unified data base of rgr

Unified DB RGR.On the way to a civilized market

Victor Shchebletsov

MIRKVARTIR. Development Director

Vice chairman RGR IT committee

June / 2009

Moscow, XII National Real Estate Congress

Presentation plan

What is Unified DB RGR? What is the goal of creation UDB RGR? Features of UDB RGR How to rise MLS out of UDB ? Promotion as a basic attraction to UDB RGR

Unified DB RGR / Victor Shchebletsov June / 200802

What is Unified DB RGR?

Unified DB RGR got started on 1 August of 2008

03

Statistics:

1500+ cities

60+ regions

3000+ RE companies

330+ thousand flats

60 thousand monthly reach

Price index in 23 cities

Unified exchange format RGR

Project «Unified DB RGR» is a unified base of real estate objects from companies - members of RGR and other market operators with daily updates


Dynamic of UDB RGR growth

04 Unified DB RGR / Victor Shchebletsov June / 2008

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50000

100000

150000

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300000

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6.20

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now

350 000++

Features of UDB RGR


Geocoding and common language search

Unified Address

Directory

Indices of residential properties of Russia

Unified Real Estate Exchange

Format

What UDB RGR created for? Civilized RE market support

Fair competition Fair price Openness, transparency Open standards co working High status of Realtor profession Market regulation

RGR members helping Cost-effectiveness in objects

advertising Promoting companies brand Technical support New Tech education

06

From the «Mission and objectives RGR»: The creation of a unified information network of commercial information relating to real estate investment and construction activities in order to enhance real estate transactions in the inter-regional and international level. Promoting MLS development in Russia


Wнy MLS is not done ?

07

The main obstacle to MLS in Russia – great polarization between companies. The small ones want MLS, but have no power. The big ones have power, bun do not want MLS


RE market in Russia is 17 years old Lack of government regulation Self regulation is not yet established No common standarts

Russia is the big country Population difference Price difference Regulations difference Capitals and regions difference

Companies polarization

Moving in 2 steps

08

The main objective of the project - a site to become number 1 in the Russian segment of the real estate and technical platform for the Russian MLS under control of RGR


Start project

Site publication

350 000 flats in DB

All segments & regions

Self repayment status

The platform of Russian MLS

06.2008 08.2008 05.2009 12.2009 2010 2012

Start of UDB RGR

UDB RGR is the site of first choice

MLS RGR is functioning

How to rise MLS from UDB ?

09

Common exclusive objects

UDB

MLSAgreement on compliance with the

rules of MLSАгентство

недвижимостиАгентство

недвижимостиАгентство

недвижимостиReal Estate

agencies

Agreement is subscribed

More fields- fee split- exact address- claims

More obligations- penalty for ruls violation

More promotion- within RE community- as RGR standard


Wнy UDB will be popular ?


The place of Russian RE portal is not taken Customers need all RE in “one window”

Small companies needs promotion Only 25 % of RE companies in Russia have sites Big companies spend up to 80 % of the total

advertising budget in sector

Market needs analytic information No trusted information of price, volume, tendencies

The Internet needs a quality content Mass media need the project with social value Capitals needs regions and vise versa

Main focuses


The goal of RGR is MLS There are evident obstacles We are go in to steps

1st To create the Unified DB of RGR2nd To build on UDB’s ground MLS of

RGR The plan to start MLS 2012

Thank you!

Ph/fax +7(495)733-9024Mob. +7(906)723-7339

http://www.base.rgr.ruhttp://[email protected]

Victor Shchebletsov

MIRKVARTIR. Development Director

Vice chairman RGR IT committee

June / 2009

Moscow, XII National Real Estate Congress

Annex. Promotion as attraction

13

MIRKVARTIR

Агентство недвижимости



Real Estate agencies

Ob

ject

s

Bra

nd p

rom

otio

n

Yandex

Google Rambler

Winner

Iz ruk v ruki


Structure of the UDB RGR

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Russian Guild of Realtors

IT committee

ownership

Unified DB

Searchable through www.rgr.ru

Analytic products

Development & support

treaty on the partnership

www.mirkvartir.ru

data


Data flow

15

Unified DB RGR

Desk-top client

Local MLS

XLS data

XML data

Privat web account


Partners

16

All the big Russian local MLS


http://www.metrosphera.ru/

http://baza-winner.ru/index.sitedoc.html

unified data base of rgr

Real Estate

rgr standard

objectives rgr

goal of creation udb

dynamic of udb rgr growth

rudataunified db rgrdesk

mls development

real estate investment

real estate transactions