social media&

universal search

a short story

search is thebeginning

of a conversation

social media is conversational

text, audio, video & imagescreated by people

for people

search marketingand social mediaare a natural fit

Photo Credit Roger LynnCreative Commons, Some rights reserved

http://www.flickr.com/photos/rogerlynn/

like peanut butter & jelly

Photo Credit TamaraCreative Commons, Some rights reserved :http://www.flickr.com/photos/tamdotcom/

it’s a natural fit together,but success requires a clarity of purpose

universal search is a natural evolution

Photo Credit Stephanie AsherCreative Commons, Some rights reserved :

http://www.flickr.com/photos/stephanieasher

universal searchis

in the best interest of the searcher

universal searchsimply requires

search marketingprofessionals to applykeyword optimization

to other formsof media

It’s still about filling the

funnel

but filling the funnelis more about the media

than the marketing

put the searcher first

serving their interestsis the purpose,

from which you leverage “the because effect”

interruption isn’t welcome

Photo Credit Shannon K:Creative Commons, Some rights reserved

http://www.flickr.com/photos/shannonmary

serve the marketand you

serve the marketer

making media optimizedto engage searchersin the conversation

is the optimization of marketing

universal searchmerely means

audio, video, newsand conversationare as importantas landing pages

it’s a new opportunity,

and it changeseverything

Chris HeuerThe Conversation Group