university game

8/2/2019 University Game

1/11

UNIVERSITY GAMES


2/11

Backgroud of the Alexandria City :an old city rich about history : business, the arts, culture andeducationproblems : declining populaiton, housing, grime and crime.

There were a lot of people, including some of the regions

most powerful and wealthiest citizens, who cared deeplyabout the city and its future

Background of Nothern University :An organization that is not so glamorous and and located indangerous city

Introduction


3/11

Role of Melissa

In Alexandria city

Melissa worked in the city as a marketing andcommunication professionals in the arts sectornonfropit for 12 years.

in the process had seen a lot of problems and a lotof progress


4/11

Continue

Nothern University

Melissa had come to work at northern univercityfor doing promotion Northern Universty businessschool.

creating a positive image and developing aneffective communications and marketing programto get qualified students


5/11

Background Problems

Melissa came to meet Evan and expressed herideas to promote The Nothern University.

Evan is the senior administrator responsible foroversight of the communications office.

Melissa ideas received a positive response and

Evan suggest to make propose a project but that itbe a project she would work on with thecommunications director (Stefan)


6/11

Continue

if this project successfully, she would be considered for thejob of taking over the office, and the present director wouldbecome a staff member reporting to her.

Melissa call Stefan

Stefan, id like to set up a meeting to talk with you aboutsome ideas i have for a Univercity-wide publicity campaign.Ive already shared my ideas with evan and he suggested

we work together on this initiative

Response Stefan im a bit confused about as to why you

would be involved in such a compaign. It seems unusual, atbest, that someone outside of my office would be proposingsuch a thing and having discussions with my boss without

my knowledge.


7/11

Comments

In Jacques Bojin view, Melissa should:

1. Meet with Stefan to discuss her ideas andenlist his cooperation on the project

2. Highlight the fact that it would be a joint projectbetween public relations and communications,

3. Sugarcoat the whole thing by saying how happyand excited she is to work with a seasonedprofessional like Stefan.


8/11

Continue

Fanie CloeteTried to persuade Stefan to get cooperation Evan the desiredand convince that she does not try to see Evan step with lesshierarchy but only deliver brilliant idea to Evan and receiveda positive response and are required to immediately make

the details of the proposal.

Susan MorleyMelissa should be more concerned with the interests of the

university rather than her own professional goals.Explain and give confidence to the cooperation that althoughShe had a public relations and marketing skills in thenonprofit sector, but she's more like knowing how to use herskills at the university.


9/11

Assessment of The Recommendations

The Recommendations of the three advisors of allgood and very helpful Melissa in making decisions tosolve the problem at hand.

The recommendations of the three advisorsgenerally recommend that Melissa has continued itsgoal to help promote the Northern University andmust work closely with Stefan as desired by Evan.


10/11

In my view the best solution is to try to explain thepoint of the problems that have occurred and havelittle ambition Melissa aside to offer the positionoffered by Evan and persuaded Stefan to

cooperate and make this is a joint project topromote the university's goal to be accomplished.The key to this problem is how Melissa convince toStefan to cooperate and develop a sense of

excitement in the success of the project.


11/11

Thank you Very much forYour Attentions

university game

Documents