U N I S A B U S I N E S S S C H O O L

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Discover the capabilities of University of South Australia’s Business School and what you can learn from engaging with us.

Access global networks (page 6-7), apply our research expertise to solve a problem (page 8-11) or make smart choices (page 13).

Nurture individual skills across your organisation (page 17), innovate and grow your new enterprise (page 12) or solve a short term resourcing challenge (page 18-19).

Whatever it is, we can tailor a solution for you.

RANKED IN THE TOP 1% OF BUSINESS SCHOOLS WORLDWIDEThe UniSA Business School has held EFMD EQUIS accreditation since 2004, the world’s leading international accreditation for business schools; and has been awarded 5 stars in the QS Stars rankings, placing it in the top 1% worldwide.

TRANSFORMATIVE RESEARCHWe’re finding solutions to the big social and organisational challenges. Our research directly addresses the major issues influencing the future of businesses, industry and communities.

BUILDING STRONGER BUSINESSES Our business growth programs help you to improve organisational performance, accelerate growth and build better leaders.

DRIVING TECH-BAS E D I NCUBAT I ONDevelop your business with new ideas through our Innovation and Collaboration Centre, which provides an environment to fast-track business development.

EDUCATING TOMORROW ’ S LE ADE RSOur 5-star MBA is recognised and respected globally for its excellence. Develop your talent pool with a dynamic, engaging and flexible program that prepares you and your employees to think and act as enterprising business leaders.

FOSTERING GLOBAL CONNECT I ONSOur dynamic, global network spans 55,000+ business alumni, academic partners and more than 200 organisations (including governments), linking you with a strong international community.

PARTNERING FOR SUCCESS

S o u t h A u s t r a l i a ’ s l a r g e s t b u s i n e s s s c h o o l a n d A u s t r a l i a ’ s u n i v e r s i t y o f e n t e r p r i s e .

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We are a premier Australian business school, ranked in

the top 1% in the world, with fresh ideas about the future

of business, research and education.

We support business success and sustainable

economic development, both within our home state of

South Australia, as well as nationally and internationally.

We attract and foster a workforce of global thought-

leaders who engage in world-class applied research,

and who share their insights with our students and with

our industry and government partners.

We are committed to developing graduates for

global professional careers. More than 55,000 alumni

make up our international community of enterprising

professionals, managers, and scholars.

Please read on to find out more about the benefits

of engaging with the UniSA Business School.

We look forward to connecting and collaborating

with you.

Professor Marie WilsonPro Vice Chancellor (Business and Law) UniSA Business School

I t ’ s a n e x c i t i n g t i m e t o p a r t n e r w i t h t h e U n i S A B u s i n e s s S c h o o l .

WELCOME

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P U T T I N G T H E “ G O O D ” I N G O O D B U S I N E S S

We are concerned with answering the big questions that impact our local and global communities. Our research into ageing and age discrimination, scarce resource management, human rights and disability, and the gender pay gap is driving understanding of economies and societies.

C H A M P I O N I N G H U M A N R I G H T S F O R T H E E L D E R L Y

We are researching the international human rights of our ageing populations, and advising on ageing strategies in Australia, including rights to health services, accessible housing and transport.G L O B A L L E A D E R S

Our collaborative research in the UK is discovering elements that make a globally responsible leader, and how these can drive workplace excellence.

T R A N S F O R M I N G A G R I C U L T U R E W I T H W A T E R E C O N O M I C S

With a 20 year track record in water economics and accounting, we are helping transform agriculture and water management in Australia, India, Pakistan and north Africa.

T O U R I S M A S A T O O L F O R P E A C E A N D

R E C O N C I L I A T I O N

We research human rights and social justice issues in tourism, hospitality and events, particularly how tourism can positively impact Aboriginal Australians, and people in the Middle East, Pacific Islands, and Asia-Pacific region.

P A R T N E R I N G W I T H T O P G L O B A L B R A N D S

We are embedding marketing science into businesses globally through the Ehrenberg-Bass Institute Corporate Sponsorship Program enabling them to gain a competitive advantage.

