university of oklahoma department of athletics soonersports

UNIVERSITY OF OKLAHOMA DEPARTMENT OF ATHLETICSMcClendon Center for Intercollegiate Athletics | 180 West Brooks St. | Norman, Oklahoma 73019

Telephone: (405) 325-8000 | Fax: (405) 325-7003

SOONERSPORTS.COM

President David L. Boren and Molly Shi Boren

he Athletics Department makes animportant contribution to thespirit of our entire institution and

our determination to be the best in everyarea. The ability to win at life is the mostimportant impact of the department andall of its staff members on our student-athletes. The Athletics Department isdedicated not only to the development ofathletic talent, but also to academic skills,personal values and character.”

-President David L. BorenUniversity of Oklahoma

T

Joe CastiglioneVice President for Intercollegiate

Athletics Programs - Director of Athletics

••• DIRECTOR’S LETTERWhat an incredible time to be an Oklahoma Sooner!

At OU, we celebrate excellence every day, and theacademic year that ended in June may have beenone of our all-time bests. Our tradition of success isone that covers all sports and all endeavors of thecoaches and student-athletes of our athleticsdepartment. It is a tradition that has been a part ofthe landscape of intercollegiate athletics fordecades.

Our history of achievement is one that has beenmade possible by many coaches, student-athletes,staff, administrators, fans and friends all workingtogether toward our shared mission – to inspirechampions today and prepare leaders for tomorrow.

Celebrating excellence is something we have donein the past, have done in the present, and, mostimportantly, will continue to do in the future. Thisbooklet is our blueprint for success – what we haveachieved and what we will work toward in the days,weeks, months and years ahead. Through theefforts of and with the input from many individualsand groups from our department, from the OUcampus and from the community in which we live,work and succeed, this plan has been carefullycreated and refined so that we have a guide as wemake plans for the future and decisions on a dailybasis.

A plan, though, is only as good as the commitmentto execute it is. This is one of many areas that setsour department apart. While parts of the plan areflexible, other parts like the Zones of Excellence andTargets are not negotiable. Having such a strong

foundation allows us to follow the plan as we makeall of our decisions and puts us in a position to livethe slogan “There is only one Oklahoma.” Our sharedpledge to the plan unites us as we explore the bestways to use our precious resources of time, talentand funds. Our unwavering commitment to what theplan represents puts our department and those werepresent in a position to experience continuedsuccess.

This booklet is a reflection of the past 12 months ofthe life of this department, a period of time that willstand among the finest in Sooner history. It also isa result of a decision to better use our naturalresources as we combine our Strategic Plan withour Annual Report. Done in this way, we are able totalk about the accomplishments of the past yearwithin the framework of the Strategic Plan. Puttingthis report together has given all of our areas theopportunity to reflect on the past as we prepare forthe future. That’s the way it works when you are aSooner as we continue to excel in all we do.

Thank you for your ongoing support of the missionof the OU Athletics Department. We understand thatin these challenging economic times, each of youmust make choices about your financial invest-ments. I promise each of you that we will alwaystake our responsibility to be good stewards of yourinvestment as a key part of every decision we make.You, our stakeholders, join our student-athletes,sport programs and staff at the core of everythingwe do. We look forward to continuing to celebrateour success with you as we embrace the challengeof measuring up to our Strategic Plan.

2 ............OUR STUDENT-ATHLETES

4 ............OUR SPORTS PROGRAMS

13 ..........OUR STAFF

14 ..........OUR STAKEHOLDER RELATIONS

20 ..........FINANCIALS

The University of Oklahoma Athletics Department 2009-10 Annual Report was produced under the supervision of Vice President for Intercollegiate AthleticsPrograms and Director of Athletics Joe Castiglione and Senior Associate Athletics Director Nicki Moore with writing assistance from Director of PublicationsDebbie Copp. The report was designed by Director of Graphic Design Scott Matthews. This publication was printed by Transcript Press and distributed at nocost to the taxpayers of Oklahoma. Photo Credits: Photos courtesy of Jerry Laizure, Lisa Hall, Stacey West, Shevaun Williams & Associates and Ty Russell.The University of Oklahoma is an equal opportunity institution. (October 2010)

S�POINT OF PRIDE...Oklahoma has balanced every budget assembled in the 12 years under Castliglione.

