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UNIT OUTLINE Read this document to learn essential details about your unit. It will
also help you to get started with your studies.
BMA215 Business in and with Europe
Shanghai Semester 1, 2016
THIS UNIT IS BEING OFFERED IN:
SHANGHAI OCEAN UNIVERSITY (SOU)
Taught by:
Dr Fan Liang (Unit Coordinator)
&
Mr Allen Xi (SOU Lecturer)
CRICOS Provider Code: 00586B
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Contents Contact Details ........................................................................................................................................ 2
Unit Description ...................................................................................................................................... 3
Prior Knowledge &/or Skills OR Pre-Requisite Unit(s) ............................................................................ 3
Enrolment in the Unit ............................................................................................................................. 3
When does the unit commence? ............................................................................................................ 3
University of Tasmania Graduate Quality Statement ............................................................................. 4
Tasmanian School of Business and Economics Vision and Mission ........................................................ 4
Intended Learning Outcomes for BMA215 ............................................................................................. 5
Learning Expectations and Teaching Strategies/Approach .................................................................... 6
Learning Resources ................................................................................................................................. 6
Student Feedback via eVALUate ........................................................................................................... 10
Details of Teaching Arrangements ........................................................................................................ 10
Assessment ........................................................................................................................................... 11
Submission of Assessment Items .......................................................................................................... 13
Review of Assessment and Results ....................................................................................................... 15
Further Support and Assistance ............................................................................................................ 15
Academic Misconduct and Plagiarism .................................................................................................. 16
Study Schedule ...................................................................................................................................... 17
Tutorial/Workshop Schedule ................................................................................................................ 18
Marking Rubrics for Essay Questions in the In-class Test and Exam .................................................... 22
Marking Rubrics for the Group Assignment ......................................................................................... 23
Contact Details Unit Coordinator at UTAS: Dr Fan Liang
Campus: Hobart
Email: [email protected]
Phone: +613 6226 1710
Lecturer at SOU: Mr Allen Xi
Campus: Shanghai
Room: UTAS office room 217 Lvl 2 AIEN Building
Email: [email protected]
Phone: +86 18616892930
Consultation: By appointment
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Unit Description The European marketplace is a continually changing and evolving entity. In the early 1990s, the preoccupation of Europe was with the development of the Single European Market (SEM) and the dismantling of Communism in Eastern Europe. Since that time, Europe’s single currency has been launched in 19 member countries, and the European Union (EU) with 28 members as of early 2016 has consolidated itself as one of the largest economic unions in the global marketplace.
Foreign investment and trade has grown significantly during the development of the Union and there is now a market of over 500 million people within the EU alone. Since the Global Financial Crisis (GFC) and with its current euro zone debt crisis, the EU is at a critical, yet fascinating, stage of development. As a single entity, the EU is China’s single largest trading partner and represents a sizeable opportunity for Chinese producers and exporters.
This unit is designed to provide students with an understanding of a range of major issues in relation to conducting business in and with Europe, with an emphasis on the EU. You will learn about the broad social, economic and political environment within which business in Europe is conducted, the structure of business in Europe, conducting business with European firms, and a range of current and likely future issues faced by firms doing business in and with Europe.
Students need to be aware that attendance at lectures and tutorials is strongly recommended. We welcome you to the unit and hope you find the material relevant and thought-provoking.
Prior Knowledge &/or Skills OR Pre-Requisite Unit(s) BMA101 Introduction to Management and BMA181 Introduction to International Business.
Enrolment in the Unit Unless there are exceptional circumstances, students should not enrol in this unit after the end of week two of semester, as the Tasmanian School of Business and Economics (TSBE) cannot guarantee that:
any extra assistance will be provided by the teaching team in respect of work covered in the period prior to enrolment; and
penalties will not be applied for late submission of any piece or pieces of assessment that were due during this period.
When does the unit commence? The unit’s teaching schedule commences in the week beginning 5 September, 2016.
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University of Tasmania Graduate Quality Statement The units in your course, including this unit, have been designed to cumulatively develop the graduate qualities outlined in the University’s Graduate Quality Statement:
Our graduates are equipped and inspired to shape and respond to the opportunities and challenges of the future as accomplished communicators, highly regarded professionals and culturally competent citizens in local, national, and global society. Graduates acquire subject and multidisciplinary knowledge and skills and develop critical and creative literacies and skills of inquiry. Our graduates recognise and critically evaluate issues of social responsibility, ethical conduct and sustainability.