GLOBALLY CONNECTED

Partnering with more than 200

enterprises worldwide, we are finding

solutions to the issues that shape

businesses, industries and policies

– contributing new knowledge and

global understanding. Here are just

a few examples.T H E C H O I C E T O G O D R I V E R L E S S

Funded by our US partner, our research examines concerns about safety, liability, insurance and terrorism as a barrier to people adopting ‘driverless car’ transport technology in Australia.

H O U S I N G F O R T H E F U T U R E

As a national leader providing advice on emergent housing practices, we research the quality and condition of Australia’s housing stock, the changing role of Government in housing systems, and housing for the ageing population.

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BUSINESS GROWTHThe UniSA Business School is focused on unlocking

the growth potential of Australia’s small to

medium enterprises (SMEs) and more established

companies. Our insights benefit businesses like

Kojo with 20+ years in the creative industry. As part

of their participation in the Growing South Australia’s

Companies program, Kojo submitted data to our

longitudinal study, designed to identify opportunities

to further accelerate successful business growth.

CREATING SUCCESSFUL BRANDSOur marketing scientists are busting myths and

teaching marketers how brands grow. We are

partnering with leading global consumer brands

through the Ehrenberg-Bass Institute Corporate

Sponsorship Program – a multi-million dollar

research program delivering practical insights

that are scientifically proven to apply to brands,

across markets, anywhere in the world.

MAKING BETTER DECISIONSFrom the Defence industry to the National

Broadband Network (NBN) project in Australia, our

researchers in accounting, economics and finance

are assisting individuals and global organisations.

I f y o u a r e s t r i v i n g f o r s u c c e s s i n b u s i n e s s a n d a r e m o t i v a t e d b y e x c e l l e n c e , o u r g l o b a l t h o u g h t - l e a d e r s h a v e e x p e r t i s e y o u c a n a p p l y a c r o s s m a r k e t i n g , h u m a n r e s o u r c e m a n a g e m e n t , a p p l i e d f i n a n c e a n d e c o n o m i c s , t o u r i s m , i n t e r n a t i o n a l b u s i n e s s , l a w , a n d s u s t a i n a b i l i t y a n d g o v e r n a n c e .

RESEARCH WITH IMPACT

Using behavioural finance we can assess risk to

help inform career choices, investment options and

improve decision-making.

BREAKING DOWN BARRIERS TO TRADEAsia is an increasingly important market for the

Australian wine industry, and cultural barriers continue

to create challenges for export. Our landmark Chinese

Wine Lexicon research is reducing cross-cultural gaps

by translating Western wine terms into familiar Chinese

flavours. Adopted by Wine Australia, through the

Australian Wine Flavour Card, this research is helping

support the Australian wine industry’s growth in China.

INFORMING BEST PRACTICE IN SPORTS AND TOURISM Our international partners in the sport and tourism

sector use our research and benchmarking tools to

improve customer experience and product offerings.

We consult on industry best-practice in all areas

of operation, benefitting groups including sporting

organisations, local councils, national parks, golf

courses, and tourism and recreation centres. A number

of Botanic Gardens in Australia and New Zealand

use our benchmarking tool annually to improve

visitor experience.

T A L K T O A G L O B A L E X P E R T I N B U S I N E S S A N D L A W

unisabusinessschool.edu.au/connect

F R O M W A T E R T O W I N E

Our water economy research is informing sustainable practices for the local fishing industry in Laos and improving water allocations in East India. We’re also supporting the sustainability of key waterways and catchments in Australia, including the Murray-Darling.

We have experts advising on a range of wine issues including intellectual property and regulation in the wine industry globally. Our wine consumer research helps Australian exporters better meet the demands of wine consumers across the globe.

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UNDERSTANDING AND SHIFTING RISKY BEHAVIOUROur researchers are world leaders in the economic

application of discrete choice modelling, pioneering

techniques to identify and understand individual and

group preferences. Partnering with the Motor Accident

Commission in Australia, we used research techniques

to understand why drivers use their mobile phones

when driving, and what sorts of messages are most

influential in reducing texting and calling while driving.