Ryan Wright at OU’s Special Olympics Basketball Clinic

6 2009-10 Annual Report Oklahoma Athletics Department Oklahoma Athletics Department 2009-10 Annual Report 7

ZONE 1

TARGETS• Improve student-athlete

academic performance thatsurpasses requiredstandards.

• Provide an environmentthat promotes the health,safety and welfare of allstudent-athletes.

• Compete with honor,sportsmanship andintegrity.

• Conduct effective life skillsprograms, events andinitiatives that enhance theintellectual, personal,career and civic interests ofstudent-athletes.

• Facilitate the campusintegration of student-athletes.

• Incorporate appreciation ofdiversity and promoteinclusion among student-athletes.

• Provide a championshipexperience for student-athletes.

••• OUR STUDENT-ATHLETES

ZONE 1Our focus in this zone is to support student-athletes inachieving academic, athletic, and personal aspirations throughthe use of all financial, physical, and human resources. Westrive to identify and maintain a coaching staff committed tothe best in athletic instruction, program management, supportof academic mission, integrity, and possessing the ability tomotivate, inspire and support the student-athlete.

Excellence in this zone is defined by graduation successrates above the national average for Division I-A student-athletes for all sports, and by providing innovative studentdevelopment programs to facilitate career, personal, and inter-personal development in a diverse environment comprised ofpeople who care about student-athletes. Successful student-athlete experiences include a model of integration with thestudent body, fully engaging them in the fabric of theacademy.

"You're at an orphanage with five dozen children sleeping three to a bed in small rooms. Just seeingthem with almost nothing, it's eye-opening to see them still be happy being somewhere, having atleast that place to sleep, still alive. And years from now, they will be the ones making the differencein Haiti. It made me smile and appreciate my life even more." Jasmine Hartman

Academics and Student Life• Celebrated the graduation of 121 student-

athletes in May 2010, including 108 with abachelor’s degree, 10 with a master’sdegree, one with a law degree, and twocompleting their Ph.D.

• Produced an overall student-athlete GPA of3.01 in the fall 2009

• Had 44 student-athletes earn a perfect 4.00GPA in fall 2009 semester and 50 in spring2010.

• Had 312 Sooner student-athletes in the fallof 2009 and 312 in the 278 spring of 2010 onthe Big 12 Commissioner’s Honor Roll

• Had more than two-thirds of our student-athletes (354) named Sooner Scholars andearn above a 3.00 GPA

• Had every team surpass APR thresholds

• Had three OU teams – Men’s Gymnastics,Men’s Wrestling and Women’s Basketball --receive NCAA recognition for being amongthe nation’s best APR scores

• Earned the highest football APR (70th-80thpercentile) in the Big 12 Conference for third consecutive year

• Produced three CoSIDA Academic All-Americans in 2009-10 and 12 all-districthonorees

• Had 101 student-athletes earn academic all-conference

• Saw Sooner Housing Center finish as therunner-up for the 2010 President’s Trophyfor the outstanding housing center oncampus after winning the trophy four times

Psychological Resources• Conducted research on our Reading

Improvement Program to determine effec-tiveness of intervention

• Staff completed more than 875 hours ofcounseling/assessment services with over190 individuals and more than 225 hours ofsport psychology services/team contact

Life Skills• Student-athletes participated in hundreds

of hours of community service and campusinvolvement

• Coordinated several Athletics Departmentcharity events including the ThanksgivingCanned Food Drive, the Adopt-an-Angel ToyDrive and the Red Cross Blood Drive

• Recognized women’s gymnastics team asthe 2009-10 Life Skills Competition winnerfor community service, campusinvolvement, and athletic attendance

Jasmine Hartman and Danielle Robinson assisting at a Mission of Hope clinic in earthquake-ravaged Haiti.

Class of 2010 - Largest Graduating Class in OU History

POINT OF PRIDEAll Sooner teams surpassed the APR threshold and three were honored by the NCAA for being among the nation’s best.

Elliott BlairBaseball

Amy BackelTrack & Field

Kyle TerryWrestling

ACADEMICALL-AMERICANS

2ZONE

TARGETS• Maintain a respected

national reputation.

• Recruit students whodemonstrate the potentialfor both academic andathletic success.

• Demand coaching that isconsistent with our missionand values.

• Communicate and supportchampionship expectations.

• Provide resources forteams to pursue championships.

• Maintain and develop facilities designed for thedevelopment of champions.

