unl social sessions - spring cleaning
TRANSCRIPT
UNL SOCIAL SESSIONS
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SPRING CLEANING
Social MediaSpring
Cleaning
GOALS:
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Social MediaSpring
Cleaning
GOALS: 1) MEET SOMEONE NEW
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Social MediaSpring
Cleaning
GOALS: 1) MEET SOMEONE NEW2) LEARN A FEW THINGS TO “TIDY”
UP YOUR SOCIAL MEDIA CHANNELS OVER THE NEXT FEW MONTHS
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Social MediaSpring
Cleaning
GOALS: 1) MEET SOMEONE NEW2) LEARN A FEW THINGS TO “TIDY”
UP YOUR SOCIAL MEDIA CHANNELS OVER THE NEXT FEW MONTHS
3) PLAN FOR THE FUTURE
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LOGOS
Logos1) NEW AVATARS WILL BE COMING
WITH THE NEW “N”2) WE NEED TO MAKE SURE WE
UPDATE PROFILES ACCORDINGLY3) MAKE SURE THEY FIT THE SPACE
(SQUARE, CIRCLE, ETC.)4) IF YOU DON’T USE AN “N” MAKE
SURE THE AVATAR IS ON BRAND
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HASHTAGS
Hashtags1) WHAT HASHTAGS ARE YOU
USING?
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Hashtags1) WHAT HASHTAGS ARE YOU
USING?>> Hashtags are used to identify messages on A specific topic
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Hashtags1) WHAT HASHTAGS ARE YOU
USING?2) HASHTAGS ARE USED TO
IDENTIFY MESSAGES ON A SPECIFIC TOPIC
>>Are the hashtags you’re using specific? >>How are you measuring success?
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Hashtags3) POPULAR HASHTAGS ON CAMPUS >> #UNL >> #NUforNE>> #LNK>> #ACTIVEHUSKER>> #HUSKERS
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Hashtags3) POPULAR HASHTAGS ON CAMPUS >> #UNL >> #NUforNE>> #LNK>> #ACTIVEHUSKER>> #HUSKERS
4) BEFORE YOU START USE/PROMOTE A HASHTAG, DO A QUICK SEARCH & SEE IF IT’S “NOISY.”
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AUTO POSTING
Auto PostingIF YOUR ACCOUNTS ARE SYNCED AND YOU’RE AUTO POSTING IT’S TIME TO…TURN THAT OFF.
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Auto PostingIF YOUR ACCOUNTS ARE SYNCED AND YOU’RE AUTO POSTING IT’S TIME TO…TURN THAT OFF.>> Think about your audience>> Each social media channel is unique and should be treated that way >> Messages should be constructed and tailored for the publishing platform
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STUDENTACCESS
Student Access
IF YOU HAVE STUDENT WORKERS ASSISTING WITH YOUR SOCIAL MEDIA
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Student Access
IF YOU HAVE STUDENT WORKERS ASSISTING WITH YOUR SOCIAL MEDIA>> Remove their access if they’re graduating or quitting>> Make sure you have the passwords/email recovery>> Reset your passwords
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HEADLINES AND
RANKINGS
Headlines & Rankings
WE HAVE TO CHECK THE SOURCE BEFORE WE SHARE
READ THE STORY BEFORE HITTING TWEET,SHARE, ETC.
SIGNS OF A POOR STORY>> DO YOU KNOW THE SOURCE?>> ARE THERE TYPOS?>> ARE THERE GRAMMATICAL ERRORS? >> HAS ANYONE ELSE SHARED IT?
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