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Urbana Blue KnightsBranding & Logo Usage Guidelines

Updated 6.8.2015

URBANA BLUE KNIGHTS Branding & Logo Usage Guidelines

2

ContentsINTRODUCTIONBranding Overview ........................................................................3

Brand Names ....................................................................................4

Athletic Programs & Facilities .....................................................4

BRAND MARKSPrimary Logo .................................................................................... 5

Alternative Logos ............................................................................6

Wordmarks ........................................................................................ 7

Logo Color Variations ....................................................................8

Wordmark Color Variations ........................................................13

Individual Sport Logos .................................................................16

APPLICATION Clear Space ...................................................................................... 17

Proper & Improper Usage .......................................................... 18

TYPEFACEFont Usage ........................................................................................19

COLOR PALETTEPrimary Colors ............................................................................... 20

Accent Colors ..................................................................................21

STATIONERYLetterhead, Envelope & Business Card.................................22

Templates ........................................................................................ 23

EMAIL SIGNATURESPreferred Usage ............................................................................27

COPY STANDARDSIntroduction .................................................................................... 28

Common Words & Phrases ....................................................... 29

SOCIAL MEDIAApproved Networks .................................................................... 36

CONTACT INFORMATIONContacts ............................................................................................37


3

IntroductionBRANDING OVERVIEW

This document provides guidelines for using the Urbana Blue Knights identity correctly. It explains what to do and shows examples of how to do it, while still allowing for flexibility and creativity. The guidelines are intended for anyone who is responsible for, or involved in, producing items on which the Urbana Blue Knights brand marks appear – whether it’s on a business card, a brochure, a uniform, social media channel, the website or a T-shirt.

Marketing staff, agencies and vendors will find this an invaluable tool. It takes time and care to build up a consistent picture of an athletic program like the Blue Knights. That’s why it’s up to each and every one of us to use these guidelines correctly. If you have any questions or require further information, please refer to the contact information on page 37.


4

IntroductionBRAND NAMES

When referring to the Urbana University Athletic Department, programs, staff or athletes, “Urbana Blue Knights” is preferred. In some instances, it may be more appropriate to shorten the title to “Blue Knights” or “Urbana.”

• Urbana University• Urbana Blue Knights• Blue Knights• Urbana

Inappropriate reference to the brand names might include:

• Urbana University Blue Knights• Urbana University Knights• UU Knights• Urbana Knights• The Knights

Please note: The word “University” is omitted when referencing the Athletic Department to avoid confusion with the academic aspect of Urbana University. The Urbana Blue Knights is a separate identity and should maintain this subtle distinction.

ATHLETIC PROGRAMS & FACILITIES

As an affiliate of NCAA Division II, the Blue Knights belong to the Mountain East Conference (Appalachian Swimming Conference – swimming only) and participate in the following men’s and women’s sports:

• Baseball • Basketball (M/W)• Cross Country (M/W)• Football • Golf (M/W)• Lacrosse (W)• Soccer (M/W)• Softball• Swimming (M/W)• Volleyball (W)

Urbana University’s campus is home to:

• Blue Knight Field - Baseball and Softball

• Urbana University Stadium - Football, Soccer and Lacrosse

• The Warren G. Grimes Center - Basketball, Volleyball and Swimming


5

Brand MarksPRIMARY BRAND MARK

The Urbana Blue Knights identity is graphically represented by a name, typeface, insignia and color. Together, these elements form what is called a brand mark (also known as a logo). By presenting ourselves clearly and consistently throughout all our materials, our name and logo will be easily and instantly recognizable.

Whenever possible, the logo should appear in the color version. This must not be changed. If a reproduction issue prevents using color, alternative versions are available – as shown on the following pages. The logo should not be scaled down to the point of illegibility. The logos must never be altered or redrawn in any way. Please only use approved digital artwork, which is available in a variety of file types for use on a Mac or PC.

PRIMARY LOGO WITH TEXT

PRIMARY LOGO


6

MASCOT U WITH TEXT (SECONDARY LOGO)

URBANA UMASCOT U

Brand MarksALTERNATIVE BRAND MARKS

There are times that the primary logo may not be the most appropriate mark to use. To address this, alternative logos have been created that reduce the space taken up by each mark and the complexity within each mark. These alternative marks should be used sparingly, only when the primary logo cannot be used.


7

Brand MarksWORDMARKS

The Urbana Blue Knights identity will at times be expressed by typeface only, which is referred to as a wordmark. Instances where this might be appropriate include official uniforms and apparel. To the right are the approved wordmarks – no other wordmarks are to be created.

The use of these marks should be minimal, opting for the primary or alternative logos whenever possible. These wordmarks are available in a variety of color options but like all other marks, the color version is preferred.

URBANA BLUE KNIGHTS WORDMARK

BLUE KNIGHTS WORDMARK

URBANA WORDMARK


8

Brand MarksCOLOR VARIATIONS

All athletic brand marks come with a few color variations. These are the only color alterations that are permitted and should be used only when the preferred blue and grey color version does not work.