• Promote and reward a highstandard of fan behavior.

• Provide exposure andinitiatives to increase local,regional and nationalinterest and support of allour sports programs.

••• OUR SPORTS PROGRAMS

ZONE 2Our sport programs are communities of student-athletes led by coaches who recruit top student-athletes, prepare students for competition at anational level, and engage in varsity competition withintegrity, respect and accountability for self andothers. They are consistent with the requirements ofthe NCAA, Big 12 Conference, and the University ofOklahoma, and they engender pride to the Universityand State of Oklahoma.

Excellence in this zone is providing every sportsprogram the leadership, environment and resourcesto win titles at the Conference, Regional and Nationallevels, while remaining committed to continuousimprovement in academic achievement.

“I couldn’t be more proud of my squad than I am right now. They could have easily come outtight, with the nerves that come along with competing in their first Super Six, but instead theydecided to make history. This result is not only for the current squad, but the alumni, staff and allof our fans. It’s a great time to be associated with the Oklahoma gymnastics squad.” K.J. Kindler

Football• Recorded eight victories, including a pair of

wins over nationally ranked teams in thefinal two games, despite losing six startersfor the season, including returning Heismanwinner Sam Bradford and All-America tightend Jermaine Gresham

• Refused to fold even with all the injuries,blanking Oklahoma State, 27-0, in theregular season finale before turning backStanford and Heisman runner-up TobyGerhart in the Sun Bowl, 31-27

• Celebrated two more consensus All-Americans in defensive tackle Gerald McCoyand offensive tackle Trent Williams whilereceiver Ryan Broyles established OUrecords for receptions in a season, recep-tions in a game, touchdown receptions in aseason and average receptions per game ina season

• Produced four first-round draft picks in the2010 NFL Draft and became the first schoolin NFL history to produce three of the topfour picks (Bradford, McCoy and Williams)

Cross Country• Recorded the highest national finish ever for

the men with a 12th place performance atthe NCAA Championships

• Finished third at the Big 12 Men’s Champi-onships, also a program-best finish in the Big 12

• Qualified for the NCAA by finishing secondat the NCAA Midwest Regional, another all-time program best

• Produced three men’s All-Big 12 honoreesand the Big 12 Newcomer of the Year in BillKogel

Volleyball• Advanced to the NCAA Tournament for the

third time in five years and finished with an18-12 mark

• Produced the American Volleyball CoachesAssociation Division I National AssistantCoach of the Year when Kelly Files earnedthe honor

• Produced All-Big 12 honorees, FrancieEkwerekwu and Brianne Barker (honorablemention), and Maria Fernanda was named tothe All-Freshman team

OU Gymnastics - 2010 Big 12/Regional Champions

“We lost nine players to the draft lastyear, including seven juniors whowere highly drafted, and a lot ofpeople talked about rebuilding andthat we would be down. And none ofour players had any of that.”

Sunny Golloway OU Baseball - 2010 Regional Champion s


S�POINT OF PRIDE...Oklahoma finished 12th in this year’s Learfield Director’s Cup. It is OU’s highest finish in the history of the competition.

2ZONE


OU Women’s Basketball - 2010 Women’s Final Four

Soccer• Finished with a 7-10-1 record, more than double

the win total from the previous season

• Produced an All-Region honoree in WhitneyPalmer, who earned second team honors, thethird player in school history to earn the award

• Had a first team All-Big 12 honoree in Palmer, oneof three Sooners in history to earn conferencehonors in three consecutive years

• Saw Palmer set a single-season record for goalsscored (15), a total that ranked in the top 10nationally. Palmer also broke the single-seasonrecord for points scored (32)

Women’s Basketball• Made a second consecutive trip to the Final Four, becoming the first

Division I basketball program in the state to do so

• Won a program-record four games in overtime, including its buzzer-beating victory against Notre Dame in the Sweet 16

• Finished the season ranked third in the Associated Press’ Media Poll, thehighest ranking since finishing second in 2002

• Produced an All-American as junior point guard Danielle Robinson wasnamed to the State Farm Coaches’ and Associated Press All-Americateams

• Had three players – Abi Olajuwon, Nyeshia Stevenson and AmandaThompson – taken by teams in the 2010 WNBA Draft

• Had three players named to All-Big 12 teams – Robinson and Thompson,first team; Stevenson, second team

