urban leaf presentation
TRANSCRIPT
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Legend
Bubble tea shop Inner Loop ChinatownNumber indicates the number of bubble tea shops in that areaRatings are average Yelp reviews per area.
20 minutes for a good bubble tea ($3-4)
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16
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48
Num
ber of Survey Respondents
Num
ber o
f Res
iden
ts
Age
Legend Male Residents Female Residents Survey Respondent
Asian51%
His-panic12%
Black9%
Mixed10%
White17%
25-35 year olds in the Inner Loop
Shift towards non-Asian crowd
Based on Bubble Tea Market Survey
Age Distribution of Montrose (77019) Residents and Bubble Tea Market Survey Respondents
Ethnicity of Bubble Tea Drinkers
high quality bubble tea … through a truck
CRITICAL RISKS, PROBLEMS AND ASSUMPTIONSCRITICAL RISKS, PROBLEMS AND ASSUMPTIONS
M A M J J A S O N DPre-Launch EventBusiness PlanResearch and DevelopmentEventsPurchase TruckCrowdfundingRetrofit TruckGrand OpeningOperations
2013Urban Leaf Start-up Schedule
LegendPhase 1: Market ValidationPhase 2: Truck Purchase and Retrofiting/Cont'd Market ValidationPhase 3: Operations
Now
Elaine Mau - Owner
Additional Resources: Helper, Mentors, Graphic Design/Website Company, Truck Retrofit Company
Ericka Ongtiong – Head of Operations
Christine Mau – Tea Consultant
Skills• Proven Planning and Execution• Self starter and Leadership• Industry Experience
Responsibilities• Guide overall business strategy• Connect business to events• Website, accounting, etc.
Skills• Event Management• Research Experience• Exceptional interpersonal skills
Responsibilities• Network and organize events• Develop Product• Lead Sales
Skills• Tea knowledge
Responsibilities• Sourcing teas• Testing Teas
First, I immersed myself in Houston’s bubble tea culture, interviewed customers about how bubble tea intertwines with their life, and conducted surveys.
Urban Leaf would not have been the same without all my mentors from HCC Newspring Business Plan Completion…
Jennifer Ford Harry Tallichet
… Flip’n Patties, teaching me the ropes of food truck life from the truck breakdowns to the busy highs