Tasmanian School of Business and Economics Vision and Mission
Vision To advance the well-being, economic and social development of the people of Tasmania and our communities.
Mission To advance research and learning in business and economics to the benefit of all our constituents leveraging the strengths of the University and the State of Tasmania. We will achieve our mission by creating collaborative, innovative research, teaching and engagement programs that foster sustainable economic and social impact within Tasmania and provide a model for business schools throughout the region and world. Leveraging the strengths of our unique socio-ecological location in Tasmania and our strong interdisciplinary connections across the university, we will focus on three general domains: Person in Context (e.g. health, well-being and lifestyle in organizations and communities), Collaborative Entrepreneurship and Innovation, and Sustainability in Business and Community. Our approach to inter-disciplinary business education will provide a globally-recognised model that characterises many of the world's leading business schools. For further details on the Vision and Mission Statement of the Tasmanian School of Business and Economics please refer to our Strategic Goals.
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Intended Learning Outcomes for BMA215
INTENDED LEARNING OUTCOMES RELATED ASSESSMENT CRITERIA OR MODULE LEVEL LEARNING OBJECTIVES
ASSESSMENT METHODS COURSE LEVEL LEARNING OUTCOMES
Learning Outcome 1
To broaden conceptual knowledge of the EU and business in and with Europe
a. Analyse and discuss institutional evolution, business in and with Europe, and the global role of the EU.
In-class test Examination
Successful completion of this unit supports your development of course learning outcomes, which describe what a graduate of a course knows, understands and is able to do. Course learning outcomes are available from the Course Coordinator. Course learning outcomes are developed with reference to national discipline standards, Australian Qualifications Framework (AQF), any professional accreditation requirements and the University of Tasmania’s Graduate Quality Statement.
b. Analyse and disucss key dimensions of business environment in the EU.
In-class test Group assignment Examination
Learning Outcome 2
To apply knowledge to practical issues facing foreign businesses in Europe
a. Identify, analyse and evaluate practical issues related business in and with the EU.
Group assignment Examination
b. Relate conceptual knowledge to evaluate opportunities and challenges facing business in and with the EU.
Group assignment
c. Make feasible and logical recommendations for businesses operating in Europe.
Group assignment
Learning Outcome 3
To develop writing skills in communicating information in the context of international business in Europe
a. Demonstrate skills in collaborating with team members.
Group assignment
b. Communicate arguments in writing in the context of business in and with Europe.
In-class test Examination Group assignment
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Learning Expectations and Teaching Strategies/Approach The University is committed to a high standard of professional conduct in all activities, and holds its commitment and responsibilities to its students as being of paramount importance. Likewise, it holds expectations about the responsibilities students have as they pursue their studies within the special environment the University offers. The University’s Code of Conduct for Teaching and Learning states:
Students are expected to participate actively and positively in the teaching/learning environment. They must attend classes when and as required, strive to maintain steady progress within the subject or unit framework, comply with workload expectations, and submit required work on time.
These are some of the expectations we have of you as a student enrolled in this unit: Students enrolled in this unit are expected to spend an average of 10 hours per week, including the time in reading before and after classes, attending lectures and tutorials, preparing for the assessment, and seeking consultation.
Work, Health and Safety (WH&S) The University is committed to providing a safe and secure teaching and learning environment. In addition to specific requirements of this unit, you should refer to the University’s policy at: www.utas.edu.au/work-health-safety.
Learning Resources
Prescribed Text/Software A prescribed text is a resource that you must have access to for the purposes of studying this unit.
Johnson, D & Turner, C 2016, European business, 3nd edn, Routledge, London.
Recommended Texts/Software A recommended text is a resource that you can use to broaden your understanding of the topics covered in this unit. You may also find a recommended text helpful when conducting research for assignments.
Brierley, W, Bruton, K, Gordon, C & King, P 2011, Business cultures in Europe, 2nd edn, Routledge, Abingdon.
Dicken, P 2007, Global shift: Mapping the changing contours of the world economy, Guildford Press, New York. Hill, CWL, 2015, International business: Competing in the global marketplace, 10th eds, McGraw-Hill, New York. Johnson, D & Turner, C 2006, European business, 2nd edn, Routledge, London.
Neal, L 2007, The Economics of Europe and the European Union, University Press, Cambridge. Suder, G 2011, Doing business in Europe 2nd edn, Sage Publications, London.