PRIMARY LOGO WITH TEXT – COLOR VARIATIONS

Black Outline

Color - White Outline

7468

7468 - White Outline

Black

Black - White Outline


9



PRIMARY LOGO – COLOR VARIATIONS

Black Outline

Color - White Outline

7468


Black



10



MASCOT U WITH TEXT – COLOR VARIATIONS

Black Outline 7468 Black

White


11



MASCOT U – COLOR VARIATIONS

Black Outline

White

7468


Black



12



URBANA U – COLOR VARIATIONS

Black Outline

White

7468 Black


13



URBANA BLUE KNIGHTS WORDMARK – COLOR VARIATIONS

Blue and Black

Reversed

7468 Black


14



BLUE KNIGHTS WORDMARK – COLOR VARIATIONS

7468 BlackBlue and Black

Reversed

7468 Black


15



URBANA WORDMARK – COLOR VARIATIONS

7468 BlackBlue and Black

Reversed

7468 Black


16

Brand MarksINDIVIDUAL SPORT LOGOS

At times, it will be necessary to communicate directly to individuals interested in, or affiliated with, a particular sport. In which case, individual sport logos may be applied; however, the primary logo mark must also be present. Individual sport logos come with two options – blue and grey or blue and black. Either color combination is acceptable as long as it coordinates with the primary mark colors.

A mark is available for each sport affiliated with NCAA Division II. Spirit groups, clubs and intercollegiate sports will not receive a mark but may utilize the other athletic marks if appropriate.

INDIVIDUAL SPORT LOGOS

BASKETBALL

BASKETBALL

Blue and Black

Blue and Grey


17

ApplicationCLEAR SPACE

When using any logo or wordmark in an environment that includes other graphic or typographic elements, the mark must stand alone. This is achieved through a minimum amount of clear space surrounding the mark.

In order to ensure that marks are legible and never crowded, a minimum space of 1x should be maintained on all sides.

Please note: The boxes and measurements show how the clear space area is calculated. This is also the absolute minimum clear space area, please allow more space whenever possible.

1x

1x

1x

1x

1x

1x

1x

1x

= x

= x

Mascot U with text

Primary logo with text


18

ApplicationIMPROPER USAGE

Although these guidelines allow for a certain degree of flexibility, it is important that the athletic logos and wordmarks not be redrawn or altered in any way – always use the approved versions. Logos without text can be placed on top of photographic images if the content is simple and does not distract from the logo visually (see below). To assure that the logo maintains visual appeal, minimum clear space must be adhered to (see previous page). Shown here are some examples of correct and incorrect usage of the logos.

Use the appropriate color version of the primary logo with text on a white background.

Logo can be reproduced in black and white.

Logos or wordmarks may be used alone at a 25% opacity level as a watermark.

Do not distort, stretch, rotate or modify the logo in any way.

Do not change the colors in any unapproved way.

Do not customize or add elements or words to any brand mark.

PROPER USAGE

PROPER USAGE

IMPROPER USAGE

IMPROPER USAGE

BASEBALL


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TypefaceFONT USAGE

The typeface families chosen reflect the Urbana Blue Knights brand attributes and are the preferred type choice for the athletic publications and communication. The consistent use of these typefaces will unify all printed material and create a distinctive look for the Blue Knights. The main typeface for headings is Factoria, while Ainslie is used for subheads, feature copy and body copy. At times, it may be necessary to connect the athletic identity more closely to the Urbana University brand, in which case, Gotham may be used.

The letterforms of the chosen typefaces must never be altered in any way. Due to licensing restrictions, Factoria, Ainslie and Gotham may not be readily available. Similar typefaces may be substituted only with the approved alternative typeface detailed below.

