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  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    1/108

    11

    The Goodyear Tire & RubberCo. (GT)SELL/SHORT, TP $17.78 (!".87#)

    Reear%h TeaAnurag BansalAustin PartridgeHans Uy

    Sunny Pamidimukkala

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

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    22

     TableofCo'e'

    COMPAN  TH!S"S #A$UAT"ON %"S&S CONC$US"ON

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    $atin Ameri,a

    Com-any O.er.ie/

    0

    One of the largest manufacturers of tires in the world

    Nort Ameri,a

    AsiaPa,i3,

    !uro-e4 Middle !ast4and Afri,a

    '56

    1*6

    126

    016

    %e.enue Breakdo/n

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    4/108

    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Per,entage of "n-uts

    '

    01

    6

    27

    6

    Based on ,rude-ri,es

    1'

    6

    Based on,rude -ri,es

    25

    6

    NaturalRubber 

    Based onrubber

    ,ommodity-ri,es

     A business heavily dependent on raw material prices

    Other Carbon Black SyntheticRubber 

    Steel4Cemi,als4

    8abri,

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    5/108

    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    *

    9

    1*

    19

    2*

    29

    0*

    09

    '*

    Sto,k Pri,e History

    9

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    6/108

    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Bullis Market #ie/

    +

     149**(*

    14+**(*

    145**(*

    147**(*

    14)**(*

    24***(*

    241**(*

    242**(*

    240**(*

    24'**(*

    19(**6

    15(**6

    1)(**6

    21(**6

    20(**6

    29(**6

    25(**6

    !B"T:A ;ross Margins

    18.7# ia/Pa%i*%

    +'i Sae -'%reae

    $.0T2 Pro3e%ed EPS

    .s( 2*19A !PS of

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    7/108'()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    "n.estment Tesis

    5

    Shi5i'6 %o'uer re5ere'%eand i'e'e ia' %oeiio' a.eled to ,om-any=/ide ,ontra,tions

    1

    Poor %ah ao%aio' and oery

    oiii%ear'i'6 targets -ro.ide negati.e,atalysts tatset te sto,k u- for disa--ointment

    0

    +'uai'abe 6ro ar6i' due to all=time lo/s in in-ut -ri,es a.e ,o.ered u-a6'a' ree'ue

    2

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    8/108'()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Poor "ndustry Positioning

    7

    eavier O!" focus places #oodyear in the more stagnantsector 

    Oter%e-la,ement Tires

    O!M Tires 71(560('6

    1'()6

    "ndustry Breakdo/n

    > +)('6

    > 0*(+6

    $arger Portion of

    Market ;ro/t

    Pri,e "n,reasingly"m-ortant

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    9/108'()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Sifting Consumer Trends

    )

    94# 71#Baby Boomers ?

    Pre=Boomers

    $ikeliood of s/it,ing brands /en re-la,ingtires

    ;eneration @ ?

    6% "arketconsumption sharegrowth rate

    53% $ercent ofconsumption

    Brand loyalty no longer locks in customers

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    10/108'()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Market Sare :e,line

    1*

    2*1* 2*11 2*12 2*10 2*1' 2*1919(*6

    1+(*6

    15(*6

    17(*6

    1)(*6

    2*(*6

    21(*6

    ;oodyear US Market Sare

    #oodyear%s growth has signi&cantly underperformed theindustry 

    2*12 2*10 2*1' 2*19

    =12(**6

    =1*(**6

    =7(**6

    =+(**6

    ='(**6

    =2(**6

    *(**6

    ;T .s US "ndustry %e.enue ;ro/t

    ;oodyear "ndustry

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    11/108'()(2*1

    C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

     