“I cannot express what a joy it has been to coach them, how refreshing it has been and theirwillingness to learn, their drive, their belief, their faith, how they are with one another. It's been every-thing that's good about college basketball, and I feel blessed to have been their coach.” Sherri Coale

Men’s Gymnastics• Won ninth Mountain Pacific Sports Federation conference title in last 11 years, 18th

conference title overall, then finished third at the NCAA Championship

• Produced a national individual champion, Steven Legendre, who won the floor exercise title,his sixth career national individual title

• Saw freshman Alex Naddour win the national title in pommel horse, the first Sooner to claimthe individual title on the apparatus since 2003

• Collected 11 All-America honors for the fourth consecutive season to boost OU’s total of All-Americans to 207, including 117 under Coach Mark Williams

• Claimed five spots on the U.S. National Team with Legendre, Naddour, Jacob Dalton andformer OU gymnasts Jonathan Horton and Chris Brooks making the team, best in the NCAAand an all-time program best

Men’s Golf• Posted top-10 finishes under first-year head coach Ryan Hybl in 10 of 12 tournaments

• Won the Kansas Invitational in September and finished second at the Border Olympics in March

• Tied for seventh at the Big 12 Championship and had three other top-five finishes

Men’s Basketball• Finished 13-18 overall and 4-12 in

the Big 12

• Averaged 8.1 3-point field goalmakes per game, the secondhighest figure in school history

• Shot .744 from the free throwline, the program’s best mark ineight years and fifth best inschool history

• Had Tony Crocker join RyanMinor as the only players in OUhistory to amass at least 1,000career points, 500 rebounds and150 3-pointers

• Had two all-conferencehonorees in Tommy Mason-Griffin (third team) and WillieWarren (honorable mention)

• Had two players named toAcademic All-Big 12 teams —Beau Gerber and Ryan Wright

2010 MPSF Conference Champions


“It was nice to see the fans lift our guys up at times. With thestruggles we had early, we needed the fans to pull usthrough.” Mark Williams

Tony Crocker



2ZONE

Women’s Gymnastics• Finished as the NCAA runner-up, an

all-time program best finish

• Made program’s first ever Super Sixteam final appearance

• Won third consecutive Big 12Championship

• Finished the regular season withouta loss for the second time in threeyears

• Produced the NCAA runner-up onbars and beam in Hollie Vise as wellas seven All-Americans

• Had the National Coach of the Year,Regional Coach of the Year and Big 12Coach of the Year (K.J. Kindler)

• Produced Big 12 Newcomer of theYear in Natasha Kelley

• Produced the 2010 Big 12Sportsperson of the year (female) inHollie Vise

Wrestling• Earned a fifth-place finish at the 2010 NCAA Championships, OU’s first top- five finish

since 2006. Qualified all 10 starters for the NCAA

• Finished third at the Big 12 Championships

• Crowned four All-Americans - Zack Bailey (141), Kyle Terry (149), Tyler Caldwell (165)and Eric Lapotsky (197) – which marked OU’s best since 2006

• Had a repeat conference champion as Kyle Terry won his second consecutive Big 12title at 149 pounds

• Added conference titles from Jarrod Patterson (125) and Shane Vernon (157) whilePatterson was named “Co-Outstanding Wrestler” by league coaches

Hollie Vise - Big 12 Sportsperson of the Year

Big 12 Champion and All-American, Kyle Terry

Softball• Won its fourth Big 12 Championship title,

advanced to the NCAA Championship fora 17th straight season and finished theyear 47-12

• Won the College Park, Md. Regional, itsninth NCAA Regional title

• Produced a repeat Big 12 Player of the Yearin Amber Flores, who earned second teamAll-America honors and was a first teamAll-Region and All-Big 12 selection

• Added two more All-Americans infreshmen Jessica Shults and KeilaniRicketts (second team) in addition toearning first team All-Region and firstteam All-Big 12 awards

• Produced Big 12 Defensive Player of theYear in catcher Lindsey Vandever, whoalso earned second team All-Region andfirst team All-Big 12 honors

Women’s Golf• Posted three top-five and six top-10 finishes in 12 tournaments under first-year

head coach Veronique Drouin

• Sent Ellen Mueller to represent the Sooners at the 2010 NCAA Championshipswhere she finished 61st out of 126 competitors after finishing in a tie for seventhat the NCAA West Regional to qualify

• Had Mueller set school record for lowest season stroke average with an averageof 74.41

