unit 4: imperfect competition 1 copyright acdc leadership 2015

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Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

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Page 1: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

Unit 4: Imperfect

Competition

1Copyright ACDC Leadership 2015

Page 2: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

REVIEW ACTIVITYName That Concept

Rules: 1. Cannot use the word(s)2. Focus on the concept not word

Ex: Price Maker2Copyright

ACDC Leadership 2015

Page 3: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

Name That Concept

1. Monopoly2. Imperfect Competition3. Barriers to Entry4. Dead Weight Loss5. Productive Efficiency

3Copyright ACDC Leadership 2015

Page 4: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

Name That Concept

1. Marginal Revenue2. MR = MC3. Shut down rule4. Natural Monopoly 5. Allocative Efficiency

4Copyright ACDC Leadership 2015

Page 5: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

D

MR

$10

9

8

7

6

5

MCATC

516 17 18 19 20 Q

P

How much is the TR, TC and Profit or Loss?

Profit =$20

Conclusion: A monopoly produces where MR=MC, buts charges the set by the demand curve.

Copyright ACDC Leadership 2015

Page 6: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

Elastic and Inelastic Range

6Q

$15

10

5

$64

40

20

TR

D1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

Q

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

MR

P

TR

Total Revenue TestIf price falls and TR

increases then demand is elastic.

Elastic

Total Revenue TestIf price falls and

TR falls then demand is inelastic.

A monopoly will only

produce in the elastic

range

Inelastic

Copyright ACDC Leadership 2015

Page 7: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

Regulating Monopolies

7Copyright ACDC Leadership 2015

Page 8: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

How do they regulate?•Use Price controls: Price Ceilings•Why don’t taxes work?

•Taxes limit supply and that’s the problem

Why Regulate?Why would the government regulate

an monopoly? 1. To keep prices low 2. To make monopolies efficient

8Copyright ACDC Leadership 2015

Page 9: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

1.Socially Optimal PriceP = MC (Allocative Efficiency)

Where should the government place the price ceiling?

2. Fair-Return Price (Break–Even)

P = ATC (Normal Profit)

OR

9Copyright ACDC Leadership 2015

Page 10: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

QD

MC

ATC

P

Natural Monopoly

10Qsocially optimal

One firm can produce the socially optimal quantity at the lowest cost due to economies scale.

It is better to have only one firm because ATC

is falling at socially optimal quantity

Copyright ACDC Leadership 2015

MR

Page 11: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

QDMR

MC

ATC

P

Natural Monopoly

11Qsocially optimalCopyright ACDC Leadership 2015

Unregulated

Socially Optimal(No DWL)

Fair Return

QM QFR

PM

PFR

QSO

Page 12: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

QD

MC

ATC

P

Regulating a Natural Monopoly

12Qsocially optimal

What happens if the government sets a price ceiling to get the socially optimal quantity?

The firm would make a loss and would require

a subsidy

Pso

Copyright ACDC Leadership 2015

MR

Page 13: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

2008 Audit Exam

Page 14: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

Perfect Price Discrimination

14Copyright ACDC Leadership 2015

Page 15: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

Price DiscriminationPrice Discrimination:Practice of selling the same products to different buyers at different prices

•Airline Tickets (vacation vs. business)•Movie Theaters (child vs. adult) •All Coupons (spenders vs. savers) •SPHS football games (students vs. parents)

Examples:

15Copyright ACDC Leadership 2015

Page 16: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

•Price discrimination seeks to charge each consumer what they are willing to pay in an effort to increase profits.•Those with inelastic demand are charged more than those with elastic

Requires the following conditions:1. Must have monopoly power2. Must be able to segregate the market 3. Consumers must NOT be able to resell

product16Copyright

ACDC Leadership 2015

Price Discrimination

Page 17: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

P Qd TR MR

$11 0 0 -

17Copyright ACDC Leadership 2015

Page 18: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

$10

P Qd TR MR

$11 0 0 -

$10 1 10 10

Results of Price Discrimination

18Copyright ACDC Leadership 2015

Page 19: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

$10

P Qd TR MR

$11 0 0 -

$10 1 10 10

$9 2 19 9$10 $9

Results of Price Discrimination

19Copyright ACDC Leadership 2015

Page 20: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

$10

P Qd TR MR

$11 0 0 -

$10 1 10 10

$9 2 19 9

$8 3 27 8$10 $9

$10 $9 $8

Results of Price Discrimination

20Copyright ACDC Leadership 2015

Page 21: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

$10

P Qd TR MR

$11 0 0 -

$10 1 10 10

$9 2 19 9

$8 3 27 8

$7 4 34 7

$10 $9

$10 $9 $8

$10 $9 $8 $7

Results of Price Discrimination

21Copyright ACDC Leadership 2015

Page 22: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

$10

P Qd TR MR

$11 0 0 -

$10 1 10 10

$9 2 19 $9

$8 3 27 $8

$7 4 34 $7

$6 5 40 $6

$5 6 45 $5

$4 7 49 $4

Results of Price Discrimination

$10 $9

$10 $9 $8

$10 $9 $8

$10 $9 $8 $7

$7

$6

$5$10 $9 $8 $7 $6

$10 $9 $8 $7 $6 $5 $422Copyright

ACDC Leadership 2015

Page 23: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

$10

P Qd TR MR

$11 0 0 -

$10 1 10 10

$9 2 19 $9

$8 3 27 $8

$7 4 34 $7

$6 5 40 $6

$5 6 45 $5

$4 7 49 $4

$10 $9

$10 $9 $8

$10 $9 $8

$10 $9 $8 $7

$7

$6

$5$10 $9 $8 $7 $6

$10 $9 $8 $7 $6 $5 $4

WHEN PRICE DISCIMINATING

MR = D

23Copyright ACDC Leadership 2015

Page 24: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

Regular Monopoly vs. Price Discriminating Monopoly

24

D

MR

MC

ATC

Q

P

Pm

QmCopyright ACDC Leadership 2015

Page 25: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

A perfectly discriminating can charge each person differently so the Marginal Revenue = Demand

25

D

MR

MC

ATC

Q

P

Copyright ACDC Leadership 2015

Page 26: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

26

D=MR

MC

ATC

Q

P

Qnm

Identify the Price, Profit, CS, and DWL

A perfectly discriminating can charge each person differently so the Marginal Revenue = Demand

Copyright ACDC Leadership 2015

Page 27: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

27

D=MR

MC

ATC

Q

P

Qnm

Identify the Price, Profit, CS, and DWL

A perfectly discriminating can charge each person differently so the Marginal Revenue = Demand

Price Discrimination results in several prices, more profit, no CS, and a higher

socially optimal quantityCopyright ACDC Leadership 2015

Page 28: Unit 4: Imperfect Competition 1 Copyright ACDC Leadership 2015

Can You Do The Following?

1.Draw a monopoly making a profit at long-run equilibrium and identify price, quantity, and profit.

3. Draw a price discriminating monopoly at equilibrium and label price, quantity, MR, and profit

2. Draw a perfectly competitive industry AND firm at long-run equilibrium

28Copyright ACDC Leadership 2015