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#UPJ16
Flagship-Programme: Alles auf eine Karte?
Mike Tuffrey, Corporate Citizenship
Sabine Frank, Google
Nadja Malak, SOS-Kinderdörfer Global Partner
Moderation
Christoph Selig, Deutsche Post DHL Group
Präsentiert von
2
3 MARCH 2016
Success factors for flagshipprogrammes:Conclusions from a global study
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Agenda
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1. Our research and published paper on Flagship Programmes
2. Elements for success
3. Measuring impact
4. Examples of good practice
More details here: http://corporate-citizenship.com/our-insights/flagship-social-investment-programmes/
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The Evolving Community Space
New business models (Inclusive business, Shared Value, Third
space)
Strategic Community Investment
Philanthropy1.
2.
3.
Defining audiences and business
benefits
Business integration,
global/societal approach
Setting the ground rules /
policies for giving activities
No or unstructured ad-hoc activities
0.
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Our research
Survey
A global survey of practitioners, which received 103 responses.
More than 86% of respondents were either directly responsible for overseeing, developing and implementing corporate community investment programmes (69%), or were corporate responsibility or sustainability professionals working within major companies (17%).
Interviews
Nine interviews with corporate community investment, social investment or CSR professionals.
− Amway− BD (Becton, Dickinson and− Company)− Colbún− Collahuasi− Kellogg Company− M&S (Marks & Spencer)− Microsoft Asia− Rolls-Royce− Unilever Singapore
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The findings
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OUR DEFINITION OF A FLAGSHIP SOCIAL INVESTMENT PROGRAMME:
• Flagship programmes target resources rigorously and unite activities under a single
global focus.
• The strategic intent is one of relentless focus on making an impact in a chosen issue
area that is aligned to the company’s business.
What do we mean by Flagship Programmes?
Sustainability, Simplified
DICTIONARY DEFINITION:
“The ship in a fleet which carries the commanding admiral.”“The best or most important thing owned or produced by a particular
organization.” Oxford English Dictionary
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The shift
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The shift - alignment and focus
1010
How to do it well
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Measuring impact
• LBG network established in 1994 to find a consistent way to measure community investment
• Now a globally recognised standard used around the world:
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LBG Measurement Framework
www.lbg-online.net
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Example programmes
To empower women through opportunities to learn and develop skills and so influence society and the economy
To support global hunger relief by providing breakfast meals and snacks for children most in need
Kellogg
To reduce the amount of clothes ending up in landfills by changing consumer behaviour
M&SDiageo
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Finding your niche
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Doing more with less
Internal financial and non-financial resources
Efficiency in management expenditures
Leveraged contributions
Scalable partnerships
Integration with the business
Start with a need and work back to a budget
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Corporate Citizenship: our services...
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For further information please contact:
Mike Tuffrey – Cofounder & DirectorE: [email protected]: +44 (0) 20 7861 1616
W: www.corporate-citizenship.comE: [email protected]
Twitter: @CCitizenship
LinkedIn: Corporate Citizenship Company
Contact us
London OfficeHolborn Gate, 5th Floor26 Southampton BuildingsLondon WC2A 1PQUnited Kingdom
New York Office241 Centre Street4th FloorNew York, NY 10013United States
San Francisco Office901 Mission StreetSuite 105San Francisco, CA 94103United States
Santiago OfficeNueva Costanera 3698Of 203Vitacura - SantiagoChile
Singapore Office12 Kallang AvenueAperia #04-25Singapore339511
T: +44 (0)20 7861 1616 T: 1-212-226-3702 T: 1-415-416-9580 T: +56 (2)2 247 9008 T: +65 9116 5763
Social Responsibility in the Digital Society Global Engagement at Google At Google we believe that some of the world’s biggest challenges can be solved better and more efficiently with the use of innovative technologies. To accelerate and scale the work of of experts and innovators worldwide we founded Google.org in 2005, the philantrophic arm of Google. Through Google.org we donate over $100 Million in grants, 80.000 hours of volunteer work and over $1 Billion in free accress to premium products to projects and initiatives mainly in the fileds of education, renewable energy, environmental protection and human aid. Apart from regular or recurring programs locally and globally Google.org reacts on short notice to humanitarian crises and urgent situations whenever fast and efficient solutions are needed. >> www.google.org Google.org consists of four main programs:
● The global giving program supports large scale projects worldwide or seedfunds organizations’ early stage ideas that have the potential to be transformative.