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    12/108'()(2*1

    C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    O-erational "ne,ien,y

    12

    Competitors far outpace #oodyear%s margins and pro&tability 

    22(**6

    2'(**6

    2+(**6

    27(**6

    0*(**6

    02(**60'(**6

    0+(**6

    07(**6

    '*(**6

    $TM ;ross Margin

    ;ross Margin:isad.antage:14#

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    13/108'()(2*1

    C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    "n-ut Pri,es

    10

    (he company has signi&cant e)posure to commodity pricing

    Natural %ubber

    Crude :eri.ed

    9#of total CO;S

    9***(**699**(**6+***(**6+9**(**6

    5***(**659**(**67***(**679**(**6)***(**6)9**(**6

    NaturalSynteti, Pri,e %atio

     Tire manufa,turersare bene3tting far more

    from lo/er natural rubber -ri,es

    tan synteti,

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    14/108'()(2*1

    C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Natural %ubber Produ,ers

    1'

     Tailand4 Malaysia4 and

    "ndonesia form te "nternational Tri-artite %ubber OrganiDation

    Combined /it #ietnam4 tey

    -rodu,e 7*6of te /orldEs rubber

    Higer

     Trans-ort Costs

    Higer

    Storage Costs

    Higer

    $abor Costs

    $o/er MarginstanCom-etitors

    Rubber is incredibly concentrated in S! Asia

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    15/108'()(2*1

    C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    %ubber Pri,es

    19

    1**

    19*

    2**

    29*

    0**

    09*

    '**

    '9*

    9**

    99* "T%O #ietnam a.ede,ided to ,ut-rodu,tion by +194***tons o.er te neFt siF

    monts

    "n.entories /ill beginto dro- lo/ le.els

    "2 To'

    Analysts a.e-redi,ted sar-

    -ri,e in,reases attis le.el

       G   P     -  e  r   k  g

    Catalysts for price increases are already playing out 

    Natural %ubber 0 ITOCOMJ Pri,ing

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    16/108'()(2*1

    C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    %ubber "n.entories

    1+

    K' L10 K1 L1' K2 L1' K0 L1' K' L1' K1 L19 K2 L19 K0 L19 K' L19 K1 L1+ K2 L1+ K0 L1+ K' L1+ K1 L151***

    19**

    2***

    29**

    0***

    09**

    '***

    '9**

    Natural %ubber Synteti, %ubber Proe,ted N% Proe,ted S%

       T   1  o  u  s  a  n   d  s  o   f  m  e   t  r

       i  ,   t  o  n  n  e  s

    Histori,al "n.entories Proe,ted "n.entories

    *eclining rubber reserves point to drastically higher prices

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    ;ross Margin "m-a,t

    15

    +ow inventories Supply Shock  #oodyear "argin *ecline

    oss of Market Sare %e.enue :e,line in

    +S & E2E

    :e,rease in -rodu,tion in.entories leads to

    in,reasing'aura rubberri%e

    2ar6i'Core

    io'

    2*12 2*10 2*1' 2*19 2*1+! 2*15! 2*17! 2*1)! 2*2*!19(**6

    15(**6

    1)(**6

    21(**6

    20(**6

    29(**6

    25(**6

    ;ross Margin Proe,tions

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    18/108

    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Current Portion of $T:ebt

    eak Balan,e Seet

    17

     Accelerated debt maturation due to re&nancing inhibits short'term growth

     Te in,rease in long term debt and ,a-ital leases due /itin one year/as due -rimarily to te 29* million +(596 senior notes due 2*1)

    being ,lassi3ed as ,urrent at :e,ember 014 2*19 in ,onne,tion /it te

    irreo%abe %a 5or heir redeio' in Ganuary 2*1+

    2*12 2*10 2*1' 2*19*

    1**

    2**

    0**

    '**

    9**

    +**

    5**

       <  m   i   l   l   i  o  n  s

    = ;oodyear 2*19 1*& 

    !Quity %esear, Calls

    Hea.y :ebt%e3nan,ing

    Hi6her ST ;ebReaye'