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Other Recommended Resources/Software In addition to the texts/software recommended above, you are also expected to be familiar with the key academic journals in the discipline from which useful insights may be derived. In particular, you are encouraged to review regularly the relevant papers that are published in: Eurostat
Eurostat Yearbook
European Business Review
European Economic Review
European Finance Management
European Industrial Relations
European Journal of Marketing
European Management Journal
European Management Review
European Report
Journal of International Business Studies
Journal of World Business
Management International Review
OECD Economic Surveys
Sloan Management Review
The European Journal of Finance
Periodicals and Newspapers Business Week
Business Review Weekly
China Daily
China Economic Times
Economist
Financial Times
Fortune
Harvard Business Review
Hong Kong Commercial Daily
International Herald Tribune
Shanghai Daily
South China Morning post
The Wall Street Journal
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Useful Websites Main European Union Sites Academy of International Business: http://www.aibworld.net
Central Intelligence Agency (World Factbook): https://www.cia.gov/library/publications/the-world-
factbook/
European Sources Online: http://www.europeansources.info
EUBusiness News: http://www.eubusiness.com
EU Observer: http://www.euobserver.com
Europages: http://www.europages.com
Europe Online International: http://www.europeonline.com
European Chamber of International Business: http://www.ecib.com
EU Information: http://ec.europa.eu/index_en.htm
European Commission – Trade: http://ec.europa.eu/trade/
European Regional review: http://www.theparliament.com/regional-review/
European Common Market Studies: http://www.blackwellpublishing.com/journal.asp?ref=0021-
9886&site=1
International Monetary Fund: http://www.imf.org
World Trade Organisation: http://www.wto.org
My Learning Online (MyLO) Access to the MyLO online learning environment is required for this unit. The unit has its own MyLO site. To log into MyLO and access this unit, go to: http://www.utas.edu.au/mylo. To access the unit, select BMA215. For help using MyLO go to http://www.utas.edu.au/mylo. Technical requirements for MyLO
MyLO can be accessed via Library computers and in computer labs on campus. See: http://www.utas.edu.au/it/computing-distributed-systems/computer-labs-facilities-and-locations For further technical information and help, contact the UTAS Service Desk at: http://www.utas.edu.au/service-desk.
Learning to use MyLO When you log into MyLO, you will see a unit called Getting Started with MyLO. Enter this unit to learn more about MyLO, and to practise using its features.
MyLO Expectations 1. Students are expected to maintain the highest standards of conduct across all modes of
communication with staff and other students. Penalties may be imposed if the Unit Coordinator believes that, in any instance or mode of communication, your language or content is inappropriate or offensive. MyLO is a public forum. Due levels of respect, professionalism and high ethical standards are expected of students at all times.
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2. Submission of assessment tasks via MyLO presumes that students have read, understood and abide by the requirements relating to academic conduct, and in particular, those requirements relating to plagiarism. All work submitted electronically is presumed to be “signed-off” by the student submitting as their own work. Any breach of this requirement will lead to student misconduct processes.
3. MyLO is an Internet service for teaching and learning provided by the University. It is expected
that you check your units in MyLO for updates at least once a day.
Using MyLO for BMA215 IMPORTANT! Before you are provided with access to your unit’s MyLO resources, you must complete the Student Agreement form. To do this:
1. Access the unit’s MyLO site. 2. Locate the Begin Here folder and click on it to open it. You can find the Begin Here folder by
scrolling down until you see Content Browser OR by clicking on the Content button.
OR
3. Once you have opened the Begin Here folder, click on the Student Agreement file.
OR
4. Read the terms, then check the I agree box. You should now be able to access all available unit content on MyLO. You only need to do this once in each MyLO unit.
Other important resources on MyLO You are expected to regularly check MyLO for any updates in relation to the unit. MyLO has been incorporated into the delivery of this unit to enhance your learning experience, by providing access to up-to-date course materials, and allowing for online discussion. In addition to the lecture slides which are uploaded on MyLO on a weekly basis, other unit-related materials such as supplementary readings and assessment guides can also be accessed on MyLO. You are also expected to engage in active discussion about issues related to the unit through the discussion forums and chat rooms that are available on MyLO. MyLO should be treated as the unit's critical platform for learning and communication.
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Student Feedback via eVALUate At the conclusion of this unit, you will be asked to provide online responses to a number of matters relating to the learning and teaching within the unit. You are asked to respond honestly to these questions, as all information received is used to enhance the delivery of future offerings.
Changes to this Unit Based on Previous Student Feedback The learning outcomes together with all the learning materials have been updated.
