 3inin

49% *GlobalWebIndex Q4 2018 Base: 18,331 Internet Users. Aged 16-21

uRewards Media Kit Understanding Our Residents


*GlobalWebIndex Q4 2018 Base: 18,331 Internet Users. Aged 16-21

% who say they will promote your brand for the following reasons…

% who are strongly interested in the following…

49%High-quality

products

24%When something is relevant

to my friends’ interests

43%Rewards, discounts

or free gifts

35%When something is

relevant to my interests

23%Having insider

knowledge about the brand/products

25%The feeling if taking part/being involved

68%Music

57%Food & Drink

59%Film/Cinema

55%Gaming

54%Technology

35%Fitness & Excercise

uRewards Media Kit Understanding Our Residents

Top Interests*Creating brand advocates*


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So much more to experience...We understand how important it is for students to feel part of a community, that’s why we have the uLife Program. Each property has a monthly events calendar, with a range of free activities including pizza nights, day trips, yoga, cooking classes and more. uLife is designed to encourage active participation and engagement, through five key areas:

uLive: Residents can take part in social activities with fellow residents and take advantage of the opportunity to make life-long friendships along the way.

uImprove: Residents have the opportunity to develop skills with activities such as talks on safety, resume writing lessons and ‘getting a job’ information sessions.

uRewards: Take advantage of our third party relationships with local businesses. Our Urbanest residents have access to sponsored activities, exclusive discounts or promotions, freebies and engaging activations.

uGive: Residents can get involved in the wider community with activities such as volunteering and fundraising.

uSupport: Meet our uLife Coordinators (ULCs) and Resident Assistants (RAs) - fellow residents who can offer useful experience and advice. They can also act as a conduit to university and third-party expert support services as needed.

uRewards Media Kit uLife Program


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People, whether they be students, parents, universities, or partners, are at the centre of evewrything we do.

At Urbanest we are focused on building productive and mutually beneficial partnerships striving every day to support our residents through their time with Urbanest.

Our uRewards Partner receive:

• Access and exposure to 7,000+ residents throughout Australia and it’s increasing every year.

• Expanded reach with our residents living in four major cities and studying at a variety of universites.

• Access and exposure to an international cohort of young people.

• A choice of advertising channels to reach your desired target market.

What we ask in return…

Our uReward Partners offer promotions, discounts or events exclusively for our Urbanest Residents (locally or nationally).

uRewards Media Kit Mutual Benefits



uRewards Media KitOur Logo Application

Our Partner Logo Lock-UpOur logo is an integral part of every Urbanest communication.

It is simple to use and has very clear colour, size and positioning guides to ensure a uniform look and feel that is instantly recognisable as Urbanest.

When creating co-branded material a dividing line is used to separate the logos. In horizontal layouts, the Urbanest logo should be on the right, for vertical designs our logo should appear on top.

A space equal to the height of the nest is required to separate the Urbanest logo and partner or sub-brand logo from the dividing line.

The two logos should be balanced proportionately and should sit centred on the aligning axis of the lock-up.

The dividing line’s length should be 110% of whichever logo is tallest (in a horizontal lock-up) or widest (in a vertical lock-up).

For approval of partner logo application (for example; University, sub-brand or supplier logos), please contact our marketing team at [email protected]

Partner logo Axis

Partner logo

Axis

Horizontal lock-up

Vertical lock-up

uLife Resident eDMs

Each month the Urbanest Marketing team create tailored uLife emails for each city. These contain:

• News, inspirational stories, student tips and recent blog articles

• The monthly uLife events calendar

• Practical information such as Urbanest updates, campaigns, social media links and supportive information

uReward Partners can submit an eDM excerpt to promote an offer. This will be reviewed, published and distributed via the monthly uLife email. Not a copywriter? No worries, you can also brief our Marketing team who can assist.

The eDM excerpt can:

1. Link it to your website, or

2. Link to sponsored featured article on our website

(Please refer to website editorial section on page 23).

