www.upperquadrant.com sales@upperquadrant.com Phone: 703.476.1992

Customer Success Story

Industry

Pharmaceutical

UQube Users

300+ Users

One of the world’s largest pharmaceutical companies needed help to better consolidate, organize, and track critical payer coverage data for closely watched newly launched drugs. They needed to better understand and manage the process of how Payers were going to be informed and cover new drugs to ultimately provide access to patients.

This company needed to create a repeatable process for their existing field team to easily manage and report their payer interactions for drug launches in a way that the brand payer team could take fast and decisive action.

What they needed was a vehicle to execute this process – a “Drug Launch Tracker” that could be configured to fit their specific general or specialty Pharma KPIs and would incorporate each drug’s unique coverage process.

UQube was the right solution because it allowed them to modernize the way they captured, utilized, and shared critical launch data, providing them with structure and flexibility while fully customized to their needs.

UQube Pharma

Drug Launch Tracking (Payer Marketing)

Location

USA

Customer Quote

“UQube has been widely adopted across our company helping all types of cross-functional teams communicate information in a faster, better, and smarter way.”

www.upperquadrant.com sales@upperquadrant.com Phone: 703.476.1992

Result More reliable, easier, faster tracking and Better Insight into Launch

Solution Multi-User Info Tracking with Custom, Real-Time Reporting and Analysis

Brand Payer Marketers struggled using Excel spreadsheets hosted on the company’s SharePoint site to collect and share data. Numerous teams needed access (~100 people) to document their drug(s) launch progress.

Version control and confusion, file sharing lockouts, and data entry errors compounded existing data integrity issues. Copious amounts of time were spent either attempting to aggregate data into meaningful launch metrics or chasing down information that hadn’t been entered due to input problems. These issues resulted in incomplete reports and delays in discovering critical launch KPIs for key stakeholders, senior leadership, and feedback to the field.

In order to fix their business challenges and revolutionize the analysis of their drug launches, they needed to:

• Use a new process to comprehensively track progress between Payer Marketers promoting new drugs and the Payers providing coverage.

• Identify, target, and triage any coverage issues early.

• Implement superior, faster, and complete collaborative analyses for cross-functional teams sharing data, insights, and reports.

Upper Quadrant quickly remedied a few problems by moving the company’s data storage to the cloud inside of UQube.

In doing so, UQube made data access and editing faster and easier by equipping all users with simultaneous access to the launch tracker. This eliminated reliance on intranets and SharePoint to enter and edit information.

UQube’s user-driven layout design options and mobile access for the field, as well as its sleek, easy to use spreadsheet-like interface made it easy to adopt. Reporting became less stale with this real-time field input.

Industry Specific Details:

UQube configured its grid technology for the company’s different business units (Oncology, Respiratory, Dermatology, etc.) so that they could track their individual drugs Payer by Payer through their specific Launch process.

Cross-functional teams throughout the company began to leverage the data that was now more easily accessed and analyzed. People and teams affected were:

• Launch Team • Field Account Managers • Payer Relations Managers • Account Specialists • Nurse Educators • Scientific Account Liaisons • Marketing • Sales, and more…

UQube has become the standard field collection and marketing platform to gather, track, report, and share key data across the PPV organization. It has impacted the launch of over 12 new drugs, been accepted by the field, saved countless hours, enabled more productive interactions with payers, and made reporting simple.

With UQube, this company:

• Saved time and money • Empowered field employees • Increased transparency and

effective communication • Delivered insights faster into

their drug’s overall or individual payer launch KPIs

Instead of weekly data aggregation nightmares they now enjoy 1-2-3- click data analysis in real-time.

Conclusive data is now easily shared with headquarters, facilitating the company’s ability to anticipate insurance coverage and drive strategic decisions.

“UQube is an innovative, cutting-edge Marketing solution that has helped us generate significant marketing insights. It is a decision support platform that informs our marketing strategy, drives tactical customer insights and leads to improved patient access to our company’s medications.”

- Brand Payer Marketer

Access on the go!

Secure

Cloud-based

Challenge Delayed Information Capture and Limited Transparency

Tailored