unit title social and cultural contexts unit code cila5001 ...webdocs.ucreative.ac.uk/illustration...

UNIT TITLE Social and Cultural Contexts Unit Code CILA5001 Location UCA Canterbury Level 5 Duration (number of weeks) 11 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version November 2015

CONTENT This unit encourages you to examine and explore your personal ethics, values and motivation through the production of work for others.

You will synthesise and develop your learning from Year 1 into the making of a body of work that can be applied through a range of local, national and global contexts.

This unit will engage you in diverse and challenging issues – you will examine the social and ethical responsibility of the illustrator and animator.

Via practical and theoretical workshops, seminars and set projects you will continue to examine the historical, contemporary and professional contexts of illustration and animation and related creative disciplines.

You will be encouraged to consider the positioning of your work in authorship and self-publishing, visual journalism, sustainability, and a range of professional environments. You will examine your role as an image-maker in environmental, political, social and cultural issues.

This unit is designed to help you define and express your personal values alongside the unit Developing your Practice.

In addition, you will be given a written task, arising from a series of contextual lectures and seminars giving you the opportunity to engage critically with social and cultural issues relevant to the themes of this project. AIMS The aims of this unit are: A1 To enable you to connect the practice of illustration and animation with wider society and

culture.

A2 To help you start to position yourself as a creative practitioner.

A3 To enable you to link visual practice with theory.

A4 To give you an understanding of professional roles in commercial practice ready for the professional practice unit and graduation.

LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 Demonstrate strong connections between your illustration/animation practice and wider

society and culture.

LO2 Demonstrate that you have tested your ideas and practices in relation to a range of external contexts.

LO3 Establish the relationship between your visual and theoretical practice. LO4 Confidently articulate your personal values, ethics and motivation and relate these to others

through your practice. INDICATIVE TEACHING & LEARNING METHODS

No. of hours of scheduled activity1 150 No. of hours of independent activity 150 No. of hours of placement activity 0 This will comprise: Seminar Tutorial Project supervision Demonstration Practical classes and workshops Supervised time in studio/workshop Guided independent study Formative feedback

ASSESSMENT REQUIREMENTS Table A1- Assessment Components

Assessment Component List all separate components

Weigh-ting (%)

Typical Indicative Assessment tasks Where the component comprises more than one assessment task

Assessment Type For each component double click in the box to see options. The options equate to the assessment types in table A2

Word Count Approx word count where applicable

Portfolio 80 Statement of intent, research, final work

Portfolio

Written assignment 20 Completed essay or equivalent in alternative media or semiotic resource (e.g. film / animation/presentation / graphic plus text combination)

Essay 1,500 or equivalent

11 This data is required for KIS. Further guidance about classification of ‘scheduled’ activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH

Table A2 – KIS Categories for Assessment Assessment Type % of assessment Category

Written exam Written

Set exercise (under exam conditions but not testing practical skills)

Written

Written assignment, including essay 20 Coursework

Report Coursework

Dissertation Coursework

Portfolio 80 Coursework

Project output (other than dissertation) Coursework

Set exercise (not under exam conditions, e.g. critiques)

Coursework

Oral assessment and presentation Practical

Practical skills assessment (including production of an artefact)

Practical

Set exercise testing practical skills Practical Table A3 – Summary KIS data

Assessment Category Total % for Unit Written Coursework 100 Practical

Table A4 – Assessment Criteria

CRITERION There should be at least one criteria against each learning outcome for the unit

MAPS TO LEARNING OUTCOME

Analysis Critical examination of cultural contexts and interpretation of research materials

LO1, LO3

Experimentation Testing of ideas and materials, problem solving and risk taking in the realisation of concepts

LO1, LO2, LO3

Communication and Presentation Realisation of intentions, clarity of intentions, skills in the selected media, awareness and adoption of appropriate conventions, awareness of the needs of the audience

LO1, LO2, LO3, LO4

Personal and Professional Development Planning, time management, self- direction, subject engagement and commitment

LO4

REFERENCE MATERIAL Essential

(2015) al MATERIALagemVaroom: the Journal of Illustration and Made Images 29

Kalaman, Maria. and Peltason, Ruth. (2002) Colors the Tibor Kalman Years: Issues 1-13. London: Thames and Hudson.

