unlocking cloudunlocking cloud - incompas · hosted pbx / ip pbx ip nets internet class 3: primary...

Unlocking CloudUnlocking Cloud

Platform for Virtualized Data CentersPlatform for Virtualized Data Centers

Vaughn Suazo, Service Provider CSE

CCIE 5109

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1Cisco Inc.,

SESSION DESCRIPTION:SESSION DESCRIPTION:

The unification of network services and data center services open up new service delivery opportunities that enable service providers to increase revenues.

This session will describe how the service provider data center delivers cloud services at scale and build acenter delivers cloud services at scale and build a “multi-tenant” platform where compute, storage and network resources are stateless.

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

Cisco DC 3.0SP Cl d S iSP Cloud Services

UtilityVirtualizationConsolidation MarketUnificationUSD Based Service Delivery

USD Based Service Delivery

Inter Cloud

Hybrid Cloud

Unified Computing

SP Cloud Services

Unified Computing

Network and Data Center Consolidation

Data Center Virtualization and Unified Fabric ArchitectureData Center Virtualization and Unified Fabric Architecture

Network and Data Center Consolidation


Scaling Virtual infrastructureScaling Virtual infrastructure

…difficult to segment and secure challenges with scaling globally

Inconsistent feature setsVirtual Machines PoliciesVirtual Machines PoliciesNetwork Policies“Ships in the Night”


Scaling Virtual infrastructureScaling Virtual infrastructureVN-Link (Virtual Network Link)

E t d th N t k t th i t li tiExtend the Network to the virtualization stack

Policy Based

Alleviates operational complexity to increase scale and resiliencyincrease scale and resiliency

Virtual Ethernet InterfacesPort-ProfilesPort-Profile Mobility


DC Virtualization and UCSDC Virtualization and UCS

Optimized Platform for Virtual Machine infrastructure

• Intel Nehalem + NexusIntel Nehalem Nexus• Deployable in Modular Blocks• VN-Link integrated Optionsg p

• Nexus1000v • Hardware Accelerated


Cisco Data Center Interconnect (DCI)

Data Centers are extending beyond traditional boundaries:

B i C ti itBusiness Continuity:Cloud Computing Workload Mobility

Many Physical SitesOne Logical Data Center

Interconnecting Data Centers UsingVPLS / MPLS T t LAN E t iVPLS / MPLS TransportFiber TransportIP Transport

LAN Extension

p


New Overlay Transport VirtualizationNew Overlay Transport Virtualization

“MAC in IP” technique qOVER ANY TRANSPORT.

Protocol LearningDynamic Encapsulation

Built-in Loop Prevention

Preserve Failure

No Pseudo-Wire State Maintenance

Optimal Multicast Preserve Failure Boundary

Seamless Site Addition/Removal

Optimal Multicast Replication

Multi-point Connectivity


Automated Multi-homingPoint-to-Cloud Model

Cisco and VMware Long-Distance VMotionVMotion

Data Center 1 Data Center 2

Data CenterI

VMwarevCenter

Interconnect

NexusNexus1000V1000V

NexusNexus1000V1000V

vSphere

1000V1000V

vSphere

1000V1000V

Disaster Avoidance


Geographical Load-balancing

Cisco and VMware Cloud“Vblock” and “Secure Multi-tenant”Vblock and Secure Multi-tenant

VCE coalition – Cisco VMware and EMCInfrastructure Packages are validated, secure, de-risked and warranted.

Architected to support Enterprise-Class SLAs

Cisco, VMware and NetAppSecure Multi-tenant Virtualized DCValidated DesignAvailable on CCOAvailable on CCODC Design Zone for Cloud Computing


Designed for a Broad range of Organizations

SummarySummary

Customers can run applications remotely with the same assurances as if they were on-premise

Use the network to extend existing IT infrastructure to a cloud based servicecloud-based service.

The service provider’s ability to provide a multi-tenant service platform with efficiencies provides theirservice platform with efficiencies provides their customers with reliable, cost-effective options for outsourcing IT services.


Unlocking the Cloud

March 15, 2010

confidential, not for disclosure, complete only when accompanied by oral presentation

Copyright ©2010 Pac‐West Telecomm, Inc.

Stepping Back - Cloud Definitions?

Remote Virtualization (not justComputing (not just “hosted”)

On Demand (Open

Standards P i i i )

As a Service (aaS) Pay as

you go Provisioning)you go

Elastic (Spin up and Down)Scalable

confidential, not for disclosure, complete only when accompanied by oral presentationconfidential, not for disclosure, complete only when accompanied by oral presentation


Worldwide IT Cloud Services Spending* by Product/Service Type


Value of Cloud Technology

Cost Reduction

What about Telecom Applications and Operations?What about Telecom Applications and Operations?

Cost Reduction

14235

12000

14000

16000

100‐250

5694

4000

6000

8000

10000

30‐75

60% Cost

Savings

0

2000

4000

Before Virtualization After Virtualization

Infrastructure Cost per App Workload per Admin

Figure 1. Vmware Effect. According to Vmware studies, the average cost per application is reduced by 60%. The number of workloads each


g ff g , g p pp y fadministrator can manage increases by 200 to 300%.

