unternehmenssoftware-plattformen...vier solide software-plattformen. wir können gar nicht anders....
TRANSCRIPT
Einige Informationen über uns.
Global präsent. Innovativ. Seit 25 Jahren führend bei Analyselösungen für Unternehmen.
• Nach Umsatz einer der wichtigsten Analysesoftwareanbieter.
• Niederlassungen in 44 Städten und 26 Ländern weltweit.
• Über 4.000 Kunden aus 20 Branchen.
• Umsatz im Jahr 2012: 566 Millionen US-Dollar.
• Jährliche Investitionen in F&E: >100 Millionen US-Dollar.
• Innovator für Web, Mobile und cloudbasierte Analytics
#20720996
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Vier solide Software-Plattformen. Wir können gar nicht anders.
Mit der Mobile Platform können Unternehmen aus einer
Vielzahl von mobilen Basis-Apps codefrei eine passgenaue
Lösung zusammenstellen, die Analysen, Transaktionen und
Multimedia-Inhalte unterstützt.
Mit der Analytics Platform ermöglicht es MicroStrategy
führenden Unternehmen, enorme Datenmengen zu
analysieren und entscheidungsrelevante Erkenntnisse
unternehmensweit zu kommunizieren.
Mit der Loyalty Platform steht den Unternehmen ein
leistungsfähiges Werkzeug für zielgerichtetes
Marketing, Handel und Kundenbindung zur Verfügung,
mit dem sie ihre Wettbewerbsposition in der heutigen
mobilen Welt stärken können.
Mit der Identity Platform können Unternehmen physische
Identifikationsnachweise durch eine biometrisch
gesicherte Identität auf dem Smartphone ersetzen,
wodurch Betrug vorgebeugt und die Cybersicherheit
erhöht werden kann.
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Führende Unternehmen vertrauen auf MicroStrategy.
4 der 5 größten Einzelhändler weltweit
8 der 10 wichtigsten Kommunikations-
und Medienunternehmen
7 der 10 wichtigsten Gesundheits- und Pharmaunternehmen
6 der 10 wichtigsten Finanzdienstleister
Einrichtungen auf Bundes-, Staats- und
regionaler Ebene
Führende CPG Unternehmen
Einzelhandel
Finanzen
Pharma
Medien
Verbrauchsgüter
Öffentliche Unternehmen
Innovative und führende
Weltunternehmen
Technologie
Sonstige Führende Marken und innovative
Unternehmen weltweit
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Cloud oder On-Premise. Hosten Sie Ihre Lösungen direkt in
Ihrem Unternehmen oder
überlassen Sie das unserer Cloud.
Desktop oder Mobil. Schnellere und bessere
Entscheidungen. Auf dem
Desktop oder Mobil.
Big Data oder Ihre Daten. Analysieren Sie alle Ihre Daten zentral, egal aus
welcher Quelle. Von Tabellen über Hadoop bis
hin zu cloud basierten Apps wie Salesforce...
Abteilungs- oder unternehmensweit. Fangen Sie klein an und wachsen Sie mit Ihren
Herausforderungen. Voll skalierbar, solide und sicher.
Keine Kompromisse. Keine Grenzen.
Die umfassendste Analyseplattform weltweit.
So einfach wie nie zuvor.