Factoria Thin

Factoria Thin Italic

Factoria Light

Factoria Light Italic

Factoria Book

Factoria Book Italic

Factoria Medium

Factoria Medium Italic

Factoria Demi

Factoria Demi Italic

Factoria Bold

Factoria Bold Italic

Factoria Black

Factoria Black Italic

Factoria Ultra

Factoria Ultra Italic

Ainslie Horm Thin

Ainslie Norm Thin Italic

Ainslie Norm Light

Ainslie Norm Light Italic

Ainslie Norm Book

Ainslie Norm Book Italic

Ainslie Norm Regular

Ainslie Norm Regular Italic

Ainslie Norm Medium

Ainslie Norm Medium Italic

Ainslie Norm Demi

Ainslie Norm Demi Italic

Ainslie Norm Bold

Ainslie Norm Bold Italic

Ainslie Cond Book

Ainslie Cond Book Italic

Ainslie Cond Medium

Ainslie Cond Medium Italic

Ainslie Cond Bold

Ainslie Cond Bold Italic

Gotham Thin

Gotham Thin Italic

Gotham Extra Light

Gotham Extra Light Italic

Gotham Light

Gotham Light Italic

Gotham Book

Gotham Book Italic

Gotham Medium

Gotham Medium Italic

Gotham Bold

Gotham Bold Italic

Gotham Black

Gotham Black Italic

Gotham Ultra

Gotham Ultra Italic

APPROVED ALTERNATIVES

Factoria = Times New RomanAinslie = ArialGotham = Century Gothic


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Color PalettePRIMARY COLORS

Color plays a vital role in the Urbana Blue Knights brand identity. To reinforce the brand image, we have chosen two core colors – the same two as the Urbana University brand. The primary colors are blue and grey. If printing in four color or on a digital printer, please use the CMYK breakdown provided. When possible, it is always preferable to print the colors as Pantone (PMS [Pantone Matching System]) colors. RGB and HEX colors should be used for electronic applications, such as MS Office templates, websites or other forms of multimedia.

Due to variations in monitors, the colors you are seeing on your screen are not indicative of the colors you will achieve through printing when using the formulas indicated to the right.

BLUEPMS 7468 CPMS 307 UCMYK C 97, M 45, Y 26, K 3RGB R 0, G 114, B 153 HEX #017299

GREY PMS 421 CPMS 421 UCMYK C 31, M 24, Y 25, K 0RGB R 179, G 180, B 179 HEX #B3B4B3


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Color PaletteACCENT COLORS

The accent palette has several bold, brighter options that can be used to highlight the design or information within a document. These colors align with the Urbana University brand and should be the only colors used beyond the primary blue and grey.

REDCMYK C 16, M 100, Y 87, K 6

RGB R 195, G 32, B 50

HEX #C30E2E

ORANGECMYK C 0, M 68, Y 100, K 0

RGB R 243, G 115, B 33

HEX #EE7421

DARK GREYCMYK C 0, M 0, Y 0, K 70

RGB R 111, G 111, B 111

HEX #707070

YELLOWCMYK C 3, M 25, Y 84, K 0

RGB R 246, G 192, B 69

HEX #F3BD46

GREENCMYK C 66, M 0, Y 97, K 0

RGB R 94, G 187, B 74

HEX #6BC048

DARK BLUECMYK C 100, M 84, Y 36, K 39

RGB R 16, G 44, B 82

HEX #002857

TEALCMYK C 100, M 0, Y 53, K 0

RGB R 0, G 169, B 153

HEX #00A98D

PURPLECMYK C 69, M 74, Y 3, K 0

RGB R 105, G 90, B 162

HEX #635D9D


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StationeryLETTERHEAD, ENVELOPE & BUSINESS CARD

All stationery offers a key opportunity to present the Urbana Blue Knights brand image correctly. Fixed formats have been designed for all stationery. To receive stationery files for use, please refer to the contact details on page 37.

Urbana University, 579 College Way, Urbana, OH 43078 | (937) 772-9200 | www.sports.urbana.edu

Urbana University579 College WayUrbana, OH 43078

[First] [Last][Title]

Urbana University579 College WayUrbana, OH 43078

p: [number]c: [number]

[email]www.sports.urbana.edu

Envelope

Business Card

Letterhead


23

TemplatesFLYERS – 8.5” X 11”

Templates enable a consistent application of the brand by providing a framework for content placement and layout. Templates contain items that are locked in place. These items should not be modified or covered up. The templates are available for use by the Athletic Department and can be obtained upon request – see the contact details on page 37.

Informational Event Info Event Feature Photo Event Multi-Photo

Urbana University Athletic Department / Urbana, Ohio / www.sports.urbana.edu

THIS IS AN ATHLETIC FLYER TEMPLATE - WITH HEAVY INFOInsert subtitle here, Abo. Itatem imodis eos dit, sincipi debitam quodis dolorerumet que lat rem vendaepudae doluptatur amus, ullis ut fuga. Ut ipis repel in non pratibernam.

Third level event information goes here, or more details about the event or speaker or whatever information is appropriate. Mi, omnissus is ea non reperfe rianihi lluptaecto expedit re venihitam, quam laboreptatem is doluptatem re, ime consenis que quatet, officienti volectatem hillique dolore volupta tintum fuga.

Nem nos peria quia consectus dis erum quatem ullesto eum invel iur, omnihillit aspis cus veliquaspid magnim non exerio. Itas moluptas delit, sanis et ex.Third level event information goes here, or more details about the event or speaker or whatever information is appropriate.

Mi, omnissus is ea non reperfe rianihi lluptaecto expedit re venihitam, quam laboreptatem is doluptatem re, ime consenis que quatet, officienti volectatem hillique dolore volupta tintum fuga.

Nem nos peria quia consectus dis erum quatem ullesto eum invel iur, omnihillit aspis cus veliquaspid magnim non exerio. Itas moluptas delit, sanis et ex et is porit milia.

For more information, visit sports.urbana.edu/this-exciting-event

To schedule your campus tour, go to www.urbana.edu and click on “Take A Tour.” To schedule a personalized student-athlete campus visit, email

[email protected] and schedule your visit.

