ULTRA-LEAN BUSINESS

The Secretto building an…

by Graham D Brown @ Up.School

You can take anywhere in the world

How to Build an Ultra Lean Business

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UP.SCHOOLGraham Brown’s

LEARN HOW TO BECOME A BETTER LIFESTYLE

ENTREPRENEUR

UPGRADE YOUR SKILLS

Learn How to Get the Upgrade

FROM LAUNCHING YOUR BUSINESS TO INVESTING IN REAL ESTATE,

I SHARE MY TRICKS AND TECHNIQUES LIVE EVERY WEEK FREE

JOIN MY WEBINAR

See My Webinar Schedule

UP.SCHOOL

EVERY DAY LIVE I SHARE MY VIDEO DIARY

OF GROWING A LIFESTYLE BUSINESS

CATCH ME ON YOUTUBE

Visit My Youtube Channel

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from Anywhere in the World…

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Let’s compare Ultra Lean vs Fat

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FAT BUSINESS

ULTRA-LEAN BUSINESS

ACTIVITY Constantly busy Able to take time out to plan & think

CHOICE Chase every deal to pay the next bill

Able to say “NO” to clients and do what

you love

FOCUSLiving day-to-day,

deal-to-day, hand-to-mouth

Able to think and plan for future, invest time

in the long term

STRESS High overheads = high stress

Low overheads = low stress

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Building an ultra-lean business means choice and that’s why entrepreneurs

start businesses in the first place

Remember… you left the “normal” world

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…because you didn’t want to be a slave to the next pay check

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…and you didn’t want to be told what to do

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We have to consciously work on staying ultra-lean

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…or you’ll end up with another “job”

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Follow these 5 Steps to guarantee business failure in Year 1

EXPENSES

REVENUES

#1 COOL! We’re growing

#2 Let’s hire people

and do all those things big companies

do

#3 Woot! We’re a big

company now!

#5 HOLY FUCK!We’re

doomed

#4 Why the Fuck aren’t our sales growing

faster?

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So, how is it some entrepreneurs are profitable while others are not?

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The key is the successful entrepreneurs stay lean every day

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we business owners have to fight business bloat every day

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Follow these 4 Steps to guarantee business success in Year 1

EXPENSES

REVENUES

#1 COOL! We’re growing

#2 Let’s build a system

so we can scale this baby

#3 Rinse & Repeat

#4 WOOT!

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Entrepreneurs are often too busy to notice costs are spiralling out of

control until it’s too late

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Ultra-Lean business = ability to take more risk

#1 Ultra - Lean

Business#2

Longer Burn Time

#3 Capacity to

take risk

#4 More time to talk to

customer

#5 More time to build

system

#5 More time to plan ahead

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So, here are 3 strategies to become Ultra-Lean

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1) Pass The Tropical Island Test

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What would your business look like if you ran it from a tropical island?

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What would your business look like if you didn’t have an office?

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…if you didn’t have to manage your team?

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…if you didn’t have to worry about employee motivation or reviews?

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…if your time wasn’t taken up working out incentive packages?

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…if you outsourced everything that didn’t solve the customer’s problem?

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…if you did almost everything online?

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FAT BUSINESS

ULTRA-LEAN BUSINESS

LOCATION Dependent Independent

PHYSICAL PRESENCE Office, team Minimal, mostly online

OWNER ATTENTION Managing team Looking after and

finding customers

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ASKWHAT IF…?

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2) Make Money While You Sleep

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Your biggest weakness as an entrepreneur is there is only 1 of you,

and only 24 hours in the day

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Entrepreneurs often ask crazy questions like, “how can I sleep less?”

or “how can I clone myself?”

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You need a system that works, even when you don’t

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The key to staying lean is building a marketing funnel

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Once you build your marketing funnel, you can rinse & repeat

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Being Ultra-Lean means doing what you love, not doing what pays the

bills

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When you discover your repeatable model you can drive profits

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FAT BUSINESS

ULTRA-LEAN BUSINESS

REVENUE MODEL Trade time for money (e.g. consultancy)

Leveraged (e.g. pipeline)

CHOKE POINT Owners, key team members

Without a system, can be slow

STRATEGIC FOCUS What do we do next? How do we improve?

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BUILD YOUR FUNNEL

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3) Double Down on What Works

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As soon as you master one social media, something else comes along

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“I haven’t updated Twitter this week”

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“Should I get on Pinterest?”

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There’s so much to learn

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Trying to get good at every marketing channel makes you

average at best…

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Don’t worry about others

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Find what works and double down…Up.School Webinar

Build the system around the channel that works for you

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FAT BUSINESS

ULTRA-LEAN BUSINESS

MARKETING Generalist Specialist

MODEL “Let’s try this…” “Let’s improve this…”

CHOKE POINTFinding marketing

specialists or using agencies

Without good metrics, difficult to know what

works

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FIND YOUR SWEET SPOT

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Maybe you can’t do it all now, but you have a goal to work towards…

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UP.SCHOOLGraham Brown’s

LEARN HOW TO BECOME A BETTER LIFESTYLE

ENTREPRENEUR

UPGRADE YOUR SKILLS

Learn How to Get the Upgrade

FROM LAUNCHING YOUR BUSINESS TO INVESTING IN REAL ESTATE,

I SHARE MY TRICKS AND TECHNIQUES LIVE EVERY WEEK FREE

JOIN MY WEBINAR

See My Webinar Schedule

UP.SCHOOL

EVERY DAY LIVE I SHARE MY VIDEO DIARY

OF GROWING A LIFESTYLE BUSINESS

CATCH ME ON YOUTUBE

Visit My Youtube Channel

UP.SCHOOL