univision is america’s hispanic superbrand and your ...€¦ · univision is america’s hispanic...

10
Univision is America’s Hispanic Superbrand and your connection to Hispanic America, the country’s #1 growth engine. We know the Hispanic consumer better than any other media company knows ANY consumer. We also speak to Hispanics in language and in culture, letting you engage an unduplicated audience across TV, digital, social, radio and live events. Maybe the best part is we’ll make it turnkey for you from beginning to end. How do we do this?

Upload: others

Post on 19-Jul-2020

4 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Univision is America’s Hispanic Superbrand and your ...€¦ · Univision is America’s Hispanic Superbrand and your connection to Hispanic America, the country’s #1 growth engine

Univision is America’s Hispanic Superbrand and your connection to Hispanic America, the country’s #1 growth engine. We know the Hispanic consumer better than any other media company knows

ANY consumer. We also speak to Hispanics in language and in culture, letting you engage an unduplicated audience across TV, digital, social, radio and live events. Maybe the best part is we’ll

make it turnkey for you from beginning to end.

How do we do this?

Page 2: Univision is America’s Hispanic Superbrand and your ...€¦ · Univision is America’s Hispanic Superbrand and your connection to Hispanic America, the country’s #1 growth engine
Page 3: Univision is America’s Hispanic Superbrand and your ...€¦ · Univision is America’s Hispanic Superbrand and your connection to Hispanic America, the country’s #1 growth engine

$2.3THispanic GDP

82%Workforce Growth

82%of Hispanics adults 18-49 speak Spanish today

61% 80%

+32%

say Spanish-language is more important to them than it was 5 years ago

Hispanics are driving GDP growth 32% faster than non-Hispanics

Say it’s important for them to preserve their traditions for future generations

Hispanics are a growing consumer with an appreciation for brands that speak to them in-language and in-culture

Source: 1 & 2) Latino Donor Collaborative. Dan Hamilton, Ph. D., Matthew Fienup, Ph.D., David Hayes-Bautisa, Ph.D., Paul Hsu, Ph.D. “LDC U.S. Latino GDP Report”. September 2019. 3) Civic Science Poll conducted online among Civic Science Network sites visitors in 1Q 2020. 4) 2019 Nielsen Universe Estimates by language Strata (Personal Language). 5 & 6) Kantar Futures 2018, A18+

Page 4: Univision is America’s Hispanic Superbrand and your ...€¦ · Univision is America’s Hispanic Superbrand and your connection to Hispanic America, the country’s #1 growth engine

By reaching them withTHE ONLY PORTFOLIO EXCLUSIVELY DEDICATED TO U.S. HISPANICS

Page 5: Univision is America’s Hispanic Superbrand and your ...€¦ · Univision is America’s Hispanic Superbrand and your connection to Hispanic America, the country’s #1 growth engine
Page 6: Univision is America’s Hispanic Superbrand and your ...€¦ · Univision is America’s Hispanic Superbrand and your connection to Hispanic America, the country’s #1 growth engine

Your Connection To Hispanic America

Page 7: Univision is America’s Hispanic Superbrand and your ...€¦ · Univision is America’s Hispanic Superbrand and your connection to Hispanic America, the country’s #1 growth engine

7

WE ARE UNIVISION NETWORK IS THE #1 SPANISH-LANGUAGE NETWORK FOR 28 CONSECUTIVE BROADCAST SEASONS

UNIVISION IS THE MOST TRUSTED NETWORK IN THE COUNTRY FOR THE 20TH YEAR IN A ROW

UNIVISION DIGITAL IS THE #1 SPANISH-LANGUAGE DIGITAL PROPERTY IN THE U.S.

UNIVISION NEWS IS THE #1 NEWS SOURCE FOR U.S. HISPANICS

Our consumers are EVERYWHERE. As the largest Hispanic media company, we are everywhere with them.

Source for Share: Nielsen, NPM-H (09/25/2017-09/23/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, ad-supported networks, Adults 18-49, Live+7. Source for UCI Total Reach: Univision Corporate Research estimates of cross platform usage of TV, Radio and Digital. Television: The Nielsen Company, NPM (4/2/2018-7/1/2018) Mon-Sun 6a-6a, P 2+ (000) NPM-H HA18+, 6+ min qualifier, Live+7; Radio: Nielsen Audio PPM/ACT 1 Nationwide Spring 2018, Unduplicated P12+ Cume M-Su 6a-12m incl. Spill (no P.R). Based on Univision O&Os, Mediabase, BDS, Media Monitors, and Syndication Affiliates; Digital: ComScore (Apr-June avg.); Base: Total Audience (Multi-platform). Source: Nielsen, NPM-H (04/02/2018-07/07/01/2018), Mon-Sun 6am-6am, Live+7. Average number of monthly minutes viewed based on unduplicated reach across networks among Hispanic Adults 18+. Total time spent = the sum of all minutes across platforms; Radio: Nielsen Audio PPM/Nationwide Spring 2018, P18+ Average TSL, Mon-Sun 6am-12mid.; Digital: comScore, Media Metrix (Multi-Platform U.S. Hispanic A18+ audience) April-June 2018 average monthly minutes.Nielsen, NPM (09/25/2017-09/23/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live vs. Live+7; C3 vs. Live+3. Adults 18+. Based on all programming, excludes repeats. % Commercial Audience Retention calculation based on the sum of the network impressions across each of the data streams. FOX Life and Nat Geo Mundo (both only reportable in NPM-H) and FX Movie Channel (entire line-up includes repeats) are not included in FOX Entertainment Group; Discovery En Español and Discovery En Familia (both include line-up with repeats) are not included in Discovery Inc. Group; TV Land Classic (entire lineup includes repeats) not included in VIACOM Media Networks Group.

#1

BIG LIVE EXCLUSIVE ENGAGED74M

total reach across platforms and passion

points, including 75% of Hispanic adults

91%watch primetime live

91%watch ads in your content

83%of our primetime audience doesn’t watch any of the top 10 English-language

networks

Hispanics spend

2xmore timewith us than with

Facebook or NBC Universal

Page 8: Univision is America’s Hispanic Superbrand and your ...€¦ · Univision is America’s Hispanic Superbrand and your connection to Hispanic America, the country’s #1 growth engine

And by finding new ways toMORE DEEPLY CONNECT

Page 9: Univision is America’s Hispanic Superbrand and your ...€¦ · Univision is America’s Hispanic Superbrand and your connection to Hispanic America, the country’s #1 growth engine

How? With beginning-to-end Hispanic Marketing

ASSESS YOUR GROWTH

OPPORTUNITY

TAP INTO EXCLUSIVE CUSTOMER

INSIGHTS AND RESEARCH

LEVERAGE AWARD-

WINNING PRODUCTION

DEVELOP A WINNING MEDIA

STRATEGY

MEASURE THE CAMPAIGN’S

PERFORMANCE, OPTIMIZE AND DELIVER THE

RESULTS

1

2

3

4

5

With Univision Brand Labs, our expert team makes your journey with U.S. Hispanics easy to navigate.

Our capabilities give your brand the home-field advantage.

Click here for more information

Page 10: Univision is America’s Hispanic Superbrand and your ...€¦ · Univision is America’s Hispanic Superbrand and your connection to Hispanic America, the country’s #1 growth engine

FOR MORE VISIT:

https://twitter.com/UNI_Insights

Univision.net

Linkedin.com/company/Univision