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Big Data
Analytics
The power to transform your
Big Data into insight
Self-Service
Analytics
Rapid-fire data
discovery
Enterprise-Grade
Business Intelligence
Produce and publish trusted
analytics to elevate performance
• Intuitive data exploration
• Fast dashboard development
• Self-service with no IT needed
• Comprehensive delivery options with
massive user scale
• Trusted system-of-record reliability
• Easy, cost-effective administration
• Access and combine data from all
sources
• Advanced and predictive analytics
• Blazing speed and performance
Web or Mobile
Comprehensive analytics suite for business
MicroStrategy Analytics Platform
On-Premises or on MicroStrategy Cloud
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MicroStrategy Analytics Platform
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“The 7 Styles” – Eine integrierte Plattform
REPORTING
MONITORING
Incr
easi
ng A
naly
tic S
ophi
stic
atio
n &
Use
r In
tera
ctiv
ity
Reporting
Scorecards & Dashboards
Alerting & Proactive Notification
Increasing Number & Range of Users Information Analysts • Business Managers • All Workers • Extranets • Customers
OLAP (Drill, Pivot, Slice)
Advanced Analysis (Predictive/Statistical)
All 7 Styles of Business Intelligence
ANALYSIS
Data Exploration, Visualization & Geospatial
Transaction Services
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2
3
4
5
6
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Business Intelligence Maturity
➢Excessive Costs for Operations
➢Isolated Applications
➢Non-Overlapping Users
➢Isolated Development Teams
➢Simple Data Access
➢Departmental-scale Operations
➢Departmental-scale Administration
➢Single Version of the Truth
➢Single User Interface
➢Coordinated Development
➢Optimized Data Access
➢FTE-efficient 24x7 Operations
➢FTE-efficient Admin at Scale
➢Conflicting Versions of the Truth
➢Multiple User Interfaces
➢Conflicting Development Teams
➢Repetitive Data Access
➢Excessive Costs for Admin
Promote Self-Service Dashboards into Production
1 Prototype or crowd
source dashboards 2 Export from Visual Insight
Map data to trusted source 3 Build information-driven
apps
From Data Discovery to Information-Driven Apps
Customized look
Personalized data
Multimedia
content
Guided workflow
Transactions
Real-time data
Integrated data
discovery
Advanced
analytics
An Information-Driven App in Action
Access and analyze all relevant data. Multimedia content. Real-time data feeds. Intelligent workflows for guided decision-making. Powerful integrated analytics. Quick access to important documents. Make a decision. Transact securely. Custom look and feel. On web or mobile.
3 2 1 Data
Publishing
Enterprise reporting and
data distribution.
Discovery
Analytics
See and understand data in
minutes. No IT needed.
Analytical
Applications
Purpose-built apps to revolutionize
business processes.
The Three Pillars of Analytics in One Unified Platform
MicroStrategy Analytics Platform
Enterprise-Grade Foundation
Big Data
Analyze all
enterprise data.
Performance
Speed and unlimited
scalability.
24/7 Access
Web, mobile, or
desktop.
Trust
Governed data that
business can rely on.
Flexibility
Deploy on-premises
or in the cloud.
Rapidly connect
to data
Explore and
discover insights
Build quick
dashboards
Share
results
1
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MicroStrategy Self-Service Analytics Empowers Users
Quick Data Import No SQL or Scripting
Faster access to your data
Business User Access to 1000s of Data Sources
MicroStrategy
Modeled Data
Personal or
Departmental
Cloud-
Based Data
Relational
Databases
Big Data &
Hadoop
1
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Enterprise
Applications
SAP, Oracle e-Business,
Siebel, Peoplesoft, etc.
Oracle, SQL Server,
MySQL, Teradata,
Netezza, etc.
Salesforce.com, NetSuite.
Facebook, Eloqua, Google
Docs, etc.
Spreadsheets, Access
databases, CSV, public data
downloads, etc.
Cloudera, Hortonworks,
Amazon Elastic MapReduce,
MapR, etc.
Enterprise-certified single-
version of the truth
Standalone Data Discovery Tools are Problematic
Big
governance
problems =
Islands of analytics
with untrusted data
x
10s to 100s of dashboards
and reports per island
You cannot run the business on bad data.
No Need to Choose Between Agility and Governance
2
1
Business Agility
Easy to get started.
100% self-service.
Highly productive for the
business analyst.
Trusted, reliable data.
All analytical styles for all
consumers of information.
No performance or
scalability limits.
Enterprise Features
OR &
Governed Data Discovery From MicroStrategy
Business users create their own analysis with Visual Insight
Business and IT Working Together
Business guy.
Needs answers fast.
MONITOR
IT guy.
Concerned about
security and
governance.
