University of MissouriDepartment of Intercollegiate Athletics

2014 Strategic Plan

JULY 2014STRATEGIC PLAN

UNIVERSITY OF MISSOURIDEPARTMENT OF INTERCOLLEGIATE ATHLETICS

Department of Athletics

Dear Mizzou family, The primary goal of the Department of Intercollegiate Athletics at the University of Missouri is to develop the student-athlete as a total person. The goals and objectives contained in the strategic plan are intended to develop Champions for Life in three critical areas: social responsibility, academic integrity and competitive excellence. Over the previous sixteen years, MU athletics produced seven strategic plans. Beginning with this document, strategic planning will be an annual process, allowing for the flexibility necessary at this time of great change in the world of collegiate athletics.

The Department of Intercollegiate Athletics has defined its Purpose to be: Preparing Champions for Life! (© 1998 MU). The Mission is: To prepare champions for life through social responsibility, academic integrity and competitive excellence. Core values of respect for one’s self and for others, responsibility, discovery, and excellence shall guide the conduct of all programs in fulfilling our responsibility to the citizens of Missouri.

The MU athletics program distinguishes itself by valuing the student-athlete as a learner, citizen and competitor. We invite you to share in our process as we strive to excel in each of these areas and represent with great pride our institution, community and the State of Missouri.

Go Tigers! Sincerely,

Michael F. Alden

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UNIVERSITY OF MISSOURI DEPARTMENT OF ATHLETICSMizzou Arena n 1 Champions Drive, Suite 220 n Columbia, Missouri 65211

Phone 573.882.6501 n www.mutigers.com

UNIVERSITY OF MISSOURI DEPARTMENT OF ATHLETICSMizzou Arena n 1 Champions Drive, Suite 220 n Columbia, Missouri 65211

Phone 573.882.6501 n www.mutigers.com

Department of Athletics

2014/15 Strategic Plan

Student-Athlete Wellbeing

Goal 1: Graduate all student-athletes who exhaust their eligibility at the University of Missouri (MU/Mizzou). (6/30/2015)- Collaborate with each student-athlete to develop individual graduation plans that allow for the achievement of mandated progress toward degree completion percentages and ultimately lead to graduation.- Contact former student-athletes regarding the opportunity to apply for financial assistance supporting undergraduate degree completion at Mizzou, assist them with that process and provide academic support as appropriate.

Goal 2: Lead the Southeastern Conference (SEC) in the Academic Progress Rate (APR) as measured by the number of teams whose APR leads their respective sports and leads the SEC in Graduation Success Rate (GSR). (6/30/2015)- Provide an on-going commitment to resources (technical, facilities, financial, etc.) and personnel that will foster an environment of academic success.- Recruit student-athletes who have the ability and desire to succeed academically at MU.

Goal 3: Structure and support the tutorial services program, so as to achieve a national College Reading and Learning Association (CRLA) certification. (6/30/2015)- Implement all strategies and requirements outlined (one year certification and three year certification process) by the CRLA certification program while continuing to educate, support, fund, and recruit high quality tutors and mentors.

Goal 4: Continue emphasis on the Department of Intercollegiate Athletics (ICA) core value of Social Responsibility with specific initiatives and resources. (06/30/15)- Implement recommendations of Sexual Assault Communication Task Force.- Complete review and analysis of student-athlete conduct polices and develop recommendations as appropriate.- Create a programming budget to support 100% participation in Men for Men and Women for Women.- Create new full-time student-athlete development position funded in part by elimination of one graduate assistant position.- Create and communicate specific expectations for ICA staff regarding social responsibility, providing education as appropriate.

Goal 5: Develop the Tiger Leadership Institute for a select group of student-athletes. (06/30/15)- Create a program and budget proposal to be approved by the ICA executive staff by December, 31, 2014. - Develop a timeline for implementation, curriculum, program calendar, selection criteria for student-athletes, and application by April 1, 2015. Goal start date of program Fall 2015.