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    eak Balan,e Seet

    1)

    nsustainable leverage will bring further li-uidity issues

    Ee' a5er a 'e $1< redu%io' i' deb a year=

    R;oodyear still as te hi6he ;/E raio in te industry by far

    K1 2*1' K2 2*1' K0 2*1' K' 2*1' K1 2*19 K2 2*19 K0 2*19 K' 2*19*(*6

    9*(*6

    1**(*6

    19*(*6

    2**(*6

    29*(*6

    0**(*6

    :! %atios

    ;oodyear Coo-er Mi,elin Bridgestone Sumitomo

    f d d i i bili

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    20/108

    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Unfunded Pension $iability

    2*

    $ast obligations continue to hamper the company 

    2013;e%eber 1

    2014ri 4

    2015;e%eber 1

    $1.10

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    21/108

    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Poor Cas Allo,ation

    21

    2*10 2*1' 2*191***

    19**

    2***

    29**

    0***

    09**

    Cas and Cas !Qui.alents

       <  m   i   l   l   i  o  n  s

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    "nated !F-e,tations

    22

    2*1* 2*11 2*12 2*10 2*1' 2*19 2*1+

     

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    23/108

    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Coa'y aeShare

    Pri%e

    2arAe Ca EB Traii'6 P/E or@ard P/E P/

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    24/108

    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    "ntrinsi, #aluation

    2'

    :is,ounted Cas 8lo/ AnalysisI< in millions4 8is,al ear ends :e,ember 01J

      Hiori%a   Pro3e%ed

     2*12 2*10 2*1' 2*19   2*1+! 2*15! 2*17! 2*1)! 2*2*!

    Ree'ue2*))2(* 1)9'*(* 17107(* 1+''0(* 19+5+(' 19222(5 19*99(1 1')70(9 19*05(5

      6 ;ro/t'/0123 '40563 '10783 '90//3 '20613 '505:3 ':0963 :07/3

    $ess CO;S151'2(* 19052(* 107))(* 1219+(* 115)9(' 11)1'(5 11)7)(7 12*+'(+ 12129(9

      CO;S 6 of %e.enue650//3 460/43 4/0/73 470173   480293 460243 410/93 6:0823 6:0/73

    Gro Pro*

    079*(* '1+7(* '20)(* '275(* 0771(* 00*7(* 0*+9(0 2)17() 2)12(2  6 Margin

    560793 250773 270743 2/0:43 2904/3 250473 2:07/3 510963 510743

    $ess S;?A2*01(* 2*0+(* 1)77(* 1)91(* 1)*+(0 1770(* 1)25(* 1)''() 1)9+('

    S;?A 6 of %e.enue 10/63 5:0923 5:01/3 550643 5205/3 520743 5206:3 520163 570:53

    " t i i # l ti

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    25/108

    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    "ntrinsi, #aluation

    29

      Hiori%a   Pro3e%ed

     2*12 2*10 2*1' 2*19   2*1+! 2*15! 2*17! 2*1)! 2*2*!

    E

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    26/108

    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    "ntrinsi, #aluation

    2+

     Terminal #alue

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    27/108

    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    BaseBullBear Cases

    25

     

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    28/108

    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    %isks and Mitigants

    27

    Brand image as a igQuality tire

    manufa,turer is toolo,ked in

    Cost of o-erational,anges is far too

    -roibiti.e

    Still ,anEt ,om-eteagainst Asian tire

    manufa,turersE lo/er,osts

    %ubber -rodu,inga,reage as been

    slased due too.ersu--lyW ,ouldnEtin,rease -rodu,tion

    e.en if tey /anted to

     To- ' rubber -rodu,ing,ountries signed anagreement to not

    eliminate tese Quotas

    Management is,ommitted to redu,ing

    debt

    !F,essi.e le.erageraises ,ost of debtW

    defeats te -ur-ose of

    re3nan,ing

    Out of

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Negati.e Catalysts

    2)

    #oodyear faces many obstacles that should send the stocktumbling

    * ' 7 12 1+

    Continued re.enue de,line due to intense ,om-etition and market

    sare loss

    Margin ,om-ression from in-ut -ri,e re,o.ery redu,es earnings and,as o/

    14F 14 

    or earnings disa--ointmentsW ,anEt meet o.erly o-timisti, ,onsensus NTM !PS

    Analyst do/ngrades4 maorsello 

    Monts Sin,e "n.estment

    14F 14F 14F

    T di C id ti

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

     Trading Considerations

    0*

    ;nvestment recommendation is a very feasible short position

    "n.estment HoriDon

    8loat

    Sort 6 of 8loat

    Borro/ %ate

    :ays to Co.er

    Monitor to Maintain !Fit Strategy

    8 > 19 2o'h

    .9#

    9.!#

    4."0# (4.4# ;i Iied)