BASKETBALL

YOU DON’T WANT TO MISS THIS ATHLETIC EVENT

EVENT SPECIFICS

April 303:30 p.m.

In This Building1234 Noname Rd.Urbana, OH 43078

Include a short list of activities available, including: • Baseball• Basketball• Swimming• Soccer• Volleyball

For more information, visit: www.sports.urbana.edu.

Insert subtitle here, Abo. Itatem imodis eos dit, sincipi debitam quodis dolorerumet que lat rem vendaepudae doluptatur amus, ullis ut fuga. Ut ipis repel in non pratibernam.



Buy tickets or RSVP online by April 30 at sports.urbana.edu/this-exciting-event

BASKETBALL


INSERT ATHLETICEVENT HEADER HERE

Short description of the event, Ellant moles ex evera velest in remodip ietur, tetibuscias nihil eaque provid undite sequi nihilita vit alit,

se volorro tem endam vella simi.

APRIL 30 / 9 A.M.–NOONUrbana University Grimes Center

RSVP by April 30 at www.sports.urbana.edu

BASKETBALL

Urbana University Athletic Department / Urbana, Ohio / www.sports.urbana.edu Urbana University Athletics Department / Urbana, OH / www.sports.urbana.edu

ATHLETIC SUMMER CAMPS

April 30 / 3 P.M.

In This Building1234 Noname Rd., Urbana, OH 43078


Insert subtitle here, Abo. Ita tem im odis eos dit, sincipi debitam qu odis dolore rumet que lat rem vend aepudae dolupta tur amus, ullis ut fuga.

Third level event information goes here, or more details about the event or speaker or whatever information is appropriate. Mi, officienti vole tatem hillique dolore volupta tintum fuga.

Buy tickets or RSVP online by April 30 at sports.urbana.edu/this-exciting-event

BASKETBALL


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TemplatesPOSTERS – 11” X 17”


Informational Event Info Event Feature Photo Event Multi-Photo


THIS IS AN ATHLETIC POSTER TEMPLATE – FOR HEAVY INFOInsert subtitle here, Abo. Itatem imodis eos dit, sincipi debitam quodis dolorerumet que lat rem vendaepudae doluptatur amus, ullis ut fuga. Ut ipis repel in non pratibernam.


Nem nos peria quia consectus dis erum quatem ullesto eum invel iur, omnihillit aspis cus veliquaspid magnim non exerio. Itas moluptas delit, sanis et ex.

Third level event information goes here, or more details about the

event or speaker or whatever information is appropriate. Mi, omnissus is ea non reperfe rianihi lluptaecto expedit re venihitam, quam laboreptatem is doluptatem re, ime consenis que quatet, officienti volectatem hillique dolore volupta tintum fuga.


For more information, visit sports.urbana.edu/this-event

To schedule your campus tour, go to www.urbana.edu and click on “Take A Tour.” To schedule a personalized student-athlete campus visit,

email [email protected] and schedule your visit.

SWIMMING

YOU DON’T WANT TO MISS THIS CROSS COUNTRY EVENT

EVENT SPECIFICS

April 301:30 P.M.

In This Building1234 Noname Rd.Urbana, OH 43078

Stop by and check out a short list of our event activities, including: • Baseball• Basketball• Football• Golf• Swimming• Soccer• Volleyball


Insert subtitle here, Abo. Itatem imodis eos dit, sincipi debitam quodis dolorerumet que lat rem vendaepudae doluptatur amus, ullis ut fuga. Ut ipis repel in non pratibernam.



Buy tickets or RSVP online by April 30 at sports.urbana.edu/ this-exciting-event

CROSS COUNTRY


INSERT ATHLETICEVENT HEADER HERE

Short description of the event, Ellant moles ex evera velest in remodip ietur, tetibuscias nihil eaque provid undite sequi nihilita vit alit,

se volorro tem endam vella simi.

April 309 A.M.–Noon

Urbana University Grimes CenterRSVP by April 10 at

www.sports.urbana.edu

GOLF




April 30 / 3 P.M.

In This Building1234 Noname Rd., Urbana, OH 43078


Insert subtitle here, Abo. Ita tem im odis eos dit, sincipi debitam qu odis dolore rumet que lat rem vend aepudae dolupta tur amus, ullis ut fuga.

Third level event information goes here, or more details about the event or speaker or whatever information is appropriate. Mi, officienti vole tatem hillique dolore volupta tintum fuga.

• vole tatem hillique dolore volupta• vole tatem hillique dolore volupta• vole tatem hillique dolore volupta• vole tatem hillique dolore volupta• vole tatem hillique dolore volupta

Be sure to register online by April 30 at sports.urbana.edu/this-exciting-event.

VOLLEYBALL



25

TemplatesBOOKLET – 8.5” X 11”


Front Cover – Always include this page as the front cover. Do not add photographs or other elements to this page; only modify the existing mark and content area.