Rowing• Finished second at the Big 12 Championship

• Had two student-athletes – Rebecca Staff and Chelsea Moore - earn All-SouthRegion first team honors from the Collegiate Rowing Coaches Association

• Produced nine rowers who earned scholar-athlete honors from the CRCA

Women’s Tennis• Ended the season 18-7 overall and 8-5 in the Big 12

• Became just the sixth team in program history to make the NCAA Tournament

• Defeated five nationally-ranked opponents, had six shutout victories and went11-3 in home matches

• Produced All-Big 12 honorees in Ana-Maria Constantinescu (singles and doubles)and Teona Tsertsvadze (doubles)

Softball - 2010 Big 12 Tournament Champions

“We came out and we were excited. We definitely wanted to go down as the last team in history to winthe Big 12 tournament. It meant a lot, and we knew it.” Lindsey Vandever

S�POINT OF PRIDE...Oklahoma set a semester grade point average record in the fall term when its nearly 600 student-athletes registered a combined GPA of 3.01.



“We have had good recruiting and these guys have gained experience ingoing way further than I thought we would. That is going to be huge for usnext year and the years after. I'm very excited about the years to come."

John Roddick

Men’s Tennis• Finished the season ranked

17th after advancing to the EliteEight of the NCAA Champi-onships in head coach JohnRoddick’s first season

• Established a program first withthe NCAA finish and finishedthe season with a 19-8 dualrecord

• Posted marquee wins over No.3 Texas in the Sweet 16 of theNCAA Championships and No.14 Texas Tech in the Regionalfinal

• Produced Intercollegiate TennisAssociation All-Americans inAndrei Daescu and Costin Paval,who were ranked 13th in thefinal ITA rankings after makingit to the Elite Eight of the NCAADoubles Championships

• Had the Big 12 Freshman of theYear and the ITA Central Region“Player to Watch” in Paval

• Won the program’s 18th conference title by taking the Big 12Men’s Indoor Championship.

• Had the best team finish in program history at the NCAAWomen’s Outdoor Championships after finishing ninth

• Followed a season that saw the women ranked as high as fourthnationally

• Produced OU’s 19th NCAA indoor title when Ronnie Ash won the60-meter hurdles

• Added nine Big 12 titles (four indoor and five outdoor)

• Had three student-athletes – Ronnie Ash, Karen Shump, K.P.Singh – win conference titles during indoor and outdoor meets

Track and Field

Men’s Tennis - Sweet Sixteen victory over Texas

Ronnie Ash - NCAA 60-Meter Hurdles Champion

2ZONE

Baseball• Advanced to the College World Series for 10th time in school

history, 13th best nationally, and first since 1995

• Defeated fifth seeded Virginia on the road in its second SuperRegional appearance under Sunny Golloway to earn a berth to theCollege World Series

• Headed to Omaha with 49 wins, the most since the last Soonersquad made it to Omaha in 1995 (50 wins)

• Led the Big 12 in home runs and finished second in the conferencestandings for a second consecutive year

• Had six Sooners named to the All-Big 12 team -- Garrett Buechele,first team selection; Zach Neal and Jack Mayfield, second team;Cameron Seitzer, Ross Hubbard and Max White, honorable mention

• Produced program’s eighth freshman All-American when Max Whitewas recognized by Collegiate Baseball and the NCBWA

S�POINT OF PRIDE...Oklahoma’s football program posted the highest APR score among its Big 12 Conference peers for the second consecutive year.

Baseball at the College World Series

Postseason Competition (Participant)