McQuiston, Liz. (1993) Graphic Agitation: Social and Political Graphics siince the Sixties. London: Phaidon.

Smith, Keri. (2007) The Guerilla Art Kit. New York: Papress.

Poynor, Rick. (2007) Obey the Giant. (2nd ed.) Basel: Birkh: Bir.

Journals: The Economist, Private Eye, ADBUSTERS, Frieze, Elephant, Eye, Charlie Hebdo

Technical Tutorials: Lynda.com (via MyUCA)

Current online and other media resources relevant to the subject of this unit are referenced within your unit handbook.

Recommended

Parrinder, Monika. (2000) .Just Say No2000) . ( In: Eye Magazine 25(9) pp.8-9. C100. (2006) The Art of Rebellion 2: World of Urban Art Activism. Mainaschaff: Publikat Verlag. Lupton, Ellen. and Miller, J. Abbott. (1999) Design Writing Research: Writings on Graphic Design. London: Phaidon. Lupton, Ellen. (ed.) (2005) D.I.Y Design I Yourself. New York: Princeton Architectural Press. Garland, Ken. et al (2000) , Ken. inceton Architectural Press. c DeBierut, Michael. et al (ed.) Looking Closer 4: Critical Writings on Graphic Design. New York: Allworth Press. pp.5-6. Kugelberg, Johan. (2012) Punk: An Aesthetic. New York: Rizzoli. Glaser, Milton. and Ilic, Mirko. (2006) The Design of Dissent: Socially and Politically Driven Graphics. Gloucester, Mass: Rockport. Sudjic, Deyan. (2009). The Language of Things. London: Penguin.

UNIT TITLE Authorial Narrative Unit Code CILA5006 Location UCA Canterbury Level 5 Duration (number of weeks) 10 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version November 2015

CONTENT This unit consolidates and develops further the narrative development and making skills from Stage 1, and further develops your critical perspective through a written task or similar outcome. The ideas you develop through this unit will encourage the concise communication of complex ideas using traditional and emerging media. Students will develop their own personal voice to communicate to specific audiences. As a student on this course unit you will learn how to construct narrative and meaning in a variety of cultural contexts as an illustrator and/or animator.

You will explore areas including:

• Characterisation • Environment and context • Narrative structures • Video Compositing and Editing • Sound Compositing and Editing • Web and App media platforms to distribute your content

AIMS The aims of this unit are:

A1 to encourage a personal approach and perspective to creative/design practice that reflects a growing awareness and expertise of specialist visual communication methods

A2 to demonstrate the potential of narrative for the communication of message and meaning A3 to understand how to communicate effectively to a chosen audience A4 to understand how to use illustration and animation techniques to effectively communicate

meaning LEARNING OUTCOMES On satisfactory completion of the unit you will be able to:

L01 demonstrate your understanding of how to communicate through a narrative strategy L02 demonstrate how to apply specific methodologies to a specific creative issue L03 demonstrate how to communicate effectively to a chosen audience L04 show how your concepts or message can be communicated professionally INDICATIVE TEACHING & LEARNING METHODS No. of hours of scheduled activity2 150 No. of hours of independent activity 150 No. of hours of placement activity 0 This will comprise: Seminar Tutorial Project supervision Demonstration Practical classes and workshops Supervised time in studio/workshop Guided independent study Formative feedback


Assessment Component

List all separate components

Weigh-ting (%)

Typical Indicative Assessment tasks

Where the component comprises more than one assessment task

Assessment Type For each component

double click in the box to see options. The options equate to the assessment types in table A2

Word Count Approx

word count where

applicable

Portfolio 80 Sketchbook research, completed project

Portfolio

Written assignment 20 Completed essay /creative writing or equivalent in alternative media or semiotic resource (e.g. film/ animation /

