unit 4 attending fairs and exhibitions 制作单位：应用外语系公共英语教研室...

Unit 4 　　 Attending Fairs and Exhibitions 　

制作单位：应用外语系公共英语教研室

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Getting Things Ready1

Things to Do2

Things to Write3

Career Skill Description

Section 1 Getting Things Ready

1

• get information related to Fairs

• make preparation for attending Fairs

• prepare a catalogue

In this unit, you will learn how to:

2

3

Section 2 Things to Do

Things to Do

Activity Two

Listen and Write Read and Think

Activity One

Related Information

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Attending Fairs

Every year there are thousands of exhibitions and Fairs being organized throughout the world. There are two main participants in a fair, which are known as Exhibitors and Buyers (or Visitors). In general, take Canton Fair as example, as an Exhibitor, the followings should be done to attend a it:

To apply for the Stand of the Fair

To make catalog to introduce your company and your product

Related Information:


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To get ready to receive customersTo get the Application for InvitationTo get Visa Application To get registration

approachapproach

reapreap

optionoption

booth booth

specializespecialize

professionalprofessional

specificspecific

vendorvendor

offer offer

Section Two Things to Do

Activity One Listen and Write

guaranteeguarantee

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Section Two Things to Do

Question 3 If you want to sell products, how can you find buyers for your product?

Question 2What does a trade show offer?

Question 1How to decide what show to attend ?

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Read and ThinkWhich Trade Show to Attend?

There is a trade show for every conceivable purpose these days. When you are deciding what trade show to attend, the key is to be clear about your goals. That will guarantee you get the most value out of it. 1. Find products or services to buy If you are looking for a specific product, you should choose a trade show with as many vendors as possible for the product you are shopping for, which can give yourself much more options and a much greater selection area.

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2. Find buyers for products or services that you sell If you want to sell products, it helps to be clear about who your customers are. For instance, if your company specializes in fireplaces, and you have a booth at a home show, you now have to compete with all the other fireplace vendors that have booths at the same show. While in a wine-tasting trade show, you will be able to target many of the same clients but with far less competition. As you see, your product doesn't necessarily have to fit the theme of the trade show: it only has to fit the customer.

Read and Think

w s

Read and Think3. Build a professional network with people on either a local or national scale As the old saying goes, it's not "what" you know but "who" you know that matters. And trade shows offer an excellent forum to meet and greet other professionals. First, select a trade show aimed at your professional groups, ask questions to make sure you understand their business and explain a little bit about what you do and how you will be able to help them in their business. Then, exchange business cards and ask to schedule a formal meeting later on to discuss it in greater depth. These three approaches, when used well, will help ensure that your trade-show dollars reap incredible dividends. Just remember, focus on what you want out of the trade show first. Then, choose the trade show that best helps you accomplish that goal. (341 words) translationtranslation

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Read and Think

Task 1 Test your problem-solving ability.What is China Import and Export Fair? China Import and Export Fair, also called Canton Fair, is held twice a year in spring and autumn since it was inaugurated in the spring of 1957. It has become a comprehensive international trade event in China with the longest history, the largest scale, the most complete exhibit variety, the broadest distribution of buyers, the biggest buyer attendance, the greatest business turnover, and the soundest credibility.

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Read and Think Task 2 Tell whether the following statements are

true or false. Write T for True and F for False.1. To be clear about your goal is the key to decide what trade

show to attend.2. As a buyer, you should choose the trade show with few

vendors for the products you are shopping for. 3. The trade show with as many vendors as possible for the

product you are shopping for can offer yourself more options.

4. It will be helpful to be clear about who your customers are if you want to sell products.

5. When attending a trade show your product has to fit the theme of the show.

6. Trade shows offer an excellent forum to meet and greet other professionals.

T

T

F

T

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F

T

Read and Think1. What are the goals of attending a trade show? Find products or services to buy; find buyers for products

or services that you sell and build a professional network with people on either a local or national scale.

