WELCOME TO OUR

PRESENTATION

NO CONTENT SLIDE

01 Introduction Slide 1

02 Major Competitors Slide 2

03 Products Slide 3

04 Product Service Slide 4

05 Capital Slide 5

06 Employees Slide 6

07 Departments in Unilever Slide 7

08 Unilever Markets Advantage Slide 8

09 Unilever Markets Disadvantage Slide 9

10 Unilever Vision Slide 10

11 Conclusion Slide 11

12 References Slide 12

Unilever is an Anglo–Dutch multinational consumer

goods company headquartered in London, England. Its

products include food, beverages, cleaning agents and

personal care products. It is the world's third-largest

consumer goods company as measured by 2012

revenue, after Procter & Gamble and Nestlé.[6] One of

the oldest multinational companies, its products are

available in 190 countries worldwide.

Introduction :

1http://en.wikipedia.org/wiki/Unilever

Unilever's largest international competitors

are Nestlé and Procter & Gamble.[48] It alsofaces competition in local markets or specificproduct ranges from numerous companies,including Beiersdorf, ConAgra, Danone,Henkel, Mars, Pepsico, Reckitt Benckiser andS. C. Johnson & Son.

Major Competitors :

2http://en.wikipedia.org/wiki/Unilever

3

Products:

Unilever owns more than 400 brands as a result of acquisitions,

however Unilever, the company focuses on what are called the “billion-

dollar brands”, 13 brands, each of which achieve annual sales in

excess of €1 billion. Unilever’s top 25 brands account for more than

70% of sales. The brands fall almost entirely into two categories: Food

and Beverages and Home and Persona Care.

Unilever Bangladesh Brands :

Wheel, Lux, Lifeboy, Fair & Lovely, Pond's, Close Up, Sunsilk, Taaza,

Pepsodent, Clear, Vim, Surf Excel, Rexona, Axe, Dove, & Vaseline.

At present over 90% of Bangladesh's households use one or more of

Unilever products.

http://en.wikipedia.org/wiki/Unilever

4

Touching 2 billion people everyday

BIG GLOBAL BRANDS

http://en.wikipedia.org/wiki/Unilever

Capital :

1.Revenue : €51.32 billion (2012) 2.Operating income : €6.989 billion (2012) 3.Net income : €4.480 billion (2012) 4.Total assets : €46.16 billion (2012) 5.Total equity : €15.15 billion (2012)

5http://en.wikipedia.org/wiki/Unilever

Employees :

Unilever products are sold in more than 190

countries and at the end of 2012 employed 173,000

people .

Unilever Bangladesh provides employment to over

10,000 people directly and indirectly through the

suppliers, distributors and service providers. 99.8% of its

employees are locals with a large number of local UBL

employees now working abroad in other Unilever

companies as expatriates.

6http://en.wikipedia.org/wiki/Unilever

=> Research and development

=> Information technology

=> Human Resource

=> Supply Chain

=> Marketing

=> Customer development

=> Business to Business

=> Finance Department

7

Departments in Unilever :

http://en.wikipedia.org/wiki/Unilever

Unilever Markets Advantage :

Strong Brand Image

Efficient Manufacturing

EServices and Technology

Efficient Human Resources

Faster Tooth Whitener

Superior Sales Team

Easy to carry

8http://en.wikipedia.org/wiki/Unilever

Unilever Markets Disadvantage :

Reliance on outside raw materials

So many substitutes available in the market

Lack of control in the market.

Lack of informational reliability, since the market is too large

High Prices

Lack of Flexibility Compared to local Competitors

Supply not meeting demands

9http://en.wikipedia.org/wiki/Unilever

Unilever Vision :

● Unilever work to create a better future every day.

● Unilever help people feel good, look good and get moreout of life with brands and services that are good forthem and good for others.

● Unilever will inspire people to take small everydayactions that can add up to a big difference for theworld.

● Unilever will develop new ways of doing business thatwill allow us to double the size of our company whilereducing our environmental impact.

10http://en.wikipedia.org/wiki/Unilever

Conclusion :

By our analysis we have found that, UNILEVER is globally successful

company. They create brands for specific countries and regions. Products

for example, found in south Americas will not be found in south Asian

countries. Since difference in culture exists worldwide, the creation and

supply of brands have to be taken seriously. UNILEVER Bangladesh is

the market leader in home and personal care products. The UNILEVER

products are able to gain customer satisfaction and trust. Their production

and distribution is expanding rapidly. Unilever is starting to consider how

they make Unilever’s corporate commitments and activities more visible

and relevant to their consumer.

11http://en.wikipedia.org/wiki/Unilever

References :

http://www.unilever.com.bd/aboutus/introductiontounile

verbangladesh/

www.unilever.com/

http://en.wikipedia.org/wiki/Unilever

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