Narrative content / critical reflection

1500 or equivelent


presentation / graphic plus text combination)

Table A2 – KIS Categories for Assessment

Assessment Type % of assessment Category



Written

Written assignment, including essay 20 Coursework

Report Coursework




Set exercise (not under exam conditions, e.g. critiques) Coursework



Practical

Set exercise testing practical skills Practical

Table A3 – Summary KIS data

Assessment Category Total % for Unit Written 0 Coursework 100 Practical 0





LO1, LO3


LO1, LO2, LO3


LO1, LO2, LO3, LO4

Personal and Professional Development LO4

Planning, time management, self- direction, subject engagement and commitment


Styles, Morag Salisbury, Martin (2012) Children's Picturebooks: The Art of Visual Storytelling London: Laurence King

Eisner, Will (2008) Comics and sequential art W.W.Norton

Eisner, Will (2009) Graphic storytelling and visual narrative W.W.Norton

Wells, Paul (2008) Re-Imagining Animation: The Changing Face of the Moving Image Lausanne: AVA academia

Beckman, Karen (2014) Animating Film Theory Duke University Press

Sito, Tom [Harold Whitaker and John Halas] (2009) Timing for animation Focal Press

Williams, Richard (2009) The animator’s survival kit Faber and Faber

Scott , Jeffrey (2004) How to write for animation Overlook Press

Technical Tutorials: Lynda.com (via MyUCA)

Current online and other media resources relevant to the subject of this unit are referenced within your unit handbook.

Recommended

Webster , Chris (2005) Animation : the mechanics of motion Focal Press

Bell, Roanne (2006) Pictures and Words: New Comic Art and Narrative Illustration London: Laurence King

Lamarre, Thomas (2009) Anime Machine: A Media Theory of Animation University of Minnesota Press

Cook, Benjamin Thomas, Gary (2006) The Animate! book : rethinking animation Lux

Patmore, Chris (2003) The complete animation course : the principles, practice and techniques of successful animation London: Thames and Hudson

Brereton, Richard (2009) Sketchbooks, the hidden art of designers, illustrators and creative London: Laurence King

Gregory, Danny (2008) An Illustrated Life Cincinnati: How to Books

Wells, Paul (1998) Understanding animation London: Routledge

UNIT TITLE Developing Your Practice Unit Code CILA5008 Location UCA Canterbury Level 5 Duration (number of weeks) 29 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version November 2015

CONTENT Visual Communicators today do not just respond to design problems identified by others, but often instigate themselves visual/ design/ cultural changes. This unit prepares you for this future role. This project that runs throughout Stage 2 acts as a stepping-stone to the personal, self-negotiated work you will be undertaking in Stage 3. It provides a first opportunity for you to be the “author” of a programme of work of your own choice. It will give your practice greater focus as well as provide you with a more in-depth understanding of certain aspects of visual communication practice. You will be able to concentrate on a specialist interest that you hold within the field of illustration and/or animation. This interest can arise out of a focus upon a particular medium or process; or it can develop from a design problematic that you are attracted to. Equally a visual language that you enjoy (e.g. drawing, photography etc.) could become the centre of this unit. Skills workshops will run in parallel to the project work. You may want to choose a skill that aids you directly in the completion of this project, alternatively you could opt for a skill that contributes to your personal profile. At points of this unit you will be encouraged to explore professional aspects of the creative industries, through internships, work experience, competitions and other extra-curricular projects that are client or professional facing. To further develop your identity as a designer you will make a portfolio selected from pieces of your work produced on the course so far. You will be introduced to a range of different portfolio options, from the traditional physical, to contemporary digital formats. You will learn to identify which type of portfolio best presents which type of work. During the third term, your tutor will help you to identify a suitable topic for your dissertation that you will undertake in in your final year. You will be guided in the preparation of a proposal and presentation, containing an extended bibliography, a research plan and a short outline indicating key issues. AIMS

