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TRANSCRIPT
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SOCCER IN AMERICA
Soccer in America
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THE SOCCER CONSUMERA marketing services agency
solely focused on connecting
brands to the soccer
consumer.
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SOCCER IN AMERICA
1986
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LIMITED ACCESS
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SOCCER
IN
AMERICA2015
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WIDE SCALE TV COVERAGE
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PROPERTIES & MEDIA PARTNERS
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MEMORABLE LIVE EXPERIENCES
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The soccer water cooler can be found at the bar, online, and yes, even at the office
ACCESS TO CONVERSATION
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UNIQUE & COMPLEX LANDSCAPE
US YOUTH SOCCER
ADULT SOCCERSOCCER
CAMPS
AYSO
MLS
LIGA MX
LA LIGA
PREMIER LEAGUE
UEFA CHAMPIONS
LEAGUE
USA
COLOMBIAFIFA
WORLD CUP
MEXICOGOLD CUP
NSCAA
soccer
PARTICIPATION
NATIONAL TEAMS
CLUB FANDOM
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SOCCER FANS PROFILES
EUROPHILES DOEMSTCISAGNOSTICS
MULTIPLE
PASSION POINTS
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UNDERSTANDING THE DIFFERENT SOCCER
CONSUMER PROFILES
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IM A FAN OF INTERNATIONAL SOCCER LEAGUES AND MAJOR LEAGUE SOCCER
THE AGNOSTIC
35.0 9.3
59% follow 5+ Club Teams
36% multicultural (non-white)
Became a fan at different ages:
28% before age 10
32% after age 25
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IM ONLY REALLY INTERESTED IN THE BIG EVENTS LIKE THE FIFA WORLD CUP
THE EVENT SEEKER
36.1 7.9
Follows 1.6 Club Teams on
average
37% became a fan after age 25
Top Leagues: MLS and EPL
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IM MAINLY FOLLOW SOCCER FROM MEXICO AND/OR CENTRAL & SOUTH AMERICAN COUNTRIES
EL FANATICO
28.6 9.5
Most popular league Liga MX, followed by
UCL
64% became a fan before age 10
49% cheer for both their country of origin
and the USA
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IM MAINLY INTERESTED IN INTERNATIONAL SOCCER LEAGUES, SPECIFICALLY EUROPEAN SOCCER
THE EUROPHILE
28.8 9.5
Predominantly male
29% are Eurosnobs only care about
top Euro teams
Heavy Brit influence love Ian Darke,
Martin Tyler and Ray Hudson
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I FOLLOW INTERNATIONAL SOCCER LEAGUES BUT MY PRIMARY
INTEREST IS MAJOR LEAGUE SOCCER
THE DOMESTIC
36.6 9.0
30% Female
77% cheer for the USA only
Landon Donovan more popular than
Messi
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IM REALLY NOT A FAN MY INTEREST IS PRIMARILY TIED TO MY KIDS INVOVLEMENT IN THE SPORT
THE OBSERVER
43.9 7.1
72% Female
74% have 2+ kids
Other sport interests: NFL and MLB
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BRAND MARKETERS NEED TO PICK A
COURSE
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www.aztecasoccer.com