Context: Pac-West

National Telecommunications Network Enabler

Company Facts

134+ Milli

• Full‐service provider d • 134+ Million pop. coverage

• 1.2+ Billion MOUs on network monthly

• Blue chip customer base 500+

– Transport, origination, termination, and managed services

• Non‐Retail focus• Blue‐chip customer base – 500+ customers

• Operate in 22 states – Western, Northeast and Southern states

– Scalability, efficiency and agility

• Differentiators– Single point of interconnectionSingle point of interconnection

– Specialized services

– Enablement vs. build‐out

– Unmatched time to market



Disruptive forces for Carriers

Changes in the way people access

telecom services

Business telecom usage

Interactive Applications

Service Delivery changes

telecom services

•PSTN, Mobile, Wi‐Fi, Soft‐VoIP

•Multi‐point (mobile,

• IP‐PBX migration well underway

• Integration of services – collaboration, e‐mail, i il

•Web‐based click‐to‐call•On‐hold Call‐back•Collaboration• IP Video

•Communications as a Service (CaaS), Cloud Computing, Virtual Services, Intelligent transportlandline, office, online) voicemail, etc transport

Need for Robust, Adaptable Network



Challenge: Moving up the Value Chain

ApplicationLayer 7 Unified

Managed

Services

SIP Trunking & SIP Subscriber Lines

Unified Communications &

Collaboration Hosted VoIP

PresentationLayer 6

Origination & N t k D t bOrigination &

Termination

Network Database Services

SessionLayer 5

Soft Switches Session Border Controllers ?Network

Services

TransportLayer 4

Media Gateway

Network PSTN IP Backbone &

?Layer 3 Interconnect Internet Access

Data LinkLayer 2

Transport Services

Data Center Services

(Colocation, Interconnects)

Transport


ServicesPhysicalLayer 1

p

(Private Line, MPLS, Ethernet)

18

Traditional Wholesale Telecom

Billing

Wholesale Service

Highly Competitive SpaceCommoditized ServicesDeclining ARPU

Wholesale ChallengesOTS Apps

H tiMgmt

Little Customer Loyalty Need a Path Beyond Minutes

Carrier Gap

Hosting

Economies of ScaleRequires Heavy Lifting

Retail Carrier Challenges

Costly/Rigid OTS solutionsCapital/Resource IntensiveHard to Deliver New Services Origination Enhanced Services


CarrierCore Services

Termination Transport

Evolving Communications Hierarchy

Class 5:

Local LoopsBroadband

Local Loops Broadband

Class 4:toll centers

Class 5:local central office Tandem office VoIP

ProvidersTraditional Retail Phone Providers

Hosted PBX / IP PBXInternetIP Nets

Class 3:primary centers

InternetPSTN

Cloud-based

Class 2:sectional centers

Traditional Carrier

Virtual Hosted PBX

Virtual Call Centers

Virtual Telco Apps


Cloud based Infrastructure

20

Class 1:regional centers

Infrastructure

Moving up the Value Chain

Telco 2.0 Telco 2.0

Enhance existing services, develop new ones, approach vertical markets, offer APIs for customer use

Create New Value

Telco ServiceTelco Service

SolutionsSolutions

Application, Media, and Soft S it h th t d li T l 2 0

customer use.

Service Delivery Platforms

CloudCloud



Switches that deliver Telco 2.0 applications.

Cl d I f t t InfrastructureInfrastructureReal-time communications cloud for hosting Telco 2.0 applications and services.

Cloud Infrastructure


Delivering New Service Value

N d

Telco 2.0 Telco 2.0

New and Improved Services

Telco Telco

SolutionsSolutions

Enhance existing services with Telco 2.0.Deploy entirely new services and verticals.Protect from technology obsolescence

A New Approach:

CaaS CloudCaaS Cloud



gyReduce R&D costsEase of deployment / Reduced time to market.Lower CAPEX and OPEX costs.Extend beyond internal technology expertise.

InfrastructureInfrastructure


CarrierCore Services

Cloud Computing – is it ready for Telecom?

Differences in requirements for real‐time communications services vs. non real‐time computing applications?

T l M t • Fault Recovery

p g pp

Telephony Cloud Utility Cloud

Telecom Management Services

y• DID Provisioning/Routing• Billing Integration

T l A S

NoneNone

Telecom Embedded Service Delivery Platforms

• Telecom App Servers•Media Servers• Soft Switches/Proxies

NoneNone

Real‐Time Virtual Core• Real Time Host Kernel• Kernel‐based Hypervisor• Real‐Time Checkpointing

NoneNone


Telecom Cloud Challenges

Real‐Time / Deterministic Computing in

Virtual Machines

Net ork

OSS/BSS Integration

and Provisioning

Clo d &Network Security & Provisioning

Cloud & Telephony Provisioning

QoS provisioning

Provisioning Integration

Network I/O Performance

provisioning for VoIP

Multi‐Tenant Scalability

with Industry Databases

Identity Federation &

Security



Security

Building Blocks for Telephony Cloud?