The aims of this unit are: A1 Further develop your ability to explore personal methods and themes that inform your

practice. A2 Encourage the further production of work that is reflective and informed, alongside the

introduction of specialist skills. A3 Enable you to begin to position your work in a broadening range of contexts along with the

preparation of your dissertation for the following year. LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 Demonstrate the application of a range of methods, practices and themes that inform your

practice. LO2 Reflect on and make informed evaluations of your work and others. LO3 Identify and articulate the importance of the range of contexts in which your work can be

positioned INDICATIVE TEACHING & LEARNING METHODS

No. of hours of scheduled activity3 100 No. of hours of independent activity 200 No. of hours of placement activity 0 This will comprise: Presentations Tutorial Project supervision Demonstration Practical classes and workshops Supervised time in studio/workshop Guided independent study Formative feedback





Weigh-ting (%)


Where the component

comprises more than one assessment task


double click in the box to see options.

The options equate to the assessment types

in table A2

Word Count Approx

word count where

applicable

Portfolio 85 Sketchbook, research, completed project

Portfolio

Oral assessment and presentation

15 5-10 minute PowerPoint presentation detailing dissertation proposal






Written

Written assignment, including essay Coursework

Report Coursework





Coursework

Oral assessment and presentation 15 Practical/Contextual


Practical



Assessment Category Total % for Unit Written Coursework 85 Practical 15


CRITERION MAPS TO LEARNING OUTCOME

There should be at least one criteria against each learning outcome for the unit Analysis Critical examination of cultural contexts and interpretation of research materials

LO1, LO2, LO3


LO1, LO2


LO1, LO2, LO3

Personal and Professional Development Planning, time management, self-direction, subject engagement and commitment

LO1


Darrel Rees (2008) How to be an Illustrator Laurence King

Meinhardt, Dorthe, Volker, Sven, German Design Council (2000) Beyond the Border: Crossover in Creative Culture, Berlin, Heidelberg, New York Springer Verlag

O’Reilly, John, (2002) No Brief, Designers’ Personal Projects, Hove (UK), Rotovision

Buchan, Suzanne (2013) Pervasive Animation (AFI Film Readers) Routledge

Furniss, Maureen (2008) Art in Motion: Animation Aesthetics John Libbey Cinema and Animation

Moross, Kate (2014) Make Your Own Luck: A DIY Attitude to Graphic Design and Illustration Prestel

Kleon, Austin (2012) Steal Like An Artist Workman

Technical Tutorials: Lynda.com (via MyUCA) Current online and other media resources relevant to the subject of this unit are referenced within your unit handbook.

Recommended Antaya, Christine, Sloman, Paul, (2011), Book Art: Iconic Sculptures and Installations Made from Books, Berlin, Gestalten

Grabowski, Beth (2009) Printmaking: A Complete Guide to Materials and Processes Laurence King

Journals:

Varoom Magazine, Association of Illustrators

No Brow editions, No Brow

3 x 3, magazine of contemporary illustration

UNIT TITLE Spatial Practices Unit Code CILA5007 Location UCA Canterbury Level 5 Duration (number of weeks) 9 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version November 2015

CONTENT This unit allows the opportunity to combine the design of spaces and their surfaces. You will learn how to manipulate spaces to create identities, multi-sensory experiences, and innovative events/exhibitions in a sustainable and environmentally conscious context.

This unit reflects the growth in working across disciplines such as interiors, surface design, installations and exhibits to provide integrated design solutions for audiences.

You will work on a spatial design project that address current social issues and/or industry needs, using both traditional techniques and emerging processes.

You can expect to gain a range of practical design skills including drawing for visualisation, printing, laser cutting and projection processes.

Collaborative projects are encouraged. This unit gives you opportunity to be insightful and inventive through multiple channels of communications, from strategic positioning, to environmental design, branding and digital. AIMS A1 Creatively explore the basic languages of spatial design within the context of visual

communication. A2 To broaden and develop an understanding of your practice and an awareness of the wide

range of distinctive, contemporary image-making strategies pertaining to issues of spatial design.