Business users create their own analysis Business guy.
Needs answers fast.
Business and IT Working Together
Business users create their own analysis
Business users use and share their dashboards
MONITOR
IT guy.
Concerned about
security and
governance.
Business guy.
Needs answers fast.
Business and IT Working Together
IT Maintains Data Governance
and gradually grow BI projects
MONITOR IDENTIFY
Business users create their own analysis
Dashboards used until IT certified copies are ready
IT guy.
Concerned about
security and
governance.
Business guy.
Needs answers fast.
Business and IT Working Together
IT Maintains Data Governance
and gradually grow BI projects
Business users create their own analysis
Dashboards used until IT certified copies are ready Business guy.
Needs answers fast.
IT guy.
Concerned about
security and
governance.
MONITOR IDENTIFY PROMOTE
Business and IT Working Together
Business users create their own
analysis
Dashboards used until IT certified copies are ready
Business starts using certified copies
Business and IT Working Together
IT Maintains Data Governance
and gradually grow BI projects
Business guy.
Needs answers fast.
IT guy.
Concerned about
security and
governance.
MONITOR IDENTIFY PROMOTE
Business users create their own
analysis
Dashboards used until IT certified copies are ready
Business starts using certified copies
Business and IT Working Together
IT Maintains Data Governance
and gradually grow BI projects
Business guy.
Needs answers fast.
IT guy.
Concerned about
security and
governance.
MONITOR IDENTIFY PROMOTE
MicroStrategy is More Powerful for IT
Monitoring
Publishing for Reuse
Functional
Controls
Data Access
Controls
Object
Access
Controls
Publish certified data sets,
metrics, or starter dashboards
Monitor business user activity
And Smarter for Business
Data Watermarking
Business users define their own access
controls over dashboards they create
(read, edit, copy, modify, etc.)
Users visually watermark data by source
to identify lineage
User-Defined
Permissions
Secret Sauce – Unitary Architecture & Common Object Model
Full
Admin Support
Multi-Tenancy
Monitoring
Integration
Change Management
Full Spectrum of
Developer Tools
Architect
SDK
Web
Databases Cube Databases
Transactional Applications
Website Content
MicroStrategy Intelligence Server
iPad iPhone Browser BlackBerry
Mobile Desktop / Laptop
Office Windows
Portals Android
Enterprise BI
• „Single Point of Truth“
• Einmal erstellt, überall
verwendbar
• Kosteneffiziente
Administration (beste TCO
laut Gartner 2014)
Self-Service
• Analyse von Abteilungsdaten
• Schnelle Berichtsentwicklung
• Auch ohne IT möglich
Big Data / Performance
• Verschiedene Quellsysteme
• Nutzen der
Datenbanktechnologie
• Optionale In-Memory Cube
Technologie
Enterprise BI = System of Record BI
Web | Mobile | Portale | Office
Daten aus allen Unternehmensbereichen
Dashboards Statements Visual Discovery
MicroStrategy Analytics Plattform
Reports
MicroStrategy: Enterprise BI – Self-Service – Big Data / Performance
BigInsights Elastic Map Reduce Distribution
User / Departmental
Data
Data Warehouse
Appliances
MapReduce
Databases &
NoSQL
Relational
Databases
Multidimensional
Databases
Columnar
Databases
SaaS-Based App
Data
HANA Parallel Data Warehouse Exadata
Analysis Services
Redshift
Bri
ng
All R
ele
va
nt D
ata
to
Decis
ion
Ma
ke
rs
Optimized access to your entire Big Data ecosystem as if it were a single database
No Data Left Behind
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Competitive approaches require time-consuming rework
Build Once, Deploy Anywhere
Browsers | Portals | Apps
Web Mobile
iOS | Android |
Blackberry
Documents
PDF | PowerPoint |
Excel | Word One-Click Sharing |
Annotation
Build once
Deploy across all media
1
3
6
2
Führend bei Big-Data-Analysen.