2. How do you decide which trade shows to attend? When deciding which trade show to attend, the key is to

be clear about the goals. 3. What should you do if you are looking for a specific

product?

We should choose a trade show with as many vendors as possible for the product.

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Task 3 Give brief answers to the following questions.

Read and Think

4. What will help you if you want to sell your products?

It helps to be clear about who the customers are.

5. Where can you find an excellent forum to meet and greet other professionals?

Trade shows offer an excellent forum to meet and greet other professionals.

6. What should you do to ensure that your trade-show dollars reap incredible dividends?

Focus on what you want out of the trade show first. Then, choose the trade show that best helps you accomplish that goal.

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Read and Think

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Task 4 Match A with B

1- g 2-b 3-h 4-f 5-j 6-a 7-i 8-c 9-d 10-e

Read and ThinkTask 5 Fill in the blanks with the right words or

phrases. Change the form where necessary.

1. The trade show __________ a chance to practice your English.

2. They ________________ the delivery of our products on time.

3. To attend a fair you should have a ____________ target.

4. Their company _____________ the artificial flowers.

guarantee specializes in compete with professional specific option focus on reap as many as possible offer

offers

have guaranteed

specific

specializes in

Read and Think

5. He is confident in his _______________ ability.

6. My job in the company is to ______________overseas clients.

7. We have no _______________ in that kind of product.

8. We ______________ what we sow.

9. We cannot hope to _____________ so experienced a company.

10. We must unite ____________ people ___________.

professional

focus on

option

reap

compete with

as many as possible

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Section 3 Things to Write

Things to Write

Activity Two: Applied Writing

Prepare a Catalogue Complete a Catalogue

Activity One: Task-based Writing

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Activity One: Task-based Writing

Prepare a C

atalogueP

repare a Catalogue

Task 1 Study the following tips for writing.

Task 2 Study the following language for writing.

Task 3 Study the following model for witing.

Task 4 Find a company online, study the catalogue

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When preparing a catalogue for the fair, in general, you should include the following:

1. Company information: a brief introduction to your company: name, history, reputation, trade, and so on.

2. Product information: names, models (型号 ), photos with descriptions, specification, price, place of origin, payment terms, etc. of your products.

3. Contact information: address, contact person, email address, telephone, fax, website, etc.

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Task 1 Study the following tips for writing.


Task 2 Study the following language for writing.

registered capital 注册资金specialize in 擅长于 , 专攻deal in 经营wholesalers 批发商importers 进口商distributors 分销商


Sentence patterns:... is a professional manufacturer of furniture. Our company specilizes in the trade of cosmetics (化妆品 ).… Company is well known for exportation of shoes.Our main products include towels, bed-sheets and blankets.Our corporation ranks high in the world.… has established partnerships with the wholesalers,

importers and distributors from eighty countries and regions all over the world.

If you have any question, please don't hesitate to contact us.

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Task 3 Study the following model for witing.

CATOLOGUE OF GUANGDONG LIGHT INDUSTRIAL PRODUCTS IMP. & EXP. HOLDINGS CORPORATION

1. IntroductionNumber of Staff: 101 Registered Capital: 128,680,000 (RMB) Year of Foundation: 1994 Business Type: Trading With more than 30 years history of handling import and export trade, GLIP is one of the key developing enterprises in Guangdong province. It is well known for exportation of light industrial products. We deal in thousands of merchandises and 43


main-registered trademarks and follows ISO9001 international quality management system with the certificate granted by the BSI Company. Our quality policy is "quality priority, reputation first, service sincere, customer satisfactory.”

2. Products Showroom

Product Name: Antique Furniture

Model No. : at002

Place of origin: Guangdong, CHINA

Brand: GLIP

Description: Wooden with good quality.


Model No. : at003Place of origin: Guangdong, CHINA Brand: GLIP Description: pure wooden with good quality.