A3 Introduce you to a range of working methods, strategies, processes and tools. A4 Provide a learning environment to encourage participation, enquiry and exploration in group

discussions and activities. LEARNING OUTCOMES On satisfactory completion of the unit you will be able to:

LO1 Demonstrate an awareness of the realities of contemporary professional practice. LO2 Demonstrate that you have tested your ideas and practices in relation to a range of external

contexts. LO3 Articulate an understanding of your position in relation to current professional practice. INDICATIVE TEACHING & LEARNING METHODS

No. of hours of scheduled activity4 100 No. of hours of independent activity 200 No. of hours of placement activity 0 This will comprise: Lecture Seminar Tutorial Project supervision Guided independent study Formative assessment




Weigh-ting (%)


Where the component comprises more than one assessment task


double click in the box to see options. The options equate to the assessment types in table A2

Word Count Approx word count where

applicable Portfolio 100 Statement of intent,

research, final work Portfolio





Written



Report Coursework




Set exercise (not under exam conditions, e.g. critiques) Coursework



Practical



Assessment Category Total % for Unit Written Coursework 100 Practical





LO1, LO2, LO3


LO1, LO2


LO1, LO2, LO3

Personal and Professional Development Planning, time management, self-direction, subject engagement and commitment

LO1

REFERENCE MATERIAL Essential Victionary (2014) You are Here: A new approach to signage and wayfinding Ginko Press

Madeline Schwartzman (2011) See Yourself Sensing: Redefining Human Perception Black Dog

Janine Marchessault, Susan Lord (2008) Fluid Screens, Expanded Cinema (DIgital Futures) University of Toronto Press

Phillip Hughes (2010) Exhibition Design (portfolio) Laurence King

Ginko Press (2012) On Show: temporary design of Events and exhibitions Ginko Press

Recommended Matt Pearson (2011) Generative Art Manning Publications

Christopher Eamon, Stan Douglas (2009), Art of Projection: Elsewhere Hatje Cantz

Miquel Abellan (2012) Which Way to Go? Placemaking, Wayfinding & Signage Instituto Monsa de Ediciones

Tamara Trodd (2011) Screen/space: The Projected Image in Contemporary Art (Rethinking Art's Histories) Manchester University Press Marta Serrats (2010) Affordable exhibition design Collins Design

Robert Klanten (2011) A Touch of Code: Interactive Installations and Experiences - Die Gestalten Verlag Current online and other media resources relevant to the subject of this unit are referenced within your unit handbook

UNIT TITLE Developing Your Practice

(Study Abroad Option) Unit Code CILA5010 Location UCA Canterbury Level 5 Duration (number of weeks) 12 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version November 2015

CONTENT This unit (taken as the study abroad option) is concentrated into the first term of level 5, so that for the study abroad period (terms 2 and 3) you can focus fully upon the units of study provided by your host institution. In the final three weeks of term 1 you will develop, supported through tutorial/seminar support, a dissertation proposal (in preparation for Level 6) and a study abroad learning plan, to contextualise the study abroad period within the overall development of your practice. Visual Communicators today do not just respond to design problems identified by others, but often instigate themselves visual/ design/ cultural changes. This unit prepares you for this future role. This unit acts as a stepping-stone to the personal, self-negotiated work you will be undertaking in Stage 3. It provides a first opportunity for you to be the “author” of a programme of work of your own choice. It will give your practice greater focus as well as provide you with a more in-depth understanding of certain aspects of visual communication practice. You will be able to concentrate on a specialist interest that you hold within the field of illustration and/or animation. This interest can arise out of a focus upon a particular medium or process; or it can develop from a design problematic that you are attracted to. Equally a visual language that you enjoy (e.g. drawing, photography etc.) could become the centre of this unit. You will be offered workshops to explore these particular mediums and processes. Skills workshops will run in parallel to the project work. You may want to choose a skill that aids you directly in the completion of this project, alternatively you could opt for a skill that contributes to your personal profile. At points of this unit you will be encouraged to explore professional aspects of the creative industries, through internships, work experience, competitions and other extra-curricular projects that are client or professional facing. To further develop your identity as a designer you will make a portfolio selected from pieces of your work produced on the course so far. You will be introduced to a range of different portfolio options,

