Unit 12TOEIC Day 2Trade Show Tips1/21

Reading Strategies1. Read through the article in 60 seconds. Choose the best summary of the article.□ The article describes what you should expect to find at trade shows.□ The article tells you how you can be successful at a trade show.□ The article talks about why it’s a good idea to visit trade shows.

2. Look for the answers to the following questions while you are reading the article.(1) What kind of colors should be used for a trade show booth?(2) What should your portfolio contain?(3) What will you have to repeat a lot at a trade show?

ReadingTrade shows are great places to show off not only your company’s products, but your business as

well. It’s a chance to make a good impression, but to pull it off1, you’ll need to prepare properly. Here are some useful tips.

First, you need to make your booth as eye-catching as possible. Pick a simple, bold color scheme that relates to your company’s brand. Next, make sure your products are displayed in a professional, organized manner. Also, prepare a portfolio with photos of any products you are unable to display at the booth. You should also put up clear pricing information so people know how much your items cost.

Another thing you should do is use visual media. Slide shows and videos will draw more of a crowd than static2 pictures and objects. The best thing you can do is have interactive3 displays at your booth. This will get people interested in what your company has to offer.

However, all the visual components in the world won’t matter if you don’t get involved4

yourself. At trade shows and similar events, it’s important to smile, be friendly, and strike up conversations with people at every opportunity. Prepare and memorize5 a short introductory6 speech about your company and its products. You’ll have to repeat it a lot during the show, so make it entertaining. Remember this, and you’re sure to make your mark7 at your next trade show.

Vocabulary1. pull off　成功完成I know you’re feeling nervous about this afternoon’s presentation, but I’m sure you’ll pull it off.我知道你對下午的報告感到緊張，但我確信你一定會成功完成它。2. static adj. 靜態的The software allows me to create an animation with multiple static images.此軟體能讓我以多張靜態圖像製成一部動畫。3. interactive adj. 互動的There are a number of interactive educational apps for kids available online.網路上可取得許多設計給兒童的互動式教育應用程式。

4. involved adj. 參與的Chris won’t be involved with the drama group’s next play because he is too busy with his studies.克里斯不會參與此劇團的下一齣戲，因為他的課業實在太忙錄了。5. memorize vt. 記住；背熟The teacher asked her students to memorize some vocabulary words before the next class.這位老師要求她的學生在下次上課前熟記一些單字。6. introductory adj. 介紹的；前言的The chairman made some introductory remarks to get the meeting underway.這位主席說了幾句開場白來揭開會議的序幕。7. make one’s mark　成功；出名Graduates of this prestigious university have made their mark in many different fields.這所知名大學的畢業生在許多不同的領域中獲得成功。

Discussion QuestionsHave you ever been to a trade show, fair, or a similar event? Describe your experience. How would you introduce your school or company in a short speech?

Reading Comprehension: 1. How can you make your trade show booth eye-catching?(A) Try to use as many different colors as you possibly can.(B) Use lots of visual media to attract people’s attention.(C) Hire people in funny costumes to attract lots of clients.(D) Set up a large number of static displays for people to look at.

2. What else should you do at a trade show?(A) Take the opportunity to talk to as many people as possible.(B) Spend as much time as possible looking at other booths.

(C) Show off how good you are so people will offer you a job.(D) Try not to bother the people who are looking at your booth.

Vocabulary Review:1. Economists predict that oil prices will remain _____ for a long period.2. The teacher found _____ teaching methods effective in encouraging class participation.3. Stacey is trying to _____ her lines before the opening night of the show.

課文翻譯利用商展成功行銷1/21 　　商展不僅是展現你公司產品，也是展現你公司的絕佳場所。這是留下好印象的機會，但要成功完成，你需要適當地準備。這裡有些有用的訣竅。　　首先，你必須盡可能使你的攤位引人注目。挑選一個簡單、醒目，並與你的公司品牌有關的色彩配置。接著，確定你的產品以專業、井然有序的方式陳列。此外，準備一個資料夾，裡面備有每一樣無法在攤位展示的產品的照片。你也應該貼上清楚的定價資訊，那麼人們才會知道你的商品價錢多少。　　另一件你該做的事是使用視覺媒體。幻燈片和影片會比靜態的圖片和物品吸引更多的人群。最好是能在你的攤位上有互動式的展覽品。這能使人們對你公司所提供的東西有興趣。　　然而，如果你自己不參與其中，那麼世界上所有的視覺要素都無關緊要了。在商展和類似的活動中，微笑、親切，以及在任何機會與人攀談是很重要的。準備並熟記一段介紹公司和產品的簡短開場白。你會需要在展覽期間重複很多次，所以把它講得有趣一點。記住這一點，在下一次商展你一定會成功的。解答Reading Strategies1. The article tells you how you can be successful at a trade show.2. (1) Simple, bold colors should be used for a trade show booth. (2) Your portfolio should contain photos of things you can’t display at your booth.

(3) You will have to repeat your introductory speech a lot at a trade show.

Reading Comprehension1. (B) 2. (A)

Vocabulary Review1. static 2. interactive 3. memorize