universities comparsion
TRANSCRIPT
a.a. 2007/2008 Dario Bonaretti
E-commerce and university: the merchandise
A comparison between 3 merchandise web pages from:
Teesside University
Adelaide University
Brandon University
What we expect from a merchandise page:
THE PRINCIPALE REQUIREMENTS
Clear view of the products
- possibility of a closer view of the products (e.g.: zoom-in on pictures)
- organisation of products, maybe by genres (e.g.: clothes, writings materials, etc…)
Clear knowledge about terms of payment/sale
- how to order the products (e.g. with an order form)
- method of payment
- how to contact the seller in case of remonstrances
introductionMENU Merchandise
(prices)
Merchandise (pictures)
TEESSIDEintroductionM
ENU
Merchandise (pictures+prices)
ADELAIDE
Merchandise (pictures+prices)
Quick-link menuMENU
introductionMENU
BRANDON
MAIN SUPERCLUSTERS
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Orientation: Strictly top-down/left-right
INTRODUCTION
No contacts or
clickable information
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introductionMENU Merchandise
(prices)
Merchandise (pictures)
TEESSIDE
R
introductionMENU
Merchandise (pictures+prices)
ADELAIDE
R
R
Merchandise (pictures+prices)
Quick-link menuMENU
IntroductionMENU
BRANDON
Mini-genres: the breadcrumbs
• Show the current location of the user• Allow access to higher site levels• Redirect users who end up in an incorrect
destination from a inappropriate search link.
Usability
breadcrumbs
Alternatives to pdf
Picture zoom
Text zoom
BRANDONADELAIDETEESSIDE
?
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