    !.8

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    '()(2*101

    The Goodyear Tire & RubberCo. (GT)SELL/SHORT, TP $17.78 (!".87#)

     

    PPE;-D

    A--endi Contents

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    '()(2*102

    A--endiF Contents52(%e.enue Proe,tions IBaseJ50(%e.enue Proe,tions IBullJ5'(%e.enue Proe,tions IBearJ59(CO;S Proe,tions IBaseJ5+(CO;S Proe,tions IBullJ55(CO;S Proe,tions IBearJ57(:e-re,iation S,edule5)(AmortiDation S,edule

    7*(orking Ca-ital Assum-tions71(Cange in NC Cal,ulations72(Beta Cal,ulation70("n,ome Statement7'(Balan,e Seet79(Cas 8lo/ Statement IO-sJ

    7+(Cas 8lo/ Statement I"n.?8inJ75(:ebt Outstanding77(Pro-erties7)(%e.enue Breakdo/n)*(To- Sareolders)1(Sort "nterest

    )2(Sifting Consumer Trends)0(Com-arati.e Pri,ing)'(Cina To- Tiremakers)9(Cina Tire Produ,tion 8ore,ast)+(US Tire Trade Balan,e)5("m-orts by Country)7(US Tire "ndustry Breakdo/n))(Tire $o,ations Sour,es

    1**(%ubber Si-ments1*1(%ubber Pri,ing1*2(Natural %ubber Produ,tion1*0(Synteti, %ubber Produ,tion1*'(Tire Materials Per,entage1*9(Unfunded Pension 2*10

    1*+(Unfunded Pension 2*1'1*5(Unfunded Pension 2*191*7(Sare %e-ur,ases

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    33/108

    '()(2*100

    The Goodyear Tire & RubberCo. (GT)SELL/SHORT, TP $17.78 (!".87#)

    Reear%h TeaAnurag BansalAustin PartridgeHans UySunny Pamidimukkala

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    34/108

    '()(2*1

     Table

    ofCo'e'

    COMPAN  TH!S"S #A$UAT"ON %"S&S CONC$US"ON

    Com-any O.er.ie/

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    35/108

    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    $atin Ameri,a

    Com-any O.er.ie/

    09

    One of the largest manufacturers of tires in the world

    Nort Ameri,a

    AsiaPa,i3,

    !uro-e4 Middle !ast4and Afri,a

    '56

    1*6

    126

    016

    %e.enue Breakdo/n

    Per,entage of "n-uts

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    36/108

    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Per,entage of "n-uts

    0+

    01

    6

    27

    6

    Based on ,rude-ri,es

    1'

    6

    Based on,rude -ri,es

    25

    6NaturalRubber 

    Based on

    rubber,ommodity

    -ri,es

     A business heavily dependent on raw material prices

    Other Carbon Black SyntheticRubber 

    Steel4Cemi,als48abri,

    Sto,k Pri,e History

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

    37/108

    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    *

    9

    1*

    19

    2*

    29

    0*

    09

    '*

    Sto,k Pri,e History

    05

    Bullis Market #ie/

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Bullis Market #ie/

    07

     149**(*

    14+**(*

    145**(*

    147**(*

    14)**(*

    24***(*

    241**(*

    242**(*

    240**(*

    24'**(*

    19(**6

    15(**6

    1)(**6

    21(**6

    20(**6

    29(**6

    25(**6

    !B"T:A ;ross Margins

    18.7# ia/Pa%i*%

    +'i Sae -'%reae

    $.0T2 Pro3e%ed EPS

    .s( 2*19A !PS of

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    "n.estment Tesis

    0)

    Shi5i'6 %o'uer re5ere'%eand i'e'e ia' %oeiio' a.eled to ,om-any=/ide ,ontra,tions

    1

    Poor %ah ao%aio' and oery

    oiii%ear'i'6 targets -ro.ide negati.e,atalysts tatset te sto,k u- for disa--ointment

