urbana’s market at the square strategic plan update 2016 · strategic plan update 2016 urbana’s...
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strategic plan update 2016Urbana’s Market at the Square
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Urbana’s farmers market is a vibrant market that connects the community with local food growers and producers, strengthens our local food economy, provides access to local artisans, and serves as a community gathering place.
missionShea Belahi - Blue Moon Farm
Paris Blalock - Urbana Business Association
Brion Kerlin - Antique Sterlig Spoon Rings
Robert Kleiss - Kleiss Produce Farm
Diane Marlin - Urbana City Council
Kent Miles - Illinois Willows
Stan Schutte - Triple S Farm
Urbana’s Market at the Square Advisory Board
Urbana’s Market at the Square’s StaffNatalie Kenny Marquez, Director
Sterling Bollman, Assistant Director
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key priorities1Ensure that the provision of a variety
of fresh, healthy, local, high quality foods remains the cornerstone of the Market.
Initiatives
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key priorities2Enhance the quality of life in Urbana
and the surrounding community by providing community activities which foster social gathering and interactions.Initiatives
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3Promote the Market as an educa-tional forum for consumers to learn the uses and benefits of quality, lo-cally grown and/or prepared foods.Initiatives
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key priorities4Enhance the Market’s role in
the local food system, vendor profitability, and in the local economy.Initiatives:: Increase collaboration and coordination with regional farmers markets.
:: Conduct an annual post-Market recap with the Market at the Square Advisory Board to review vendor categories and products.
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5Consider future growth of the Market and ensure that it remains consistent with the Market’s mission and remains as a financially self-sufficient program of the City of Urbana.Initiatives
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key priorities6Encourage a dynamic, high-quality
growers Market.Initiatives
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7Promote the inclusion of stakeholders in the decision-making process for the Market.Initiatives:: Create a seat on the Market Advisory Board specifically for a food truck.
:: Annually provide input on proposed Market policies and guidelines.
:: Periodically revisit the Market at the Square Strategic Plan.
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learn more at www.urbanaillinois.us/market