unlocking the value of data - adobe inc....internet banking so rs easier to an easy way to get back...
TRANSCRIPT
THROUGH DATA SOURCES, CUSTOMER ATTRIBUTES & TRAINING
MATTHEW PETERS
UNLOCKING THE VALUE OF DATA
JENNYCREDIT CARD PROSPECT
JENNYCREDIT CARD PROSPECT
JENNYCREDIT CARD PROSPECT
JENNYCREDIT CARD PROSPECT
JENNYCREDIT CARD PROSPECT
JENNYCREDIT CARD PROSPECT
JENNYCREDIT CARD PROSPECT
JENNYCREDIT CARD PROSPECT
JENNYCREDIT CARD PROSPECT
JENNYCREDIT CARD PROSPECT
NAB13 22 65
INTEGRATE YOUR CUSTOMER DATA WITH YOUR DIGITAL MARKETING TOOLS
Good Data in
Act
Good Data out
Enable your people
- CUSTOMER DATA (DATA SOURCES)- THIRD PARTY DATA- CUSTOMER ATTRIBUTES (CRS)- DIGITAL BEHAVIOR
BRING GOOD DATA IN
- LIVE STREAM (FIRE HOSE)- DATA WAREHOUSE - DATA FEED
TAKE GOOD DATA OUT
ENABLE YOUR TEAMACCESS, KNOWLEDGE, DEBUGGING TOOLS & PROCESS
BUILD THE TALENT COMMUNITY
Analytics Specialists & Facilitators
Expert Users
Advanced Users
Everyday Users
BE ENGAGING EVEN AN INVITE CAN CREATE ENTHUSIASM
MAKE DATA ACTIVATION EASY
BEFORE:
3-4 WEEKS TO ACTIVATE
NOW:NOW:NOW:NOW:
LESS THAN AN HOUR
THE KEY MESSAGES THE GOOD BITS
Teach your people
truly understand
the data
Build the
community and
support network
Take good data out
…and USE IT
Bring good data in
…and USE IT
