A N D R E A D E L A T O R R E

G E N E R A L A S S E M B L Y A P P F I N A L D E C E M B E R 1 5 , 2 0 1 5

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Ordering a drink on a planeNot Legible / Time Consuming / Not in control

Simplifying the ordering processMore Visuals / Faster Service / Ease of mind

P R O B L E M & S O L U T I O N

U S E R F L O W

Landing Page Welcome / Login

Connect to FlightConfirmation / Upload

Menu DashboardDrink Categories

Cheers!

The Usual

Rewards

Order DrinkIce / No Ice

Register PaymentCard Number / Scan

ConfirmationETA

U S E R P E R S O N A S

Tagline“A flight for me is an escape, a moment to disconnect”

ScenarioRiley usually flies for pleasure or adventure. She can’t fall asleep on the plane because she’s excited for her final destination. What she enjoys most is ordering a tomato juice with ice and looking at the clouds pass by, while she listens to music or watches a movie. She also enjoys reading a book or writing in her notebook. She can never fully relax because she is constantly looking over the seats to see if the drinks are coming.

Pain Points• Not being able to relax• Getting interrupted while watching a movie

Needs• To feel in control• To be able to fully disconnect

Values• Enjoying the plane’s perks• Great customer experience

CarlRiley Jack

Tagline“As soon as I board the plane, I fall asleep”

ScenarioJack travels a lot with his band, so he tries to sleep as much as possible. Even though he falls asleep as soon as he boards, he usually wakes up once they are in the air because of the uncomfortable seats and blasting cold air. But by that time the whiskey on the rocks he dreamed about is no longer an option because the drink service has already ended.

Pain Points• Always misses drink service• Uncomfortable seats• Tight Space

Needs• A way to order ahead• A way to relax• A drink to sleep on the uncomfortable seats

Values• Sleeping without interruption• A good drink in between sleeping

Tagline“My favorite part of a flight is when they clear the aisles so I can use the restroom”

ScenarioCarl flies to visit his granddaughter in Chicago. He boards the plane without rush and takes a long time getting into his seat. When the flight attendant comes around to give out drinks he always asks to hear the menu because the magazine menu is too hard to read. Sometimes he has a hard time hearing so he’ll ask to hear the menu twice. Even though he always orders an apple juice with no ice, he likes to hear all the options just in case.

Pain Points• Plane is always too loud• When flight attendants block aisles with carts

Needs• More visible drink menu• Time to choose a drink

Values• Knowing his options• Clear path to restroom

Favorite Drink: Apple Juice / No IceAge: 89 Occupation: Bird Watcher

Favorite Drink: Whiskey on the Rocks Age: 35 Occupation: Drummer

Favorite Drink: Tomato Juice / IceAge: 27 Occupation: Travel Blogger

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ELEVATION 36,000 FT

2 HRS 30 MINREMAINING

A TO B

BATHROOM STATUS GO NOW

AM FLIGHT #765

TUCSON5:15 PM MST 7:15 PM CST

CHICAGO

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airhostFLIGHT TRACKER

ELEVATION 36,000 FT

2 HRS 30 MINREMAINING

A TO B

BATHROOM STATUS GO NOW

AM FLIGHT #765

TUCSON5:15 PM MST 7:15 PM CST

CHICAGO

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thanks for listening,any questions?