● The local giving program reaches out to the communities in a specific country or region and support nonprofits in the countries with Google offices.
● The special program aims to react timely to recent matters like the Ebola or refugee crisis or dedicate our efforts to a singular topic like abolishing human trafficking or improving computer science education.
● The Google for Nonprofits program offers highly discounted or free tools such as Google AdWords, Google Apps, Google Earth and Google Maps to nonprofit groups to help them find new donors, work more efficiently, and encourage their supporters to take action.
Google for Nonprofits Google for Nonprofits offers organizations free access to Google tools like Gmail, Google Calendar, Google Ad Grants and more. These tools can help nonprofits to amplify impact, grow their fundraising base, and make it easier for people to support their work. Registered nonprofits in over 50 countries can apply to be part of the program. >> www.google.de/nonprofits Google Ads Grants With Google Ad Grants, organisations can receive $10,000 per month in in-kind AdWords™ advertising to:
● Promote their organization’s website on Google. ● Raise awareness by choosing relevant keywords and creating unique ads to highlight their work. ● Track online donations, newsletter sign-ups, volunteer registrations and more
>> www.google.de/nonprofits/products/#adwords YouTube für NGOs To help nonprofits activate their cause, tell a compelling story, and launch an effective campaign on YouTube, there are a couple of resources. With the Playbook for Good and the Top 10 Fundamentals For Nonprofits PDF organisations can learn how to use these benefits and make the most out of YouTube. >> www.youtube.com/nonprofits Google Apps für Non-Profits Google Apps for Nonprofits offers access to a collection of online apps for communication, document management and project coordination that eliminate IT costs and help staff to work together more efficiently. Google Apps for Nonprofits includes Gmail, Google Calender and Google Drive as well as online services to collaboratively edit and share documents, spreadsheets and presentations. >> www.google.com/nonprofits/products/#apps
Point of Contact Sabine Frank | Senior Policy Counsel Google Germany
Google Impact Challenge The Google Impact Challenge is the flagship initiative within the local giving program. It travels to different regions to ask local nonprofits how they would use innovation to make a better world, and invite the public to vote for the projects with the greatest impact potential. During the last couple of years we have supported over 100 NGOs worldwide with a total of over $30 Million in financial support plus mentoring and coaching from volunteer Googlers and our partners with Impact Challenges in:
● San Francisco Bay Area 2015 + 2014 ● France 2015 ● Japan 2014 ● Australia 2014 ● “K 2014 + 2013 ● India 2013
Impact Challenge Germany 2015 In 2015 for the first time we launched Impact Challenge Germany as a combination of competition and training program for German NGOs. This was not only the first time we did this in Germany, but also the first time we not only reached out to large organisations with big ideas but also and mainly to the over 500.000 smaller and regional clubs and ”ereine that build the backbone of civic engagement in Germany - a country where 1 in 3 people engages in voluntary work. NGOs from all German states handed in over 2.000 submissions in all kinds of fields from education, over environmental protection, health and emergency services, human aid, social services and others. With the help of an expert jury but also with over 724.000 votes in a public voting the 210 winners were selected. On Feb 25 the winners were announced and awarded at the final event and we are now looking forward to see all projects come to life and unfold their impact. >> impactchallenge.withgoogle.com/Deutschland Taking action in the refugee crisis Millions of people around the world want to do what they can to help refugees and migrants caught up in the crisis in Europe, the Middle East and Northern Africa. And we also wanted to think about what we can do. Refugee Relief Donation Program In September 2015 we invited everyone to make a donation to support the work of organizations providing essential assistance to refugees and migrants. We were amazed that in just over 48 hours people around the world donated €5M ($5.5. million) to support the work of Doctors Without Borders, International Rescue Committee, Save the Children, and the “N High Commissioner for Refugees. We then matched everyone’s donations with €5M in Google.org grants to support high-impact projects, like offering wireless connectivity solutions in refugee camps, providing emergency cash transfers to refugees in Jordan and Lebanon, and enabling access to education. Googlers around the world also gave, donating more than €1.2M (matched by Google) to charities working on the humanitarian efforts. >> google.com/refugeerelief Project Reconnect We believe that access to Internet resources is key to connecting refugees to their new communities. In January 2016, with the support from Google.org, the international refugee