united entertain facial analysis & beacon notifications

4
SMART DIGITAL OUT-OF-HOME SOLUTION Beacon AUDIENCE RECOGNITION

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Our displays now allow an innovative way for viewers to interact with our displays by utilizing face-analysis technology and push notifications via beacons that interact with our solution.

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Page 1: UNITED ENTERTAIN Facial Analysis & Beacon Notifications

SMART DIGITAL OUT-OF-HOME SOLUTION

Beacon

AUDIENCE RECOGNITION

Page 2: UNITED ENTERTAIN Facial Analysis & Beacon Notifications

3D 3D-Perspectives: 3D Display: 8 Views, 25 Viewing zones3D-Technology: Fixed Lenticular Minimum distance view: 1,70 m (3,00 m optimal) In- & Out Screen Effect: max. 50 cm

SCREEN Resolution: 4K - UHDFormat: 16:9 (Landscape)Screen-Brightness: 400 cd m2

SCREEN SIZE 39 inch50 inch65 inch84 inch

COMMUNICATION 3G/4G for permanent connection (24/7)VPN-Router with 3G/4G Modem

VIDEO WALL SIZE 100 inch (2x50 inch)130 inch (2x65 inch)150 inch (3x50 inch)195 inch (3x65 inch)

External USB PortUSB

3D

SCREEN

3D Display: 8 Views, ca. 25 Viewing zones3D-Technology: Fixed Lenticular3D-Filter-Brighness: 400 cd m2

Resolution: 4K - UHDFormat: 16:9 (Landscape & Portrait)

Copyright 2014 UNITED ENTERTAIN

Play-out system with 3D Content-Management-Software (CMS)

3G/4G for permanent connection with (24/7) broadcasting

CMS

UMTS

BEACONPush contexual messages on smartphones,

based on position and behaviour of the users

AUDIENCE RECOGNITIONReal-time eye tracking, behaviour

and demographics

SPECIFICATIONS

Beacon

AUDIENCE RECOGNITION

Wierless-RouterWLANWLAN

CONNECTIVITY

3G/4G for permanent connection (24/7) with the broadcast

UMTS3G/4GUMTS

Page 3: UNITED ENTERTAIN Facial Analysis & Beacon Notifications

Understand and predict your audience!Delivering better experience by tracking their emotional behaviour and engagement in Real-Time.

The integrated Face Recognition Analysis Software allows you to gather real-time information about your audience while they behave spontaneously in different manners. Understand your audience emotional reactions and engagement towards your products, content and campaigns, and recognize important demographics such as age, gender and ethnicity in real-time.

FeaturesAudience Analytics Software is an intelligent solution that can deliver real-time insight in spontaneous and non-verbal human behaviour. A simple camera is able to capture images of an audience and with the help of automated and advanced Face Analysis Technology, the system is able to measure multiple face detection in real-time and retrieve relevant information such as facial expressions, attention level, head pose estimation, age and gender. Only the metadata are collected anonymously from the images, which are deleted within minutes after having been screened.

The extracted results are sent to a cloud database where the data are aggregated, translated and displayed in graphs using an intuitive and interactive dashboard. Here, the user can see the real-time emotional and attention response of an audience or individuals watching the 3D screen. The report is categorized per age and gender to allow recognizing response patterns that vary per demographic subgroup. The moment-by-moment graphs make it possible to analyze the spontaneous emotional behavior and engagement of an audience during a specific time window.

AUDIENCE RECOGNITION TECHNOLOGY

Face Analysis Technology• Facial Expressions

• Eye Tracking• Age Estimation• Gender Identification• Ethnicity• Mood Recognition• Head Pose Estimation• Attention Time• Clothing Style

Analyze your audience! Know what they want to see and how they react to your content

Copyright 2014 UNITED ENTERTAIN

Page 4: UNITED ENTERTAIN Facial Analysis & Beacon Notifications

The Beacons are small devices that use the Bluetooth Low Energy (BLE) technology to transmit radio signals around them and automatically connect to nearby devices such as smartphones and tablets.

Beacons are very powerful tools for building marketing initiatives “Location Based“ on both indoor and outdoor environments (eg. stores, shopping malls, museums, sports facilities, events, etc.)

INTERACT with users in the most appropriate time and place by sending them relevant contents, associated with a specific space.

ENGAGE users / clients in a unique brand experience, dedicated and hyper, with the benefit of exclusive contents not available in any other way.

MONITORING the behaviours of users/clients in a specific location, by analyzing their paths andinteractions with the space/product surroundings.

PROXIMITY MARKETING SOLUTIONS TECHNOLOGY

By walking close to each 3D screen users can also receive notifications on promotions and the most significant new

features.

Beacons allow to distribute content associated with a specific micro-context through mobile devices that are located in its range of functionality

Copyright 2014 UNITED ENTERTAIN Copyright 2014 UNITED ENTERTAIN