BANNING THE BAG FOR A SUSTAINABLE FUTUREOur buyer behaviour research was the basis of a review

by the South Australian Government that measured

the impact, and endorsed the ban, of single-use plastic

bags. This led to its adoption across the globe.

We have also used our knowledge to identify how price

promotion framing techniques influence consumers’

choices, and identify groups that are most vulnerable

to such manipulations. The results will inform

government policies to increase transparency of retail

practices and improve Australian consumer literacy.

O u r r e s e a r c h e r s e n g a g e w i t h a l l l e v e l s o f g o v e r n m e n t t o p r o v i d e e v i d e n c e t h a t c a n h e l p e n a c t s o c i e t a l c h a n g e . F r o m i d e n t i f y i n g t h e p o t e n t i a l i m p a c t o f p u b l i c p o l i c y t o u n d e r t a k i n g c o s t b e n e f i t a n a l y s i s o n k e y i n v e s t m e n t d e c i s i o n s , w e ’ r e e q u i p p e d t o p a r t n e r w i t h g o v e r n m e n t s o n a w i d e r a n g e o f i s s u e s t h a t a f f e c t t h e i r c o m m u n i t i e s .

H e r e a r e s o m e w a y s w e h a v e h e l p e d o u r l o c a l a n d g l o b a l c o m m u n i t i e s .

SUPPORTING POLICY AND INFLUENCING CHANGE

A SMART USE OF SCARCE RESOURCESOur research into water economy is vital for the

efficient use of scarce resources. We are informing

new sustainable practices for the local fishing

industry in Laos, and supporting farmers’ effective

use of water in East India. We also have experts

focussing on sustainable and equitable water

storage and delivery, water sensing irrigation

to enhance agriculture, and water governance

law, both nationally and internationally.

TACKLING WORKPLACE DISCRIMINATIONOur research confirms recent Australian Human

Rights Commission findings that workers as young

as 45 have experienced job-related discrimination

over the past 12 months. This research formed

a blueprint of strategies to address and reduce

workplace discrimination – particularly providing

insights for employers on how to maximise their

mature-age workforce, manage organisational change,

and improve leadership and industrial relations.

P A R T N E R W I T H U S T O C H A N G E P U B L I C P E R C E P T I O N

A N D M A K E A D I F F E R E N C E

unisabusinessschool.edu.au/connect

THE NEUROSCIENCE OF GOOD ADVERTISINGWe are taking advertising research to a whole new

level. Creating an ad that captures and holds our

attention, tugs at our emotions, and stays in our

mind, is every advertiser’s dream. We have analysed

the neuroscience behind what makes a good TV ad,

giving advertisers insights into making ads that stick

in viewers’ minds. This research can be applied to big

brands to increase sales, as well as for public service

campaigns to change behaviour.

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The Innovation and Collaboration Centre (ICC) is a

hub for tech-based incubation harnessing the expertise

of UniSA and DXC Technology, with the support of the

South Australian Government. Entrepreneurs, small

businesses and UniSA MBA students access experts,

partnership and funding opportunities to bring their

innovation to life.

Our Australian Centre for Business Growth delivers

world-class business growth programs that provide

CEOs and executives of SMEs with the knowledge

and skills they need to develop as leaders, accelerate

company growth and compete in a global marketplace.

For decades, our Ehrenberg-Bass Institute for Marketing Science has promoted principles of

evidence-based marketing, dispelling marketing myths

to show how brands grow and how buyers behave. As

the world’s largest institute for research into marketing,

the Institute is considered the marketing authority by

many of the world’s biggest brands.