Remote Computing

Virtualization (not just “hosted”)

On Demand (Provisioning)

Elastic (Spin up and Down)

Scalable

i ( )As a Service (aaS) Pay as you go

Built for Real‐Time Apps!

Telephony ProvisioningTelephony Provisioning

OSS/BSS Automation and Integration

Higher levels of security



Higher levels of security

Industry Players For Telecom Cloud Ecosystem

Utility Cloud Providers & Network Providers

Utility Cloud Providers & Network Providers

Retail & CommercialTechnologyProviders

Retail & CommercialTechnologyProviders

Wholesale Carriers

Regulatory & Standards bodies

Regulatory & Standards bodies

Application DevelopersApplication Developers

Open Source Technology Community

Open Source Technology Community

VARs and System

Integrators

VARs and System

Integrators



Thank You!Kelly Sparks

ksparks@pacwest com


[email protected]


CUnlocking the Cloud for Carrier Product Developmentfor Carrier Product DevelopmentCreating New Retail Products using White-Label Services

John ButzNeutral TandemNew Product Developmentjbutz@neutraltandem [email protected]: +1 (312) 384-8011Mobile: +1 (312) 730-4761Web site: http://www.neutraltandem.com

Contents

• Cloud Service Adoptionp

• Cloud Services for Carriers

• New Product Challengesg

• Movius + Neutral Tandem Offer

• Movius + Neutral Tandem Benefit

29 Neutral Tandem ConfidentialNeutral Tandem Confidential

Cloud Service Adoption

• Strong in Enterprise• Web 2.0• Significant Adoption • Big Players• Big Players• Individual Vertical Apps• Internal Business Need

30 Neutral Tandem Confidential

Cloud Services for CarriersHow Can

Hosted Services Help?Help?

• Telco Requirements • White Label• White-Label• External Facing


• Launch New Services

Business Challenges

• Customer Need• Competitive Pressures• Competitive Pressures• Grow Revenue, APRU• Manage Costs


Infrastructure Challenges

• Build vs. Buy• Legacy Equipment• Legacy Equipment• Back Office• Prior Investments• End Of Life


Resource Challenges

• Full Product Pipelines• Budget• Budget• Staffing• Conflicting Priorities


Movius + Neutral Tandem Hosted Offers

Seattle

Spokane

Portland

Eugene

Boise

New Hampshire

BostonAlbany Rh d I l d

Green BayMinneapolisBoise

Sacramento Reno

San Francisco

Salt Lake City

Denver

Omaha

Des Moines

Springfield

CHICAGO

Milwaukee DetroitBuffalo

PittsburghColumbus

Albany Rhode IslandHartford

Atlantic CityPhiladelphiaBaltimore

Washington D.C.

Scranton

Altoona

Cleveland

Indianapolis

Cincinnati

New Jersey: Camden Newark

New York

San Francisco

FresnoLas Vegas

Colorado Springs

Albuquerque

Phoenix

Oklahoma CityTulsa

Little RockCh l tAtlanta

Greenville Columbia

Kansas City

Memphis

Nashville Knoxville

Louisville

Bloomington, IN Richmond

RaleighCharlotte

San Luis Obispo

Bakersfield

Cincinnati

Los Angeles

St. Louis

Headquarters and NOC

San Diego

Tucson Dallas

Austin

San Antonio

Houston

Lafayette

Jackson

Birmingham

Mobile

New OrleansGainesville

TampaOrlando

Jacksonville

Charleston

Savannah

Waco


OperationalPlanned for Development

San Antonio Tampa

Ft. MyersMiami

Puerto Rico

Corpus Christi

Brownsville

Movius + Neutral Tandem Hosted Offers

Voice MailA unified voicemail and fax. Provides basic and advanced features for mobile, landline, consumer and enterprise customers demands.

Visual Voice MailA suite of Mobile and PC solutions that add a visual aspect to voicemail UsersA suite of Mobile and PC solutions that add a visual aspect to voicemail. Users listen to messages in the order of their choice directly on any device. Applications for Landline and Mobile.

Mi d C ll N tifi tiMissed Call NotificationAllows subscribers to see who tried to reach them, when their phone is off or when they're out of their wireless coverage area.

Conferencing + CollaborationAd-hoc and scheduled conferencing up to 2000 ports. Intuitive Web manage


interface in combination with automated e-mail notification and reminders to all participants.

Movius + Neutral Tandem Benefit

• Stay Competitive by Focusing on End-Customer

• Differentiate & Build Brand

• Avoid Deployment Barriers

S l bl S l ti• Scalable Solutions

• Hedge Investment & Technology RiskHedge Investment & Technology Risk

• Trusted, High Performance Partner


Cloud Services from Movius + Neutral Tandem Can Help Deliver New Carrier ProductsCan Help Deliver New Carrier Products


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