Alle Daten
• Strukturiert, semistrukturiert, unstrukturiert
• Zertifiziert in allen wichtigen Hadoop-
Distributionen
• SAP HANA zertifizierte Plattform
Analysen für jeden Bedarf
• Mehr als 300 integrierte Analysefunktionen,
Data-Mining-Algorithmen und prädiktive
Analysemodelle
• R-Integration
Big-Data-Herausforderungen meistern
Laut der letzten BARC BI Survey ist das
mittlere Kundendatenvolumen von
MicroStrategy 10-mal höher als der
Durchschnitt der zehn folgenden
Anbieter.
Datenbanken Big Data
Persönlich/Abteilungsweit Cloud
Daten-verdichtung
Optimierung
Beziehungs- analyse
Vorhersagen
Benchmarking
Trend- analyse
*Quelle: The BI Survey 13, BARC
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Mobilität für Ihr Unternehmen.
Eine Plattform speziell für Mobile-Apps.
Mit der MicroStrategy Mobile App Platform stellen Unternehmen aus einer Vielzahl von
mobilen Basis-Apps ansprechende, passgenaue native Apps her, die für diverse
Arbeitsabläufe, Transaktionen und Multimedia-Inhalte genutzt werden können.
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Build Once, Deploy Anywhere
Browsers | Portals | Apps
Web Mobile
iOS | Android |
Blackberry
Documents
PDF | PowerPoint |
Excel | Word
One-Click Sharing |
Annotation
Build once
Deploy across all media
1
Competitive approaches require time-consuming rework
39
2
Create insight! Quickly prototype
or crowd source agile dashboards
Incorporate production features:
• Custom branding
• Multimedia content
• Transactions
• Decision workflow
• Prescriptive analytics
• Real-time data
Deploy to thousands with
enterprise-grade security and
scalability. Monetize insight!
FAST, LOW-IMPEDANCE
PUBLISHING
Agile Analytics & Information Apps
Tightly coupled self-service and operational supports the full spectrum of analytics
1
2
3
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Mobile Apps – Native, Code-free, Cross Platform
#1 Mobile Platform in the market
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Build once and deploy anywhere leveraging the latest
native capabilities of mobile devices, gestures, alerts,
offline support, transactions, geo location etc
Logistics
Apps
Operations
Apps
Customer Facing
Apps
Data Collection
Apps
Management
Apps
Field Service
Apps
Sales
Apps
Perform your entire business process from your Web and Mobile
Modify Inventories
Update forecast
Increase Order Quantity
Receive Feedback
Email stake holders
Approve purchase orders
and more…
Turn Insight into Action
Make your Apps Actionable with Transactions
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• Clear and concise data delivery
• Personalized to the viewer
• Subscriptions, programmatic refresh
and distribution options
• Branded, pixel-perfect experience
• Interactive capability
• Powerful mass distribution
capabilities
Reports Statements
Boardroom-Quality Reports and Professional e-Statements
Automated information distribution to a massive number of casual users. Online, offline, and printed.
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• Send vendors a monthly scorecard
• Notify sales managers of missing forecasts
• Alert of unexpected change in sales activity
• Alert Administrator of Missing Data
Proactive Content Distribution Your core apps use alerting and thresholding. Why not embed them within your BI layer out of the box and integrated with your visualizations?
