union suisse summer :: love. hate. fear. bliss
TRANSCRIPT
Love. Hate. Fear. Bliss. The importance of understanding emotions for innovation and marketing.
16th of June 2016
Campus Biotech, Geneva
#UnionGVA
The Union Suisse
20 June 2016 2
The Union Suisse
20 June 2016
Give / Get
8
Előd Balázs
Bubo
20/06/2016
16
Estel Perez Codina
CERN / THE Port
20/06/2016
THE Port’s approach to
engaging volunteers
in humanitarian innovation
Estel Perez, on behalf of THE Port Association
Union Suisse Summer EventLove, Hate, Fear, Bliss. The importance of understanding
emotions for innovation and marketing
THE Port: Innovation Accelerator We don’t design products – We find challenges for people to build products around!
Challenge Team
Preparation phase - Put in contact team & experts/end users- Start design process
Hackathon Event- Build a working prototype as proof of concept
They volunteer their time and expertise.They don’t know each other before
Challenges often involvedifficult and troubling topics
Anyone can apply
Rigurous participant selection
Assemble in interdisciplinaryteams according to theirinterests
All carried out remotely!
Humanitarian/health/social problemsneeding a technological solution
Mentors fromagencies/NGOs working in the field
Emotional engagement key motivator to engage them rapidly and deeplyto form effective, self-managed teams
In only 60 hours!
#1 Find the emotionally motivating aspect of the challanges
Example – Children of the Night/Enfants de la Lune: People suffering from extreme sensitivity to UV light requirespecialised equipment to be able to move around in daylight. Often DIY, occassionally expensive, largely heavy/awkward. Vast majority of sufferers are children and life expectancy is low
ArtistScientistPublic Health Artist
Scientist/comedian Engineer Scientist
Scientist Engineer Parent Tinkerer
#2 Group motivated people with attachment to the subject
- Subject involves children
- Some participants have family members suffering
Only users know whatworks best for them
Love tackling the challengeHate solutions that don’t meet users needsFear is normalBliss of finding a robust solution
- To ensure that designs are grounded in need and reality!- Put name & face to who will benefit from your effort
#3 Engange with users
Does it work?
Numbers:
Growing interest in our model:- 4 successful hackathons over 2 years
Bringing Innovation forward:- 6-8 associations or companies formed
from projects so far
Participants experience:- 90% of participants would be likely to
apply again (67% definitely)
Experiences:
"This is probably the first time humans have thought of applying new technologies to thisissue in a major way." Sir Robin Copeland about Better Body Bags from THE Port 2014
"I had to go out of my zone comfort, because I didn't know at all this topic. " "I think the team was pretty cool and I liked a lot the presence of different people from different fields. " 2015 participants
Emotional engagement is a key factor for engaging, motivating and propelling volunteers.
You can be part of it!
Our next Humanitarian Hackathon will be on October 14-16th
• Apply to participate
or
• Propose a challenge
www.theport.ch
23
Olivier Schmid
University of Bern
20/06/2016
When words are not enough in talk therapy: Using video-journaling
What is the biggest concern of
mental health professionals?
Olivier Schmid, PhD 2016 Geneva Hackathon (The Port)University of Bern Team “We Care”Sport Psychologist FSP Biliana [email protected] Silvestro Di Luise
The 167 hours in between 2 sessions
The What
Self-monitoring Self-awareness Behavior change
Mental health continuum:
Self-awareness is limited (patient’s perception is reality)
... and the How of biometryOnline platform using machine learning technology: Recognition of micro-facial expressions to monitor and process emotional and cognitive experiences
• Secured video-journaling
• Self-assessment
• Access to data with therapist
Innovation and benefits• User-friendly and in multiple languages• Tailored to patient’s needs• Patient-centered but practitioner driven• Data triangulation to identify discrepancies• Fosters self-awareness, insight, growth, and change• Crisis and suicide prevention• Improved quality of care and treatment outcomes• Confidentiality• No interactions needed but a sense of connected presence
(double edge sword)
Resources and help needed
• Testing validity and reliability of micro-facial expression measurements
• Branding and marketing
29
Marcello Mortillaro
Swiss Center for
Affective Sciences
20/06/2016
APPLIED EMOTION RESEARCH
Marcello MortillaroSwiss Center for Affective Sciences
University of Geneva
© 2016 Marcello Mortillaro - University of Geneva
All logos, product and company names are trademarks™ or registered® trademarks of their respective holders
Emotion Assessment
R&D
Customized Emotion
Assessment Tool
Product development
Marketing
Consumer behavior
research
Emotion & decision
making
© 2016 Marcello Mortillaro - University of Geneva
All logos, product and company names are trademarks™ or registered® trademarks of their respective holders
© 2016 Marcello Mortillaro - University of Geneva
All logos, product and company names are trademarks™ or registered® trademarks of their respective holders
Self-reports
Nonverbal
behavior
All product names, logos, and brands are property of their respective owners
?????
Cognitive
Brain processes
Physiological
responses
GIVE
© 2016 Marcello Mortillaro - University of Geneva
All logos, product and company names are trademarks™ or registered® trademarks of their respective holders
GET
COLLABORATIONS
- CONSUMER BEHAVIOR
- NEGOTIATION / CONFLICT RESOLUTION
- HEALTH
THANK [email protected]
© 2016 Marcello Mortillaro - University of Geneva
All logos, product and company names are trademarks™ or registered® trademarks of their respective holders
Autumn Union Suisse is looking for a host!