UPuglia is a young company that creates services around of designing and promoting the cultural experience of the Apulian territory, one of the Southern most regions of Italy.

We put an emphasis to regional excellencies of artisans, creatives and local traditional manufacturing.

Building networks, promoting and growing together

The major objective that UPuglia is aiming for is the one of safeguarding the knowledge, the cultural heritage and the artistic traditions of Apulian craftsmen.

We work alongside small local enterprises and support them by increasing the visibility of their products, services and traditional manufacturing which leads to innovation, growth and ultimately results in an increased appreciation of their skills.

Inheritation of traditional skills

At UPuglia we value every single aspect of the material and immaterial nature of the local culture: We organize events, discovery tours of the territory and put together different learning paths that offer insights and first hand experience of the region. We offer visitors and locals alike, the opportunity to explore and get to know local traditions and the Apulian cultural heritage together with local artisans and experts.

Rediscovering

Mapping and documentation of the Apulian excellences: be it handmade products, beautiful rural landscapes or creative and artistic creations.

Organization and conducting of events that will promote the local excellences through marketing, communication, guided tours and different workshop.

Communication and Storytelling of the Apulian excellences through atl and btl marketing campaigns (website, social media channels, digital advertising, printed campaigns, blog and organization of events)

Selling products and services through an e-commerce channel and temporary pop up shops.

Goals

Born in 2017 UPuglia has already conducted many interesting events and created a large portfolio of activities.

We organized events to promote artisan traditions and local designs at various important cultural venues, design studios and trade fairs.

Our events are always accompanied by the artisans, artists and local designers that narrate the story of their products. By creating the space for a personal encounter between the customers and the local artisans, UPuglia enables the creation of a personal connection and exchange. This leads to a closer connection to the Apulian territory for the customer and an increased appreciation of their skills of the local artisan.

Events

Every year UPuglia will propose and organize individual tours around specific and individual interests: On request, the tours can be designed around the following themes:

Arts and CraftsArchitectureRural ArchitectureArcheologyLandscapeArt and DesignHistory and Traditions

Tour

UPuglia, in partnership with the local enterprises and cultural institutions, will organize creative workshops that will pass on the practice and knowledge of the local traditions by the artisans themselves.

On request, all the workshops can be accompanied by translators of various languages.

Workshop

UPuglia plans, organizes and conducts retail markets and temporary shops which will showcase

locally produced items from skilled artisans or local, talented creatives. We will soon publish the online

shop of UPuglia where we will exhibit the services of UPuglia and the products on the e-commerce website to make them available to a larger audience.

Shop

UPuglia will organize and participate in formative courses of different levels. We collaborate with educational institutions and research entities that help us to diffuse the knowledge of the local territory, the history and traditions of the Apulian region and of its community.

Courses and trainings

The young company UPuglia works closely with young designers and creatives of the region inviting them to immerse themselves in the creation of innovative products by using with the traditional way of manufacturing in Apulia.

From time to time we announce competitions for designers, architects, illustrators, graphic designers, interior designers or artists.

The Design side of UPuglia

During the Milan Design Week 2018 we had the opportunity to design and inhabit a space where UPuglia was able to exhibiting handcrafted products, that were created and designed by Apulian designers and architects. The space told the story of the identity of UPuglia, local traditions and the culture of Apulia.

Design Week, Milan 2018

Exhibition

Truddu Punto Intaglio

Kapasa

Between August and November 2018, UPuglia was able to share a space with Scultur, at the historical centre of the town Manduria, where we set up a temporary shop together. We organized different events within the space such as a degustation of local wines.

Many different artisans came together through the temporary shop and consequently formed a network of small enterprises, that are dedicated to the promotion of sustainable tourism in Apulia. The network is called Make Manduria and is supported by UPuglia.

Temporary Shop, Manduria 2018

Vinilia Wine Resort presented a perfect loction for an event of co-marketing, which was planned and organized by UPuglia for the second year in a row. The Arts and Crafts Market is aiming at giving visibility to some of the most excellent Apulian artisans.

Given the opportunity these artisans were able to showcase and sell their products and creations to an interested audience at the Arts and Crafts Market at Vinilia Wine Resort.

The event was at the same time an ideal opportunity for the new resort Vinilia to open their space to external visitors. The resort uses an interesting approach of innovative contemporary interior design, that is mixed with traditional artefacts and designs of the Apulian region.

Arts & Craft Market, Vinilia 2019

info@upuglia.com

Gabriella Verardi Mapping & PR +39 3357122076

Giulia Gemma Design & Marketing +39 3274577276

Contacts