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Strategic PlanGoal 6: Continue to expand and integrate the positive coaching initiative throughout ICA. (6/30/2015)- Achieve a Positive Coaching Program certification from the Positive Coaching Institute by incorporating, applying, and reflecting guiding principles throughout all sport teams and support programs.- Incorporate the positive coaching initiative into departmental full staff meetings in an effort to educate all ICA staff members. - Prioritize and foster a workplace culture that promotes work-life balance and emotional wellness for all staff.

Goal 7: Maximize the ability to provide quality nutrition to all student-athletes in order to fulfill their basic physiological needs. (06/30/15)- Create an instrument to evaluate nutritional quality of food provided in Athletic Dining Hall.- Utilize existing relationship with Johnson & Wales to attract potential candidates for internship positions, combining monies from Athletic Performance and Athletic Dining Hall budgets to support stipends.- Identify a chef/registered dietician to act as liaison between Athletic Dining Hall and Sports Nutrition to help provide nutritionally sound menus to benefit all student-athletes.

Goal 8: Define Athletic Performance as a comprehensive, integrated, innovative approach to Sport Psychology, Strength and Conditioning, Mental Health and Nutrition. (06/30/15)- Provide services that are science-based, efficient, productive, positive and fun.- Evaluate organizational structure and salaries of Athletic Performance staff to meet existing and future needs.- Increase awareness for facility needs and technology. Improve services in areas of corrective biomechanical and preventative medicine and recovery.

Goal 9: Collaborate with the Athletic Training Program director to develop learning strategies for undergraduate athletic training students. (6/30/15)- Identify clinical internship resources.- Mentor curriculum undergraduate students and delegate, as appropriate, teaching responsibilities of the clinical sports medicine staff.- Integrate curriculum undergraduate students of athletic training into the clinical athletic health care program.- Collaborate with ICA administration to meet facility needs for clinical and educational programs, particularly the cryotherapy area.

Goal 10: Continue to serve as the premier athletic health care team in the SEC. (06/30/15)- Provide professional mentoring for the clinical sport medicine staff.- Work to provide staff salaries appropriate for the level of experience and expertise.- Develop athletic health care strategic initiatives designed to assist clinical staff with professional development and leadership.- Develop staff plan, to include a full-time position, to service gymnastics, baseball and softball.

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J U LY 2014

J U LY 2014 Department of AthleticsGoal 11: Increase overall integration of mental health resources and mental health information within ICA. (06/30/15)- Allow for attendance/involvement in monthly head coaches meeting, sport-specific coaching staff meetings, comprehensive student health and performance team meetings (student-athlete wellbeing), sports psychology meetings and other unit-specific meetings by mental health care professional.

Goal 12: Successfully implement the Project MizzouMade committee to focus on the overall wellbeing of our student-athletes. (12/31/14)- Communicate initiative to all student-athlete service areas and ask each area to select one representative to sit on the committee, with an initial meeting anticipated September 2014.- Schedule monthly meeting dates through July 2015.

Fiscal Responsibility

Goal 13: Develop a master plan for current and future staffing needs. (12/31/14)- Utilize budget planning to identify resources and prioritization of needs from department heads, incorporating departmental efforts toward diversification of staff in recruiting efforts. - Create strategy for implementation of new University of Missouri (UM) System graduate assistant guidelines and Affordable Care Act requirements.

Goal 14: Continue to develop and refine master plan (capital infrastructure), while maintaining first class training and performance facilities. (6/30/2015) - Re-engage master planner and continue to coordinate plans with campus. - Prioritize master plan and improvement projects consistent with campus, department and program goals.

Goal 15: Maintain current and develop new fiscally responsible and balanced budgets. (6/30/2015)- Maintain monthly budget reports and meetings to discuss trends and budget status with budget administrators and supervising staff. - Implement initiatives that improve accuracy, efficiency and effectiveness in operations.- Maintain an interactive approach to developing balanced budgets that include planning for long-term budget needs.

Goal 16: Enhance fiscal compliance and monitoring. (6/30/2015)- Provide appropriate education to ICA staff regarding department policies, monitoring, and reconciliation procedures.- Add a controller position in the fiscal area to strengthen the fiscal accountability and audit functions within the department.