Content Pages – Use as many pages as needed. Do not cover the footer with another object.

Back Cover – Always include this page as back cover. Do not add or remove any items on this page.


URBANA BLUE KNIGHTS FOOTBALL RECRUITING PACKET2016 Academic Year

FOOTBALL


Urbana University is accredited (Probation) by the Higher Learning Commission.

Urbana University does not discriminate on the basis of age, religion, race, ethnicity, color, national origin, ancestry, immigration status, sex, sexual orientation, gender identity or expression, marital or familial status, disability or veteran or military status.

Urbana University Athletic Department

579 College Way

Urbana, OH 43078

(937) 772-9307

www.sports.urbana.edu


26

TemplatesPOWERPOINT PRESENTATION


Content Slide One Content Slide Two

Title Slide – Always open with this slide

Closing Slide – Always finish with this slide

Urbana University Athletics Department / Urbana, OH / www.sports.urbana.edu

SOCCER

TITLE FOR PRESENTATION GOES HERE

Nick Roberts, Head Soccer CoachApril 30, 2015


INSERT SLIDE TITLE HERESlide subtitle goes here and should appear like this

Body copy starts here and should highlight keywords. The copy serves as support points for your presentation, not a script to read from.

• Bullet point one• Bullet point two• Bullet point three


SLIDE FOR IMAGE/CHART/GRAPHIC

Caption or chart info goes here and should appear like this


SOCCER

Click to Add Closing


27

Email SignaturesPREFERRED USAGE

All athletic email signatures must follow the standards set in this guidebook. Email signatures for all athletic department staff have been created and distributed, please refer to the email standards document for information regarding upload and usage.

If you have any questions or informational changes regarding email signatures, please refer to the contact information detailed on page 37.

Desktop Version (preferred)

Web-based Version


28

Copy StandardsHELP MAINTAIN OUR BRAND

Our reputation strengthens each time we convey information that is clear and concise, grammatically correct and recognizably on-brand. Therefore, we are conscientious about everything we place in print, on our website and via other channels.

To help ensure that the Blue Knights are appropriately represented in all media, these copy standards exist to assist you in developing accurate text. These standards are a blend of Associated Press (AP) style, a few exceptions specific to Urbana and style related to items that are also unique to Urbana. This guide is not intended to be exhaustive, but merely contains commonly used words and phrases. For a complete guide, consult the Associated Press Stylebook. The official dictionary of reference is Webster’s New World College Dictionary.

Information in our materials – online and offline – should always be:

• Accurate• Timely• Relevant• Consistent• Easy to find• Easy to understand• Visually compelling• Free of spelling and grammatical errors


29

Copy StandardsCOMMONLY USED WORDS & PHRASES

Abbreviations As a general rule, use only commonly recognized abbreviations. Less well-known, but still common, abbreviations can be used after you spell out the full name on first mention.

Academic Degrees/Professional CertificationsUse periods in: A.S., B.S., M.S., Ph.D. Do not use periods in: RN, BSN, MBA, CPA, DBA and DPS

Use an apostrophe and spell out academic degrees: She holds a bachelor’s degree.

Use abbreviations for degrees only when you need to include a list of credentials after a name; set them off with commas: Peter White, Ph.D., was the keynote speaker.

advisor This is an exception to AP Style (adviser).

Academic advisor, as with all generic job titles, should not be capitalized unless it appears before someone’s name. To ensure you are meeting your degree requirements, consult your academic advisor; The committee was co-chaired by Academic Advisor Jane Smith and Admissions Advisor Tom Jones.

academic year Use as listed here: 2014-15Always use a hyphen (-) without a space on either side to denote a range of dates.

admissionUse the singular form when using as an adjective. Examples include admission process, admission application and admission deadline. Exceptions are Urbana University Admissions Office, Urbana University admissions counselor/admissions director.

Admissions OfficeCapitalize when referring to Urbana University’s Admissions Office.

alumni “Alumni” specifically refers to students who attended a college or university, but not necessarily graduated. The distinction between graduates and alumni: Alumni may have only attended but not received diplomas from the institution, whereas graduates received diplomas. Do not use “alum” or “alums.”

Forms of alumni: alumni – former students of an academic institution (plural form)alumna – female former studentalumnus – male former student alumnae – group of females who attended the same institution

Ampersand (&)Do not use in place of “and” unless it is part of the formal name.College of Arts and Sciences not College of Arts & Sciences

Anti-Discrimination StatementThe University is committed to providing an inclusive and welcoming learning and working environment. Urbana has three versions of the anti-discrimination statement. Each version has specific usage guidelines.

Comprehensive Statement: Framed in the language of federal and state guidelines. It is included in all major policy manuals and handbooks.

Abridged Statement: Should be used in any publication of sufficient cost or importance that is used to recruit students, faculty or staff. Examples include brochures, viewbooks or on applications. Urbana University does not discriminate on the basis of age, religion, race, ethnicity, color, national origin, ancestry, immigration status, sex, sexual orientation, gender identity or expression, marital or familial status, disability, or veteran or military status.


