updating florida’s jis/jic protocol joel gordon florida association of pios state pio deployment...
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Updating Florida’s JIS/JIC Protocol
Joel Gordon Florida Association of PIOs State PIO Deployment TeamMike McHargue Department of HealthMolly Payne-Hardin RDSTF PIO Co-Chair, Region 1 Department of Health
History of the JIC Protocol
Protocol approved by DSOC in June 2006Provides a consistent, scalable structure for
establishing local Joint Information System and Centers
Helps RDSTFs know how to provide support to local jurisdictions.
Training followed through series of conferences
Recent workshops designed to illicit feedback on need for an update
Statewide Workshops Jan-Mar 2009 Conducted workshops in
Tallahassee, Orlando, Ft. Lauderdale Fire Rescue East
Discussion prompted through tabletop exercise Intent
Evaluate PIO knowledge and use of the Protocol Obtain information about local PIO capabilities and
needs
Received input from more than 150 PIOs
What We Learned
Varying knowledge about the Protocol Well informed, applies it regularly Not a clue!
Varying levels of connectivity Peer PIO organizations State Response Process
Varying levels of expertise about joint operations Well versed in ICS, NIMS, etc. Not a clue!
Edits Recommended by PIOs
Streamline the protocol for use in the fieldCurrent document not a response planNeed cohesive plan
Interface with ESF 14, CEMPs, SERP, NIMS
Include scalable JIC modelsProvides guidance for local incidents Identifies trigger points for escalationWorks through catastrophic event
The JIC Toolbox
Provide detail on available resources Regional Mobile JICs Tac Paks Deployment Team
Pre-scripted messaging All hazards Modifiable templates
Add job action sheets and checklists NIMS compliant paperwork Hazard specific checklists
Address Changes to Landscape Changes in news delivery methods
blogs, social media impact JIS/JIC significantly
Economy Reduction in field reporters Turnaround time for stories
New challenges Different threats Different management techniques New resources
Training
Lack of comprehensive PIO training Statewide
Ensure all PIOs familiar with JIC plan and resources
Provide seamless coordination of efforts during large scale incidents
Participate in all large scale exercises
Presentation to SWG
Adopted the findings. Recommended JIS/JIC Protocol be
updated. Appointed JIS/JIC Committee Co-Chairs
Current Actions
Create sub-committee 12-15 PIO Professionals (2 per region) Develop corresponding training recommendations
Develop a meeting schedule Present the draft to Ops/Plans Committee
September meeting
Present training recommendations
Future Intentions
Framework of plan by September Model of final document Minimize impact on committee members
Conference callsWebinarsOnline meetings
Establish target date for final publication
Finished Concept
Functional, comprehensive document Credenzaware
Accessible Toolbox Via web Thumbdrives
Pocket (field) guide Quarterly training (Regional) Annual Training (Statewide)
More on Social Media impact on the Traditional JIC Now is Too Late - by Gerald Baron Challenges the traditional methods of joint
information centers due to their failure to stay ahead of the “news”
Is contributing to the rapid decline in print media and changes to broadcast media
Growth of social media is staggering
More on Social Media impact on the Traditional JIC Facebook – fan, friend, supporter Twitter – Do Twitters tweet? MySpace – Yeah, right! Zimbio - Blogs (by the thousands)
Who is using Social media?
Media outlets and reader blogs Advertisers Politicians Sports figures Social groups Image Consultants Citizens
Social Utility - Growth
Facebook – 276% Zimbio – 240% Twitter – 1,382%
People you know…….
Barack Obama – Facebook, 6,267,181 Supporters
“ The Whitehouse just created a Facebook page. Become a fan and get updates on the H1N1 flu and other top issues.”
May 1, 2009
People you know…….
Anderson Cooper – Facebook 167,138 fans Comments over recent arrest of Keifer
Sullivan
People you know…….
Michael Vick – Facebook 6,803 fans
“Only 9 days until I come home to Virginia”.
Others you know……
87,953 Fans
What gift is greater than a mother's love? None. For it is the gift from which all others spring. Love you mom. Happy Mother's Day
Challenges for Joint Information Centers (JIC) Policies, procedures and practices are out-
of-date Learning curve is steep and training is
hard to “buy” in today’s economy Government lags behind and industry in
understanding the necessity to tap into and exploit social media
Going Digital
Whose website do we use? Will the site stand up to the traffic? How do we quickly get up-to-date information? How can we be fast enough to be relevant? How do we include those who cannot be physically present? How do we get fast IC approvals? How do we minimize the incoming phone calls? How do we make sure critical audiences receive the
messages?
Going Digital
How do we as a team manage the flood of inquiries? How do we make certain all critical stakeholders receive timely information? How do we manage activities for speed and quality? How do we monitor what the media, blogs, and community is saying? How do we document everything? How do we know who is who in the response and how to contact them?
What we need from you Input
Thoughts, ideas, needs Through your regional RDSTF rep
Participation RDSTF FAPIO FLEPIOA FGCA PRSA FPRA
Buy-in
Questions?
Joel Gordon – [email protected] Florida Association of PIOs
State PIO Deployment TeamMike McHargue - [email protected]
Department of HealthMolly Payne-Hardin - [email protected]
RDSTF PIO Co-Chair, Region 1 Department of Health