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Seamless Navigation, Self-Service, and Governance
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Only MicroStrategy delivers agility AND governance
Production Business Intelligence Standalone
Visual Data
Discovery Dashboards
Reports and
Statements OLAP Analysis
Advanced
Analysis
Only MicroStrategy Delivers Agility and Governance
• Common metadata for trusted single version of the truth
• Flexibility for business to quickly work with new data
Move Seamlessly between Styles
Finance
Data
HR
Data Sales
Data
Source 1 Source 3 Source 4
Public Data
Source 2
Data
Blending
Dynamic Sourcing Push-Down Analytics In-Memory Cube
Technology
• Industry’s most powerful,
optimized multi-pass SQL
engine
• Takes advantage of database
for maximum performance
• Minimizes network traffic
between source database and
BI system
• < 2 second response time
(100x performance increase)
• Fast loading time from any
database
• Upload personal data like
spreadsheets
• Easy to manage
• Queries always hit the fastest-
available data source
• Maximizes performance and
throughput
• Minimizes overhead
Caches
Cubes
Relational Source
2
3
Optimized
Query
Streamlined
Result Set
Blazing Analytical Speed
Industry-leading performance
1
2
3
47
MICROSTRATEGY Dynamic Metadata Architecture
OTHER BI TECHNOLOGIES Embedded Metadata Architecture
1,000s of Reports
1,000s of Reports
Static SQL
SQL Access MDX Access
Dynamic MDX
Engine
Dynamic SQL
Engine
Freeform SQL
Engine
Reu
sab
le M
eta
dat
a
Mic
roSt
rate
gy
All Metadata Objects Are Assembled at Report
Execution Time
The Limited Reusable Components are Compiled into Every Report
BUT the Remaining Components Must be Designed Individually for Each Report
Report
Template
Filter
Security
Access Control
VLDB
Development Efficiency and Reuse
Requires far fewer objects to maintain
48
Life Cycle Management - Automate Object Migration
49
Automated Life Cycle Management
MicroStrategy Object Manager
Semi-Automated Life Cycle Management
Automated Change Management
Automatic dependency check management Impact Analysis Synchronized and distributed project development Automated application merger Automated version control
Semi-Automated Change Management
Automatic dependency check management Impact Analysis Synchronized and distributed project development Automated application merger Automated version control
Manual Process and Basic Tools
MicroStrategy BI Other BI Technologies
Development Testing Production
Automated Move Automated
Move
Automated Feedback
Automated Feedback
Development Testing Production
Manual Move Manual
Move
Feedback Feedback
Relational Sources In-memory Cubes Other Sources
Data Ecosystem
Combine them Ad Hoc to create anything on the fly!
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Mobile | Web | Office | Email
Client A Mobile | Web | Office | Email
Client B
Mobile | Web | Office | Email
Client C
Multimedia Analytics
Update systems like ERP/CRM
Transactions Add videos and other content Analytics and data visualization
+ +
Build great mobile Smart Apps without the pain of native development
Beyond Mobile Dashboards
Apps for Every Customer-Facing Process
Apps for Every Internal Business Process
Logistics
Apps
Operations
Apps
B2E
Apps
Data Collection
Apps
Product
Apps
Context-Aware
Apps
Executive
Apps
53
Kurz gesagt: die umfassendste Analyselösung auf dem Markt.
Die letzte BI-Scorecard zeigt es.
“The new data blending feature in MicroStrategy Analytics Desktop will boost this enterprise solution’s
agility, and the easier-to-use, more appealing interface will up the ante in the competitive visual data
discovery market.”
- Cindi Howson, Founder, BI Scorecard
7
BI Scorecard 2013
Reprinted with permission to MicroStrategy
Legend: Excellent Good Limited Minimal/None
Weight of detailed criterion affects summary market scores. Customers are advised to apply their own importance weighting.
Specialty vendors are scored only in those segments in which they compete.
S=Scripted Demo P =Preliminary Score.
Product Capabilities (Q4 2013)
Self-Service BI
Information
Delivery
Production
Reporting
OLAP
Viewer
OLAP
Platform
Office
Integration
Admini-
stration
Archi-
tecture
Public
Cloud BI
BI
Plat
for
ms
Ease of Use Business
Query
Visual
Discovery Dashboards
Interactive
Reports
Mobile BI
SAP
Business
Objects
IBM
Cognos
Oracle BI EE
Micro
Strategy
Spe
cialt
y
QlikView - - - - - - - -
Tableau - - - - -
MicroStrategy Deutschland GmbH
Kölner Str. 263
51149 Köln
© 2014 MicroStrategy, Inc.
Telefon: 02203 107 0
Fax: 02203 107 107
www.microstrategy.de