SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g yUnlock the hidden

value in your membership data

Presented by:Terrance Barkan CAE David Ricciardi

Washington DC - 5 December 2011

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

Agenda

Social Media, the new Gold Mine

Viewing Member Data as an Asset

How can I use my Member Data?

What is a Member Data Warehouse?

How can I monetize my data?

Q&A

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

Participant Information Individual vs. trade associations? Large vs. small? What AMS are used? Do you have a “private social network”? Which public platforms are you now

using? (LinkedIn, Facebook, Twitter, etc.)

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

“Social Media” includes public sites such as “Facebook”, “Linkedin” or “Twitter” as well as private online communities, empowering individuals to:

connect with friends, colleagues or strangers

create, contribute and publish content,

comment on, rank or embellish that content,

communicate freely using multiple formats including; email, text, mobile devices, voice and video

…and all for free or next to free in terms of real costs!

SOCIAL MEDIAA DEFINITION

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

Social Media Strategy addresses: Your objectives

Your audience (current and potential)

Your message

Your Intellectual Property (IP)

Your network (brand) champions

Technology tools and platform(s)

Measurement (ROI and other indicators)

The process, structure, plan and resource allocation to implement your strategy

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

Social Media, the new Gold MineWhy is social media so critical? Engagement = Retention Member satisfaction Higher levels of sales

Social Media

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

Viewing Member Data as an Asset Data vs. Information Augmenting Data

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

Data vs. Information Data is what everyone has – usually more

than you know what do with Information is what you need

Business intelligence Profiling Predictive Modeling Information can be monetized

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

How can I use my Member Data? There are many ways to turn data into

Intelligence Simple Reporting Profiling Statistical Analysis Predictive Modeling Alerts

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

What is a Member Data Warehouse?

What is it? Data Warehouse vs AMS Why do I need one? Integration

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

How can I Monetize All of This? Turning a Profit Using Social Media Data and Platforms

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

Strategies for Monetization Using the presented techniques to

Increase member conversion rates Decrease member churn rates

Exposing your data in the aggregate to the industry

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

Turning a ProfitWhat are examples of using social media and data to drive ROI? Member recruitment Member retention Meeting attendance Product sales (incl. special offers) Services sales

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

Turning a Profit Targeted advertising Sponsorship on various platforms Data mining and aggregation

Reports Access to insights

New product and service innovations Intellectual Property creation

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

Q&A

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

Questions?

Terrance Barkan

www.socialstrat.org

tbarkan@globalstrat.org

David Ricciardi

www.proximo.com

dricciardi@proximo.com