Details of Teaching Arrangements
Lecture/Tutorial Mode There will be thirteen (13) lectures and twelve (12) tutorials throughout the semester. The tutorial program will not start until Week 2.
Communication, Consultation and Appointments TO KEEP UP WITH ANNOUNCEMENTS REGARDING THIS UNIT Check the MyLO Announcement tool at least once every two days. The unit Announcement will appear when you first enter our unit’s MyLO site. Alternatively, click on the Announcement button (towards the top of the MyLO screen) at any time. WHEN YOU HAVE A QUESTION Other students may have the same question that you have. Please go to the Ask the Class Discussion Forum on our course’s MyLO site. Check the posts that are already there – someone may have answered your question already. Otherwise, add your question as a new topic. Students are encouraged to support each other using this forum – if you can answer someone’s question, please do. We will attempt to respond to questions within 48 business hours. If your question is related to a personal issue or your performance in the unit, please contact the appropriate teaching staff member by email instead. WHEN YOU HAVE AN ISSUE THAT WILL IMPACT ON YOUR STUDIES OR THE SUBMISSION OF AN ASSESSMENT TASK If you have a personal question related to your studies or your grades, please contact teaching staff by email. For general questions about the unit, please add them to the Ask the Class Discussion forum on the unit’s MyLO site. This way, other students can also benefit from the answers. A NOTE ABOUT EMAIL CORRESPONDENCE You are expected to check your UTAS email (WebMail) on a regular basis – at least three times per week. To access your WebMail account, login using your UTAS username and password at https://webmail.utas.edu.au/. You are strongly advised not to forward your UTAS emails to an external email service (such as gmail or Hotmail). In the past, there have been significant issues where this has occurred, resulting in UTAS being blacklisted by these email providers for a period of up to one month. To keep informed, please use your UTAS email as often as possible.
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We receive a lot of emails. Be realistic about how long it might take for us to respond. Allow at least TWO (2) business days to reply. Staff are not required to respond to emails where students do not directly identify themselves, are threatening or offensive, or come from external (non-UTAS) email accounts. When you write an email, you must include the following information. This helps teaching staff to determine who you are and which unit you are talking about.
Family name
Preferred name
Student ID
Unit code (BMA215)
Questions
If your question is about an assessment task, please include the assessment task number or name.
Assessment
How Your Final Result Is Determined To be eligible to pass this unit you will need to attain an overall mark of 50% and satisfactorily pass each of the intended learning outcomes for the unit. Details of each assessment item are outlined below.
Assessment Schedule
Assessment Items Due Date Value/Weighting Link to Learning Outcomes
In-class test UTAS Week 6 30 marks 1a, 1b, & 3b
Group assignment UTAS Week 10 on Monday, 14 November at 2 pm Shanghai time
30 marks 1b, 2a, 2b, 2c, 3a, & 3b
Final examination Exam period 40 marks 1a, 1b, 2a, & 3b
Assessment Item 1 – In-class Test Task Description:
The test will cover materials related to Lectures and Tutorials 1 to 5. Students are required to answer 2 essay questions from a choice of 3.
Task Length:
40 minutes
Assessment Criteria:
See Page 24
Link to Unit’s Learning Outcomes:
1a, 1b, & 3b
Due Date:
UTAS Week 6 (SOU week 7)
Value:
30 marks
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Assessment Item 2 – Group Assignment Task Description:
Students are required to form groups of a minimum of three and a maximum of four students for this assignment. Each group is required to develop a business report to suggest an entry strategy for a Chinese small and medium-sized enterprise (SME) intending to enter the EU or a European market. The entry report must include the following components.
A clear and concise introduction of the SME and the aim of the report.
A SWOT analysis for the company to invest in a European country (strengths and weaknesses of the company in relation to the European market, and opportunities and threats of the European country presenting for the company). Dot points cannot be used to replace detailed analyses.
Suggest an entry strategy with detailed rationale and justification provided.
Indentify major opportunities and challenges in implementing the entry strategy and make recommendations for utilising the opportunities and overcoming the challenges.
A minimum of ten (10) references following Harvard Referencing Style, which come from sound sources (Wikipedia, textbooks, blog, and websites without sponsors are not permitted).
No executive summary is required for this assignment. All information included in this assignment must be current or have current impacts. The style guide of Journal of International Business Studies must be followed for requirements which are not specified in this unit outline (https://secure.palgrave-journals.com/jibs/style_guide.html).