30

Tagline Statement: Appropriate for placement in any size publication, where the Abridged Statement would be too lengthy. Examples include flyers, posters and emails. Urbana University is committed to being an inclusive community free from all forms of discrimination and harassment.

athleticUse the singular form when using as an adjective. Examples include athletic scholarship, athletic award, athletic competition and athletic director.

Athletic DepartmentCapitalize when referring to Urbana University’s Athletic Department.

CapitalizationThe AP Stylebook uses what’s known as downstyle; that is, words are lowercased unless a rule says to capitalize them. If you can’t find a rule for capitalizing a word in the stylebook, use it in lowercase. Most of the capitalization rules should be familiar to you.

CommasDon’t use a comma before a conjunction in a simple series. A simple series is defined as one in which no elements contain the words and or or: The dinner choices were chicken, cod or beef.

Use a comma for series that include elements containing and or or: The menu offered a choice of bacon and eggs, pancakes, or waffles.

Commencement Ceremony Capitalize in reference to any Urbana Commencement Ceremony. The Commencement Ceremony begins at 11 a.m.

Contact InformationContact information should be presented in the following order:NameTitleEmail: [email protected]

Phone Number (Use parenthesis to separate the area code and a hyphen between the third and fourth numbers. Use “x” instead of “ext” for extensions.)Office Location (if applicable) Building, Room Number

Coursework One word

Dashes (en dashes vs em dashes) The en dash (–) is used to separate a thought within a sentence or to create a deliberate pause adding emphasis: Take command of your career – and your future.

Do not use an em dash (—) for any Urbana materials.

To show a range in dates, pages, or ages (Jan. 19-25) or to link words in a compound modifier, use a hyphen. (See separate entry.)

DatesThe format for providing a date is:Day, Month, Date: Monday, March 1

Do not include the year unless the event/visit occurs in a year other than the current year.

Days of the week are spelled out.

The date is simply a number. Do not use st, nd, rd or etc. (Monday, March 1 rather than Monday, March 1st)

When a month is used with a specific date, spell out April, March, May, June, and July. Abbreviate the others as follows: Jan. Oct. Feb. Nov. Aug. Dec. Sept.

Spell out the month when using alone with a year and no date: January 2010


31

When a phrase lists only a month and a year, do not separate with a comma May 2016 is when we will hold our next Commencement Ceremony.

A period of dates should be separated by a hyphen. Do not include spaces. Tuesday, April 3-Thursday, April 5

Degrees After a person’s title, list the degrees earned in order from highest achievement to lowest (doctoral degree, master’s degree, bachelor’s degree, associate degree, professional certification)

Ellipsis (…)Treat an ellipsis as a three letter word, comprised of three periods and two spaces

Use an ellipsis to indicate the deletion of one or more words in condensing quotes and text. “It was certainly different from my other educational experiences … extremely challenging to be self-directed to learn online,” Roderick said.

email No hyphen. Use as lowercase, except when starting a sentence

Remove hyperlink, do not underline in print (offline) text

Event InformationEvent information should be presented in the following order:Title of Event Date (Day, Month, Date)Location (Building, Room Number)

Lowercase the word room except when used with the number of the room or as part of the name of a specially designated room: Room 315, the Sara Landess Room

Financial Aid OfficeCapitalize when referring to Urbana University’s Financial Aid Office.

firsthand One word

Franklin University Franklin University acquired Urbana University in April 2014, and formally took control in June 2014. When it is necessary to delineate the relationship between the two schools, Urbana should be referred to as a division of Franklin University.

Do not use the term “partner school” or “sister school.”

full-time vs. full time Use a hyphen between “full” and “time” when used as a modifier. Urbana offers a full-time faculty position.

Do not use a hyphen when the “full” and “time” follow the verb. He works full time in the library.

Geographic Reference Use lowercase when it indicates a compass direction (north, south, southeast, etc.) or geographic location: central Ohio, northeast Ohio

Capitalize when referring to a specific region (Midwest, Eastern Seaboard)

healthcare One word – as adjective or noun. This is an exception to AP style.

home page Two words – the first or main page of a website.

hyphen The hyphen, (-) used with no spaces, is primarily used to show a range in dates, pages or ages (Jan. 19-25).

Use hyphens to link words in a compound modifier: You can develop team-building skills that will set you apart in the workplace.

Do not use a hyphen if the construction includes very or an adverb ending in –ly: a very big project; barely legal procedures.


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Information order – Use pyramid: Date – always put the full day before the month; comma follows the date (Sunday, Jan. 6)

Time – Use periods between lowercase a.m. and p.m.; separate time with a hyphen (-) with no spaces (10 a.m.-1 p.m.); if the start and end times are both in the a.m. or p.m., list only once (5-7:45 p.m.)