    0

    +'uai'abe 6ro ar6i' due to all=time lo/s in in-ut -ri,es a.e ,o.ered u-a6'a' ree'ue

    2

    Poor "ndustry Positioning

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Poor "ndustry Positioning

    '*

    eavier O!" focus places #oodyear in the more stagnantsector 

    Oter%e-la,ement Tires

    O!M Tires 71(560('6

    1'()6

    "ndustry Breakdo/n

    > +)('6

    > 0*(+6

    $arger Portion ofMarket ;ro/t

    Pri,e "n,reasingly"m-ortant

    Sifting Consumer Trends

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Sifting Consumer Trends

    '1

    94# 71#Baby Boomers ?

    Pre=Boomers

    $ikeliood of s/it,ing brands /en re-la,ingtires

    ;eneration @ ?

    6%"arket

    consumption sharegrowth rate

    53% $ercent ofconsumption

    Brand loyalty no longer locks in customers

    Market Sare :e,line

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Market Sare :e,line

    '2

    2*1* 2*11 2*12 2*10 2*1' 2*1919(*6

    1+(*6

    15(*6

    17(*6

    1)(*6

    2*(*6

    21(*6

    ;oodyear US Market Sare

    #oodyear%s growth has signi&cantly underperformed theindustry 

    2*12 2*10 2*1' 2*19

    =12(**6

    =1*(**6

    =7(**6

    =+(**6

    ='(**6

    =2(**6

    *(**6

    ;T .s US "ndustry %e.enue ;ro/t

    ;oodyear "ndustry

    Pri,e Points

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

     

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    O-erational "ne,ien,y

    ''

    Competitors far outpace #oodyear%s margins and pro&tability 

    22(**6

    2'(**6

    2+(**6

    27(**6

    0*(**6

    02(**6

    0'(**6

    0+(**6

    07(**6

    '*(**6

    $TM ;ross Margin

    ;ross Margin:isad.antage

    :14#

    "n-ut Pri,es

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    "n-ut Pri,es

    '9

    (he company has signi&cant e)posure to commodity pricing

    Natural %ubber

    Crude :eri.ed

    9#of total CO;S

    9***(**699**(**6+***(**6+9**(**6

    5***(**659**(**67***(**679**(**6)***(**6)9**(**6

    NaturalSynteti, Pri,e %atio

     Tire manufa,turersare bene3tting far more

    from lo/er natural rubber -ri,estan synteti,

    Natural %ubber Produ,ers

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Natural %ubber Produ,ers

    '+

     Tailand4 Malaysia4 and

    "ndonesia form te "nternational Tri-artite %ubber OrganiDation

    Combined /it #ietnam4 tey

    -rodu,e 7*6of te /orldEs rubber

    Higer

     Trans-ort Costs

    Higer

    Storage Costs

    Higer

    $abor Costs

    $o/er Margins

    tanCom-etitors

    Rubber is incredibly concentrated in S! Asia

    Manufa,turing Ca-a,ity

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Manufa,turing Ca-a,ity

    '5

    ;oodyear X1)Mi,elin X 1'Continental =11

    ;oodyear X+

    Mi,elin X 2Continental =9

    ;oodyear X )Mi,elin X 05

    Continental =1'

    ;oodyear X +Mi,elin X 5Continental =

    1*

    #oodyear faces higher transportation costs due to plant positioning

    Manufa,turing Ca-a,ity

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Manufa,turing Ca-a,ity

    '7

     okoama X 0Hankook X 1Bridgestone X

    '*Sumitomo = 2

     okoama X *Hankook X *

    Bridgestone X1+Sumitomo = 2

     okoama X 1Hankook X 1Bridgestone X

    19Sumitomo = 5

     okoama X 15Hankook X +Bridgestone X)+

    Sumitomo = 1'

     Asian competitors bene&t from geographical factors

    %ubber Pri,es

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    %ubber Pri,es

    ')

    1**

    19*

    2**

    29*

    0**

    09*

    '**

    '9*

    9**

    99*

    "T%O #ietnam a.ede,ided to ,ut

    -rodu,tion by +194***tons o.er te neFt siF

    monts

    "n.entories /ill beginto dro- lo/ le.els

    "2 To'