aid organization NetHope launched Project Reconnect: an initiative providing 25,000 managed Chromebooks to nonprofit organizations supporting refugees in Germany. The project aims to help refugees as they strive to rebuild their lives, by facilitating access to education and information resources on the web. Nonprofits can apply for a grant of up to 5,000 Chromebooks. Chromebooks combined with Internet access allow refugees to access information, assistance and educational opportunities and can be used in transitional housing projects, classrooms, counseling centers, youth programs and many other situations. Managed Chromebooks can be centrally administered by the staff of non-profit organizations. The Google Admin Console allows organizations to preconfigure settings and to custom design
Point of Contact Sabine Frank | Senior Policy Counsel Google Germany
the user experience by distributing changes, updates, tools and content remotely to all their managed Chromebooks. Cooperating with partner institutions in the education sector NetHope will be providing a collection of high-quality educational resources on the devices, e.g. language courses, information to get started in Germany, higher education programs. >> reconnect.nethope.org Product and information access related refugee support Information Hubs Partnerships NGOs and their staff are doing incredible work in very difficult circumstances, and have the skills and contacts necessary on the ground. With that in mind, we’ve been working with them to better understand how our technology expertise can be put to work, too. One issue identified was the the lack of timely, hyperlocal information for refugees. Working with the International Rescue Committee and Mercy Corps, we’ve developed an open source project called Crisis Info Hub to disseminate such information in a lightweight, battery-saving way. Already live in Lesvos (with more locations coming online shortly) and being run by our NGO partners, Crisis Info Hub is providing refugees — most of whom carry smartphones — with critical information for their journeys: lodging, transportation, medical facilities, etc. And we’re working to make connectivity in the region more widespread and reliable by partnering with NetHope to deploy robust access solutions where they’re needed most. >> refugeeinfo.eu Translate & Help When refugees travel across different countries, they’re confronted with languages they don’t speak, which can make it even more difficult to know where to turn to access the most basic needs. Just this year, we saw a 5X growth in Arabic translations in Germany, which got us thinking about what we could do to make our products work better for Arabic speakers in these places. We’ve since added Arabic as our 28th language for instant visual translation, enabling immediate, offline translation of signs and other printed text from English or German to Arabic. Also we asked our Google Translate community for help and thanks to them we were able to improve translations from Arabic and Farsi to German to support refugees and volunteers even better. >> goo.gl/3zBk90 >> g.co/UebersetzenUndHelfen
Get updates
www.google.org
www.youtube.com/user/googlefornonprofits
plus.google.com/+googleorg
@googlenonprofit + @Googleorg
www.facebook.com/GoogleForNonprofits
Point of Contact Sabine Frank | Senior Policy Counsel Google Germany
Flagship Programmes:
Opportunities and Challenges from an NGO PerspectiveUPJ-Jahrestagung, Berlin - 3.3.2016
Agenda
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2
3
About SOS Children‘s Villages
Opportunities and Challenges
Best Practice
1 About SOS Children‘s Villages
79 health centersInfluence and improve
policies to protect children.22 emergency programs
Child Care
More than 560 SOS Children's Villages in 134
countries, 659 youth facilities
633 family strengthening programs
218 kindergartens, 187 schools and 95 vocational
training centers
Family Care Education
Child Rights AdvocacyEmergency CareMedical Care
Agenda
1
2
3
About SOS Children‘s Villages
Opportunities and Challenges
Best Practice
How do we understand Flagship Programmes
Relevant:
Aiming to solve a relevant social issue together
Comprehensive:
Involving various stakeholders on different levels of support
(donations, in-kind, time)
Scalable:
Think big, start small
Global:
Coordinated through HQ, implemented at various locations
2
Opportunities
Generating wider reach and greater impact through the focus on one
partner/programme and the concentration on concrete common goals.
Go deeper into one topic and grow expertise together
Stronger positioning of partnership
Efficiency
2
Challenges2
Managing the dynamics between global partnership framework and
goals and local interests and needs.
Matching expectations
Staff and financial resources
Varying standards and programmes
Agenda
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2
3
SOS Children‘s Villages
Opportunities and Challenges
Best Practice
3 Selection of SOS Flagship Partners
THANK YOU!
Your comments and questions are welcome.
Nadja Malak
Deputy Managing Director
SOS Children‘s Villages Global Partner GmbH
Ridlerstrasse 55
D - 80339 Munich
Tel: +49 (0)89 159867-604
Email: [email protected]