URBAN DREAMS

Agenda Introduction to urban dreams Objective Business is Strategy New entrantExisting online stores

Introduction

.and while thousands are moving ahead in life with one single click, an equal number still sees it as a dream

Objective

The objective of this paper is to bring out the importance of effective online trade in semi rural areas which has its impact is two fold both on customers and sellers.

Business is a strategy A key word for any successful business modelCustomer oriented Finding new prospectsFar from reach of eagle eyed competitorEdge over othersHappy customers = blooming business

New entrant Benefits-Easy to acquire new customers. Improved relationshipVery little competitionThreats-Haphazard Supply chainInitial losses

New entrant Problem areas-Consumer trust initially might not be very firm

SolutionStrong advertising campaignEnsuring quality of products and on the time delivery

Existing online trading sitesBenefits Safe escape from already existing competition.Backed by brand name of the shopping site.Increasing market share.Less advertising for initial brand building.

ThreatsSupply chainNo loss no gain initially.

Existing online trading sitesProblem areas- Designing supply chain for new regions.Cost management.

Solution- Strategic supply chain plan

Questions?

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