Goal 17: Successfully operate the first year of the SEC Network beginning in August 2014. (06/30/15)- Evaluate on-going operating procedures, strategies, staffing and budget.

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Strategic Plan

Revenue Generation

Goal 18: Present a comprehensive fundraising plan for consideration for the 2015-16 fiscal year. (12/31/14). - Create a donor-centered model that generates more revenue and is more efficient to manage internally. - Emphasize equity to minimize special deals. - Clarify plan to enhance credibility among the donor base, with value added to increase donor participation and satisfaction.

Goal 19: Increase the efficiency of fundraising efforts. (12/31/14)- Create geographical territories.- Develop major gift portfolios for a more targeted approach. - Hold quarterly strategy sessions to enhance skill sets and add accountability metrics.

Goal 20: Continue preparation for public phase of capital campaign with an emphasis on the strategic cultivation and solicitation of ICA’s top prospects. (06/30/15)- Finalize timeline, campaign strategy and priorities.- Develop a communication plan and marketing materials to promote participation. - Finalize capital campaign initiatives and naming opportunities.

Goal 21: Raise $11,000,000 for the Tiger Scholarship Fund (TSF), supporting the academic efforts of MU student-athletes. (06/30/15)- Enhance the model to drive more interest and participation at the higher levels of TSF membership.- Complete review and reworking of courtesy car and gift-in-kind programs.

Goal 22: Increase ICA endowment by a minimum of $3,000,000 in new pledges. (06/30/15)- Enhancing the stewardship program for endowments and increase the priority on endowments as they relate to the University wide capital campaign. - Achieve primary growth through the establishment of planned gifts.

Goal 23: Raise $5,000,000 in premium seating sales. (06/30/15) - Renew all sellable inventory for football and men’s basketball.- Increase east side premium seating sales to 80% capacity.

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J U LY 2014

J U LY 2014 Department of Athletics

Compliance

Goal 24: Monitor and provide feedback to the National Collegiate Athletic Association (NCAA) relative to the Division I Governance changes. (06/30/15)- Adjust policies and procedures to address new rules and regulations.- Take a national leadership role in assisting with transition to the new structure.

Goal 25: Continue to transition compliance processes online to JumpForward and BlueChip. (06/30/15)- Transition additional staff (i.e. business office, academics) to JumpForward and BlueChip and/or provide access as appropriate to their positions. - Explore adding software modules (i.e. camps).

Goal 26: Improve efficiencies and enhance staff support of summer camps/clinics to assist coaches and the needs of the community and state. (06/30/15)- Realize 100% online registration for all camps (except for walk-up registrations) and maintain strict adherence to cash handling policies.- Assist all sports in camp management through staffing and online registration by Spring 2015.

Goal 27: Assist in training process for the new Faculty Athletics Representative (FAR). (05/31/15) - Engage with the Chancellor and current FAR to assist as needed in this process.

External Relations

Goal 28: Grow sales and alternative sources of revenue. (06/30/15)- Enhance the Mizzou Experience. - Maximize the sales of available inventory for the 2014 Tiger Terrace (i.e. corporate tents and membership program). - Redesign group sales website.- Integrate Game Day Experiences (Helmet Car ride, pregame parade around the field, video board recognition) into group sales incentives.

Goal 29: Create memorable football game day experiences. (6/30/2015)- Use in game promotional experiences.- Create guidelines for Mizzou Sports Properties (MSP) when utilizing in game promotions.

Goal 30: Review funding opportunities with the goal of partnering with a third party to develop a new Athletic Brand Identity Message (ABIM). - Research and develop an ABIM to help brand Mizzou locally and nationally.

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Strategic Plan

Goal 31: Enhance marketing plans for all Olympic sports. (12/31/14)- Focus on increasing attendance and fan experience.- Create new and innovative promotional ticket plans.

Goal 32: Update the student ticket process for football and men’s basketball. (12/31/14)- Work with the student body to find the most effective way to sell, distribute, and use their tickets for each event. - Research different online ticket programs for production value and, with approval, work on implementing a plan for student combo customers.

