university co-op social media audit
TRANSCRIPT
![Page 1: University Co-op Social Media Audit](https://reader038.vdocuments.site/reader038/viewer/2022103004/55d0a08cbb61ebb7688b467c/html5/thumbnails/1.jpg)
UT Co-op Social MediaTAGlines
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UT Co-op Excels In Social Media
![Page 3: University Co-op Social Media Audit](https://reader038.vdocuments.site/reader038/viewer/2022103004/55d0a08cbb61ebb7688b467c/html5/thumbnails/3.jpg)
YouTube: Humor & Relevance Draw Attention To Co-op
Include logo in the beginning of videos and on
microphone
![Page 4: University Co-op Social Media Audit](https://reader038.vdocuments.site/reader038/viewer/2022103004/55d0a08cbb61ebb7688b467c/html5/thumbnails/4.jpg)
YouTube: Alabama’s Popular Vlog
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Twitter: Create More Dialogue With Consumers
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Twitter: Ways To Gain More Followers
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Facebook: Ways To Gain More Followers
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Facebook: Users Prefer Product Photos To Ads
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Facebook: Students Love Contests
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Facebook: Incorporate Hastags and Logo
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Telling a story that will inspire others leads to conversation
Facebook: Fan Photo Friday Inspires Others
![Page 12: University Co-op Social Media Audit](https://reader038.vdocuments.site/reader038/viewer/2022103004/55d0a08cbb61ebb7688b467c/html5/thumbnails/12.jpg)
Instagram: Encourage Tagging and Conversation
![Page 13: University Co-op Social Media Audit](https://reader038.vdocuments.site/reader038/viewer/2022103004/55d0a08cbb61ebb7688b467c/html5/thumbnails/13.jpg)
Instagram: Incorporate Logo
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Boards can be
fun for
students and
relate to
products sold
by the Co-op
Pinterest: Create Relevant Content for Students
![Page 15: University Co-op Social Media Audit](https://reader038.vdocuments.site/reader038/viewer/2022103004/55d0a08cbb61ebb7688b467c/html5/thumbnails/15.jpg)
Give followers a preview of what’s to come
Pinterest: Share Content on Stronger Channels
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Snapchat: Connect With Students In A New Way
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Final Recommendations
Leverage social media to create awareness about philanthropy work that involves students• Update social media with current philanthropy effort• A brand video that captures Co-op’s mission that can
be promoted on Facebook• Contest that involves fans learning more about
historical philanthropy efforts• Use social media to advertise on behalf of student
groups
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Thank You