Place – building, room (Student Center, Moore Conference Room) Internet Capitalize regardless of where it appears in a sentence.

its vs. it’s “It’s” is the contraction form of “it is.” If you are trying to say “it is” then use “it’s” It’s the best class I have ever taken.

“Its” is the possessive form of “it.” If you are trying to say “belong to” then use “its” This course gets its strength from industry input.

less vs. fewerIf you can count it, it’s fewer; if you can’t count it, it’s less There are fewer traditional students now. There is less attention devoted to arts now in high school. “Less” is used with singular forms of words (less time, less work and less noise).

Use “fewer” with the plural forms of the words (fewer students, fewer books and fewer classes).

lifelongOne word We encourage lifelong learning.

login vs. log in “Login” (adjective or noun) is your username and password Please submit your login username.

“Log in” (verb) signifying entrance to a website Log in to your account.

Majors vs. Programs Major refers to undergraduate offerings and program refers to graduate offerings. Programs can be used as a generic umbrella to refer to offerings regardless of academic level.

The word “major” is not capitalized when referring to Urbana majors Urbana’s Sports Management major will increase your marketability.

“Major” is not capitalized when referred to alone With this major, you will be able to get a jumpstart on your career.

“Program” is not capitalized when referred to alone The university’s program is one of the best in the country.

The word “program” is not capitalized when referring to Urbana’s programs She is in the MBA program.

Capitalize the names of specific Urbana majors and programs, but not when referred to in a generic sense Urbana’s Nursing major is intended for registered nurses The lecture topic was marketing.

Majors vs. Degrees A degree is an award conferred by a university signifying that the recipient has completed a field of study (Associate of Arts – A.A., Bachelor of Science – B.S., Master of Science – M.S, etc.)

A major is a field of study chosen as an academic specialty I’m earning my bachelor’s by majoring in accounting.


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Mission Statement Urbana University provides a student-centered, quality education supported by a foundation in liberal arts, delivered by a committed faculty and staff emphasizing a comprehensive educational experience, tailored academic programs, critical reflection skills and mutual respect that prepares a diverse student population for fulfilling careers and responsible citizenship in a global society.

nonprofitOne word; Do not use “not-for-profit” Urbana University is a nonprofit institution

NumbersUse numerals instead of spelling when the number is 10 or higher Urbana fields 15 NCAA Division II varsity sports and four club sports.

Always spell out numbers at the beginning of a sentence.

Ages are always numbers (The 5-year-old boy).

Numerals are always also used for addresses, currency and measurements (dimensions, temperatures and time).

Use commas to set off each group of three digits in numerals higher than 999 (except for years and addresses) Urbana currently enrolls about 1,800 students.

Use decimals (up to two places) for amounts in the millions and billions that do not require a precise figure ($3.74 billion).

Add an ‘s’ but no apostrophe to a number to make it plural: She kept rolling 7s. The same rule applies to decades: the 1990s. Use an apostrophe on a decade only to replace the first two numbers: the ‘90s.

online One word

on campus vs. on-campus Use two words with no hyphen We offer classes online and on campus.

Use a hyphen when used as a compound modifier We offer on-campus classes.

When generically referring to face-to-face classes – regardless of location, use onsite.

Percent (%) One word

Spell out when not using a figure or when starting a sentence Urbana’s residence halls house about 55% percent of our students.

Use numerals (67% and 32%) in planning documents and tabular format

Periods (regarding time)a.m. and p.m.; not am and pm

Phone Numbers Use parenthesis to separate the area code and a hyphen between the third and fourth numbers. Use “x” instead of “ext” for extensions. (937) 772-1234

Publications The names of movies, plays, newsletters, bulletins, magazines and books are italicized. (This is an exception to AP style.) The titles of smaller components (presentations, articles, songs, chapters) are set off by quotation marks.

résumé A document containing a summary of relevant job experience and education.

Always incorporate accents

RSVP Use with no periods; Always capitalized


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seasonsLowercase the names of the seasons unless they are used in a proper name spring semester but the Summer Olympics

State NamesSpell out the names of all states when used alone He lives in Missouri.

Abbreviate state names of seven or more letters when used with a city name, with commas before and after the abbreviation Kansas City, Mo., is a great weekend getaway spot for people who live in Des Moines, Iowa.

There are eight states that are always spelled out (Ohio, Iowa, Texas, Hawaii, Idaho, Utah, Alaska and Maine). A list of acceptable abbreviations can be found under “state names” entry in the AP Stylebook.

Use the AP Stylebook abbreviations and not the U.S. Postal Service abbreviations for states unless you are providing a full address including ZIP code Send registrations for basketball camp to Urbana University Men’s Basketball, 579 College Way, Urbana, OH 43078.

that vs. whoWhen referring to people use “who.” When referring to objects or non-humans use “that.” The students who worked the hardest saw the best results.

TimeUse “a.m.” and “p.m.” Do not use other words (night, morning, and so on) to distinguish between day and night.