Task Length:
2,000 words maximum
Assessment Criteria:
Details at the end of this unit outline
Link to Unit’s Learning Outcomes:
1b, 2a, 2b, 2c, 3a, & 3b
Due Date:
Monday, 14 November at 2:00 pm Shanghai time (UTAS week 10)
Value:
30 marks
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Assessment Item 3 – Final exam Task Description:
The examination is closed-book. It may consist of case study and essay questions related to Lectures and Tutorials 6 to 13. More information will be provided in due course.
Task Length:
3 hours
Assessment Criteria:
Details at the end of this unit outline
Link to Unit’s Learning Outcomes:
1a, 1b, 2a, & 3b
Due Date:
Exam period
Value:
40 marks
Your final examination for this unit will be held during the scheduled examination period as indicated by Student Administration in correspondence to you. Examinations will normally be scheduled Monday to Saturday inclusive. Examinations may be held during the day or evening and students should consult the university information which will be made available towards the end of semester. You are advised to make any necessary arrangements with employers now for time off during the examination period to sit this examination. Your participation at the scheduled time is not negotiable unless there are exceptional circumstances. Note that you will be expected to sit the examination at your recorded study centre. To find out more go to the Exams Office website: http://www.utas.edu.au/exams/home.
Submission of Assessment Items
Lodging Assessment Items Assignments must be submitted electronically through the relevant assignment drop box in MyLO. You must ensure that your name, student ID, unit code, tutorial time and tutor’s name (if applicable) are clearly marked on the first page. If this information is missing, the assignment will not be accepted and, therefore, will not be marked. Electronic submissions should be made through the relevant assignment drop box in MyLO. All assessment items must be handed in by 2.00pm local Shanghai time on the due date. Where appropriate, unit coordinators may also request students submit a paper version of their assignments. Please remember that you are responsible for lodging your assessment items on or before the due date and time. We suggest you keep a copy. Even in a perfect system, items sometimes go astray.
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Late Assessment and Extension Policy In this Policy:
1. (a) ‘day’ or ‘days’ includes all calendar days, including weekends and public holidays;
(b) ‘late’ means after the due date and time; and
(c) ‘assessment items’ includes all internal non-examination based forms of assessment
2. This Policy applies to all students enrolled in TSBE Units at whatever Campus or geographical location.
3. Students are expected to submit assessment items on or before the due date and time specified in the relevant Unit Outline. The onus is on the student to prove the date and time of submission.
4. Students who have a medical condition or special circumstances may apply for an extension. Requests for extensions should, where possible, be made in writing to the Unit Coordinator on or before the due date. Students will need to provide independent supporting documentation to substantiate their claims.
5. Late submission of assessment items will incur a penalty of 10% of the total marks possible for that piece of assessment for each day the assessment item is late unless an extension had been granted on or before the relevant due date.
6. Assessment items submitted more than five (5) days late will not be accepted.
7. Academic staff do NOT have the discretion to waive a late penalty, subject to clause 4 above.
Academic Referencing and Style Guide Before starting your assignments, you are advised to familiarise yourself with the following electronic resources. The first is the Harvard Referencing System Style Guide, which can be accessed from the UTAS library: http://utas.libguides.com/content.php?pid=27520&sid=199808. The Harvard style is the appropriate referencing style for this unit and the guide provides information on presentation of assignments, including referencing styles. In your written work you will need to support your ideas by referring to scholarly literature, works of art and/or inventions. It is important that you understand how to correctly refer to the work of others and maintain academic integrity. Failure to appropriately acknowledge the ideas of others constitutes academic dishonesty (plagiarism), a matter considered by the University of Tasmania as a serious offence.
The second is the Tasmanian School of Business and Economics’ Writing Assignments: A Guide, which can be accessed at: http://www.utas.edu.au/business-and-economics/student-resources. This guide provides you with useful information about the structure and style of assignments in the TSBE.
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Review of Assessment and Results Review of Assessment is available to all students once the University has released the final result for a unit. If you are dissatisfied with your final result, you may apply to have it reviewed. Review of Assessment consists of re-marking the final exam (where applicable), checking the addition of all marks, and a check to ensure that all marks have been included in the final result. Applications for a review of assessment are due within 10 working days of the release of the final result in the unit. If you have passed the unit you must pay a RMB100 fee. Please read and follow the directions provided by the University at: http://www.utas.edu.au/__data/assets/pdf_file/0018/314622/Review-of-Assessment.pdf
Review of Internal Results If you wish to have a piece of internal assessment reviewed as part of the review process, please state this clearly on the application form referred to above and include that assessment item with your application.