All-AmericansDanielle Robinson-Women’s Basketball

Gerald McCoy-Football

Trent Williams-Football

Zack Bailey-Wrestling

Kyle Terry-Wrestling

Tyler Caldwell-Wrestling

Eric Lapotsky-Wrestling

Jessica Shults-Softball

Keilani Ricketts-Softball

Amber Flores-Softball

Andrei Daescu-Men’s Tennis

Costin Paval-Men’s Tennis

Hollie Vise-Women’s Gymnastics

Megan Ferguson-Women’s Gymnastics

Jackie Flannery-Women’s Gymnastics

Kristin Smith-Women’s Gymnastics

Mookie Salaam-Track & Field

Ronnie Ash-Track & Field

K.P. Singh-Track & Field

Eric Harasyn-Track & Field

Scottesha Miller-Track & Field

Jasmine Simmons-Track & Field

Tia Brooks-Track & Field

Karen Shump-Track & Field

Brittany Borman-Track & Field

Amy Backel-Track & Field

Corey English-Men’s Gymnastics

Steven Legendre-Men’s Gymnastics

Jacob Dalton-Men’s Gymnastics

Alex Naddour-Men’s Gymnastics

Jeremy Adams-Men’s Gymnastics

Big 12 Sportsperson of the YearHollie Vise-Women’s Gymnastics

Big 12 Defensive Player of the YearLindsey Vandever-Softball

Big 12 Freshman of the YearCostin Pavel-Men’s Tennis

Big 12 Newcommer of the YearNatasha Kelley-Women’s Gymnastics

Postseason HonorsIndividual National Champions

Steven LegendreMen’s GymnasticsFloor Exercise

Alex NaddourMen’s GymnasticsPommel Horse

Ronnie AshTrack & Field60 Meter Hurdles

Men’s Gymnasitcs - Steven Legendre


3ZONE

TARGETS• Hire qualified, competent

and diverse staff.

• Retain qualified, competentand diverse staff.

• Provide the resources andsupport necessary for staffto succeed in their profes-sional duties.

• Promote the continualimprovement and professional developmentof staff.

• Expect commitment torules compliance by allstaff.

• Enhance morale and fosterstaff connection to ourshared mission.

ZONE 3We strive to attract, retain and develop a diverse family of professionals who demonstrate a commitmentto our core values, who accept our mission as their own, and who are highly skilled in their respectivedisciplines. We also adhere to the OU principles of equal opportunity in programs and employment.

Excellence in our staff is attracting and retaining professionals to our department who havedemonstrated a commitment to our core values, who accept our mission as their own, and who arehighly skilled in their respective disciplines.

Brandon MartinAdministration

Veronique DrouinWomen’s Golf

Willie MartinezFootball

Bruce KittleFootball

Deren BoydMen’s Basketball

Blake SmartMen’s Golf

Marina TraubRowing

George Van LinderSoccer

Trae MannySoccer

Gerrod ChadwellWomen’s Golf

Matt KaneTrack and Field

Dane MorelandTrack and Field

Sammie HensonWrestling

Michael LightnerWrestling

Jozef SzendreiMen’s Basketball

K.J. Kindler - National Coach of the Year

Staff HonorsKelly FilesAssistan t of the Year, American VolleyballCoaches Association Division I, and OU StaffSenate’s Waintroob-Myers SuperiorPerformance Award

K.J. KindlerNational Coach of the Year, Regional Coachof the Year and Big 12 Coach of the Year

Martin SmithBig 12 and Midwest Regional Coach of theYear, Indoor Track

Lou Ball and Tom HaleyNational Assistant Coaches of the Year andRegional Assistant Coaches of the Year

Matt KaneUSTFCCCA Midwest Regional Men’sAssistant Coach of the Year, Outdoor Track

Brian BlutreichUSTFCCCA Midwest Regional Women’sAssistant Coach of the Year, Outdoor Track

Larry NaifehAll-American Football Foundation ExecutiveAssociate Athletics Director of the Year

Zac SelmonNACDA McLendon Memorial MinorityPostgraduate Scholarship

S�POINT OF PRIDE...Since 2000, the Oklahoma Athletics Department has invested over $240,000,000 in capital improvements that have impacted every sport.

Martin Smith - Big 12 Coach of the Year

••• OUR STAFF

New Hires

S�POINT OF PRIDE...Coaches hired by Castiglione have produced seven team national championship and 47 team conference titles.


Project Highlights : Expansion of the team workout areas (additional 7,000 sq ft), Renovation of theteam areas, Replacement and addition of equipment

Project Highlights : Football student-athlete area expansion and renovation (first floor – lockerroom, showers, team rooms, hydro–therapy areas, equipment, training) Sports Medicineexpansion and renovation, Equipment Room expansion and renovation, New and expanded ‘RedRoom’ team meeting room – multipurpose facility; seating for 200+, State of the industrytechnology, audio/video, IT


••• OUR STAKEHOLDER RELATIONS

• Increased membership in Sooner Nation with an 86%increase from 2008-09 in student attendance at events

• Recorded a total attendance in football of 508,670 for anaverage per game of 84,778

• Sold out men’s basketball student season tickets (1,300seats) in 48 hours through the grassroots studentcampaign

• Finished sixth in the nation in attendance in women’sbasketball

• Hosted fourth annual Pack the Place Pink Night (OU vs.UConn) and recorded the second best attendance of theseason (11,865) in women’s basketball

• Held Season Ticket Holder Super Saturday on May 1 thatallowed season ticket holders in any sport to tour all ofthe football facilities, including many behind-the-scenesareas that are not open to the general public. Drew anestimated crowd of more than 6,000

TARGETS• Effectively reach out to and

engage university facultyand staff and studentgroups.

