UNIVERSITY OF UNIVERSITY OF ZULULANDZULULAND

• MARKETING AND ADVERTISING

• ACOM321/121/172

• Ntate Tichere• Mr. Marathane Reggy Mopheme

Dodoo Metso Lesotho

Marketing Strategy/Plan

• A document that proposes strategies for using elements of the marketing mix to achieve objectives,

• Marketing plan mirrors the company’s business strategic plan and contains many of the same components.• The marketing function in the business

• Marketing contributes towards profit and closeness to the customers...

The Management task in marketingThe Management task in marketing

• Identify opportunities and threats in the marketing environment,

• Identify opportunities that can be utelised for internal strengths and weaknesses

• Compiling marketing data,• Selecting a specific target market,• Deciding on the products to be produced in order

to satisfy consumer needs,• Deciding on the selling price of the product to

attain the objective of profitability,• Deciding on specific distribution channels

......continuedcontinued

• Deciding on marketing communication methods where consumers are informed, reminded and persuaded,

• Deciding on selection, training, remuneration and motivation of marketing personnel,

• Organizing and leading the activities of the marketing department,

• Controlling the marketing process.

Marketing Challenges in the Marketing Challenges in the Global WorldGlobal World

• Marketing environment is global and dynamic,• Trends and forces impacting on the market

change: – Growth of non-profit marketing: kwaito and film industry– Rapid globalization: McLuhan’s Global World– Changing world economy: needs and wants are in volumes– Social responsible actions: companies’ indulgence in the

country’s economic growth– New Marketing Landscape: Value of customers: corporate

interconnection of domestic markets and global companies

Rubric:

• Just what is global marketing? How does it differ from domestic marketing? How do global competitors affect and forces affect our business?• Discuss the impact of global markets on Discuss the impact of global markets on

domestic markets.domestic markets.