A s a n e n t r e p r e n e u r o r b u s i n e s s o w n e r , g r o w i n g y o u r b u s i n e s s m a y m e a n g r o w t h i n a n u m b e r o f a r e a s , i n c l u d i n g p r o f i t a b i l i t y , e f f i c i e n c y , e q u i t y , a n d s u s t a i n a b i l i t y . W h a t e v e r y o u r p r i o r i t y , t h e U n i S A B u s i n e s s S c h o o l i s c o m m i t t e d t o s u p p o r t i n g e n t r e p r e n e u r s h i p a n d i n n o v a t i o n i n A u s t r a l i a , b u i l d i n g o n a f o u n d a t i o n o f p a r t n e r s h i p s a n d w o r l d - c l a s s r e s e a r c h .

ACCELERATE YOUR GROWTH

The Institute for Choice helps business, government

and organisations understand why. As a world leader

in discrete choice techniques, our research guides

decision-making for growth and public impact, strategic

growth, customer satisfaction, consumer and public

opinion, consumer demand, willingness-to-pay, brand

worth, brand equity, public preferences for health and

other public services.

The Centre for Workplace Excellence enables

organisations to achieve success through people

and practices, as the global marketplace, technology,

and the workforce continue to change. Our researchers

bring a rigorous scientific approach to find solutions

to workplace challenges in the areas of people

management practices, diversity, employee well-

being, organisational culture and change, teams,

and leadership.

T O C O N N E C T W I T H O U R E X P E R T S

unisabusinessschool.edu.au/connect

PROFESSOR JANA MATTHEWSANZ Chair in Business Growth and Director of the Australian Centre for Business Growth at

the UniSA Business School

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AN MBA FOR ENTER PR IS IN G L EAD ER SOur flagship program is the Master of

Business Administration (MBA). The MBA

is designed for experienced managers and

executives seeking to gain the knowledge

and skills to advance their careers

in leadership.

T h e U n i S A B u s i n e s s S c h o o l o f f e r s y o u a n d y o u r t e a m a r a n g e o f d e g r e e s a n d e x e c u t i v e e d u c a t i o n o p t i o n s t o d e v e l o p v a l u a b l e s k i l l s f o r c a r e e r p r o g r e s s i o n . A c r o s s t h e b o a r d , o u r e d u c a t i o n o f f e r i n g s a r e d e s i g n e d i n c o n s u l t a t i o n w i t h i n d u s t r y a n d c a n b e c u s t o m i s e d t o s u i t y o u r l i f e s t y l e a n d s k i l l n e e d .

ELEVATE YOUR CAREER

The UniSA MBA has allowed me to make more informed decisions faster than before. It has given me an understanding of the core business of other units within my organisation, allowing me to ask the right questions before I make my own business decisions.”

ESTHER ROBERTSTrade and Investment Director, London Office of the Agent General, Government of South AustraliaMaster of Business Administration (MBA)

F L E X I B L E L E A R N I N G O P T I O N S

The MBA can be completed on-campus, entirely online, or a mix

of both — the choice is yours.

G L O B A L L Y R E C O G N I S E D

The UniSA Business School has been awarded 5 stars overall, and the MBA

awarded 5 stars for program strength, in the 2017 QS Stars rankings.

T O P 1 0 M B A

The Australian Financial Review’s BOSS Magazine ranked our MBA as one of the top ten in Australia, reaffirming its excellence in student satisfaction, graduate satisfaction

and value for money.

I N T E R N A T I O N A L N E T W O R K S A N D I N S I G H T S

Build global business knowledge and networks through a range of

international MBA study tours.

W O M E N I N M B A S C H O L A R S H I P

Addressing leadership inequality and championing women

with leadership potential.

A B O R I G I N A L M B A S C H O L A R S H I P

Championing leadership diversity and supporting Aboriginal managers with

leadership potential.

F I V E S T A R M B A F O R 1 0 C O N S E C U T I V E Y E A R S

Awarded by the Graduate Management Association of Australia rankings,

2008 – 2017.

A N A U S T R A L I A N F I R S T

UniSA MBA students have the option to undertake the AICD Company Directors

Course as a recognised elective. On completion of the course, students receive recognition and post-nominals

from the AICD.