from the traditional physical, to contemporary digital formats. You will learn to identify which type of portfolio best presents which type of work. As preparation for your study abroad in the final weeks of this unit, your tutor will help you to identify a suitable topic for your dissertation that you will undertake in in your final year. You will be guided in the preparation of a proposal and presentation, containing an extended bibliography, a research plan and a short outline indicating key issues. You will also create a learning abroad plan for this next phase of the course and through a visual presentation you will explore how your experience within another culture and learning environment will develop areas of your visual communication practice. As well as helping to guide your choices of units of study offered by the host institution. AIMS The aims of this unit are: A1 Further develop your ability to explore personal methods and themes that inform your

practice. A2 Encourage the further production of work that is reflective and informed, alongside the

introduction of specialist skills. A3 Enable you to begin to position your work in a broadening range of contexts along with the

preparation of your dissertation for the following year. LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 Demonstrate the application of a range of methods, practices and themes that inform your

practice. LO2 Reflect on and make informed evaluations of your work and others. LO3 Identify and articulate the importance of the range of contexts in which your work can be

positioned INDICATIVE TEACHING & LEARNING METHODS

No. of hours of scheduled activity5 100

No. of hours of independent activity 200 No. of hours of placement activity 0

This will comprise:

Presentations

Tutorial

Project supervision

Demonstration

Practical classes and workshops

Supervised time in studio/workshop Guided independent study

Formative feedback ASSESSMENT REQUIREMENTS Table A1- Assessment Components



Weigh-ting (%)


Where the component

comprises more than one assessment task

Assessment Type

For each component double click in the box to

see options.

The options equate to the assessment types in table

A2

Word Count Approx

word count where

applicable

Portfolio 85 Sketchbook,

research, completed project

Portfolio


15 5-10 minute PowerPoint presentation detailing dissertation proposal and a study abroad plan







Written


Report Coursework





Coursework

Oral assessment and presentation 15 Practical/Contextual


Practical



Assessment Category Total % for Unit

Written 0

Coursework 85

Practical 15


CRITERION

There should be at least one criteria against each learning outcome for the unit


Analysis

Critical examination of cultural contexts and interpretation of research materials

LO1, LO2, LO3

Experimentation

Testing of ideas and materials, problem solving and risk taking in the realisation of concepts

LO1, LO2

Communication and Presentation

Realisation of intentions, clarity of intentions, skills in the selected media, awareness and adoption of appropriate conventions, awareness of the needs of the audience

LO1, LO2, LO3

Personal and Professional Development

Planning, time management, self-direction, subject engagement and commitment

LO1


Darrel Rees (2008) How to be an Illustrator Laurence King

Meinhardt, Dorthe, Volker, Sven, German Design Council (2000) Beyond the Border: Crossover in Creative Culture, Berlin, Heidelberg, New York Springer Verlag

O’Reilly, John, (2002) No Brief, Designers’ Personal Projects, Hove (UK), Rotovision

Buchan, Suzanne (2013) Pervasive Animation (AFI Film Readers) Routledge

Furniss, Maureen (2008) Art in Motion: Animation Aesthetics John Libbey Cinema and Animation

Moross, Kate (2014) Make Your Own Luck: A DIY Attitude to Graphic Design and Illustration Prestel

Kleon, Austin (2012) Steal Like An Artist Workman

Technical Tutorials: Lynda.com (via MyUCA) Current online and other media resources relevant to the subject of this unit are referenced within your unit handbook.

Recommended Antaya, Christine, Sloman, Paul, (2011), Book Art: Iconic Sculptures and Installations Made from Books, Berlin, Gestalten

Grabowski, Beth (2009) Printmaking: A Complete Guide to Materials and Processes Laurence King Journals:

Varoom Magazine, Association of Illustrators

No Brow editions, No Brow

3 x 3, magazine of contemporary illustration

unit title social and cultural contexts unit code cila5001 ...webdocs.ucreative.ac.uk/illustration...

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