Further Support and Assistance If you are experiencing difficulties with your studies or assessment items, have personal or life-planning issues, disability or illness that may affect your study, then you are advised to raise these with your lecturer or tutor in the first instance. If you do not feel comfortable contacting one of these people, or you have had discussions with them and are not satisfied, then you are encouraged to contact:
Executive Officer International Mr Ben Sellers Email: [email protected]
If you still require assistance then you can contact:
Academic Program Coordinator AIEN SOU Dr Sarah Dawkins Email: [email protected]
If you wish to pursue any matters further then a Student Advocate may be able to assist. Information about the advocates can be accessed from www.utas.edu.au/governance-legal/student- complaints. The University also has formal policies, and you can find out details about those from that link.
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Academic Misconduct and Plagiarism
Academic misconduct includes cheating, plagiarism, allowing another student to copy work for an assignment or an examination, and any other conduct by which a student: (a) seeks to gain, for themselves or for any other person, any academic advantage or advancement
to which they or that other person are not entitled; or (b) improperly disadvantages any other student.
Students engaging in any form of academic misconduct may be dealt with under the Ordinance of Student Discipline. This can include imposition of penalties that range from a deduction/cancellation of marks to exclusion from a unit or the University. Details of penalties that can be imposed are available in the Ordinance of Student Discipline – Part 3 Academic Misconduct, see http://www.utas.edu.au/university-council/university-governance/ordinances. Plagiarism is a form of cheating. It is taking and using someone else’s thoughts, writings or inventions and representing them as your own, for example: • using an author’s words without putting them in quotation marks and citing the source; • using an author’s ideas without proper acknowledgment and citation; or • copying another student’s work. It also means using one’s own work from previously submitted assessment items if repeating a unit. 抄 袭 (剽 窃)
鼓励学生就课程的内容进行讨论并相互学习。同时提醒同学们特别注意学校有关抄袭问
题的有关规定。把别人的思想，作品和发明擅自占为己有均被视为抄袭。比如，从因特网
上全部或部分下载文章，拷贝其他同学的作业或者引用有关权威的观点而未进行注释。 If you have any doubts about how to refer to the work of others in your assignments, please consult your lecturer or tutor for relevant referencing guidelines, and the academic integrity resources on the web at http://www.utas.edu.au/academic-integrity/The intentional copying of someone else’s work as one’s own is a serious offence punishable by penalties that may range from a fine or deduction/cancellation of marks and, in the most serious of cases, to exclusion from a unit, a course, or the University. The University and any persons authorised by the University may submit your assessable works to a plagiarism checking service, to obtain a report on possible instances of plagiarism. Assessable works may also be included in a reference database. It is a condition of this arrangement that the original author’s permission is required before a work within the database can be viewed. For further information on this statement and general referencing guidelines, see www.utas.edu.au/plagiarism/ or follow the link under ‘Policy, Procedures and Feedback’ on the Current Students homepage.
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Study Schedule
UTAS Week
SOU
week
Start of Week
Learning module and topics
Due Dates
1 1
5 September Introduction (Ch 1)
2
2 12 September European business (Ch 2)
3
3 19 September
The evolution of European integration (Ch 3)
4
4 26 September Europe’s institutional framework (Ch 4)
Mid semester Break/National Holiday 1 October – 9 October inclusive
5
6 10 October The single European market (Ch 5)
6
7 17 October European competition policy (Ch 6) In-class test
7
8 24 October Promoting structural change (Ch 7)
8
9 31 October Economic and monetary union (Ch 8)
9
10 7 November European citizen and consumer (Ch 9)
10
11 14 November Transport and ICT in Europe (Chs 10 & 13) Group assignment due on Monday 14 November at 2:00 pm Shanghai time
11
12 21 November Energy and environment polices (Chs 11 & 12)
12
13 28 November European labour markets (Ch 14)
13 14 5 December Europe in the global context (Chs 15 & 18)
Study Week 10-16 December
Examination Period Commences 17 December
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Tutorial/Workshop Schedule Please note that the tutorial schedule commences in Week 2 of the semester. Tutorials in this unit will follow a participative style of discussion and interactivity. Tutorials are an important part of your studies for this unit. You are required to prepare well for each tutorial in advance so that you can contribute to, and get the most from, tutorial discussion.
UTAS Week
SOU Week
Start of Week
Topics
Activities
2 2 12 September
Introduction (Ch 1) * Students are to form assignment groups of a
minimum of 3 and a maximum of 4 per group. 1. To what extent do the objectives of Europe
2020 align with the Nordic state model? What challenges do you envisage in transferring this model to other EU member states?
