university of michigan career fair presentation on automotive innovation
TRANSCRIPT
![Page 1: University of Michigan Career Fair Presentation on Automotive Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051710/58ef92781a28abb7378b46a7/html5/thumbnails/1.jpg)
Yanfeng Visteon
Electronics
Interiors
Our Familyof Businesses
Tim YerdonNovember 5th, 2013
The Future of Automotive Mobility
![Page 2: University of Michigan Career Fair Presentation on Automotive Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051710/58ef92781a28abb7378b46a7/html5/thumbnails/2.jpg)
The Future of Automotive Mobility
Developments in Society, Technology and Automotive:
� New HVAC packaging
� Global platforms with regional differentiation
� Weight and mass reductions
� Alternative vehicle usage – ride and car sharing
� Prioritizing the User Experience (UX) -specifically for consumer electronics
� Personalization – “physical apps” and 3-D printing
![Page 3: University of Michigan Career Fair Presentation on Automotive Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051710/58ef92781a28abb7378b46a7/html5/thumbnails/3.jpg)
e-Bee: A Vision of Mobility for 2020
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![Page 5: University of Michigan Career Fair Presentation on Automotive Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051710/58ef92781a28abb7378b46a7/html5/thumbnails/5.jpg)
Mega Trends
� New Ecology
� Silver Revolution
� Individualization
� Female Shift
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Understanding the Consumer of 2020David and his family (U.S.)50 years oldMarried2 teenage kidsChicago suburbsWorks hard and plays hardTechnology at will
Eddie (EU)64 years old
Retired Sociology professorMarried
2 grandchildrenCarbon neutral house
Very selective consumption
Li (China)25 years old
SingleArt editor in Shanghai
Frequent drive fromdowntown to countryside
Spends a lot of time in her carLikes personalization
Laura (EU)30 years oldSingleLives downtownWeb designerDoesn’t own carSocially attractiveUp to date on latest trends
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Get in and goSimplicity
Only what you needFrugality
Global scope, regional differentiation, personal identity Flexibility
Themes of the e-Bee
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Interaction Scheme
Rear-view Display
HUD
‘Meta-HMI’
Multi-Layer Cluster
Controls on andaround steering wheel
Distributed passenger controls
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Theme Sketch (Europe Variant)
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Final Design (Europe Variant)
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Final Design (Europe Variant)
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Final Design (Europe Variant)
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Scenario: Public/Open Car-Sharing
Regional Variants – Europe
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Scenario: Private/Family Car-Sharing
Regional Variants – U.S.
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Regional Variants – China
Scenario: Individual Ownership/Use
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User Experience Video
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e-Bee: Technologies
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Climate
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Interior
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Electronics
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How It’s Made Video
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Developments in Society, Technology and Automotive:
� New HVAC packaging
� Global platforms with regional differentiation
� Weight and mass reductions
� Alternative vehicle usage – ride and car sharing
� Prioritizing the User Experience (UX) -specifically for consumer electronics
� Personalization – “physical apps” and 3-D printing
The Future of Automotive Mobility
![Page 23: University of Michigan Career Fair Presentation on Automotive Innovation](https://reader034.vdocuments.site/reader034/viewer/2022051710/58ef92781a28abb7378b46a7/html5/thumbnails/23.jpg)
www.visteon.com