3. Contact usCompany Name: GUANGDONG LIGHT INDUSTRIAL

PRODUCTS IMP. & EXP. HOLDINGS CORPORATION Address: 52, DEZHENG ROAD SOUTH, GUANGZHOU,

CHINA


Province/city: GUANGDONGGUANGZHOU

Post code: 510110

Person to Contact: Linda Huang

Tel: 86-020-83331499

Fax: 86-020-83330181

Website: http://WWW.GLIP.COM.CN

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GUANGDONG FOREIGN TRADE IMP. & EXP.CORP

1. Introduction

Number of Staff: 350

1) _________________ (注册资本 ): 36930000(RMB)

Year of Foundation: 1984

Business Type: Trading

Exhibition Record: 104, 103, 102, 101, 100 Canton Fair

GFTC 2) ____________________ (成立于 1984 年 ). Since 1990, the company's annual

Task 2 Complete the company profile by translating

the Chinese given in brackets into English.

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Registered Capital

was established in 1984


volume of import and export amounts to 500 million US Dollars, and it 3) _________________________________ (位列“中国进 500强企业” ). 4) __________________________ (主要从事于 ) production of and trade in furniture, stationery & sports goods, daily necessities and household appliance. 2. Products ShowroomName: Breakfast set Category: Furniture--Furniture for Domestic Indoor Model No.: bb15) ________________ (产地 ): CHINA Brand: GFTC Description : good quality, good price, patent owned

ranks among China's top 500 enterprises

It has mainly been engaged in

Place of origin


3. 6) _________________ (联系方式 )Company Name : GUANGDONG FOREIGN TRADE IMP.&

EXP.CORP. Address: 15-18/F GUANGDONG FOREIGN ECONOMIC &

TRADE BUILDIN 351# TIANHE ROAD, GUANGZHOU CITY

Province/city: GUANGDONG, GUANGZHOU Post code: 510620 Person to Contact: Yadan Chen Tel: 86-20-38800027 Fax: 86-20-38802495 Website: http://www.gftiec.com

Contact us

Read and Think

Which Trade Show to Attend?

There is a trade show for every conceivable purpose these days. When you are deciding what trade show to attend, the key is to be clear about your goals. That will guarantee you get the most value out of it.

1. Find products or services to buy

If you are looking for a specific product, you should choose a trade show with as many vendors as possible for the product you are shopping for, which can give yourself much more options and a much greater selection area.

back

Read and Think

Which Trade Show to Attend?

There is a trade show for every conceivable purpose these days. When you are deciding what trade show to attend, the key is to be clear about your goals. That will guarantee you get the most value out of it.

1. Find products or services to buy

If you are looking for a specific product, you should choose a trade show with as many vendors as possible for the product you are shopping for, which can give yourself much more options and a much greater selection area. back

Read and Think

2. Find buyers for products or services that you sell

If you want to sell products, it helps to be clear about who your customers are. For instance, if your company specializes in fireplaces, and you have a booth at a home show, you now have to compete with all the other fireplace vendors that have booths at the same show. While in a wine-tasting trade show, you will be able to target many of the same clients but with far less competition. As you see, your product doesn't necessarily have to fit the theme of the trade show: it only has to fit the customer.

back

Read and Think 3. Build a professional network with people on either a local or national scale As the old saying goes, it's not "what" you know but "who" you know that matters. And trade shows offer an excellent forum to meet and greet other professionals. First, select a trade show aimed at your professional groups, ask questions to make sure you understand their business and explain a little bit about what you do and how you will be able to help them in their business. Then, exchange business cards and ask to schedule a formal meeting later on to discuss it in greater depth. These three approaches, when used well, will help ensure that your trade-show dollars reap incredible dividends. Just remember, focus on what you want out of the trade show first. Then, choose the trade show that best helps you accomplish that goal. (341 words)

back

unit 4 attending fairs and exhibitions 制作单位：应用外语系公共英语教研室...

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