UNITED HEALTH CARETAYLOR, VICKI, LEWIS, AND LEON

PM3325

APRIL 2015

INTRO

• Health Care in the United States

• According to WHO (World Health Organization) the US has spent more on healthcare than any other nation in 2011

• Most healthcare comes from Medicare and Medicaid

• Average life span in the US is 78.4

• 50th out 221 nations for longest life span

HISTORY

• The origins of United Health Care

• Formed in 1974

• Becomes publicly traded in 1984

• Opens up their 1st website in 2001

• MyOptumHealth.com 2008

• The Longevity Network 2014

WHAT IS THEIR CONTINUAL IMPROVEMENT PROCESS

• What is their Continual Improvement Process

• Core capabilities in clinical care resources, information and technology

• Helped build a stronger, higher quality health system that is sustainable for the long term

• Serving their clients and consumers through two distinct platforms:• United Health Care

• Optum

CUSTOMER RETENTION

• Customer Retention

• As a company, they share five values that best describes how we aspire to conduct ourselves and our business:• Integrity

• Compassion

• Relationships

• Innovation

• Performance

HOW THEY UNDERSTAND A CUSTOMER

• How they understand their customer

• By creating special plans for each customer to work with the home life of each customer

WHAT INNOVATIONAL PARTNERSHIPS DO THEY HAVE

• Newsletter

• uMessage mobile app

• ADVOCATE4MEtm

• Healthy savings online

• Caregiver Partners

PIE CHART

United Health Group

Parent Company United Health Group

Category Health Care Industry

Sector Healthcare plans

Tagline/ Slogan Helping people live healthier lives

USP The family of companies touches nearly every aspect of health care

STP

Segment Health insurance and benefit plans , health care focused financial services

Target Group Mainly large employer groups

PositioningVariety of plans and services such as HMO, PPO, POS , Medicare, Medicaid, supplemental vision and dental options along with IT solutions , financial services and pharmacy benefit management services

SWOT Analysis

Strength

1. Market leader in healthcare plans segment2. Strong Market Capitalization and value in the healthcare industry3. Diversified and innovative products4. History of continuous innovation in products

5. Strong operations and a customer focused approach

Weakness1.Not associated with one particular competitive advantage2.Health care investments are dependent on government interventions

Opportunity

1. People who are not enrolled in any healthcare plans2.Introducing very specific plans for specific health issues 3. Introduce new products to target specific segment of people

Threats1. Changing Government regulations can affect operations2. Increasing competition can be a major threat

CONCLUSION

• Thank you for your time.•Any Questions?