C U S T O M I S E Y O U R M B A E X P E R I E N C E

unisabusinessschool.edu.au/MBA

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Prior to my studies I didn’t realise how much I was unaware of. Content in the course was presented in a way that made it easy to put into practice in a variety of situations in my current workplace. Lecturers were able, and indeed eager to, answer my questions both in and out of class.

I am now approaching my current and future work opportunities with open eyes, making informed decisions, and interacting with others much more effectively.”

LUKE RICHARDSONProject Manager, Lockheed MartinMaster of Management

EDUCATION TAILORED FOR EXECUTIVESWhen you are ready to maximise the potential of your

organisation, the UniSA Business School has a suite of

Executive Education learning solutions.

• Study an industry-relevant postgraduate

degree, a graduate certificate, graduate

diploma, Master or MBA to gain the skills

and knowledge to become a leader.

• Manage and accelerate business growth

via the knowledge, frameworks, tools and

resources in our growth programs.

• Develop confidence and become a

more effective leader through our

Leadership Development Program.

• Take part in our Operational Excellence

Programs to achieve increased capacity, real

cost savings and better service delivery.

LEAN LE ADE RS HI P PARTNE RS HI P SAVES $500M Tailoring an executive education solution

can reap great rewards. The UniSA Lean

Management Leaders Education partnership

with the Royal Australian Air Force will achieve

$500 million in real savings without sacrificing

organisational capability. We have a proven

track record helping our partners to develop

strategies to change their culture and improve

their performance.

EDUCAT I NG TOP LE ADE RSIn the 2016 Centre for World University

Rankings (CWUR) we were ranked top 10

nationally for the number of University alumni

who hold CEO positions at the world’s top

2000 public companies.

L E T U S T A I L O R A N E D U C A T I O N S O L U T I O N

F O R Y O U

unisabusinessschool.edu.au/connect

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DR SKYE AKBARPostdoctoral Indigenous Researcher, UniSA Business School

LEVERAGE OUR EXPERTSUse our experts to help facilitate change in your

organisation. Establish connections, ignite performance

and elevate an event by inviting our experts to be guest

speakers. Or consult with us to gain new ideas that can

be directly applied in your workplace.

HOST NEW TALENTA placement in your organisation can enable our

students to gain skills relevant to the modern

workplace, maximise learning outcomes, and establish

professional networks. In turn, your organisation

will benefit from a fresh perspective and additional

assistance for a specific project or business problem.

MENTOR FUTURE LEADERSOur established mentor programs consist of

professionals who share their expertise, and

inspire students or recent graduates to reach their

potential. Become a mentor to identify talent

from our graduate pool, establish professional

networks with like-minded leaders, and support

leadership development in your own staff.

I n j e c t n e w a n d v a l u a b l e t h i n k i n g i n t o y o u r o r g a n i s a t i o n . E n g a g e a n e x p e r t , c u r r e n t s t u d e n t o r r e c e n t U n i S A B u s i n e s s S c h o o l g r a d u a t e w i t h e x p e r t i s e t o s o l v e y o u r o r g a n i s a t i o n a l c h a l l e n g e s .

E N G A G E W I T H A N E X P E R T , C U R R E N T S T U D E N T

O R R E C E N T B U S I N E S S S C H O O L G R A D U A T E

unisabusinessschool.edu.au/connect

FREE ADVICE FROM EMERGING EXPERTSWe have two free community clinics to help students

apply their knowledge to the real world. Our Legal

Advice Clinic run by students, under the supervision of

qualified practitioners, assists community members

with simple legal advice, like debt claims and tenancy

disputes. Our Marketing Clinic provides guidance on

advertising, brand management and marketing strategy

to businesses and individuals who are looking for a

cost-effective solution to marketing problems.

STUDENTS KICKING GOALS Our Marketing Clinic students worked with the

South Australian National Football League to increase

attendance and engagement at sporting matches. By

conducting marketing research, our students identified

trends to shape the League’s 2017 marketing planning.