• Enhance the involvementof private donors in themission of the department.

• Increase the participationof corporate stakeholdersin the pursuit of ourmission.

• Promote the continualimprovement and professional developmentof staff.

• Enhance collaborationbetween the athleticsdepartment and universityadministrators.

• Demonstrate exemplaryfiscal responsibility.

• Create exceptional gameday experiences for fans atall events.

• Communicate with stake-holders through ourresources and other mediaoutlets.

• Execute a model licensing/trademark program

• Expect good sports-manship, integrity andrules compliance in all ourinteractions.

Marketing and Brand Enhancement

SoonerVision• Produced 56, 30-minute TV shows including Inside Sooner Football With Bob Stoops, Sooner

Hoops with Jeff Capel, Sooner Basketball with Sherri Coale and Sooner Sports Weekly

• Produced 33 television broadcasts for air on COX and SoonerSports.com, including baseball, softball, volleyball, football signing day

• Produced 110 live big screen events including football, basketball, women’s gymnastics, softball, baseball, University commencement, graduations held at Lloyd Noble Center and third party events

SoonerSports.com• Served 33 million pages (up 4%) to 4.7 million unique visitors (up 3%)

• Ranked No. 1 in Big 12 and top 5 nationally in all three major social media platforms with108,000 Facebook fans, 8,500 Twitter subscribers and 700,000 YouTube video views

• Partnered with SoonerVision and SSP to provide 242 live webcasts, including 138 live audioevents and 104 live video events totaling more than 600 hours of content

4ZONES�POINT OF PRIDE...Of the 175 schools in the CBS Network, OU and Alabama were the only two to rank in the Top 10 in online page impressions and unique visitors plus revenue for online store, subscriptions and auctions.

Toby Keith and the Wayman Tisdale band perform at halftime of the men’s basketball game against Texas.

Joe Castiglione welcomes fans to the football locker room during Season Ticket Holder Super Saturday

2010 Women’s Basketball Attendance Leaders

School G Average

1. Tennessee 17 12,896

2. Connecticut 20 10,182

3. Iowa St. 19 9,316

4. Notre Dame 17 8,377

5. Purdue 18 8,159

6. Oklahoma 16 7,681

7. Nebraska 16 7,390

8. Baylor 17 7,209

9. New Mexico 18 7,090

10. Texas Tech 19 6,837

11. Louisville 14 6,398

12. Michigan St. 15 6,192

13. Wisconsin 14 5,635

14. Kentucky 17 5,624

Danielle Robinson

Number of FollowersNumber of Fans Number of Video Views

National

1. Ohio State (384,443)

2. Kentucky (163,937)

3. Wisconsin (137,664)

4. Oklahoma (124,210)

5. Florida (118,539)

National

1. Kentucky (12,020)

2. Florida (11,902)

3. Oklahoma (8,817)

4. USC (7,686)

5. Iowa (7,505)

Big 12

1. Oklahoma (736,578)

2. Iowa State (638,847)

3. Baylor (416,485)

4. Kansas State (244,917)

5. Texas A&M (54,948)


4ZONE

SoonerSports Properties• Marked the 11th year Learfield has been the multi-media rights

holder at the University of Oklahoma, and the 15th year ofpartnership dating back to radio only

• Generated more than $1.9 million in new sales or upselling ofexisting clients – to increase business more than $500,000

• Experienced most successful year of selling men’s andwomen’s basketball game sponsorships with overall basketballincome up five percent

• Produced and distributed more than 240 broadcasts forfootball, basketball, baseball, softball, coaches shows, and dailyreports

• Produced and distributed more than 100 telecasts forbasketball, baseball, softball, wresting and coaches shows

Licensing• Produced $3.56 million in FY09 royalties, which is up five

percent over the previous year

• Ranked #10 in total royalties among all schools in the CLCconsortium

• Executed a new exclusive agreement with Knights Apparel forselect apparel categories, which generated an additional$100,000 in royalties