Goal 33: Increase fan/community engagement and communication with customers. (06/30/15)- Enhance customer service initiatives throughout the entire athletics department (training, etc.)- Evaluate and improve communication within ICA. - Create and implement 30 strategies designed to improve the game day and fan experience (30 for 30) (09/1/14)- Create and implement a Fan Council. - Develop an informational card for each sport outlining parking, gate information, and other game day procedures. - Evaluate ticket and donation webpages to make it easier to navigate and find specific information with fewer clicks.- Start a calendar with important on-sale dates and other ticket information.

Goal 34: Analyze fan and donor involvement and the value of all Mizzou athletics special events to increase both outcomes. (06/30/15)- Conduct a comprehensive review regarding the return on investment, cost analysis, purpose, and number of special events.- Continue to research new avenues to increase involvement and engagement at special events.- Execute one new annual fundraising event on behalf of the entire athletics department.

Goal 35: Implement creative strategies to effectively promote positive stories, boosting pride and increasing awareness among MU constituents.- Shift focus and energy of the media relations/communications staff to more of a proactive public relations mentality.- Extend Mizzou Athletics’ reach/affinity by increasing followers on Twitter and Facebook accounts.- Capitalize on and increase media blitz opportunities including student-athletes. - Emphasize the ICA and University core values on www.mutigers.com.

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J U LY 2014

J U LY 2014 Department of Athletics

Competitive Success

Goal 36: Further develop and maintain intercollegiate sport programs which achieve at the highest level nationally, in the SEC, and in the Mid-American Conference (MAC-wrestling). (06/30/15)- Win team and individual conference championships.- Qualify for post-season play, allowing teams and individuals to contend for national championships.- Finish in the top half of the SEC combined rankings annually for all sports.- Improve from 2013-14 standing in the Learfield Director’s Cup, striving for a top-35 finish.

Goal 37: Continue working with key departmental and campus constituents to solidify a proposal for additional aid opportunities. (06/30/15) - Engage the UM system and Missouri four-year college community in soliciting increased funding.- Conduct outreach with appropriate state officials and legislators.

Goal 38: Create housing options that will assist with competitive recruiting efforts and student-athlete welfare. (06/30/15)- Participate in on-campus residence hall planning process.

Goal 39: Review access to resources for all sport programs and determine what resource allocation is necessary to achieve competitive success for all sports programs. (12/31/14)- Review practices of SEC members and peer institutions with input from head coaches regarding what may hinder recruiting and competitive successes.- Establish plans for addressing recruiting and competitive needs (including travel), with a focus on student-athlete wellbeing.

Goal 40: Engage in analysis of Good Sports, Inc. report regarding gender participation rates.- Establish plan for addressing any equity issues identified. (6/30/2015)

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Strategic Plan

Facility and Events

Goal 41: Conduct thorough review of Event Management operating procedures to ensure efficient operations and determine areas of focus. (06/30/15)- Enhance marketing of outside facility rentals / events in attempt to increase revenue generation.- Prepare for a successful opening and operation of the east tower for the 2014 football season.- Collaboratively work with campus to identify a room reservation system that could be integrated between athletics and campus to reserve space.

Goal 42: Realize cost savings in maintenance and upkeep of department facilities and grounds. (06/30/15)- Analyze annual utility usage and look for efficiencies.- Research options to reduce pesticides.- Create maintenance logs for all vehicles and equipment and utilize preventative maintenance to lower repair costs.

Goal 43: Review and analyze staffing in all areas of facilities and grounds to determine if levels address needs in an efficient manner. (06/30/15)- Review and evaluate structure and scheduling of housekeeping staff to address effectiveness of efforts as well as individual productivity and morale.- Review and evaluate staffing needs to meet sports turf and horticulture expectations.

Goal 44: Address environmental concerns, and promote sustainability and recycling efforts. (06/30/15)- Educate users on building space temperature standards and coordinate energy requirements for cooling, heating, electrical power, water supply, steam, etc.- Continue to expand our green initiatives and educate our staff and fans to increase participation.- Educate ICA staff regarding appropriate handling of hazardous materials.