2. Choose a European country and analyse it in the context of each of Porter’s determinants of competitiveness. What conclusions do you draw from this analysis about the prospects for your chosen economy?
3. Relative to the rest of the world, European states have much in common among themselves. Do you agree? Are the common factors sufficient to enable Europe to continue to search for a common future or is Europe too divergent for this to work?
3 3 19 September
European business (Ch 2)
1. Why do you think northern European states outperform southern European states?
2. What are the major barriers to doing business in Europe?
3. Read Case Study 2.2 (P28) and answer the following questions:
Why does Switzerland choose to remain outside the EU?
Given its strengths, what are the dangers for the Swiss economy?
4 4 26 September
The evolution of European integration (Ch 3)
1. What were the main reasons behind the establishment of the European Community? To what extent are they still relevant today? Are there any new developments that reinforce the rationale for European integration? If so, what are they?
2. To what extent does the apparent fall in support for the European Union in many parts of Europe suggest there should be a rethink of future developments in Europe? Consult the Eurobarometer website (ec.europa.eu/public_ opinion/index.en_htm) if you wish to trace the evolution of public opinion further or to look at its evolution in more detail.
3. As the European Union goes bigger and as views on the future of Europe diverge, is there
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a case for the emergence of a two- or even a multi-tier Europe? That is, integration that allows for states that wish to do so, to push ahead with integration while others move ahead more slowly, if at all. Do we already have a two-speed Europe? What are the implications of a two or multi-speed Europe for member states and for business?
Mid semester Break/National Holiday 1 October – 9 October inclusive
5 6 10 October
Europe’s institutional framework (Ch 4)
1. Identify and research two decision of the European Court of Justice that have had implications for business. Be prepared to explain these implications in a presentation to your fellow students.
2. Assess the performance of the European Commission. This could take the form of a class debate, with one group of students presenting the positives and the other the negatives points.
3. Why do businesses active in Europe need to understand the role of the EU and how it works?
4. Discuss the differences between the European institutions and those of member states.
6 7 17 October
The single European market (Ch 5)
1. Using the example of one non-EU European state, assess how it has been affected by the development of the SEM.
2. How has the advent of the SEM affected the process of European integration?
3. Read Case Study 5.2 (P97) and answer the following question:
To what extent is more rather than less free market the best solution to the euro crisis
7 8 24 October
European competition policy (Ch 6)
1. Using the example of one sector with which you are familiar, analyse the impact of competition on a) market structure, b) competitors and c) consumers.
2. What is the nature of the interface between economic integration and EU competition policy?
3. Rease Case Study 6.2 (P126) and answer the following questions:
Explain why the LCD agreement breached EU competition law
Assess the view that the LCD decision represents a further success story for the Commission’s leniency programme
8 9 31 October
EU industrial and enterprise policy (Ch 7)
1. Analyse the case of either green technology or biotechnology company and develop a SWOT
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analysis to identify the major challenges for their competitiveness in global markets?
2. Identify the main challenges for SMEs in the internationalisation process.
3. Read Case Study 7.2 (P137) and answer the following question:
Working in groups, identify which European sectors and product groupings are especially vulnerable to disruptions in the supply of rare earths.
9 10 7 November
Economic and monetary union (Ch 8)
1. Choose one of Spain, Ireland, Greece and Portugal and – as a group – assess their core economic strengths and weaknesses.
2. Was the euro crisis – on reflection – inevitable? 3. Read Case Study 8.1 (P164) and answer the
following question:
To what extent does the euro crisis justify the decision of the UK to stand apart from the Eurozone?
While the UK is outside the eurozone, it cannot help but be affected by developments within it. Do you agree?
10 11 14 November
European citizen and consumer (Ch 9)
1. Divide into groups and assess the relative merits of allowing continued research into GM (Genetically Modified) foods.
2. Why is consumer confidence in the single market important for its development?
3. Read Case Study 9.1 (P184) and answer the following questions:
Why would the EU want to get rid of roaming charges?
Why might a telecoms company see both positives and negatives in roaming charges?
11 12 21 November
Transport and ICT in Europe (Chs 10 & 13)
1. As a group, identify the core components of business models within the information economy.
2. how do you account for Europe’s relatively poor performance in the development of the information economy?
3. Read Case Study 10.1 (P208) and answer the following questions:
Identify and explain the rationale for transport TENs.
