university of michigan social media 05-28-12
TRANSCRIPT
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LIKE THE MUSIC?
THE LIST IS ON SPOTIFY: SEARCH FOR “COMMUNICATORS FORUM”
TODAY’S HASHTAG: #UMSocialBLOG: socialmedia.umich.edu
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HELLO. I’M JORDAN MILLER. I’M INFLUENTIAL ABOUT SANDWICHES.
@_jordanmiller_
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FUN FACTS.
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FUN FACTS.Social Media Director
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FUN FACTS.Social Media DirectorSpotify lover
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FUN FACTS.Social Media DirectorSpotify loverClumsy
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CREATION
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CREATION SHARING
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INTERACTION
CREATION SHARING
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INTERACTION
CREATION
SHARING
SOCIAL MEDIA
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WHERE WE ARE NOW.
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POINTS OF LIGHT
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OUR GOAL?
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TOTAL SOCIAL MEDIA DOMINATION.
(translated: #1 Higher Ed thought leadership)
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WE HAVE TO DO WHAT THE BIG BRANDS DO…
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WE HAVE TO DO WHAT THE BIG BRANDS DO…
BUT WE HAVE TO DO IT SMARTER
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THIS COST A LOT.
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THIS WAS FREE.
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IN CASE YOU MISSED IT…
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WHAT SHOULD I POST TO FACEBOOK?
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FACEBOOK INSIGHTS
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MAKE DATA-INFORMED DECISIONS.
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OH LOOK.
IT’S A PARTLY CLOUDY DAY ON CAMPUS.
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HEY IT’S A BIG BLOCK M AND THEY CLIMBED A MOUNTAIN AND I’M GOING TO SHARE THIS.
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EDGERANK
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OH, HEY GIRL. JUST WANTED YOU TO KNOW:
FACEBOOK IS INCENTIVIZING YOU TO POST COOL CONTENT.
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PHOTO
PHOTO
PHOTO
REACH= THE NUMBER OF PEOPLE WHO HAVE SEEN YOUR CONTENT IN
28 DAYS
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ENGAGED USERS= THE NUMBER OF PEOPLE WHO HAVE CLICKED ON
YOUR CONTENT IN 28 DAYS.
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REMEMBER WHEN YOU JUMPED OFF THAT BRIDGE IN BRAZIL WITH YOUR TEN BEST FRIENDS?
CLOSE ENOUGH.
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WE ARE CUTE AND FLUFFY.
THE INTERNET LOVES CUTE AND FLUFFY.ALSO CONTESTS. IT LOVES THOSE.
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LOVE YOUR FANS (BOB’S TRUCK)
LOVEYOURFANS
KNOWYOURFANS
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BE TIMELY
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WHEN SHOULD I POST?
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WELCOME TO THE DAWN OF A NEW ERA
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WELCOME TO THE DAWN OF A NEW ERA
TIMELINE
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3 TO 5 TIMES PER WEEK
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3 TO 5 TIMES PER WEEK
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STUDY, STUDY, STUDY.
FACEBOOK INSIGHTS IS YOUR FRIEND
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HOW DO I MEASURE SUCCESS?
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VIRALITY = THE PERCENTAGE OF PEOPLE WHO HAVE SEEN YOUR STORY WHO HAVE “CREATED A
STORY.”
(REACH/ENGAGED USERS = VIRALITY… SORTA)
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In Beta:
Enterprise-level monitoring and reporting.
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#UMSOCIAL: JORDAN MILLER
U-M FLINT:ALAINA WIENS
ATHLETICS: JORDAN MALEH
UMHS: LAUREN MCLEOD
ALLUMNI ASSOCIATIO
N: TONJA DEEGANDEVELOPMEN
T: SHANNON RIFFE
ENGINEERING: MATT NIXON
LS&A:RACHEL HARKAI
SOCIAL MEDIA SPECIALISTS
FORUM
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Next Steps:
YouTube – completed wireframes and content strategy, move to build phase.
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Next Steps:
Best practices for moderators/admins of official U-M social properties.
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Next Steps:
More bros with flags.
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WHAT HAVE WE LEARNED?
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Data-driven decision making
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Images speak louder
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Don’t just do it betterDo it smarter
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Thank you!