Technology

Goal 45: Increase overall efficiencies within the various technology groups. (06/30/15)- Implement Family Educational Rights and Privacy Act (FERPA) and Health Insurance Portability and Accountability Act (HIPAA) compliant cloud storage solution.- Assess audio visual infrastructure at all venues and implement plan to enhance and adjust where needed.- Identify opportunities for efficiencies in all video related areas by reducing redundancies.- Train and educate athletics staff in developing technologies.

Goal 46: Continue the Go Green Initiative.- Identify ways to reduce consumption of paper.- Insure all conference rooms are conducive to an all-digital presentation. - Train and educate staff on best conservation practices.

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J U LY 2014

J U LY 2014 Department of Athletics

The University of Missouri Department of Intercollegiate Athletics’ strategic plan provides a foundation for reaching the department’s high expectations for achievement. The goals and objectives are developed by committees comprised of staff members from throughout the department, providing diverse and broad-based participation.

After the first strategic plan was written in 1998, it was revised in 2000, 2002, 2005, 2008, 2011, 2012 and again in 2014. The strategic plan will now be reviewed and updated each year in an ongoing effort to support the purpose, mission, and core values of the Department of Intercollegiate Athletics and the University of Missouri.

University of MissouriDepartment of Intercollegiate Athletics

Mizzou Arena1 Champions Dr., Ste. 200

Columbia, MO 65211(573) 882-6502

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Strategic PlanUniversity of Missouri MissionOur distinct mission, as Missouri’s only state-supported member of the Association of American Universities, is to provide all Missourians the benefits of a world-class research university. We are stewards and builders of a priceless state resource, a unique physical infrastructure and scholarly environment in which our tightly interlocked missions of teaching, research, service and economic development work together on behalf of all citizens. Students work side by side with some of the world’s best faculty to advance the arts and humanities, the sciences and the professions. Scholarship and teaching are daily driven by a commitment to public service — the obligation to produce and disseminate knowledge that will improve the quality of life in the state, the nation and the world.

Statement of ValuesThe University of Missouri, as the state’s major land-grant university, honors the public trust placed in it and accepts the associated accountability to the people of Missouri for its stewardship of that trust. Our duty is to acquire, create, transmit and preserve knowledge and to promote understanding.

We the students, faculty and staff of MU hold the following values to be the foundation of our identity as a community. We pledge ourselves to act, in the totality of our life together, in accord with these values.

RespectRespect for one’s self and for others is the foundation of honor and the basis of integrity. A hallmark of our community is respect — for the process by which we seek truths and for those who engage in that process. Such respect is essential for nurturing the free and open discourse, exploration and creative expression that characterize a university. Respect results in dedication to individual as well as collective expressions of truth and honesty. Respect is demonstrated by a commitment to act ethically, to welcome difference, and to engage in open exchange about both ideas and decisions.

ResponsibilityA sense of responsibility requires careful reflection on one’s moral obligations. Being responsible imposes the duty on us and our university to make decisions by acknowledging the context and considering consequences, both intended and unintended, of any course of action. Being responsible requires us to be thoughtful stewards of resources — accountable to ourselves, each other and the publics we serve.

DiscoveryLearning requires trust in the process of discovery. Discovery often fractures existing world views and requires acceptance of uncertainty and ambiguity. Therefore, the university must support all its members in this lifelong process that is both challenging and rewarding. As we seek greater understanding and wisdom, we also recognize that knowledge itself has boundaries. What we know is not all that is.

ExcellenceWe aspire to an excellence that is approached through diligent effort, both individual and collective. Pursuing excellence means being satisfied with no less than the highest goals we can envision. Pursuing excellence involves being informed by regional, national and global standards, as well as our personal expectations. We recognize and accept the sacrifices, risks and responsibilities involved in pursuing excellence, and so we celebrate each other’s successes. We commit ourselves to this process in an ethical and moral manner.

These statements are mere words until we integrate them as values in our individual lives and reflect them in our institutional policies and practices. We pledge ourselves to make them effective in the very fabric of our lives, our community, and all our relationships with others, thereby enhancing the development of individuals and the well-being of society.

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Printed by Department of Intercollegiate AthleticsMizzou Arena

1 Champions Drive, Suite 200Columbia, MO 65211