unit 1 research: coca cola brand history
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John Stith Pemberton
8th July 1831 – August 16, 1888
“Delicious and refreshing drink - 1886”.
This is a Secondary Research
• http://en.wikipedia.org/wiki/Coca-Cola
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United States
“Enjoy that refreshing new feeling”
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USP brand name timeline
20/01/12 “Thirst Knows No Season”
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20/01/12
The history of coca cola’s.
• Frank Mason Robinso• The trademark “Coca Cola” his
own handwriting.
“A Refreshing Idea”.
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20/01/12
Timeline USP Brand image
• Talk about how brand name image has not changed add to script on frank
• http://memory.loc.gov/ammem/ccmphtml/colahist.html
• http://www.boredpanda.com/21-log...
”Be Really Refreshed”.
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Features of Coca Cola drink
20/01/12
Bottle Shape
• www.cocacola.co.uk “Good To The Last Drop”.
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Secret Formula
20/01/12 • Sourced from Coca cola site.
“Cant Beat The Real Thing”.
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Mission,Vision and values
• http://www.coca-cola.co.uk/about-us/coca-cola-mission-vision-statement.html
• The Coca‑Cola Company Mission
• Our mission is:
• To refresh the world - in mind, body and spirit
• To inspire moments of optimism - through our brands and actions
• To create value and make a difference everywhere we engage
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Coca Cola’s Advertising 1886-2012
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20/01/12 “It’s the real thing coke”.
Changes in print advertising
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Coca Cola poll
20/01/12
Qualitative Data. Quantitative Data.
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First TV Advert
“Have A Coke And Smile”.• Youtube.com-screen grab
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Newest Advert
• “Around The Corner FromAnywhere”.• CocaCola.co.uk
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Primary Research
Source:Facebook.com
• “The Pause That Refreshes”.
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Biggest rivals
20/01/12
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Rivals
• Source: http://www.contrib.andrew.cmu.edu/~jwilder/project%20abstract.html
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Dispute.
• http://www.guardian.co.uk/media/video/2009/feb/18/duffy-diet-coke-ad
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Dispute
• Coke Follows Thirst Everywhere• http://www.flickr.com/photos/silvery/800429320/