SPONSOR IN-DEPTH RESEARCHIf you have a project that needs in-depth research, consider

sponsoring a higher degree by research student. Researchers

can delve into your organisational problem to understand

strengths and weaknesses, or develop insights that can lead

to new market or product innovations.

FRESH THINKING FOR YOUR BUSINESS

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I N V E S T I N G I N I N D U S T R Y K N O W L E D G E Our partner, renowned wine maker, Wolf Blass, sponsors a two-year Masters by Research Scholarship – a world-first in the field of wine business, marketing and entrepreneurship.

Recipients have the opportunity to make their mark, and drive the continued success and growth of the South Australian wine industry.

INVEST IN THE FUTURE

Sponsor a space, such as Pridham Hall, named after

UniSA property resource management graduate

Andrew Pridham, a scholarship such as the Wolf Blass

marketing scholarship, or align your brand with one of

our many industry events.

Sponsorship of prizes, awards and scholarships not

only helps us to recognise our outstanding students,

but enables organisations to access emerging talent,

develop and connect with future leaders, and to meet

corporate responsibility objectives. Sponsor a named

scholarship or prize and you could present it directly

to the recipient.

Other opportunities to invest include sponsoring

an expert to develop and run an initiative which

strategically aligns with business goals, like

the ANZ Chair in Business Growth at UniSA,

sponsored by ANZ to support businesses to grow,

and held by internationally respected business

growth expert Professor Jana Matthews.

Join the Ehrenberg-Bass Institute’s Corporate

Sponsorship Program, offering exclusive access

to a multi-million dollar research R&D program

in exchange for an annual financial contribution.

We are grateful for the support of our corporate

partners and individual donors, and acknowledge

their generosity, which reflects a sustained

commitment to equity and enterprise.

W e a r e a l w a y s l o o k i n g f o r w a y s t o f a c i l i t a t e m u t u a l l y b e n e f i c i a l r e l a t i o n s h i p s b e t w e e n t h e U n i S A B u s i n e s s S c h o o l a n d o u r a l u m n i a n d f r i e n d s w h o w a n t t o i n v e s t i n t h e f u t u r e w i t h u s .

F I N D O U T H O W Y O U C A N I N V E S T

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PARTNER WITH THE BEST

We invite you to visit the UniSA Business School at our

newly refurbished facilities on North Terrace, Adelaide

in the health and innovation precinct.

This impressive new facility will feature South Australia’s

first ASX Financial Trading Room sponsored by IRESS,

an Executive Education Enterprise suite which will be

the focal point for all executive education functions and

events; a new student services hub; and a specialist

careers/mentoring bureau.

The building will also become home to the Australian

Centre for Business Growth and the Ehrenberg-Bass

Institute for Marketing Science, and a key venue for

industry, partner and alumni events.

Let’s talk about how we can help grow your business,

encourage innovation and partner for success.

A s a b u s i n e s s o r r e s e a r c h p a r t n e r , y o u w i l l b e n e f i t f r o m f r e s h i n s i g h t s a n d p e r s p e c t i v e s f r o m o u r e x p e r t s , g r a d u a t e s a n d c u r r e n t s t u d e n t s .

E N G A G E W I T H U S

Visit us in person 70 North Terrace, Adelaide, South Australia

Email us business-partners@unisa.edu.au

Website unisabusinessschool.edu.au

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Prof. David Lloyd, Vice Chancellor & President of the University of South Australia; Prof. Marie Wilson, Pro Vice Chancellor (Business and Law), UniSA Business School; Prof. Byron Sharp, Professor of Marketing Science, Ehrenberg-Bass Institute for Marketing Science; and Mr Bruce McColl, Industry Professor, School of Marketing.

Acknowledgement of CountryUniSA respects the Kaurna, Boandik and Barngala peoples’ spiritual relationship with their country. We also acknowledge the diversity of Aboriginal peoples, past and present. Find out more about the University’s commitment to reconciliation at: unisa.edu.au/About-UniSA/Indigenous-education/

Artist: Rikurani.

U N I S A B U S I N E S S S C H O O L . E D U . A U