COLLEGIATEC O L L E G I A T E S A L E S R A N K I N G

2 0 0 9

LICENSING COMPANY

1. TEXAS

2. ALABAMA

3. FLORIDA

4. LSU

5. NORTH CAROLINA

6. GEORGIA

7. MICHIGAN

8. KENTUCKY

9. PENN STATE

10. OKLAHOMA

••• OUR STAKEHOLDER RELATIONS Athletics Development (Sooner Club)• Solicited and processed an all-time best in annual giving, more

than $19.4 million in contributions

• Increased total active Sooner Club membership to 10,358accounts, surpassing last year’s record by 416 donors

• Successfully conducted reunions and special events including:Bud Wilkinson Society open house in the newly renovatedfootball locker room; grand opening of the Gregg Wadley TennisPavilion; men’s and women’s tennis reunion; women’s soccerreunion; men’s basketball reunion; men’s golf reunion with 1989National Championship team recognition; and men’s gymnasticsreunion

• Continued partnership with the OU Alumni Associationconducting Sooner Caravans in Dallas, Fort Worth, San Antonio,Albuquerque, Tulsa, Wichita, Oklahoma City, Lawton andNashville

Varsity “O” Association• Raised additional funds for degree completion program for

former letterwinners to be able to return to OU to finish theirdegrees

• Developed a mentor database of former letterwinners in the workforce to build upon a mentoring program for student-athletes

• Partnered with Student Life to host the annual career fair forcurrent student-athletes

S�POINT OF PRIDE...Oklahoma surpassed $3.5 million dollars in royalties for the first time in Athletics Department history.

Gaylord Family - Oklahoma Memorial Stadium

Sooner Club Tailgate

2009-10 Premier Partners

President David Boren, Gregg Wadley and Joe Castiglione at the grand opening of the Gregg Wadley Indoor Tennis Pavillion


••• OUR STAKEHOLDER RELATIONS

4ZONE

Ticket Office• Processed more than $48 million in ticket sales, including

11th consecutive season of selling out all home footballgames

• Increased implementation of Group Sales and Fan Devel-opment division that generated $340,687 in its second year

• Hosted and ticketed 130 regular season events whichincluded handling all allocations, mailing and will call oftickets, and distribution of player-guest tickets at the sitewhen any athletic teams participated

• Introduced Tickets for Troops campaign for 2009 Brut SunBowl

• Expanded the birthday package for all sports, excludingfootball, resulting in over 3,002 group tickets sold andpositive fan development

Event Management• Coordinated a total of over 1100 events in athletics and private

facilities, (excluding LNC) with revenue total of $116,286

• Coordinated with athletics development on 240 events inGaylord Family - Oklahoma Memorial Stadium private facilitieswith revenue total of $32,170

• Generated $53,881 from team camps in athletics facilities

• Managed and coordinated over 170 home athletic events andeight postseason championships

S�POINT OF PRIDE...Issued just under 1 million tickets during the 2009 – 2010 academic year

Hosted Postseason Competitions

The 2010 NCAA Regional at L. Dale Mitchell Park

24 2009-10 Annual Report Oklahoma Athletics Department

••• OUR FINANCIALS

4% — MEN’S BASKETBALL

1% — WOMEN’S BASKETBALL

14% — CONFERENCE DISTRIBUTION

3% — CONTRACT REVENUES

17% — CONTRIBUTIONS

40% — FOOTBALL

9% — SPONSORSHIP / ADVERTISING

4% — TRADEMARKS / LICENSING

9% — OTHER

4% — ACADEMIC SUPPORT SERVICES

11% — DEBT SERVICE

8% — EXTERNAL SERVICES

21% — FOOTBALL

4% — INTERNAL SERVICES6% — MEN’S BASKETBALL

7% — MEN’S OTHER SPORTS

4% — WOMEN’S BASKETBALL

10% — WOMEN’S OTHER SPORTS

5% — UNIVERSITY COMMITMENTS

13% — OPERATIONAL SUPPORT SERVICES

7% — OTHER

REVENUE$84,200,000

EXPENSES$84,100,000

S�POINT OF PRIDE...In the last 12 years, operating revenue has increased from $25.6M to $84.2M.

university of oklahoma department of athletics soonersports

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