    Analysts a.e-redi,ted sar-

    -ri,e in,reases attis le.el

       G   P     -  e  r   k

      g

    Catalysts for price increases are already playing out 

    Natural %ubber 0 ITOCOMJ Pri,ing

    %ubber "n.entories

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    %ubber "n.entories

    9*

    K' L10 K1 L1' K2 L1' K0 L1' K' L1' K1 L19 K2 L19 K0 L19 K' L19 K1 L1+ K2 L1+ K0 L1+ K' L1+ K1 L151***

    19**

    2***

    29**

    0***

    09**

    '***

    '9**

    Natural %ubber Synteti, %ubber Proe,ted N% Proe,ted S%

       T   1  o  u  s  a  n   d  s  o   f  m  e   t  r   i  ,   t  o  n  n  e  s

    Histori,al "n.entories Proe,ted "n.entories

    *eclining rubber reserves point to drastically higher prices

    ;ross Margin "m-a,t

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    ;ross Margin "m-a,t

    91

    +ow inventories Supply Shock  #oodyear "argin *ecline

    oss of Market Sare %e.enue :e,line in

    +S & E2E

    :e,rease in -rodu,tion in.entories leads to

    in,reasing'aura rubberri%e

    2ar6i'Core

    io'

    2*12 2*10 2*1' 2*19 2*1+! 2*15! 2*17! 2*1)! 2*2*!19(**6

    15(**6

    1)(**6

    21(**6

    20(**6

    29(**6

    25(**6

    ;ross Margin Proe,tions

    eak Balan,e Seet

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Current Portion of $T:ebt

    eak Balan,e Seet

    92

     Accelerated debt maturation due to re&nancing inhibits short'term growth

     Te in,rease in long term debt and ,a-ital leases due /itin one year

    /as due -rimarily to te 29* million +(596 senior notes due 2*1)being ,lassi3ed as ,urrent at :e,ember 014 2*19 in ,onne,tion /it te

    irreo%abe %a 5or heir redeio' in Ganuary 2*1+

    2*12 2*10 2*1' 2*19*

    1**

    2**

    0**

    '**

    9**

    +**

    5**

       <  m   i   l   l   i  o  n  s

    = ;oodyear 2*19 1*& 

    !Quity %esear, Calls

    Hea.y :ebt%e3nan,ing

    Hi6her ST ;ebReaye'

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    eak Balan,e Seet

    90

    nsustainable leverage will bring further li-uidity issues

    Ee' a5er a 'e $1< redu%io' i' deb a year=

    R;oodyear still as te hi6he ;/E raio in te industry by far

    K1 2*1' K2 2*1' K0 2*1' K' 2*1' K1 2*19 K2 2*19 K0 2*19 K' 2*19*(*6

    9*(*6

    1**(*6

    19*(*6

    2**(*6

    29*(*6

    0**(*6

    :! %atios

    ;oodyear Coo-er Mi,elin Bridgestone Sumitomo

    Unfunded Pension $iability

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Unfunded Pension $iability

    9'

    $ast obligations continue to hamper the company 

    2013;e%eber 1

    2014ri 4

    2015;e%eber 1

    $1.10

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Poor Cas Allo,ation

    99

    2*10 2*1' 2*191***

    19**

    2***

    29**

    0***

    09**

    Cas and Cas !Qui.alents

       <  m   i   l

       l   i  o  n  s

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    "nated !F-e,tations

    9+

    2*1* 2*11 2*12 2*10 2*1' 2*19 2*1+

     

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    Coa'y aeSharePri%e

    2arAe Ca EB Traii'6 P/E or@ard P/E P/

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    "ntrinsi, #aluation

    97

    :is,ounted Cas 8lo/ AnalysisI< in millions4 8is,al ear ends :e,ember 01J

      Hiori%a   Pro3e%ed

     2*12 2*10 2*1' 2*19   2*1+! 2*15! 2*17! 2*1)! 2*2*!

