upstream campaigning: striking the right tone & activating the right people for your advocacy...
TRANSCRIPT
Upstream CampaigningStriking the right tone & activating the right people for your advocacy targets
@ChrisGeeUK www.linkedin.com/in/ChrisGeeUK/
Upstream CampaigningStriking the right tone & activating the right people for your advocacy targets
Can’t directly influence your ultimate advocacy target (yet)?
“Farm” to shop shelf
熊 胆 = Bear Bile
Survey question: I am now going to read you some statements that describe ways you may react if you found out a company whose shops you visit produces and sells products containing bear bile in markets outside of the UK.
66% 20% 15%
71% 14% 15%
87% 7%5%
AgreeDisagreeNeither/nor
I would be less enthusiastic about the company
If I held shares in the company I would sell them
I would discourage friends from shopping there
Corporate association with bear bile viewed negatively
Survey question: I am now going to read you some statements that describe ways you may react if you found out a company whose shops you visit produces and sells products containing bear bile in markets outside of the UK.
66% 20% 15%
71% 14% 15%
87% 7%5%
AgreeDisagreeNeither/nor
I would be less enthusiastic about the company
If I held shares in the company I would sell them
I would discourage friends from shopping there
Corporate association with bear bile viewed negatively
11
12
13
14
15
16
Campaign launch - 6th April - Belize
16
[email protected]@ChrisGeeUK
www.linkedin.com/in/ChrisGeeUK/