) )''

UNTURSANNAM CHILLI

CONSULTATIVE GROUP M EETING

PRESENTATION BY

MR. GK MUTHUKUMAA&ANAND AND ANAND, ADVOCATES

+'-'

F]X

F\\l

I

nl)

)l,The Geographical rndications of Goods (Registration and

' Protection) Act, 1999

GI Application No. L43For registration of

)"

..GUNTUR SANNAM CHILLI"

as a Geographical Indication

.)))

G EOG RAPHICAL IN DICATION

'Patt A'of the Register

as the'Registered Proprietor'

t

SPICES BOARD

A Commodity Board and Agency under theMinistry of Commerce and Industry

Sugandha Bhavafl, N.H. Bye-Pass,P.B. No.2277 | Palarivattom,

Cochin-25.

n Applicant is a legal entity established underThe Spices Board Act, 1986

n Formed to monitor & develop Spice Tradetr To regulate & encourage expoft of quali$

I

spicesti Ceftifying Authority - Quality Control

n Represents the interest of the cultivators/producers of GUNTUR SANNAM CHILLI

)

ST OF..PRODUCERS

. As provided under The Spices BoardAct, 1986 (preamble and section 7)

LI Integrated Pest Management programsn Assistance for construction of drying yardsn Supply of HDPE/Silpauline sheets for drying

ity Improvement Trang up Spice Parks in

n Establishment of RegionaEvaluation Laboratory at

lQualityGuntur

fl Promotional activities to boost exportstr Others as detailed in page 2 of Statement of Case

n Quan Seft

ning ProgramsGuntur

\t

OF

ILLI'is a woldtr The GI .GUNTUR SANNAM CHImarK

origin Of these chillies is the districts of;r Guntur,I Prakasam,I Warangal, &I Khammdfilr

in the state of Andhra Pradesh in India.

)

n

n

n

nil

means thin/slender in

Regional Research Station at Lam near Guntur about 50 years ago

Globally India stands first in the production of chillisA.P. is the largest producer of chillies in India

L Asia's biggest chilli market yard - 50 acres established in Guntur int982

DISTRICT LATITUDE LONGITUDE

Guntur 16.35oN to15.550 N

79.tgoE to80.36" e

Warangal 17.3ooN tot8.t8oN

zB.2soE to80.t5"E

Prakasam 14.szoN tol6.1zoN

zB.43oE toBo.25oE

Khammam 16.48oN to18.1BoN

79.3ooE to8t.t8oE

\r),)/

.'.

CLASS AND TYPE OF GOODS

N CLASS 30

n Chillies being Spices

)

F

il Plant is annual and belongs to;r Family Solanaceae,r Genus CapsicumI Species Capsicum annam L.I Variety (sub species) - var longhum

n Fruits are red in colour, ASTA colour value of about 32.11r-l About 5 to 15 cms longn Very thin (diameter of O,5 to 1.5cms only)U Thick skin

Hot and pungent, with pungency of 351000 to 4OrO00 SHUGapsaicin content is about O.2260/oPungent aroma & taste which irritates the nose, tongue &mou1h, & also causes a burning sensationRich in vitamin C (185m9/1009), protein (11.98g/100g)

trtln

n

))

:i )

RIPE FRUITS

D

)

r Fruits are red in colour, ASTA colour units ofabout 32.11 (range 28 to 33 ASTA units)

r Long & thin fruits (length 5 to 15 cms,diameter of 0.5 to 1.5cm), without wrinkles/smooth

).

Total area(in lac ha)

Total Production(in Lac MT)

Guntur Sannumchilli

1.35

India 8.29

World 15,81 2L.48

India's Share inWorld Maket

660/o

Guntur SannamChilli World

9olo 260/o

share

Optimum rainfall 7OO to 1500mmAltitude (optimum is < 100m) - also influenceclimatic lactorsYield per hectare is 50 to 125 quintals per ha,whereas other chillies it is only 15 to 25 qunitals

" ,,' .

n.

TIIIII

tlt-l

.

)

. Flowering - bisexual, solitaty, flowering period 150

n Pests - (totally about 32 pests) major pests are thrips,mites & fruit borer

tr Diseases - Major are wilt, powdery mildew, viraldiseases, fruit rot

I

It

I

r Labourr 375 man days per hectare (@ 8 hrs per day)I From land preparation upto packing

r Driven by. the zeal of attractive prices of thecommercial nature of the prodube

H Used as.an indispensable condiment/ spice in culinarypr€parations

tr Natural colourant in food stuffs

r-r S_easoning qf _eggs, fish & meat preparations, sauces,chutneys, pickle-s, sausages, etd.,

tr Riot control

n Powerful Medicinal propeftiesI Chemical ingredient in Pain balms, liniments, carminative tonics: As antiox[dantq to fight cholesterol, diabetics, cataract, ostea,

rheumatoid arthritis, burnsr Right amount - Good for kidney, spleen & pancreasr Wounderful treatment for lock-jaw

\)

n

ON

SHU

Laboratory situated acro-ss thb countryr Chemicals/ micro contaminants - funqus exp. For

presence of afalotoxin, salmonella, hd''rmful/ poisonouschemicals like pesticide residue, adulterants like sudandye

r Physical/ macro contaminants - dirt, small stones, cowdung, stem pieces

)

marketst

n In 200 6-07I Tota I a rea u nder cu ltivation :

r Total Production : 5.52 Lakh1.35 Lac

MT

ha

: Annual Turnover : Rs. 3146 croresr Of this export value is

)

DISTRICT.WISE AREA AND PRODUCTION OF' GUNTIIR SANNAM CHILLI(Area in Ilectares; Production in Metric tones)

Year Guntur District Warangal District Prakasam District Khammam District

Area Prodn. Area Prodn. Area Prodn. Area Prodn.

2002-2003 59316 119700 24s2s 47175 16263 20704 20552 60346

2003-2004 67000 339000 29000 58000 18000 46000 27000 9s000

2004-2005 5580s 273426 2739s 73018 19613 35081 30641 126072

2005-2006 41453 194251 22262 56496 t0324 24192 23741 96024

2006-2007 s9916 288940 27336 72928 19219 63820 28263 126436

)'

nInT

T 1,15 lac MT;

n lxported !o UqAzs_r1lanka, Bangladesh,Ma-laysiarNep"l, UAE, UK

Value(Rs.Lakhs)

47,650 20rl7g

2004-05

2005-06 62,250 22,165

2006-07 81,675 44,426

2007-08 115,000 600363

)

chen n e,in na nda ndmna nd@ya hng. qp. tn

044- 43504228