    Ree'ue2*))2(* 1)9'*(* 17107(* 1+''0(* 19+5+(' 19222(5 19*99(1 1')70(9 19*05(5

      6 ;ro/t'/0123 '40563 '10783 '90//3 '20613 '505:3 ':0963 :07/3

    $ess CO;S151'2(* 19052(* 107))(* 1219+(* 115)9(' 11)1'(5 11)7)(7 12*+'(+ 12129(9

      CO;S 6 of %e.enue650//3 460/43 4/0/73 470173   480293 460243 410/93 6:0823 6:0/73

    Gro Pro*079*(* '1+7(* '20)(* '275(* 0771(* 00*7(* 0*+9(0 2)17() 2)12(2

      6 Margin560793 250773 270743 2/0:43 2904/3 250473 2:07/3 510963 510743

    $ess S;?A2*01(* 2*0+(* 1)77(* 1)91(* 1)*+(0 1770(* 1)25(* 1)''() 1)9+('

    S;?A 6 of %e.enue 10/63 5:0923 5:01/3 550643 5205/3 520743 5206:3 520163 570:53

    "ntrinsi, #aluation

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    "ntrinsi, #aluation

    9)

      Hiori%a   Pro3e%ed

     2*12 2*10 2*1' 2*19   2*1+! 2*15! 2*17! 2*1)! 2*2*!

    E

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    "ntrinsi, #aluation

    +*

     Terminal #alue

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    BaseBullBear Cases

    +1

     

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    BaseBullBear Assum-tions

    +2

    Bear Base Bull

    MarketSare

    Natural%ubber

    CrudeOil

    Hea.y $osses

    Pri,e "n,reases

    Pri,e "n,reases

    Marginal $osses

    Pri,e "n,reases

    Pri,e Stable

    Stable

    Pri,e :e,reases

    Pri,e :e,reases

    %isks ? Mitigants

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    %isks ? Mitigants

    +0

    $O COST MA%&!T P!N!T%AT"ON

    dyear ,ould sift more to/ards te -ri,e=sensiti.e re-la,ement marke

    HOEBER

    Brand image as a high qali!y  tire manufa,turer is too lo,ked i

     "o#!# asso,iated /it #hi!ing rod&! line /ould be .ery ig

     Still ,anEt ,om-ete against low'&o#! (#ian !ire mana&!rer 

    %isks ? Mitigants

  • 8/18/2019 University of Texas - Austin: Short Goodyear Tire

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    %isks ? Mitigants

    +'

    %UBB!% P%O:UCT"ON $"M"TS

    y rubber -rodu,ers ,ould eliminate establised -rodu,tion Quotas

    HOEBER

    )bber rod&ing a&reage as been #la#hed  due to o.ersu--l

    8armers &oldn*! in&rea#e rod&!ion e.en if tey /anted t

     ' -rodu,ing ,ountries #igned an agreemen!  to u-old tese Quotas

    %isks ? Mitigants

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    s s ? ga s

    +9

    A::"T"ONA$ :!BT "N8US"ON

    nagement ,ould fund obligations /it a maor in,rease in le.erage

    HOEBER

    Management is &ommi!!ed !o red&ing de

    essi.e le.erage rai#e# &o#! o deb! W defeats te -ur-ose of re3nan,in

    Out of

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    g

    ++

    Any -otential u-side is sim-ly too little tore.erse te maor obsta,les fa,ing

    ;oodyear

    Key Takeaway 

    Con,lusion

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N+5

    Poor industry -ositioning

    Pronoun,ed market sare deterioration

    "ntense ,om-etition under,uts -ri,e -oints

    %ising in-ut -ri,es in te near future

    !F,essi.e le.erage

    Unfunded -ension liability

    Aggressi.e and im-rudent sare re-ur,ase -rogram

     A multitude of red

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    g y

    +7

    #oodyear faces many obstacles that should send the stocktumbling

    * ' 7 12 1+

    Continued re.enue de,line due to intense ,om-etition and market

    sare loss

    Margin ,om-ression from in-ut -ri,e re,o.ery redu,es earnings and,as o/

    14F 14 

    or earnings disa--ointmentsW ,anEt meet o.erly o-timisti, ,onsensus NTM !PS

    Analyst do/ngrades4 maorsello 

    Monts Sin,e "n.estment

    14F 14F 14F

     Trading Considerations

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    '()(2*1C O M P A N T H ! S " S # A $ U A T " O N % " S & S C O N C $ U S " O N

    g

    +)