*Figures are indicative only and fluctuate depending on occupancy and portfolio.

uLife eDM excerpt specificationsHeadline: max 10 wordsBlurb copy: max 40 wordsImage size: 163 x 104px 72dpiLink: website or sponsored article linkTone: Intelligent. Knowledgeable. Factual. Researched. Friendly. Thoughtful. Caring. Warm.

City No. of residents*

Sydney 3600 Melbourne 1600 Brisbane 700 Adelaide 1200

uRewards Media KitAdvertising Channels


So much more to experience...

uLife Event Calendar Specifications

Event title: max 7 wordsEvent time: supply details Event location: supply details


Events and Activities

We are focused on the importance of residents feeling part of the Urbanest community. Each property has a monthly events calendar, with a range of free activities including pizza nights, cooking classes, resume workshops and more.

uReward partners can hold events and activities either hosted at Urbanest or at an external location and promoted to residents via the uLife calendars.

• Every month the uLife events calendar is released with social events, activities and events planned for the month ahead.

• The uLife events calendars are emailed to every resident and printed and displayed in high dwell areas.

• Urbanest properties offer unlimited internet and at each site a resident portal is set as the landing page for residents to login. The uLife events calendar is also uploaded to this personalised homepage.

• uReward partners can additionally promote upcoming events via uLife A3 event posters to be displayed in the poster frames in high dwell areas in property. Our in-house marketing team will design the poster on your behalf! (Refer to page 19 for creative examples).


uLife Poster SpecificationsA3 poster design – 300dpi, no crop or printer marks



uLife Posters

Urbanest promote key events in property with uLife A3 posters. These posters are designed by our in-house marketing team to engage our residents and help promote upcoming events for maximum attendance or awareness. The uLife posters are displayed in high dwell areas in property.

Recommended Flyer Specifications*A5 or DL size limitation

*Flyers are to be provided by uRewards Partner for display at property. In some cases, such as events, Urbanest Marketing may assist with flyer creation. If you are interested in cobranded oppotunities please contact marketing via email at marketing @urbanest.com.au



FlyersOn arrival at reception, every Urbanest property has a brochure stand. Flyers are displayed for resident distribution of key information, local attractions, tourist information and the opportunity to promote our uReward partners and/or events, promotions or exclusive offers.


So much more to share…



Welcome Goodie Bags

Every new resident receives a goodie bag when they move in as a welcome. Urbanest’s Semester One welcome months are throughout January, February and March and Semester Two through July to August. Each welcome bag contains our Urbanest Welcome Guide, Urbanest stationary and merchandise, flyers relevant to property and uReward Partner promotional merchandise.

This is a great way for Urbanest residents (often new to Australia) to get to know and experience your brand.

For inclusion in the welcome goodie bags, promotional merchandising or offer must be received by the following dates:

For Semester One, by 30th November

For Semester Two, by 31st May

Featured Article SpecificationsThe subject of the article must be approved by the Marketing team.Images: 5 images – 1200 x 600px, 72dpi.Headline: 12 words maximumCopy: 350-600 words maximum


Website Editorial uReward Partners can submit a feature article to be reviewed and published on our Urbanest Blog.

Featured articles can also be distributed via the monthly uLife email. Not a copywriter? No worries, you can also brief our Marketing team who can assist.

Articles should be resident centric and not overtly sales orientated, rather focused on activities, benefits, news or student tips.

To help ideation, please find some topic suggestions below for key student interest areas:

• Music - How listening to music can help you study

• Films/Cinema - Living a balanced lifestyle whilst at uni

• Food and Drink - Understanding Australian hospitality

• Gaming - Reduce stress by having a little downtime for yourself

• Fitness and Excercise - Keeping your mind and body on track

• Technology - How tech can help you budget

• Hot topics - tips or useful pointers relevant to partner promotions and our residents

This is a great opportunity to put more words to your brand and demonstrate what you have to offer urbanest customers.



Advertising ChannelsWelcome Pack Goodie Bags

So much more to our look…For more information about applying to become an Urbanest uRewards partner or for a copy of the Urbanest Brand Guidelines, please email our maketing team at [email protected]

urbanest australia urewards...purpose-built student accommodation with over 10 years’ experience...

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