What should be the role of the EU and of member states in developing infrastructure
12 13 28 November
Energy and enviroinment polices (Chs 11 & 12)
1. Given the energy imperatives set out in this chapter, discuss the main challenges and opportunities facing European businesses, both as consumers or producers (or in related activities) of energy.
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2. Assess the main threats to Europe’s energy supply security.
3. Read Case Study 12.1 (P259-260) and answer the following questions:
Changes to the limits on t4he sulphur content of fuel for maritime purposes in the EU stemmed from MRPOL Annex VI – the main anti-pollution policy of the IMO. What does this tell us about the nature of environmental problems and their governance?
Does Directive 2012/33/EU fulfil the main principles of EU environmental policy (see Box 12.3)? If so, how? If not, why not
13 13 5 December
European labour markets (Ch 14)
1. What are the most important problems facing Europe’s labour markets? What challenges do they pose for business?
2. Consider ways in which business can respond to the ageing population in Europe.
3. Read Case Study 14.1 (P315-317) and answer th e following questions:
What are benefits and losses to employers and employees of operating within a flexicurity system?
Is the Danish example proof that a generous welfare system and a well-functioning labour market are compatible?
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Marking Rubrics for Essay Questions in the In-class Test and Exam
Criterion
HD (80-100%)
DH (70-79%)
CR (60-69%)
PP (50-59%)
NN (0-49%)
Comprehension of key concepts.
Accurate and complete definition of all the key concepts required to answer all parts of the essay question.
Accurate definition of all the key concepts required to answer all parts of the essay question.
A definition of the most important key concepts required to answer the essay question.
Identificaitno of the key concepts required to answer the essay question.
Identification of limited key concepts required to answer the essay question.
Integration of the key concepts to answer the question as asked.
A clear and logical integration of a complete array of key concepts to answer all parts of the essay question.
A clear and logical integration of the key concepts to answer all parts of the essay question.
Integration of the key concepts to answer the essay question topic.
key concepts are relevant to the question.
Key concepts have limited relevance to the question.
Spelling, grammar, and use of language.
Detailed command of international business language and concepts.
Command of international business language and concepts.
Reasonable understanding of international business language and concepts.
Partly command of international business language and concepts.
Limited command of international business language and concepts.
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Marking Rubrics for the Group Assignment
Criterion 100% 80% 60% 40% 20%
Relevance and logic of materials (12.5%)
Highly relevant materials are arranged in a logical order.
Mostly relevant materials arranged in a mostly logical order.
Partly relevant materials arranged in a partly logical order.
Some relevant materials arranged with some logic.
Limited relevant materials arranged with limited logic.
Introduction (12.5%) A concise and clear discussion of the company’s rationale for its new European expansion.
A concise discussion of the company’s rationale for its new European expansion.
More complete information of the company’s rationale for its new Eeropean expansion.
Incomplete information of the company’s rationale for its new European expansion.
Minimal information of the company’s rationale for its new European expansion.
Entry strategy derived from the SWOT analysis (25%)
A clear and logical plan detailing the strategic objectives of the firm with specific relevance to the outcomes of the SWOT analysis.
A clear and logical plan detailing the strategic objectives of the firm with major relevance to the outcomes of the SWOT analysis.
A largely clear and logical plan detailing the strategic objectives of the firm with partial consideration to the outcomes of the SWOT analysis.
A partly clear and logical partly detailing the strategic objectives of the firm with limited consideration to the outcomes of the SWOT analysis.
A plan with limited clarity and relevance to objectives of the firm. Limited understanding of the SWOT analysis .
Recommendation/s (25%) Significant opporutnties and challenges identified and insightful, fesible and logical recommendations provided.
Mostly significant opporutnities and challenges identified with fesible and logical recommendations provided.
Partly significant opportunities and challenges identified and some basic recommendations provided.
Some opportunities and challenges identified and partly fesible and logical recommendations provided.
Some opportunities and hallenges mentioned with limited clarity and recommendations provided with limited plausibility.
Use of language, formatting, and acknowledgement of sources (25%)
A detailed command of international business language and concepts. Presentation, formatting and referencing strictly meet the specified requirements.
A command of international business language and concepts. Presentation, formatting and referencing mostly meet the specified requirements.
A reasonable command of international business language and concepts. Presentation, formatting and referencing largely meet the specified requirements.
An incomplete command of international business language and concepts Presentation, formatting and referencing partly meet the specified requirements
A limited command of international business language and concepts. Presentation, formatting and referencing had no relevance with the specified requirements.