    ;nvestment recommendation is a very feasible short position

    "n.estment HoriDon

    8loat

    Sort 6 of 8loat

    Borro/ %ate

    :ays to Co.er

    Monitor to Maintain !Fit Strategy

    8 > 19 2o'h

    .9#

    9.!#

    4."0# (4.4# ;i Iied)

    !.8

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    '()(2*1*

    The Goodyear Tire & RubberCo. (GT)SELL/SHORT, TP $17.78 (!".87#)

     

    PPE;-D

    A--endiF Contents

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    '()(2*151

    --52(%e.enue Proe,tions IBaseJ50(%e.enue Proe,tions IBullJ5'(%e.enue Proe,tions IBearJ

    59(CO;S Proe,tions IBaseJ5+(CO;S Proe,tions IBullJ55(CO;S Proe,tions IBearJ57(:e-re,iation S,edule5)(AmortiDation S,edule7*(orking Ca-ital Assum-tions

    71(Cange in NC Cal,ulations72(Beta Cal,ulation70("n,ome Statement7'(Balan,e Seet79(Cas 8lo/ Statement IO-sJ7+(Cas 8lo/ Statement I"n.?8inJ75(:ebt Outstanding77(Pro-erties7)(%e.enue Breakdo/n)*(To- Sareolders)1(Sort "nterest

    )2(Sifting Consumer Trends)0(Com-arati.e Pri,ing)'(Cina To- Tiremakers

    )9(Cina Tire Produ,tion 8ore,ast)+(US Tire Trade Balan,e)5("m-orts by Country)7(US Tire "ndustry Breakdo/n))(Tire $o,ations Sour,es1**(%ubber Si-ments

    1*1(%ubber Pri,ing1*2(Natural %ubber Produ,tion1*0(Synteti, %ubber Produ,tion1*'(Tire Materials Per,entage1*9(Unfunded Pension 2*101*+(Unfunded Pension 2*1'1*5(Unfunded Pension 2*191*7(Sare %e-ur,ases

    %e.enue Proe,tions IBaseJ

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    '()(2*152

    I J

    %e.enue Proe,tions IBullJ

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    '()(2*150

    %e.enue Proe,tions IBearJ

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    '()(2*15'

    CO;S Proe,tions IBaseJ

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    '()(2*159

    CO;S Proe,tions IBullJ

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    '()(2*15+

    CO;S Proe,tions IBearJ

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    '()(2*155

    :e-re,iation S,edule

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    '()(2*157

    AmortiDation S,edule

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    '()(2*15)

    orking Ca-ital Assum-tions

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    '()(2*17*

    Cange in NC Cal,ulations

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    '()(2*171

    Beta Cal,ulation

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    '()(2*172

    "n,ome Statement

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    '()(2*170

    Balan,e Seet

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    '()(2*17'

    Cas 8lo/ Statement IO-sJ

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    '()(2*179

     I"n.?8inJ

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    '()(2*17+

    I"n.?8inJ

    :ebt Outstanding

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    '()(2*175

    Pro-erties

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    '()(2*177

    %e.enue Breakdo/n

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    '()(2*17)

    of tires

     To- Sareolders

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    '()(2*1)*

    Sort "nterest

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    '()(2*1)1

    Sifting Consumer Trends

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    '()(2*1)2

    Com-arati.e Pri,ing

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    '()(2*1)0

    Cina To- Tiremakers

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    '()(2*1

     8ore,ast

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    '()(2*1

    8ore,ast

    US Tire Trade Balan,e

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    '()(2*1

    "m-orts by Country

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    '()(2*1

    US Tire "ndustry Breakdo/n

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    '()(2*1

     Tire $o,ations Sour,es

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    '()(2*1))

    Continental =tt-///(,ontinental=

    ,or-oration(,om///-ortalY,omYentemes,ontinental,ontinentalYglobal

    Mi,elin =tt-///(mi,elin(,omengmi,elin=grou-organiDationfa,ilities

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