Use noon or midnight rather than 12 p.m. or 12 a.m.

Use a colon to separate the hour from the minutes if necessary (5 p.m. but 9:30 a.m.).

A period of time should be separated by a hyphen. Do not include spaces. (3:30 p.m.-5 p.m.).

Titles Do not capitalize a job or position not associated with an official role He wants to become a marketing manager.

Job titles, should not be capitalized unless it appears before someone’s name. To ensure you are meeting your degree requirements, consult your academic advisor; The committee was co-chaired by Academic Advisor Jane Smith and Admissions Advisor Tom Jones.

toward Always use toward, never towards

university Capitalize “University” when referring to Urbana on second reference. This is an exception to AP style. The University will provide students with resources needed for success.

Do not capitalize “university” when referring generically to other institutions This is a great university for athletics.

URLs“www” can preceed the home page address “urbana.edu” only. The “www” is dropped when using a shortcut to a specific Web page.Note that all shortcuts are all lowercase letters. (i.e. urbana.edu/visit)

Use shorter web URLs to direct a visitor to a specific webpage on our Web site (urbana.edu/campusmap NOT http://www.urbana.edu/admissions/take-a-tour/campus-map.html)

Consult the Marketing team for help with short URL identification or application.

ValuesExcellence: We are committed to pursuing the highest standards: intellectually, physically, socially and spiritually

Lifelong Learning: We recognize that vitality results from continuous self-development. We seek to produce optimistic graduates who possess creative and reflective thinking, strong analytical skills and a passion for learning.


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Service: We view service, the use of our time, energy and talents to help others, as the duty and privilege of all, recognizing its positive impact on the one serving, those served and society as a whole.

Integrity: We promote honesty and transparency in all aspects of our lives. We assume responsibility for our academic and social actions, upholding the highest ethical and moral standards.

Respect for Others: We pledge to challenge each individual through education, while recognizing the uniqueness of everyone through attention, empathy and encouragement. We value the dignity and worth of the communities that make up Urbana University and appreciate the different people, cultures and ideas that they bring.

Vision StatementUrbana University exists to educate and develop individuals as whole persons preparing them for fulfilling careers, leadership and service to humanity.

webcast One word, as in broadcast Always lowercase except when beginning a sentence

Web page Two words Always capitalize Web regardless of where it appears within a sentence

A specific location on a website is a Web page (www.urbana.edu is Urbana’s website and www.urbana.edu/visit is a Web page on that site.)

website One word Always lowercase except when beginning a sentence

Use a hyperlink in web content, not in print. Do not underline in print.

who vs. whom Use the he/him method to determine which word is correct (Who/whom wrote the letter? He wrote the letter. Therefore, ”who” is correct.) (For who/whom should I vote? Should I vote for him? Therefore, “whom” is correct.)

YearsDo not use an apostrophe “s” when referring to a time period (1980s not 1980’s; ‘80s not ‘80’s)

Make sure the curve of the apostrophe is facing the number (‘80s)

your vs. you’re“You’re” is the contraction form of “you are” You’re the best computer programmer I know.

“Your” indicates ownership, as in “belonging to” Is that your textbook?

ZIP codeZIP is always capitalized

Postal abbreviations for state names should be used only when the ZIP code is present.


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Social MediaAPPROVED NETWORKS

Social media and networking sites are powerful tools that can be leveraged to build the Blue Knight reputation, strengthen our brand and enhance communication among our constituents. Social media can take many different forms, including internet forums, blogs, online networking profiles, wikis and instant messaging. While use of these social media channels is not prohibited, employees are expected to abide by University policy and guidelines for appropriate online conduct and to avoid the misuse of this communication medium.

When utilizing social media networks the use of the Urbana Blue Knights name, logo, imagery and photography should follow the standards identified within this guide. Furthermore, use of the Urbana University name, logo, imagery, seals and photography should follow standards outlined within the Urbana University brand guidelines.

If you have any questions regarding social media guidelines and usage, please refer to the contact information detailed on page 37.


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Contact InformationIt is important to keep to these guidelines and be consistent so we can build a clear perception of the Urbana Blue Knights. If you need access to branded assets (logos, wordmarks, templates, etc.) or if you have any queries or need help, please contact the appropriate person listed.

CREATIVE SERVICES & BRAND MANAGEMENT

Robert Coles, M.S.201 S. Grant Ave.Columbus, OH 43215P (614) 947-6586E [email protected]

Doug Edwards, M.S.201 S. Grant Ave.Columbus, OH 43215P (614) 947-6587E [email protected]

COPY & WRITING STANDARDS

Stacy Aichele, MBA201 S. Grant Ave.Columbus, OH 43215P (614) 947-6584E [email protected]

LOGO & TEMPLATE REQUESTS

Judy Blankenship579 College WayUrbana, OH 43078P (937) 772-9244E [email protected]

Cherie Moore579 College WayUrbana, OH 43078P (937) 772-9222E [email protected]

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